---
title: "black zip up jacket — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/black-zip-up-jacket"
last_updated: "2026-07-14T02:14:53.995Z"
locale: en
meta:
  description: "weak search conversion (0.2%) — black zip up jacket doesn't clear our bar today."
  "og:description": "weak search conversion (0.2%) — black zip up jacket doesn't clear our bar today."
  "og:title": "black zip up jacket — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen"
---

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# **black zip up jacket**

**Skip it**

Weak search conversion (0.2%) — this niche doesn't clear our bar today.

Market size 52Growth 15Conversion 3Competition 96Returns 9Price range 75Avg price 95Brand share 50Review moat 24Quality gap 40

**Competition**

**Incredible****18%**

top-5 click share — an open shelf

**Avg price**

**Incredible****$35.05**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$10.64–$123.30**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$332K**

$332K/yr · 4.3M searches

**Brand share**

**Okay****75%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****6,452.41**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-20.7%**

90-day search growth — must beat 0% to launch

**Returns**

**Bad****9.8%**

return rate — above 6% kills the launch gate

**Conversion**

**Bad****0.2%**

search→purchase rate — share of searches ending in a sale

## **Competition**

Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.

**Brands**

**43 **▲rising

**Sellers**

**230**

**Top-5 brand share**

**75%**

**Open market**

**23%**

- Columbia63% - Amazon Essentials4% - MAGCOMSEN4% - Meanzoo2% - PRETTYGARDEN2% - Dqbeng2%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$7K4%$13K6%$20K8%$27K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)5 products missing review or click data not plotted

