--- title: "blippi — Niche Verdict: Worth a look (55/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/blippi" last_updated: "2026-07-10T00:12:43.295Z" locale: en meta: description: "blippi shows a fragmented shelf (top 5 take 23% of clicks), but a small market ($730K/yr) keeps it on the watch list." "og:description": "blippi shows a fragmented shelf (top 5 take 23% of clicks), but a small market ($730K/yr) keeps it on the watch list." "og:title": "blippi — Niche Verdict: Worth a look (55/100) | Amazon United States - Flapen" --- Back to Flapen home # **blippi** **Worth a look****55/100 ** blippi shows a fragmented shelf (top 5 take 23% of clicks), but a small market ($730K/yr) keeps it on the watch list. **Market/yr** **$730K** **Growth (1y)** **+60.7%** **Products** **86** **Brands** **18** was 21 a year ago **Sellers** **74** **Price range** **$3.49–$46.08** **Returns** **1.6%** **Rating** **4.6★** **Worth a look** Scored 55/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **29** ×0.30 Growth **53** ×0.30 Competition **92** ×0.20 Quality gap **29** ×0.10 Returns **87** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +60.7% year over year. 212K106KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.2× ## **Competition** - Blippi71% - eKids5% - Jay Franco5% - Zak Designs3% - AI ACCESSORY INNOVATIONS3% - Brush Buddies2% - Other (12 brands)11% Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen. 18 brands and 74 sellers compete here. **Brands** **18 **▼falling was 21 a year ago **Sellers** **74** **Top 5 brand share** **87%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![Blippi Boys Short Sleeve T-shirt and Short 2 Piece Set for Toddler 2T to Big Kids](https://m.media-amazon.com/images/I/41AlXkWKoLL.jpg) [**Blippi Boys Short Sleeve T-shirt and Short 2 Piece Set for Toddler 2T to Big Kids**](https://www.amazon.com/dp/B0GFPD5ZTT) Blippi$19.934.5★3535%▲rising 2 ![Blippi Boys Short Sleeve T-shirt and Short 2 Piece Set for Toddler 2T to Big Kids](https://m.media-amazon.com/images/I/41AlXkWKoLL.jpg) [**Blippi Boys Short Sleeve T-shirt and Short 2 Piece Set for Toddler 2T to Big Kids**](https://www.amazon.com/dp/B0GFPWF6W4) Blippi$19.924.5★3535%▲rising 3 ![Blippi Boys Short Sleeve T-shirt and Short 2 Piece Set for Toddler 2T to Big Kids](https://m.media-amazon.com/images/I/41AlXkWKoLL.jpg) [**Blippi Boys Short Sleeve T-shirt and Short 2 Piece Set for Toddler 2T to Big Kids**](https://www.amazon.com/dp/B0GFPG6DQX) Blippi$19.974.5★3534%▲rising 4 ![Blippi Boys Short Sleeve T-Shirt and French Terry Shorts Set for Toddler and Big Kids](https://m.media-amazon.com/images/I/51grJAqa8kL.jpg) [**Blippi Boys Short Sleeve T-Shirt and French Terry Shorts Set for Toddler and Big Kids**](https://www.amazon.com/dp/B0DWFYBKSB) Blippi$18.824.7★644%▲rising 5 ![Jay Franco Plush Pillow Buddy Super Soft Polyester Microfiber | Blippi 24 Inches](https://m.media-amazon.com/images/I/31aC5b5IJgL.jpg) [**Jay Franco Plush Pillow Buddy Super Soft Polyester Microfiber | Blippi 24 Inches**](https://www.amazon.com/dp/B0CJH3CDJL) Jay Franco$30.934.8★22,4754%▼falling 6 ![Blippi Boys Short Sleeve T-shirt and Short 2 Piece Set for Toddler 2T to Big Kids](https://m.media-amazon.com/images/I/41A26ZDEoUL.jpg) [**Blippi Boys Short Sleeve T-shirt and Short 2 Piece Set for Toddler 2T to Big Kids**](https://www.amazon.com/dp/B0CTJ1TSWJ) Blippi$17.834.5★3534%▲rising 7 ![Blippi boys Much Fun Quarter