[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-category-rollups-us":3,"research-niche-us-clothing-shoes-jewelry-blue-keychain":115},[4,11,18,25,32,39,46,53,59,66,73,80,87,94,101,108],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"3760931","Health & Household","health-household","\u002Famazon\u002Fresearch\u002Fus\u002Fhealth-household",5362,5602759489,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"15690151","Automotive","automotive","\u002Famazon\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Famazon\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",9486,2302875549,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"165797011","Baby Products","baby-products","\u002Famazon\u002Fresearch\u002Fus\u002Fbaby-products",2244,1684108154,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Famazon\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2220,1674627174,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"2619534011","Pet Supplies","pet-supplies","\u002Famazon\u002Fresearch\u002Fus\u002Fpet-supplies",1386,1198403832,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Famazon\u002Fresearch\u002Fus\u002Farts-crafts-sewing",3612,1166051621,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":37,"marketSizeTotal":58},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Famazon\u002Fresearch\u002Fus\u002Fbeauty-personal-care",950454167,{"nodeId":60,"label":61,"slug":62,"href":63,"nichesTracked":64,"marketSizeTotal":65},"2619526011","Appliances","appliances","\u002Famazon\u002Fresearch\u002Fus\u002Fappliances",845,522195610,{"nodeId":67,"label":68,"slug":69,"href":70,"nichesTracked":71,"marketSizeTotal":72},"3375301","Sports & Outdoors","sports-outdoors","\u002Famazon\u002Fresearch\u002Fus\u002Fsports-outdoors",351,473124347,{"nodeId":74,"label":75,"slug":76,"href":77,"nichesTracked":78,"marketSizeTotal":79},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Famazon\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",964,470873818,{"nodeId":81,"label":82,"slug":83,"href":84,"nichesTracked":85,"marketSizeTotal":86},"1063498","Home & Kitchen","home-kitchen","\u002Famazon\u002Fresearch\u002Fus\u002Fhome-kitchen",960,470474522,{"nodeId":88,"label":89,"slug":90,"href":91,"nichesTracked":92,"marketSizeTotal":93},"11965861","Musical Instruments","musical-instruments","\u002Famazon\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":95,"label":96,"slug":97,"href":98,"nichesTracked":99,"marketSizeTotal":100},"1084128","Office Products","office-products","\u002Famazon\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":102,"label":103,"slug":104,"href":105,"nichesTracked":106,"marketSizeTotal":107},"10304191","Other","other","\u002Famazon\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":109,"label":110,"slug":111,"href":112,"nichesTracked":113,"marketSizeTotal":114},"18981046011","Amazon Luxury","amazon-luxury","\u002Famazon\u002Fresearch\u002Fus\u002Famazon-luxury",2,34419,{"country":116,"category":120,"niche":121,"verdict":148,"baselines":186,"demand":191,"seasonality":224,"brandShare":225,"products":247,"feedback":404,"lastUpdated":143},{"flag":117,"name":118,"currency":119},"us","United States","USD",{"nodeId":19,"label":20,"slug":21,"href":22},{"marketSize":122,"searchVolume":123,"growth360":124,"growth90":125,"searchConversion":126,"top5ClickShare":127,"top5BrandShare":127,"avgRating":128,"avgReviewCount":129,"avgPrice":130,"priceMin":131,"priceMax":132,"productCount":133,"unitsSoldMax":134,"sponsoredPct":135,"returnRate":136,"successfulLaunches360":137,"newProducts360":113,"amazonNicheId":138,"title":139,"slug":140,"href":141,"leafCategoryName":142,"scrapedAt":143,"brandCount":133,"brandCountYearAgo":144,"sellerCount":145,"signals":146},28105,335874,4.3899,0.1765,0.0114,0.687,4.53,848,7.34,3.18,10.03,15,6000,0.8,0.0165,0,"afeb86ea-721a-458f-ba12-8e5f868c9097","blue keychain","blue-keychain","\u002Famazon\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry\u002Fblue-keychain","Keyrings, Keychains & Charms","2026-07-12T19:21:03.541134+00:00",128,43,[147],"trending",{"score":149,"verdict":150,"components":151},36,"skip",[152,157,160,164,167,170,173,178,181,184],{"key":153,"score":154,"weight":155,"raw":156},"marketSize",7,0.15,28104.59,{"key":158,"score":159,"weight":155,"raw":125},"growth",47,{"key":161,"score":162,"weight":163,"raw":126},"conversion",14,0.1,{"key":165,"score":166,"weight":155,"raw":127},"competition",27,{"key":168,"score":169,"weight":163,"raw":127},"brandShare",60,{"key":171,"score":172,"weight":163,"raw":128},"qualityGap",37,{"key":174,"score":175,"weight":176,"raw":177},"reviewMoat",66,0.05,848.27,{"key":179,"score":180,"weight":163,"raw":136},"returns",82,{"key":182,"score":183,"weight":176,"raw":130},"avgPrice",20,{"key":185,"score":137,"weight":176,"raw":137},"priceRange",{"avgRating":187,"medianPrice":188,"medianReturnRate":189,"nichesTracked":190},4.42,22.19,0.0235,37952,{"points":192,"droppedPartialWeek":223},[193,196,199,202,205,208,211,214,217,220],{"week":194,"volume":195},"2026-05-03",6650,{"week":197,"volume":198},"2026-05-10",7365,{"week":200,"volume":201},"2026-05-17",7311,{"week":203,"volume":204},"2026-05-24",6609,{"week":206,"volume":207},"2026-05-31",7638,{"week":209,"volume":210},"2026-06-07",7056,{"week":212,"volume":213},"2026-06-14",6989,{"week":215,"volume":216},"2026-06-21",7815,{"week":218,"volume":219},"2026-06-28",8729,{"week":221,"volume":222},"2026-07-05",7698,false,null,{"top":226,"otherBrandCount":245,"otherClickShare":246},[227,230,233,236,239,242],{"brand":228,"clickShare":229},"LAEKOU",0.3854,{"brand":231,"clickShare":232},"Puzzled",0.0823,{"brand":234,"clickShare":235},"Wisdompro",0.0822,{"brand":237,"clickShare":238},"Haevola",0.0757,{"brand":240,"clickShare":241},"NICIFOAM",0.0615,{"brand":243,"clickShare":244},"Lucky Line",0.0605,9,0.25239999999999996,[248,258,268,278,288,296,305,316,327,338,349,360,371,381,393],{"asin":249,"title":250,"brand":228,"imageUrl":251,"price":252,"rating":253,"reviews":254,"clickShare90":229,"clickShare360":255,"launchDate":256,"amazonUrl":257},"B0C6K457T6","LAEKOU Jelly Balloon Dog Design Keychain for Women Cute Girls Key Chain Bag Charms Accessories for Car Purse Backpack","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41x5u2P0xXL.jpg",7.12,4.4,1502,0.3049,"2023-05-29","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0C6K457T6",{"asin":259,"title":260,"brand":231,"imageUrl":261,"price":262,"rating":263,"reviews":264,"clickShare90":232,"clickShare360":265,"launchDate":266,"amazonUrl":267},"B006PAV75Q","Puzzled Dolphin Plush Keychain Stuffed Animal Toy - Soft Plush Ocean Life Animal Blue Dolphin Charm Keyring Decorative Plush Toy Accessory - 4 Inches","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41TbePM56IL.jpg",8.27,4.6,569,0.0794,"2011-12-23","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB006PAV75Q",{"asin":269,"title":270,"brand":234,"imageUrl":271,"price":272,"rating":273,"reviews":274,"clickShare90":235,"clickShare360":275,"launchDate":276,"amazonUrl":277},"B09NVRY47R","Wisdompro Genuine Leather Car Keychain Universal Key Fob Keychain Leather Key Chain Holder for Men and Women 360 Degree Rotatable with Anti-lost D-ring 3 Keyrings - Blue (Silver Carabiner Clip)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41SXdDxvF5L.jpg",9.5,4.5,2840,0.0768,"2021-12-20","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB09NVRY47R",{"asin":279,"title":280,"brand":237,"imageUrl":281,"price":282,"rating":283,"reviews":284,"clickShare90":238,"clickShare360":285,"launchDate":286,"amazonUrl":287},"B0G4MVMW1V","Haevola Cute Chapstick Holder Keychain for Women Lip Balm & Lip Gloss Holder Keychain Accessories Gift Purse Charm Clip (Blue Bloom)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51foXkFgsRL.jpg",7.99,4.8,78,0.0468,"2025-12-01","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0G4MVMW1V",{"asin":289,"title":290,"brand":240,"imageUrl":291,"price":292,"rating":273,"reviews":293,"clickShare90":241,"clickShare360":176,"launchDate":294,"amazonUrl":295},"B0D9RZHH8M","NICIFOAM Artificial Faux Rabbit Fur Keychain Fluffy Heart Plush Ball Pom Charm Key Chain Cute Car Key Decor Purse Handbag for Women Blue","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31W7Wptte8L.jpg",5.82,71,"2024-07-20","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0D9RZHH8M",{"asin":297,"title":298,"brand":243,"imageUrl":299,"price":131,"rating":300,"reviews":301,"clickShare90":244,"clickShare360":302,"launchDate":303,"amazonUrl":304},"B072Q27DFP","Lucky