---
title: "black sun hat — Niche Verdict: Worth a look (61/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/black-sun-hat"
last_updated: "2026-07-13T23:09:27.459Z"
locale: en
meta:
  description: "black sun hat shows demand growing +108.8% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "black sun hat shows demand growing +108.8% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "black sun hat — Niche Verdict: Worth a look (61/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **black sun hat**

**Worth a look**

Shows demand growing +108.8% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 15Growth 95Conversion 35Competition 83Returns 30Price range 81Avg price 81Brand share 86Review moat 31Quality gap 68

**Growth**

**Great****+108.8%**

90-day search growth — must beat 0% to launch

**Brand share**

**Great****49%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****32%**

top-5 click share — an open shelf

**Avg price**

**Great****$17.45**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$7.22–$50.30**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****2.8%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****3,421.39**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Okay****5.4%**

return rate — above 6% kills the launch gate

**Market size**

**Bad****$62K**

$62K/yr · 125K searches

## **Competition**

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

**Brands**

**37 **▲rising

**Sellers**

**44**

**Top-5 brand share**

**49%**

**Open market**

**47%**

- FURTALK15% - Senker Fashion15% - NPJY9% - Lanzom5% - EW East Water5% - PFFY4%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$2K6%$4K9%$6K12%$7K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 56 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![NPJY Sun Hats for Women Wide Brim Roll-Up Beach Ponytail Hat Packable Travel Foldable Straw Visor Black](https://m.media-amazon.com/images/I/41FU+lA09DL.jpg)**NPJY Sun Hats for Women Wide Brim Roll-Up Beach Ponytail Hat Packable Travel Foldable Straw Visor Black**NPJY**$13.12**4.1★863 rev](https://www.amazon.com/dp/B0DSC9XXK2) [2![Senker Fashion Sun Hats for Women Oversize Wide Brim Straw Beach Hat Floppy Foldable Roll-Up Summer Vacation UPF 50+ Black](https://m.media-amazon.com/images/I/413EMrX2CTL.jpg)**Senker Fashion Sun Hats for Women Oversize Wide Brim Straw Beach Hat Floppy Foldable Roll-Up Summer Vacation UPF 50+ Black**Senker Fashion**$15.24**4.2★1,031 rev](https://www.amazon.com/dp/B09N7B4DL3) [3![Beach Sun Hats for Women Wide Brim Straw Hat Floppy Packable UPF 50+ UV Protection with for Summer Black](https://m.media-amazon.com/images/I/51BVM++ge2L.jpg)**Beach Sun Hats for Women Wide Brim Straw Hat Floppy Packable UPF 50+ UV Protection with for Summer Black**EW East Water**$20.62**4.5★454 rev](https://www.amazon.com/dp/B0BWR8N1PD) [4![Lanzom Womens Wide Brim Straw Hat Big Floppy Foldable Roll up Cap Beach Sun Hat UPF 50+(Twine-Black)](https://m.media-amazon.com/images/I/510c4V+iSYL.jpg)**Lanzom Womens Wide Brim Straw Hat Big Floppy Foldable Roll up Cap Beach Sun Hat UPF 50+(Twine-Black)**Lanzom**$19.62**4.5★8,375 rev](https://www.amazon.com/dp/B06XRVRGJD) [5![Sun Hats for Women Gardening Hat Wide Brim Ponytail Beach Sun Protection Breathable Cotton Summer Hat with Fold-Up Brim Black](https://m.media-amazon.com/images/I/415t+nb1o2L.jpg)**Sun Hats for Women Gardening Hat Wide Brim Ponytail Beach Sun Protection Breathable Cotton Summer Hat with Fold-Up Brim Black**Hatiis**$18.22**4.5★2,097 rev](https://www.amazon.com/dp/B09QKT97JP)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Senker Fashion Sun Hats for Women Wide Brim Straw Floppy Hat for Beach Summer Vacation Garden Packable Roll Up UPF 50+ Black](https://m.media-amazon.com/images/I/41Jl4cAhAHL.jpg)**Senker Fashion Sun Hats for Women Wide Brim Straw Floppy Hat for Beach Summer Vacation Garden Packable Roll Up UPF 50+ Black**Senker Fashion**$11.73**77 rev2mo ago](https://www.amazon.com/dp/B0GYHWGV4F) [![Senker Fashion Sun Hats for Women Men Waterproof Packable 2 in 1 UV Protection Sunhat for Summer Hiking Outdoor Garden Black](https://m.media-amazon.com/images/I/31-NOl6nqgL.jpg)**Senker Fashion Sun Hats for Women Men Waterproof Packable 2 in 1 UV Protection Sunhat for Summer Hiking Outdoor Garden Black**Senker Fashion**$7.55**33 rev2mo ago](https://www.amazon.com/dp/B0G6YRS25B) [![Senker Fashion Sun Hats for Women UV Protection Wide Brim Beach Straw Derby Hat Packable Floppy for Summer Vacation UPF 50+ Black](https://m.media-amazon.com/images/I/41SmxwNRlLL.jpg)**Senker Fashion Sun Hats for Women UV Protection Wide Brim Beach Straw Derby Hat Packable Floppy for Summer Vacation UPF 50+ Black**Senker Fashion**$16.82**7 rev3mo ago](https://www.amazon.com/dp/B0FZTM4RSD) [![Sun Hat for Women Summer Straw Beach Hats Floppy Crochet Hat UV Protection Travel Bucket Hat Foldable Packable Black](https://m.media-amazon.com/images/I/41-QLXiK4IL.jpg)**Sun Hat for Women Summer Straw Beach Hats Floppy Crochet Hat UV Protection Travel Bucket Hat Foldable Packable Black**Rosoz**$14.25**32 rev4mo ago](https://www.amazon.com/dp/B0GJS4MSTR) [![HONGTEYA Bucket Sun Hats for Woman Men Cotton Packable Summer Beach Sun Bucket Hats for Women Men Fishing Outdoor Vacation Black](https://m.media-amazon.com/images/I/41BomoEo3kL.jpg)**HONGTEYA Bucket Sun Hats for Woman Men Cotton Packable Summer Beach Sun Bucket Hats for Women Men Fishing Outdoor Vacation Black**HONGTEYA**$9.56**117 rev6mo ago](https://www.amazon.com/dp/B0GF26FKRV)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Sun Hat for Women Summer Straw Beach Hats Floppy Crochet Hat UV Protection Travel Bucket Hat Foldable Packable Black](https://m.media-amazon.com/images/I/41-QLXiK4IL.jpg)**Sun Hat for Women Summer Straw Beach Hats Floppy Crochet Hat UV Protection Travel Bucket Hat Foldable Packable Black**Rosoz**$14.25**4.1★**▲ 57%**](https://www.amazon.com/dp/B0GJS4MSTR) [![Senker Fashion Sun Hats for Women Wide Brim Straw Floppy Hat for Beach Summer Vacation Garden Packable Roll Up UPF 50+ Black](https://m.media-amazon.com/images/I/41Jl4cAhAHL.jpg)**Senker Fashion Sun Hats for Women Wide Brim Straw Floppy Hat for Beach Summer Vacation Garden Packable Roll Up UPF 50+ Black**Senker Fashion**$11.73**4.1★**▲ 56%**](https://www.amazon.com/dp/B0GYHWGV4F) [![Sun Hats for Women Straw Hats UPF 50+ UV Sun Protection Wide Brim Packable Foldable Bowknot Womens Beach Hat for Summer Travel Black](https://m.media-amazon.com/images/I/41Jb+Qi-opL.jpg)**Sun Hats for Women Straw Hats UPF 50+ UV Sun Protection Wide Brim Packable Foldable Bowknot Womens Beach Hat for Summer Travel Black**Clothirily**$16.55**4.2★**▲ 56%**](https://www.amazon.com/dp/B0G8W4NZ8D) [![Senker Fashion Sun Hats for Women Men Waterproof Packable 2 in 1 UV Protection Sunhat for Summer Hiking Outdoor Garden Black](https://m.media-amazon.com/images/I/31-NOl6nqgL.jpg)**Senker Fashion Sun Hats for Women Men Waterproof Packable 2 in 1 UV Protection Sunhat for Summer Hiking Outdoor Garden Black**Senker Fashion**$7.55**4.0★**▲ 56%**](https://www.amazon.com/dp/B0G6YRS25B) [![NPJY Sun Hats for Women Wide Brim Roll-Up Beach Ponytail Hat Packable Travel Foldable Straw Visor Black](https://m.media-amazon.com/images/I/41FU+lA09DL.jpg)**NPJY Sun Hats for Women Wide Brim Roll-Up Beach Ponytail Hat Packable Travel Foldable Straw Visor Black**NPJY**$13.12**4.1★**▲ 55%**](https://www.amazon.com/dp/B0DSC9XXK2)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +108.8% search growth over the last 90 days.