Socks Blue 2-4T US](https://m.media-amazon.com/images/I/41Z9hAx2h3L.jpg) [**Blippi boys Much Fun Quarter Socks Blue 2-4T US**](https://www.amazon.com/dp/B09YVWL1CK) Blippi$8.764.8★6683%▼falling 8 ![Blippi Boys Short Sleeve T-Shirt and French Terry Shorts Set for Toddler and Big Kids](https://m.media-amazon.com/images/I/51grJAqa8kL.jpg) [**Blippi Boys Short Sleeve T-Shirt and French Terry Shorts Set for Toddler and Big Kids**](https://www.amazon.com/dp/B0DWG25M3F) Blippi$18.914.7★643%▲rising 9 ![AI ACCESSORY INNOVATIONS Blippi Backpack for Boys & Girls Kids 15 School Bag Featuring Blippi & His Dinosaur Friends Blue](https://m.media-amazon.com/images/I/51glircc9CL.jpg) [**AI ACCESSORY INNOVATIONS Blippi Backpack for Boys & Girls Kids 15 School Bag Featuring Blippi & His Dinosaur Friends Blue**](https://www.amazon.com/dp/B0F7J6BS6T) AI ACCESSORY INNOVATIONS$22.234.4★5132%▲rising 10 ![Blippi Kids Tablet for Preschool Learning Toddler Tablet with Educational Games and ABC Learning for Toddlers and Fans of Blippi Toys](https://m.media-amazon.com/images/I/412Yipmi0RL.jpg) [**Blippi Kids Tablet for Preschool Learning Toddler Tablet with Educational Games and ABC Learning for Toddlers and Fans of Blippi Toys**](https://www.amazon.com/dp/B0BWH87MXW) eKids$24.774.7★1862%▼falling 11 ![Blippi and Meekah Girls 3 Pack Short Sleeve T-Shirts for Toddlers and Little Kids](https://m.media-amazon.com/images/I/51pxsrkcj+L.jpg) [**Blippi and Meekah Girls 3 Pack Short Sleeve T-Shirts for Toddlers and Little Kids**](https://www.amazon.com/dp/B0CLPX1DKD) Blippi$24.624.6★1532%▲rising 12 ![Blippi Toddler Mirrored Sunglasses - Unbreakable Polarized Orange Glasses for Active Kids Ages 2-4 - BPA Free UV Protection](https://m.media-amazon.com/images/I/315bCz3LSsL.jpg) [**Blippi Toddler Mirrored Sunglasses - Unbreakable Polarized Orange Glasses for Active Kids Ages 2-4 - BPA Free UV Protection**](https://www.amazon.com/dp/B08W9GHQVP) Blippi$27.814.6★972%▲rising 13 ![Blippi Kids LED Watch Interactive Teaching Tool with Fun LED Lights Durable Blue Strap Educational Screen Time](https://m.media-amazon.com/images/I/51BPrS7MD8L.jpg) [**Blippi Kids LED Watch Interactive Teaching Tool with Fun LED Lights Durable Blue Strap Educational Screen Time**](https://www.amazon.com/dp/B0CZFTRR23) Accutime$11.734.5★4192%▼falling 14 ![eKids Blippi Book Toddler Toys with Built-in Preschool Learning Games Educational Toys for Toddler Activities for Fans of Blippi Toys and Gifts(Multi Color)](https://m.media-amazon.com/images/I/41tuSKvzJUL.jpg) [**eKids Blippi Book Toddler Toys with Built-in Preschool Learning Games Educational Toys for Toddler Activities for Fans of Blippi Toys and Gifts(Multi Color)**](https://www.amazon.com/dp/B09DZ2VTXQ) eKids$29.344.7★1,8742%▼falling 15 ![Delta Children - Blippi Cozee Buddy Flip-Out Kids Chair Blue](https://m.media-amazon.com/images/I/51ii7kD41DL.jpg) [**Delta Children - Blippi Cozee Buddy Flip-Out Kids Chair Blue**](https://www.amazon.com/dp/B0D845BF1K) Delta Children$40.964.6★8912%▼falling **~~Showing 15 of 86 — show all ~~** ## **Product shelf** All 86 tracked products in this niche. Top sellersNewestTrending [![Blippi Boys Short Sleeve T-shirt and Short 2 Piece Set for Toddler 2T to Big Kids](https://m.media-amazon.com/images/I/41AlXkWKoLL.jpg)**Blippi Boys Short Sleeve T-shirt and Short 2 Piece Set for Toddler 2T to Big Kids** Blippi**$19.93**4.5★353 reviews](https://www.amazon.com/dp/B0GFPD5ZTT) [![Blippi