---
title: "black trench coat — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/black-trench-coat"
last_updated: "2026-07-13T23:18:59.923Z"
locale: en
meta:
  description: "soft demand (-56.7% this quarter) — black trench coat doesn't clear our bar today."
  "og:description": "soft demand (-56.7% this quarter) — black trench coat doesn't clear our bar today."
  "og:title": "black trench coat — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **black trench coat**

**Skip it**

Soft demand (-56.7% this quarter) — this niche doesn't clear our bar today.

Market size 20Growth 0Conversion 1Competition 97Returns 0Price range 79Avg price 92Brand share 95Review moat 57Quality gap 78

**Competition**

**Incredible****12%**

top-5 click share — an open shelf

**Brand share**

**Incredible****39%**

top-5 brand share — no brand owns this niche

**Avg price**

**Great****$54.11**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$28.40–$118.18**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****1,202.86**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$81K**

$81K/yr · 2.5M searches

**Conversion**

**Bad****0.1%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-56.7%**

90-day search growth — must beat 0% to launch

**Returns**

**Bad****21.1%**

return rate — above 6% kills the launch gate

## **Competition**

Clicks spread well past the top 5 (12% combined) — an open shelf where new products get seen.

**Brands**

**50 **▼falling

**Sellers**

**56**

**Top-5 brand share**

**39%**

**Open market**

**56%**

- FARVALUE10% - The Drop9% - Tankaneo8% - Makkrom7% - Orolay6% - poonyfesh5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%$8102%$2K3%$2K4%$3K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 205 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Steve Madden Womens Long Oversized Lapel Jacket Relaxed Open Front Lightweight Trench Style Spring Fashion Coat](https://m.media-amazon.com/images/I/31mDjFNCGPL.jpg)**Steve Madden Womens Long Oversized Lapel Jacket Relaxed Open Front Lightweight Trench Style Spring Fashion Coat**Steve Madden**$50.00**4.6★70 rev](https://www.amazon.com/dp/B0G16HYP78) [2![Makkrom Womens Double Breasted Long Trench Coat Windproof Classic Lapel Slim Overcoat with Belt](https://m.media-amazon.com/images/I/419bkESGTEL.jpg)**Makkrom Womens Double Breasted Long Trench Coat Windproof Classic Lapel Slim Overcoat with Belt**Makkrom**$46.99**4.0★2,031 rev](https://www.amazon.com/dp/B093PYC1D9) [3![Makkrom Womens Double Breasted Long Trench Coat Windproof Classic Lapel Slim Overcoat with Belt](https://m.media-amazon.com/images/I/419bkESGTEL.jpg)**Makkrom Womens Double Breasted Long Trench Coat Windproof Classic Lapel Slim Overcoat with Belt**Makkrom**$47.15**4.0★2,031 rev](https://www.amazon.com/dp/B093PYWYXP) [4![Farktop Womens Oversized Long Trench Coat Double Breasted Lapel Windproof Overcoat with Belt](https://m.media-amazon.com/images/I/31-Ih56Rt4L.jpg)**Farktop Womens Oversized Long Trench Coat Double Breasted Lapel Windproof Overcoat with Belt**Farktop**$44.36**4.2★864 rev](https://www.amazon.com/dp/B0CCJF2N2B) [5![Saodimallsu Women Crop Double Breasted Trench Coat Raglan Sleeve Work Office Cropped Jacket With Pockets](https://m.media-amazon.com/images/I/41VAqDixJlL.jpg)**Saodimallsu Women Crop Double Breasted Trench Coat Raglan Sleeve Work Office Cropped Jacket With Pockets**Saodimallsu**$42.48**4.3★1,109 rev](https://www.amazon.com/dp/B0CBR2BP8X)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Calvin Klein Womens Trench Coat Double Breasted with Detachable Hood and Belt Black Medium](https://m.media-amazon.com/images/I/31ZN4nyPZIL.jpg)**Calvin Klein Womens Trench Coat Double Breasted with Detachable Hood and Belt Black Medium**Calvin Klein**$85.60**55 rev5mo ago](https://www.amazon.com/dp/B0GM26PY8K) [![Calvin Klein Womens Trench Coat Double Breasted with Detachable Hood and Belt Black X-Large](https://m.media-amazon.com/images/I/31ZN4nyPZIL.jpg)**Calvin Klein Womens Trench Coat Double Breasted with Detachable Hood and Belt Black X-Large**Calvin Klein**$84.97**55 rev5mo ago](https://www.amazon.com/dp/B0GM1QQL5M) [![poonyfesh Womens Waterproof Long Trench Coat Double Breasted Length Classic Lapel Belt Coat With Removable Hood Camel Large](https://m.media-amazon.com/images/I/31j47KzD33L.jpg)**poonyfesh Womens Waterproof Long Trench Coat Double Breasted Length Classic Lapel Belt Coat With Removable Hood Camel Large**poonyfesh**$52.34**478 rev5mo ago](https://www.amazon.com/dp/B0GJZY7V6W) [![poonyfesh Womens Waterproof Long Trench Coat Double Breasted Length Classic Lapel Belt Coat With Removable Hood Camel X-Large](https://m.media-amazon.com/images/I/31j47KzD33L.jpg)**poonyfesh Womens Waterproof Long Trench Coat Double Breasted Length Classic Lapel Belt Coat With Removable Hood Camel X-Large**poonyfesh**$54.80**478 rev5mo ago](https://www.amazon.com/dp/B0GK134MWY) [![iCreek Womens Rain Jacket Packable Long Raincoat Hooded Plaid Lined Trench Coat Waterproof Windproof Lightweight for Outdoor (Khaki M)](https://m.media-amazon.com/images/I/416JbUBXJZL.jpg)**iCreek Womens Rain Jacket Packable Long Raincoat Hooded Plaid Lined Trench Coat Waterproof Windproof Lightweight for Outdoor (Khaki M)**iCreek**$46.19**223 rev6mo ago](https://www.amazon.com/dp/B0GCN6BNLD)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Dqbeng Womens Short Trench Jacket Plaid Lining Button Front Lightweight Classic Casual Outerwear with Pockets (Tan-M)](https://m.media-amazon.com/images/I/41I3RP2-V2L.jpg)**Dqbeng Womens Short Trench Jacket Plaid Lining Button Front Lightweight Classic Casual Outerwear with Pockets (Tan-M)**Dqbeng**$42.89**4.5★**▲ 125%**](https://www.amazon.com/dp/B0FSD8HS7S) [![Betusline Womens Double Breasted Short Trench Coat with Belt Off White 2XL](https://m.media-amazon.com/images/I/41eaf82UOjL.jpg)**Betusline Womens Double Breasted Short Trench Coat with Belt Off White 2XL**Betusline**$44.74**4.3★**▲ 118%**](https://www.amazon.com/dp/B0F4X6P31Z) [![poonyfesh Womens Waterproof Long Trench Coat Double Breasted Length Classic Lapel Belt Coat With Removable Hood Camel X-Large](https://m.media-amazon.com/images/I/31j47KzD33L.jpg)**poonyfesh Womens Waterproof Long Trench Coat Double Breasted Length Classic Lapel Belt Coat With Removable Hood Camel X-Large**poonyfesh**$54.80**4.2★**▲ 115%**](https://www.amazon.com/dp/B0GK134MWY) [![Calvin Klein Womens Trench Coat Double Breasted with Detachable Hood and Belt Black X-Large](https://m.media-amazon.com/images/I/31ZN4nyPZIL.jpg)**Calvin Klein Womens Trench Coat Double Breasted with Detachable Hood and Belt Black X-Large**Calvin Klein**$84.97**4.3★**▲ 114%**](https://www.amazon.com/dp/B0GM1QQL5M) [![TICONN Reflective Rain Coat Waterproof Hi Vis Safety Rain Jacket Heavy Duty ANSI Class 3 High Visibility Trench Coat (XL)](https://m.media-amazon.com/images/I/31zbUE6ZXuL.jpg)**TICONN Reflective Rain Coat Waterproof Hi Vis Safety Rain Jacket Heavy Duty ANSI Class 3 High Visibility Trench Coat (XL)**TICONN**$31.60**4.6★**▲ 111%**](https://www.amazon.com/dp/B0CFQJCVBC)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -56.7% search growth over the last 90 days.