9K7KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 6.7×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**18%

*“Fits my big head comfortably”*

**Quality-Overall**13%

*“Product is extremely reliable”*

**Shape/Style**7%

*“also great for style”*

**Advertised Vs Actual Product**5%

*“Looks just as pictured”*

**Value For Money**5%

*“Great value”*

**Comfort-Overall**5%

*“- Hat was comfortable”*

**Weight Light**4%

*“Super light and breathable”*

**Material Quality**4%

*“The cotton material feels comfortable”*

**Suitability Hot Weather**4%

*“Great for in the pool or on the beach”*

**Ease Of Use**4%

*“Convenient & packable”*

### **What buyers complain about **

**Size-Overall**31%

*“Fit is horrible”*

**Strap/String Quality**6%

*“The string broke as soon as I put it on”*

**Shape/Style**6%

*“Oddly shaped”*

**Quality-Overall**5%

*“Secondly, the item is a cheap piece of crap”*

**Wrinkles**4%

*“It arrives wrinkled”*

**Strength**3%

*“flimsy”*

**Advertised Vs Actual Product**3%

*“Does not look like photos”*

**Durability**3%

*“Not durable”*

**Material Quality**2%

*“material looks and feels cheap”*

**Flexibility**2%

*“comes folded with bends in it”*

### **Top return reasons **

**Size-Overall**67%

**Shape/Style**6%

**Advertised Vs Actual Product**4%

**Material Quality**4%

**Color**3%

**Quality-Overall**2%

**Width**2%

**Wrinkles**1%

**Length**1%

**Value For Money**1%