Line 2 Spiral Wrist Coil with Steel Key Ring Flexible Wrist Band Key Chain Bracelet Stretches to 12 Blue 1 PK (410351)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41y3CUa-zaL.jpg",4.7,1626,0.0911,"2017-06-01","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB072Q27DFP",{"asin":306,"title":307,"brand":308,"imageUrl":309,"price":310,"rating":273,"reviews":311,"clickShare90":312,"clickShare360":313,"launchDate":314,"amazonUrl":315},"B0FLYKMV86","OHKYOOT Leather Car Key chain Carabiner Clip Key Fob Keychain for Home Car Keys Women Men (Carbon Fiber Blue)","OHKYOOT","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41JjOfVPJAL.jpg",7.98,237,0.0396,0.0317,"2025-08-11","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FLYKMV86",{"asin":317,"title":318,"brand":319,"imageUrl":320,"price":321,"rating":273,"reviews":322,"clickShare90":323,"clickShare360":324,"launchDate":325,"amazonUrl":326},"B0F9LG5FQR","cioatu Y2K Aesthetic Keychains for Women Cute Flowers Star Cake Jellyfish Keychins Charms Kawaii Bag Purse Decor (Blue Dolphin)","cioatu","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41PjFTR6XFL.jpg",5.43,155,0.0368,0.0645,"2025-05-22","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0F9LG5FQR",{"asin":328,"title":329,"brand":330,"imageUrl":331,"price":332,"rating":273,"reviews":333,"clickShare90":334,"clickShare360":335,"launchDate":336,"amazonUrl":337},"B0B3J4QWYS","XGALBLA Soft Macrame Keychain Boho Handmade Wristlet Bracelet Keychain Country style Wrist Lanyard Handmade Weave Exquisite Holder for Women(Light Blue)","XGALBLA","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31KX467pkWL.jpg",7.92,1558,0.0323,0.0399,"2022-06-08","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0B3J4QWYS",{"asin":339,"title":340,"brand":341,"imageUrl":342,"price":343,"rating":273,"reviews":344,"clickShare90":345,"clickShare360":346,"launchDate":347,"amazonUrl":348},"B0DK41BJQF","ERTUNA Glitter Cherry Bag Charm With Key Ring and Clip Cute Keychain for Womens Purses and Hand Bags Sparkling Resin & Metal Car Charm - Blue","ERTUNA","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41yHgSO5f9L.jpg",7.03,248,0.0311,0.0526,"2024-10-15","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DK41BJQF",{"asin":350,"title":351,"brand":352,"imageUrl":353,"price":354,"rating":273,"reviews":355,"clickShare90":356,"clickShare360":357,"launchDate":358,"amazonUrl":359},"B079HJ7YFV","Giftale Womens Flower Bag Charms Enameled Keychain Purse Accessories (Blue)","Giftale","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31fg1EeR0FL.jpg",9.88,1689,0.0253,0.0464,"2018-03-02","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB079HJ7YFV",{"asin":361,"title":362,"brand":363,"imageUrl":364,"price":365,"rating":263,"reviews":366,"clickShare90":367,"clickShare360":368,"launchDate":369,"amazonUrl":370},"B0FFMDMQMP","HongEast Macrame Cross Keychain Jesus Key Chain Christian Car Accessories Handmade Soft Cross Keychain Charm Cute Baptism Faith Inspired Boho Decor for Women Men Religious Gifts(Blue)","HongEast","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31zlZ4RKtnL.jpg",5.14,320,0.0234,0.0255,"2025-06-25","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FFMDMQMP",{"asin":372,"title":373,"brand":374,"imageUrl":375,"price":132,"rating":300,"reviews":376,"clickShare90":377,"clickShare360":378,"launchDate":379,"amazonUrl":380},"B082NSDYB1","HAMIYELL Pack of 36 Colorful Spring Spiral Wrist Coil Key Chain Wristband Key Ring (Blue)","HAMIYELL","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F516vqXsfEKL.jpg",467,0.0232,0.0272,"2019-10-09","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB082NSDYB1",{"asin":382,"title":383,"brand":384,"imageUrl":385,"price":386,"rating":387,"reviews":388,"clickShare90":389,"clickShare360":390,"launchDate":391,"amazonUrl":392},"B0DPT1TYYS","CasaPopz Jellyfish Phone Charms Aesthetic Y2K Cell Phone Charm Cute Strap Accessories with Star Heart for Camera Decor (Blue)","CasaPopz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31yK2hni8fL.jpg",9.24,4.1,148,0.0211,0.0462,"2024-12-07","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DPT1TYYS",{"asin":394,"title":395,"brand":396,"imageUrl":397,"price":398,"rating":263,"reviews":399,"clickShare90":400,"clickShare360":401,"launchDate":402,"amazonUrl":403},"B0CGJ4NFGG","oakxco Compatible with Airtag Keychain Silicone Holder with Key Ring Cover Cute Accessories for Kids Luggage Car Dog Collar Car Compatible with Apple Airtag Case Aqua Sky Baby Light Blue","oakxco","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31COyQE7ZDL.jpg",5.59,1216,0.0197,0.017,"2023-08-24","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0CGJ4NFGG",{"love":405,"hate":473,"returnReasons":526},[406,413,420,427,434,441,448,454,460,466],{"topic":407,"percentOfMentions":408,"verbatims":409},"Quality-Overall",0.23120000000000002,[410,411,412],"Good quality","Great Product","especially for the amount it goes for its amazing quality",{"topic":414,"percentOfMentions":415,"verbatims":416},"Chain\u002FKey Quality",0.1371,[417,418,419],"Cute keychain","Key chain charm","Nice for a key chain",{"topic":421,"percentOfMentions":422,"verbatims":423},"Size-Overall",0.0941,[424,425,426],"the size is perfect for me at least","Cute and tiny","A good size of the charm",{"topic":428,"percentOfMentions":429,"verbatims":430},"Value For Money",0.09140000000000001,[431,432,433],"Great value for $$ Perfect size for backpack","Beautiful great value","definitely worth the price",{"topic":435,"percentOfMentions":436,"verbatims":437},"Advertised Vs Actual Product",0.0672,[438,439,440],"Just as pictured","Perfect, just what I was looking for","Just like pictured",{"topic":442,"percentOfMentions":443,"verbatims":444},"Durability",0.0591,[445,446,447],"Super cute and durable","Cute pattern and seem to be durable","durability is amazing",{"topic":449,"percentOfMentions":450,"verbatims":451},"Design-Overall",0.043,[452,453],"Aesthetically pleasing","Cute accessories",{"topic":455,"percentOfMentions":450,"verbatims":456},"Gifting Purpose",[457,458,459],"Will order again for gifts","Pretty gift","Really great gift",{"topic":461,"percentOfMentions":462,"verbatims":463},"Color",0.0403,[464,465],"cute color","Its cute and the colors are just like the picture",{"topic":467,"percentOfMentions":468,"verbatims":469},"Weight Light",0.0349,[470,471,472],"It's lightweight","Otherwise very pretty and light","Simple and in weight",[474,480,486,492,498,504,510,514,519,522],{"topic":442,"percentOfMentions":475,"verbatims":476},0.3994,[477,478,479],"really easy to break","Poor durability","It broke really fast",{"topic":421,"percentOfMentions":481,"verbatims":482},0.1724,[483,484,485],"BUT A LITTLE LARGE","Very small","Smaller than I thought",{"topic":407,"percentOfMentions":487,"verbatims":488},0.1149,[489,490,491],"Cheap","Quality is poor","My only complaint",{"topic":493,"percentOfMentions":494,"verbatims":495},"Strength",0.069,[477,496,497],"Super fragile","A little on the fragile side",{"topic":414,"percentOfMentions":499,"verbatims":500},0.0546,[501,502,503],"one of the chains immediately broke off","instantly broke off the chain","It fell apart either on key chain",{"topic":461,"percentOfMentions":505,"verbatims":506},0.051699999999999996,[507,508,509],"Not the same blue in the picture for the dolphin","Colors could be a little brighter","Not a deep blue",{"topic":449,"percentOfMentions":511,"verbatims":512},0.0172,[513],"poor design",{"topic":515,"percentOfMentions":511,"verbatims":516},"Leather Quality",[517,518],"It's not leather","The product is not leather as advertised",{"topic":435,"percentOfMentions":511,"verbatims":520},[521],"False advertising",{"topic":428,"percentOfMentions":523,"verbatims":524},0.0086,[525],"Not worth it",[527,529,531,534,536,538,540,541,543,545],{"reason":421,"pct":528},0.3732,{"reason":414,"pct":530},0.1439,{"reason":532,"pct":533},"Defective Material\u002FParts",0.09269999999999999,{"reason":461,"pct":535},0.061,{"reason":442,"pct":537},0.043899999999999995,{"reason":428,"pct":539},0.039,{"reason":435,"pct":313},{"reason":407,"pct":542},0.029300000000000003,{"reason":544,"pct":542},"Material Quality",{"reason":546,"pct":547},"Length",0.024399999999999998]