---
title: "blue apron — Niche Verdict: Worth a look (52/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/blue-apron"
last_updated: "2026-07-14T02:14:44.019Z"
locale: en
meta:
  description: "blue apron shows a fragmented shelf (top 5 take 29% of clicks), but a deep review moat (4,825 avg reviews) keeps it on the watch list."
  "og:description": "blue apron shows a fragmented shelf (top 5 take 29% of clicks), but a deep review moat (4,825 avg reviews) keeps it on the watch list."
  "og:title": "blue apron — Niche Verdict: Worth a look (52/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **blue apron**

**Worth a look**

Shows a fragmented shelf (top 5 take 29% of clicks), but a deep review moat (4,825 avg reviews) keeps it on the watch list.

Market size 28Growth 32Conversion 52Competition 86Returns 49Price range 70Avg price 79Brand share 72Review moat 25Quality gap 40

**Competition**

**Great****29%**

top-5 click share — an open shelf

**Avg price**

**Great****$16.53**

avg listing price — sweet spot $15–$100

**Brand share**

**Good****62%**

top-5 brand share — brands hold most of the demand

**Price range**

**Good****$5.94–$36.13**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****4.2%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Okay****3.2%**

return rate — above 6% kills the launch gate

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+5.5%**

90-day search growth — must beat 0% to launch

**Market size**

**Okay****$122K**

$122K/yr · 176K searches

**Review moat**

**Bad****4,824.59**

avg incumbent reviews — the moat a new listing must climb

## **Competition**

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

**Brands**

**38 **▲rising

**Sellers**

**45**

**Top-5 brand share**

**62%**

**Open market**

**34%**

- Utopia Kitchen19% - Syntus19% - Avalon Kitchen13% - BeLuyi6% - Chef Works5% - AFUN4%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$2K4%$5K6%$7K8%$10K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 68 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Syntus Chef Apron for Men Women Kitchen Cooking Apron with Pockets Adjustable Bib Aprons Stain Resistant 1 Pack Nautical Blue](https://m.media-amazon.com/images/I/31765oU1F0L.jpg)**Syntus Chef Apron for Men Women Kitchen Cooking Apron with Pockets Adjustable Bib Aprons Stain Resistant 1 Pack Nautical Blue**Syntus**$10.30**4.6★631 rev](https://www.amazon.com/dp/B0DB1XN8L1) [2![Utopia Kitchen 10 Pack Bib Apron Unisex Adjustable Aprons with 2 Pockets Waterdrop Resistant Cooking Kitchen Chef Apron for Men Women](https://m.media-amazon.com/images/I/41Vl52bxMFL.jpg)**Utopia Kitchen 10 Pack Bib Apron Unisex Adjustable Aprons with 2 Pockets Waterdrop Resistant Cooking Kitchen Chef Apron for Men Women**Utopia Kitchen**$25.34**4.7★2,242 rev](https://www.amazon.com/dp/B089YVTKQR) [3![Syntus 12 Pack Bib Apron Unisex Aprons Adjustable Waterdrop Resistant with 2 Pockets Cooking Kitchen Apron for Chef BBQ Drawing Apron Bulk Nautical Blue](https://m.media-amazon.com/images/I/51aWnGDH9bL.jpg)**Syntus 12 Pack Bib Apron Unisex Aprons Adjustable Waterdrop Resistant with 2 Pockets Cooking Kitchen Apron for Chef BBQ Drawing Apron Bulk Nautical Blue**Syntus**$29.20**4.5★5,618 rev](https://www.amazon.com/dp/B08LZ7L4CL) [4![Utopia Kitchen 4 Pack Bib Apron Adjustable with 2 Pockets Water and Oil Resistant Cooking Kitchen Chef Apron for Women Men Blue](https://m.media-amazon.com/images/I/41NlEXFVbNL.jpg)**Utopia Kitchen 4 Pack Bib Apron Adjustable with 2 Pockets Water and Oil Resistant Cooking Kitchen Chef Apron for Women Men Blue**Utopia Kitchen**$14.86**4.6★202 rev](https://www.amazon.com/dp/B09S5L69K3) [5![BeLuyi chef apron bib tool apron for man woman cross back straps with 4 pockets for kitchen cooking gardening baking working(Blue)](https://m.media-amazon.com/images/I/415esqPUAdL.jpg)**BeLuyi chef apron bib tool apron for man woman cross back straps with 4 pockets for kitchen cooking gardening baking working(Blue)**BeLuyi**$9.45**4.6★392 rev](https://www.amazon.com/dp/B0FHG18QBQ)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![LilMents Waist Apron with Pockets