---
title: "blackhawks hat — Niche Verdict: Skip it (35/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/blackhawks-hat"
last_updated: "2026-07-14T08:15:46.467Z"
locale: en
meta:
  description: "soft demand (-45.1% this quarter) — blackhawks hat doesn't clear our bar today."
  "og:description": "soft demand (-45.1% this quarter) — blackhawks hat doesn't clear our bar today."
  "og:title": "blackhawks hat — Niche Verdict: Skip it (35/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **blackhawks hat**

**Skip it**

Soft demand (-45.1% this quarter) — this niche doesn't clear our bar today.

Market size 7Growth 2Conversion 17Competition 66Returns 50Price range 90Avg price 95Brand share 11Review moat 89Quality gap 21

**Avg price**

**Incredible****$28.91**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$12.49–$51.67**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Great****224.18**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****45%**

top-5 click share — leaders hold, buyers still browse

**Returns**

**Good****3.0%**

return rate — above 6% kills the launch gate

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****1.3%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Bad****96%**

top-5 brand share — brand-locked demand

**Market size**

**Bad****$27K**

$27K/yr · 70K searches

**Growth**

**Bad****-45.1%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**9 **▲rising

**Sellers**

**24**

**Top-5 brand share**

**96%**

**Open market**

**3%**

- AMERICAN NEEDLE75% - 477% - ZHATS5% - Outerstuff5% - ZAPPED HEADWEAR3% - New Era2% - Open — no brand owns it (3 brands, 3%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$1K8%$2K12%$3K16%$4K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 33 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![AMERICAN NEEDLE Unisex Chicago Blackhawks Officially Licensed NHL Archive 400 Adjustable Snapback Baseball Hat (EM008A-CBH-BLK)](https://m.media-amazon.com/images/I/31cHU1DNdKL.jpg)**AMERICAN NEEDLE Unisex Chicago Blackhawks Officially Licensed NHL Archive 400 Adjustable Snapback Baseball Hat (EM008A-CBH-BLK)**AMERICAN NEEDLE**$26.95**4.7★727 rev](https://www.amazon.com/dp/B0F9KJB4RF) [2![AMERICAN NEEDLE Unisex Chicago Blackhawks Officially Licensed NHL Valin Adjustable Snapback Baseball Trucker Hat (EM002A-CBH-BLK)](https://m.media-amazon.com/images/I/41bbvdZUInL.jpg)**AMERICAN NEEDLE Unisex Chicago Blackhawks Officially Licensed NHL Valin Adjustable Snapback Baseball Trucker Hat (EM002A-CBH-BLK)**AMERICAN NEEDLE**$30.22**5.0★10 rev](https://www.amazon.com/dp/B0F9KMRK4R) [3![AMERICAN NEEDLE United Slouch NHL Team Casual Dad Hat Chicago Blackhawks Ivory/Black (43572A-CBH)](https://m.media-amazon.com/images/I/41Ev+lqtbSL.jpg)**AMERICAN NEEDLE United Slouch NHL Team Casual Dad Hat Chicago Blackhawks Ivory/Black (43572A-CBH)**AMERICAN NEEDLE**$38.28**4.6★120 rev](https://www.amazon.com/dp/B07DXJY2FT) [4![AMERICAN NEEDLE Officially Licensed NHL Chicago Blackhawks Snapback Hat Embroidered Logo Flat Brim Black/Red](https://m.media-amazon.com/images/I/31HtbA3IeVL.jpg)**AMERICAN NEEDLE Officially Licensed NHL Chicago Blackhawks Snapback Hat Embroidered Logo Flat Brim Black/Red**AMERICAN NEEDLE**$33.12**4.5★143 rev](https://www.amazon.com/dp/B0B5YCKCJC) [5![AMERICAN NEEDLE Ravenswood Officially Licensed NHL Team Mesh Hat Chicago Blackhawks Ivory/Dark Red (43422A-CBH)](https://m.media-amazon.com/images/I/51v8Ib-qGJL.jpg)**AMERICAN NEEDLE Ravenswood Officially Licensed NHL Team Mesh Hat Chicago Blackhawks Ivory/Dark Red (43422A-CBH)**AMERICAN NEEDLE**$43.31**4.5★221 rev](https://www.amazon.com/dp/B0773GPKCD)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![NHL Kids Youth 8-20 Official 2-Tone Snapback Hat Cap One Size (US Alpha One Size Chicago Blackhawks)](https://m.media-amazon.com/images/I/4195m+Ix53L.jpg)**NHL Kids Youth 8-20 Official 2-Tone Snapback Hat Cap One Size (US Alpha One Size Chicago Blackhawks)**Outerstuff**$17.02**35 rev8mo ago](https://www.amazon.com/dp/B0G278K3MZ) [![Premium Medium Profile Baseball Cap for Men [Blackhawk Model] Structured 5-Panel Snapback Hat - Blank Hat for Custom Patch and Embroidery - Brown Old School Camo](https://m.media-amazon.com/images/I/41+66B1nhJL.jpg)**Premium