60K40KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Oct, Nov, Dec · busiest ÷ quietest = 3.7×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**19%

*“fits to the size that we selected”*

**Quality-Overall**12%

*“Excellent quality”*

**Shape/Style**8%

*“Cute & stylish”*

**Weight Light**7%

*“Perfect lightweight jacket”*

**Material Quality**5%

*“Excellent material”*

**Warmth**5%

*“Very warm”*

**Value For Money**4%

*“Excellent price”*

**Color**4%

*“Cute color”*

**Comfort-Overall**4%

*“Very comfortable”*

**Weather Proof**3%

*“It provides excellent protection from cold weather”*

### **What buyers complain about **

**Size-Overall**23%

*“Fit is loose”*

**Material Quality**5%

*“seems flimsy and not a good material”*

**Sleeve Fit**4%

*“The sleeves are very short”*

**Quality-Overall**4%

*“definitely lacking in quality construction”*

**Value For Money**4%

*“Looks expensive”*

**Advertised Vs Actual Product**3%

*“description is misleading”*

**Wrinkles**2%

*“It did arrive a little wrinkled”*

**Weight Heavy**2%

*“heavy and bulky”*

**Shoulder Fit**2%

*“Too tight around shoulders”*

**Color**2%

*“Poor quality and wrong color”*

### **Top return reasons **

**Size-Overall**50%

**Material Quality**7%

**Sleeve Fit**6%

**Color**5%

**Shoulder Fit**4%

**Length**4%

**Chest Fit**4%

**Shape/Style**3%

**Advertised Vs Actual Product**2%

**Quality-Overall**2%