Retro Kitchen Cleaning Ruffles Half Apron (Light Blue)](https://m.media-amazon.com/images/I/41sJRrjhsUL.jpg)**LilMents Waist Apron with Pockets Retro Kitchen Cleaning Ruffles Half Apron (Light Blue)**LilMents**$7.95**228 rev6mo ago](https://www.amazon.com/dp/B0GCYWTYVW) [![RUSTIQUE LINENS Aqua Blue 100% Cotton Kitchen Apron with 2 Pockets for Men and Women Adjustable Chef Apron for Cooking Baking BBQ Restaurant Use Machine Washable Durable Unisex Bib Apron](https://m.media-amazon.com/images/I/41FM3q-PQpL.jpg)**RUSTIQUE LINENS Aqua Blue 100% Cotton Kitchen Apron with 2 Pockets for Men and Women Adjustable Chef Apron for Cooking Baking BBQ Restaurant Use Machine Washable Durable Unisex Bib Apron**RUSTIQUE LINENS**$20.61**274 rev8mo ago](https://www.amazon.com/dp/B0CMQC9WRZ) [![RUSTIQUE LINENS Navy Blue 100% Cotton Kitchen Apron with 2 Pockets for Men and Women Adjustable Chef Apron for Cooking Baking BBQ Restaurant Use Machine Washable Durable Unisex Bib Apron](https://m.media-amazon.com/images/I/412qU4iiqWL.jpg)**RUSTIQUE LINENS Navy Blue 100% Cotton Kitchen Apron with 2 Pockets for Men and Women Adjustable Chef Apron for Cooking Baking BBQ Restaurant Use Machine Washable Durable Unisex Bib Apron**RUSTIQUE LINENS**$19.71**274 rev8mo ago](https://www.amazon.com/dp/B0CMQBRGJK) [![NLUS Kitchen Cooking Apron with 3 Pockets Adjustable Bib Apron Chef Aprons for Women Men Navy Blue](https://m.media-amazon.com/images/I/31NGYEtuLOL.jpg)**NLUS Kitchen Cooking Apron with 3 Pockets Adjustable Bib Apron Chef Aprons for Women Men Navy Blue**NLUS**$11.01**202 rev11mo ago](https://www.amazon.com/dp/B0FKT6B8BJ) [![BeLuyi chef apron bib tool apron for man woman cross back straps with 4 pockets for kitchen cooking gardening baking working(Blue)](https://m.media-amazon.com/images/I/415esqPUAdL.jpg)**BeLuyi chef apron bib tool apron for man woman cross back straps with 4 pockets for kitchen cooking gardening baking working(Blue)**BeLuyi**$9.45**392 rev12mo ago](https://www.amazon.com/dp/B0FHG18QBQ)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Encasa XO Aprons for Women with Pockets | Cotton Floral Frilly Chambray Fabric Apron | For Cooking Baking Gardening & Kitchen Use | Stylish Protection - 28x33 in - Blue](https://m.media-amazon.com/images/I/41uXsrX51-L.jpg)**Encasa XO Aprons for Women with Pockets | Cotton Floral Frilly Chambray Fabric Apron | For Cooking Baking Gardening & Kitchen Use | Stylish Protection - 28x33 in - Blue**Encasa XO**$13.66**4.5★**▲ 186%**](https://www.amazon.com/dp/B0DH574Q4X) [![RUSTIQUE LINENS Aqua Blue 100% Cotton Kitchen Apron with 2 Pockets for Men and Women Adjustable Chef Apron for Cooking Baking BBQ Restaurant Use Machine Washable Durable Unisex Bib Apron](https://m.media-amazon.com/images/I/41FM3q-PQpL.jpg)**RUSTIQUE LINENS Aqua Blue 100% Cotton Kitchen Apron with 2 Pockets for Men and Women Adjustable Chef Apron for Cooking Baking BBQ Restaurant Use Machine Washable Durable Unisex Bib Apron**RUSTIQUE LINENS**$20.61**4.4★**▲ 177%**](https://www.amazon.com/dp/B0CMQC9WRZ) [![Adar Universal Cobbler Apron 3 Pack - Unisex Cobbler Apron - 7023 - Navy - R](https://m.media-amazon.com/images/I/317J8thluRL.jpg)**Adar Universal Cobbler Apron 3 Pack - Unisex Cobbler Apron - 7023 - Navy - R**ADAR Medical Uniforms**$34.44**4.5★**▲ 177%**](https://www.amazon.com/dp/B074PC77M1) [![LilMents Waist Apron with Pockets Retro Kitchen Cleaning Ruffles Half Apron (Light Blue)](https://m.media-amazon.com/images/I/41sJRrjhsUL.jpg)**LilMents Waist Apron with Pockets Retro Kitchen Cleaning Ruffles Half Apron (Light Blue)**LilMents**$7.95**4.1★**▲ 173%**](https://www.amazon.com/dp/B0GCYWTYVW) [![XEEYAYA Blue Bib Apron for Women Adult Girls Ladies with Pockets - Kitchen Aprons Bulk for Cooking Painting BBQ Grilling Baking](https://m.media-amazon.com/images/I/41LXpa-Ot4L.jpg)**XEEYAYA Blue Bib Apron for Women Adult Girls Ladies with Pockets - Kitchen Aprons Bulk for Cooking Painting BBQ Grilling Baking**XEEYAYA**$16.07**4.2★**▲ 169%**](https://www.amazon.com/dp/B0D62311PC)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 102 weeks — +5.5% search growth over the last 90 days.