Boys Short Sleeve T-shirt and Short 2 Piece Set for Toddler 2T to Big Kids](https://m.media-amazon.com/images/I/41AlXkWKoLL.jpg)**Blippi Boys Short Sleeve T-shirt and Short 2 Piece Set for Toddler 2T to Big Kids** Blippi**$19.92**4.5★353 reviews](https://www.amazon.com/dp/B0GFPWF6W4) [![Blippi Boys Short Sleeve T-shirt and Short 2 Piece Set for Toddler 2T to Big Kids](https://m.media-amazon.com/images/I/41AlXkWKoLL.jpg)**Blippi Boys Short Sleeve T-shirt and Short 2 Piece Set for Toddler 2T to Big Kids** Blippi**$19.97**4.5★353 reviews](https://www.amazon.com/dp/B0GFPG6DQX) [![Blippi Boys Short Sleeve T-Shirt and French Terry Shorts Set for Toddler and Big Kids](https://m.media-amazon.com/images/I/51grJAqa8kL.jpg)**Blippi Boys Short Sleeve T-Shirt and French Terry Shorts Set for Toddler and Big Kids** Blippi**$18.82**4.7★64 reviews](https://www.amazon.com/dp/B0DWFYBKSB) [![Jay Franco Plush Pillow Buddy Super Soft Polyester Microfiber | Blippi 24 Inches](https://m.media-amazon.com/images/I/31aC5b5IJgL.jpg)**Jay Franco Plush Pillow Buddy Super Soft Polyester Microfiber | Blippi 24 Inches** Jay Franco**$30.93**4.8★22,475 reviews](https://www.amazon.com/dp/B0CJH3CDJL) [![Blippi Boys Short Sleeve T-shirt and Short 2 Piece Set for Toddler 2T to Big Kids](https://m.media-amazon.com/images/I/41A26ZDEoUL.jpg)**Blippi Boys Short Sleeve T-shirt and Short 2 Piece Set for Toddler 2T to Big Kids** Blippi**$17.83**4.5★353 reviews](https://www.amazon.com/dp/B0CTJ1TSWJ) [![Blippi boys Much Fun Quarter Socks Blue 2-4T US](https://m.media-amazon.com/images/I/41Z9hAx2h3L.jpg)**Blippi boys Much Fun Quarter Socks Blue 2-4T US** Blippi**$8.76**4.8★668 reviews](https://www.amazon.com/dp/B09YVWL1CK) [![Blippi Boys Short Sleeve T-Shirt and French Terry Shorts Set for Toddler and Big Kids](https://m.media-amazon.com/images/I/51grJAqa8kL.jpg)**Blippi Boys Short Sleeve T-Shirt and French Terry Shorts Set for Toddler and Big Kids** Blippi**$18.91**4.7★64 reviews](https://www.amazon.com/dp/B0DWG25M3F) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Size-Overall**20% *“Fits good”* **Quality-Overall**17% *“Excellent quality”* **Fun/Entertainment Experience**8% *“Great Toy”* **Color**6% *“vibrant colors”* **Value For Money**5% *“Good Value”* **Advertised Vs Actual Product**4% *“Exactly as described”* **Durability**4% *“They are very durable”* **Gifting Purpose**4% *“Great gift”* **Soft Feel**4% *“the bristles are soft”* **Material Quality**3% *“durable material that fits great”* ### **What buyers complain about ** **Size-Overall**22% *“Made small”* **Quality-Overall**12% *“Overpriced for the quality”* **Durability**9% *“it breaks with normal use while trying to put it on”* **Value For Money**9% *“Not worth the price”* **Functionality-Overall**5% *“Doesnt work”* **Water Resistance**4% *“Water doesnt get inside easily unless its submerged”* **Color**3% *“The hat is more brown or dull dark orange, the suspenders and tie are neon orange, very bright”* **Audio Quality**3% *“Its ok. Daughter didnt like the product the sound was a little loud”* **Absorbency**2% *“No absorbency”* **Advertised Vs Actual Product**2% *“I didnt read the description or reviews”* #### **Top return reasons**- Size-Overall47% - Value For Money6% - Functionality-Overall5% - Advertised Vs Actual Product4% - Material Quality3% - Color3% - Length3% - Quality-Overall2% - Product Condition2% - Defective Material/Parts2%