Medium Profile Baseball Cap for Men \[Blackhawk Model\] Structured 5-Panel Snapback Hat - Blank Hat for Custom Patch and Embroidery - Brown Old School Camo**ZAPPED HEADWEAR**$24.31**2 rev8mo ago](https://www.amazon.com/dp/B0FY4Z4PMW) [![AMERICAN NEEDLE Unisex Chicago Blackhawks Officially Licensed NHL Archive 400 Adjustable Snapback Baseball Hat (EM008A-CBH-BLK)](https://m.media-amazon.com/images/I/31cHU1DNdKL.jpg)**AMERICAN NEEDLE Unisex Chicago Blackhawks Officially Licensed NHL Archive 400 Adjustable Snapback Baseball Hat (EM008A-CBH-BLK)**AMERICAN NEEDLE**$26.95**727 rev1y ago](https://www.amazon.com/dp/B0F9KJB4RF) [![AMERICAN NEEDLE Unisex Chicago Blackhawks Officially Licensed NHL Valin Adjustable Snapback Baseball Trucker Hat (EM002A-CBH-BLK)](https://m.media-amazon.com/images/I/41bbvdZUInL.jpg)**AMERICAN NEEDLE Unisex Chicago Blackhawks Officially Licensed NHL Valin Adjustable Snapback Baseball Trucker Hat (EM002A-CBH-BLK)**AMERICAN NEEDLE**$30.22**10 rev1y ago](https://www.amazon.com/dp/B0F9KMRK4R) [![AMERICAN NEEDLE Unisex Chicago Blackhawks Officially Licensed NHL Roscoe Adjustable Snapback Baseball Hat (EM009A-CBH-BLK)](https://m.media-amazon.com/images/I/41N0CLIg0-L.jpg)**AMERICAN NEEDLE Unisex Chicago Blackhawks Officially Licensed NHL Roscoe Adjustable Snapback Baseball Hat (EM009A-CBH-BLK)**AMERICAN NEEDLE**$27.80**49 rev1y ago](https://www.amazon.com/dp/B0F9KPBTHT)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Adult Chicago Blackhawks New Era Black 59FIFTY Fitted Hat - Mens](https://m.media-amazon.com/images/I/41ON8K8pqvL.jpg)**Adult Chicago Blackhawks New Era Black 59FIFTY Fitted Hat - Mens**New Era**$47.79**0.0★**▲ 188%**](https://www.amazon.com/dp/B0FJKM547T) [![Unisex American Flag Sun Visors Hat with Brown Fake Spiked Hair Novelty Wig Adjustable Baseball Cap Golf Hat](https://m.media-amazon.com/images/I/51wzLOgdIZL.jpg)**Unisex American Flag Sun Visors Hat with Brown Fake Spiked Hair Novelty Wig Adjustable Baseball Cap Golf Hat**Malaxlx**$14.93**4.5★**▲ 183%**](https://www.amazon.com/dp/B0BVVC2MZX) [![47 Chicago Blackhawks Mens Womens Trawler Clean Up Adjustable Strapback Black Hat with Team Color Logo](https://m.media-amazon.com/images/I/41PjwgKHaLL.jpg)**47 Chicago Blackhawks Mens Womens Trawler Clean Up Adjustable Strapback Black Hat with Team Color Logo**47**$34.13**5.0★**▲ 141%**](https://www.amazon.com/dp/B0BRLFRDFQ) [![New Era NFL 9FIFTY Black White Adjustable Snapback Hat Cap One Size Fits All (Chicago Bears)](https://m.media-amazon.com/images/I/31JMJds-x5L.jpg)**New Era NFL 9FIFTY Black White Adjustable Snapback Hat Cap One Size Fits All (Chicago Bears)**New Era**$39.77**4.7★**▲ 123%**](https://www.amazon.com/dp/B0CKLVM5SB) [![Premium Medium Profile Baseball Cap for Men [Blackhawk Model] Structured 5-Panel Snapback Hat - Blank Hat for Custom Patch and Embroidery - Ocean Blue](https://m.media-amazon.com/images/I/3126NWhux6L.jpg)**Premium Medium Profile Baseball Cap for Men \[Blackhawk Model\] Structured 5-Panel Snapback Hat - Blank Hat for Custom Patch and Embroidery - Ocean Blue**ZAPPED HEADWEAR**$24.75**5.0★**▲ 117%**](https://www.amazon.com/dp/B0FY56JXF7)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -45.1% search growth over the last 90 days.

4K3KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 4.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**32%

*“Good quality”*

**Size-Overall**18%

*“Fits good on an adult head too”*

**Adjustability/Rotatability/Reclining**14%

*“The adjustable strap is big enough for a man”*

**Comfort-Overall**11%

*“That its comfortable”*

**Value For Money**8%

*“Great value for the money”*

**Warmth**7%

*“Looks good and keeps your head & ears warm”*

**Color**5%

*“Keeps shape and color”*

**Shape/Style**5%

*“Keeps shape and color”*

### **What buyers complain about **

**Advertised Vs Actual Product**50%

*“Does not look like photo”*

**Size-Overall**50%

*“Too small”*

### **Top return reasons **

**Size-Overall**65%

**Material Quality**8%

**Shape/Style**6%

**Quality-Overall**5%

**Advertised Vs Actual Product**3%

**Comfort-Overall**2%

**Color**2%

**Width**1%

**Stretchability/Expandability/Elasticity**1%

**Stitch/Finish/Polish**1%