35K25KSpike '24Holiday '24Spike '25Prime Day '25 seasonDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 8.8×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**21%

*“Excellent for the kitchen and good quality”*

**Value For Money**11%

*“They are affordable”*

**Size-Overall**10%

*“The fit is comfortable for an average size”*

**Material Quality**5%

*“Good material and fits comfortably”*

**Advertised Vs Actual Product**4%

*“It was as advertised”*

**Pockets/Compartments**4%

*“I like the pockets”*

**Comfort-Overall**3%

*“Comfortable”*

**Water Resistance**3%

*“water resistant”*

**Color**3%

*“Perfect Color”*

**Durability**3%

*“They are durable”*

### **What buyers complain about **

**Water Resistance**15%

*“NOT waterproof”*

**Material Quality**11%

*“I didnt like the material its made of”*

**Quality-Overall**10%

*“Not well made at all”*

**Thickness**9%

*“It is super thick”*

**Pockets/Compartments**5%

*“All of the pockets are very shallow”*

**Strap/String Quality**5%

*“Loose Straps”*

**Size-Overall**4%

*“They run small”*

**Thin**3%

*“Too thin, needs to be thicker material”*

**Value For Money**3%

*“Not worth it”*

**Absorbency**2%

*“definitely not absorbent”*

### **Top return reasons **

**Material Quality**27%

**Size-Overall**20%

**Length**8%

**Thin**8%

**Color**7%

**Quality-Overall**5%

**Advertised Vs Actual Product**4%

**Water Resistance**3%

**Value For Money**2%

**Pockets/Compartments**2%