All 165 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Columbia Mens Watertight II Waterproof Rain Jacket Black Large](https://m.media-amazon.com/images/I/31xpN+M9PxL.jpg)**Columbia Mens Watertight II Waterproof Rain Jacket Black Large**Columbia**$57.92**4.7★2,665 rev](https://www.amazon.com/dp/B0CLR98667) [2![Columbia Womens Silver Ridge Utility II Long Sleeve Shirt Shark Medium](https://m.media-amazon.com/images/I/31pYyjFuMkL.jpg)**Columbia Womens Silver Ridge Utility II Long Sleeve Shirt Shark Medium**Columbia**$54.38**4.5★18 rev](https://www.amazon.com/dp/B0FB1WB3TN) [3![Columbia Mens Steens Mountain 2.0 Full Zip Fleece Jacket Black Medium](https://m.media-amazon.com/images/I/41J5DyznplL.jpg)**Columbia Mens Steens Mountain 2.0 Full Zip Fleece Jacket Black Medium**Columbia**$34.69**4.7★53,425 rev](https://www.amazon.com/dp/B0076R6L58) [4![Columbia Unisex Kids Hikebound Bib (Little Kid/Big Kid) Black Medium](https://m.media-amazon.com/images/I/31W4wk-pieL.jpg)**Columbia Unisex Kids Hikebound Bib (Little Kid/Big Kid) Black Medium**Columbia**$73.96**0.0★0 rev](https://www.amazon.com/dp/B0FCCM8W7L) [5![Columbia Mens Silver Ridge Utility II Short Sleeve Black Large](https://m.media-amazon.com/images/I/310XHGU9e4L.jpg)**Columbia Mens Silver Ridge Utility II Short Sleeve Black Large**Columbia**$56.82**4.6★18 rev](https://www.amazon.com/dp/B0FB1ZFPYS)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Columbia Mens Trinity Logo Belt-Casual Dress with Single Prong Buckle for Jeans Khakis](https://m.media-amazon.com/images/I/41ttziAS7uL.jpg)**Columbia Mens Trinity Logo Belt-Casual Dress with Single Prong Buckle for Jeans Khakis**Columbia**$10.65**16,596 rev1mo ago](https://www.amazon.com/dp/B00HOVJSBU) [![Wrangler Authentics Womens Stretch Denim Jacket Black Large](https://m.media-amazon.com/images/I/41aVF+0cZFL.jpg)**Wrangler Authentics Womens Stretch Denim Jacket Black Large**Wrangler Authentics**$40.12**23,529 rev3mo ago](https://www.amazon.com/dp/B08PHV68GH) [![Columbia Mens RFID Genuine Leather Trifold Wallet With ID Window Credit Card Pockets](https://m.media-amazon.com/images/I/51t4YX1XIDL.jpg)**Columbia Mens RFID Genuine Leather Trifold Wallet With ID Window Credit Card Pockets**Columbia**$28.51**9,767 rev4mo ago](https://www.amazon.com/dp/B076DXX6VP) [![Columbia Unisex-adult Military Web Belt-Adjustable One Size Cotton Strap and Metal Plaque Buckle](https://m.media-amazon.com/images/I/41IkBomTd7L.jpg)**Columbia Unisex-adult Military Web Belt-Adjustable One Size Cotton Strap and Metal Plaque Buckle**Columbia**$15.59**12,247 rev4mo ago](https://www.amazon.com/dp/B001FOR2CY) [![HOTOUCH Women Black Coat Zip Up Casual Jacket Long Sleeve Light Bomber Jackets Spring Outfits S](https://m.media-amazon.com/images/I/41eV99IJRCL.jpg)**HOTOUCH Women Black Coat Zip Up Casual Jacket Long Sleeve Light Bomber Jackets Spring Outfits S**HOTOUCH**$25.85**158 rev6mo ago](https://www.amazon.com/dp/B0GGNMLTHC)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Columbia Unisex PFG Logo Mesh Snap Back Tusk/Shark/Redfish One Size](https://m.media-amazon.com/images/I/41Ccm8sUBoL.jpg)**Columbia Unisex PFG Logo Mesh Snap Back Tusk/Shark/Redfish One Size**Columbia**$20.31**4.8★**▲ 62%**](https://www.amazon.com/dp/B0FB35ZLJK) [![Columbia Mens Arctic Crest Hybrid Full Zip Black X-Large](https://m.media-amazon.com/images/I/31VqtJYZyzL.jpg)**Columbia Mens Arctic Crest Hybrid Full Zip Black X-Large**Columbia**$95.41**5.0★**▲ 62%**](https://www.amazon.com/dp/B0DK4MNVGT) [![Columbia Unisex Kids Skien Valley Cargo Pants (Little Kid/Big Kid) City Grey Medium](https://m.media-amazon.com/images/I/31fDevCVtNL.jpg)**Columbia Unisex Kids Skien Valley Cargo Pants (Little Kid/Big Kid) City Grey Medium**Columbia**$59.98**0.0★**▲ 62%**](https://www.amazon.com/dp/B0FCCR15GZ) [![HOTOUCH Women Black Coat Zip Up Casual Jacket Long Sleeve Light Bomber Jackets Spring Outfits S](https://m.media-amazon.com/images/I/41eV99IJRCL.jpg)**HOTOUCH Women Black Coat Zip Up Casual Jacket Long Sleeve Light Bomber Jackets Spring Outfits S**HOTOUCH**$25.85**4.5★**▲ 62%**](https://www.amazon.com/dp/B0GGNMLTHC) [![Columbia Mens Spire Valley Hooded Windbreaker Everblue/Dark Stone/Marine Light Medium](https://m.media-amazon.com/images/I/41VtjjMOkeL.jpg)**Columbia Mens Spire Valley Hooded Windbreaker Everblue/Dark Stone/Marine Light Medium**Columbia**$41.35**4.6★**▲ 62%**](https://www.amazon.com/dp/B0FB2VSX2P)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -20.7% search growth over the last 90 days.

100K60KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Apr, May, Jun · busiest ÷ quietest = 10.2×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**24%

*“Fits as expected”*

**Quality-Overall**12%

*“The quality was solid”*

**Comfort-Overall**8%

*“So comfortable”*

**Weight Light**7%

*“Really nice lightweight jacket”*

**Warmth**5%

*“keeps me extremely warm”*

**Value For Money**5%

*“Good Value”*

**Soft Feel**4%

*“Its soft”*

**Color**4%

*“the color is nice”*

**Material Quality**4%

*“Good material”*

**Shape/Style**3%

*“Cute style”*

### **What buyers complain about **

**Size-Overall**21%

*“Too Long”*

**Quality-Overall**7%

*“Low quality”*

**Zipper Quality**4%

*“Zipper defective”*

**Material Quality**4%

*“Material not as expected”*

**Thickness**3%

*“Very short and thin material”*

**Color**3%

*“Darker gray than shown”*

**Pockets/Compartments**3%

*“No pockets”*

**Durability**3%

*“Broke in the first day”*

**Smell**3%

*“Smell is weird”*

**Thin**2%

*“Super thin”*

### **Top return reasons **

**Size-Overall**52%

**Material Quality**6%

**Sleeve Fit**5%

**Chest Fit**5%

**Length**4%

**Shoulder Fit**4%

**Thin**3%

**Waist Fit**2%

**Arm Fit**2%

**Advertised Vs Actual Product**2%