---
title: "black square glasses — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/black-square-glasses"
last_updated: "2026-07-13T23:10:59.767Z"
locale: en
meta:
  description: "a small market ($19K/yr) — black square glasses doesn't clear our bar today."
  "og:description": "a small market ($19K/yr) — black square glasses doesn't clear our bar today."
  "og:title": "black square glasses — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen"
---

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# **black square glasses**

**Skip it**

A small market ($19K/yr) — this niche doesn't clear our bar today.

Market size 5Growth 20Conversion 28Competition 84Returns 41Price range 30Avg price 46Brand share 94Review moat 36Quality gap 53

**Brand share**

**Great****41%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****31%**

top-5 click share — an open shelf

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Okay****$11.55**

avg listing price — sweet spot $15–$100

**Returns**

**Okay****4.1%**

return rate — above 6% kills the launch gate

**Review moat**

**Okay****2,938.18**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Okay****$3.98–$19.82**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****2.3%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-11.0%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$19K**

$19K/yr · 71K searches

## **Competition**

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

**Brands**

**45 **▲rising

**Sellers**

**59**

**Top-5 brand share**

**41%**

**Open market**

**53%**

- EYLRIM10% - GQUEEN9% - TYA8% - LYZOIT7% - hoyuwak7% - Sunier5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$3724%$7456%$1K8%$1K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 67 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![GQUEEN Oversized Fake Glasses Women Men Retro Thick Big Square Frame Clear Lens UV400 Protection Fashion Eyeglasses Black](https://m.media-amazon.com/images/I/41ejz2tJ7iL.jpg)**GQUEEN Oversized Fake Glasses Women Men Retro Thick Big Square Frame Clear Lens UV400 Protection Fashion Eyeglasses Black**GQUEEN**$9.99**4.3★127 rev](https://www.amazon.com/dp/B0DPFKR76L) [2![EYLRIM Classic Thick Square Frame Clear Lens Glasses for Women Men Non Prescription Eyeglasses(A1 Bright Black)](https://m.media-amazon.com/images/I/31M5-0oySsL.jpg)**EYLRIM Classic Thick Square Frame Clear Lens Glasses for Women Men Non Prescription Eyeglasses(A1 Bright Black)**EYLRIM**$10.17**4.6★1,582 rev](https://www.amazon.com/dp/B09S9Z4DQ9) [3![hoyuwak Oversized Square Blue Light Glasses Big Frame Computer Eyewear Thick Fashion Clear Glasses for Women Fashion](https://m.media-amazon.com/images/I/31Lw2PlfBxL.jpg)**hoyuwak Oversized Square Blue Light Glasses Big Frame Computer Eyewear Thick Fashion Clear Glasses for Women Fashion**hoyuwak**$7.28**4.5★577 rev](https://www.amazon.com/dp/B0CYS8WHRJ) [4![TYA Oversized Trendy Wrap Around Sunglasses for Women Men - Cool Concert Black shades 2000s Retro Round Big Shield Glasses](https://m.media-amazon.com/images/I/319IxkkwRpL.jpg)**TYA Oversized Trendy Wrap Around Sunglasses for Women Men - Cool Concert Black shades 2000s Retro Round Big Shield Glasses**TYA**$18.30**4.4★623 rev](https://www.amazon.com/dp/B0CLZT2T6G) [5![Sunier Oversized Thick Square Fake Glasses for Women Men Fashion Preppy Clear Lens Eyeglasses with 100% UV400 Protection](https://m.media-amazon.com/images/I/31Vyk07JJaL.jpg)**Sunier Oversized Thick Square Fake Glasses for Women Men Fashion Preppy Clear Lens Eyeglasses with 100% UV400 Protection**Sunier**$10.08**4.5★145 rev](https://www.amazon.com/dp/B0FJRQSYYZ)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![ENSARJOE Unisex Stylish Square Non-prescription Eyeglasses Glasses Clear Lens Eyewear Frame (black A)](https://m.media-amazon.com/images/I/31YFW2BvEuL.jpg)**ENSARJOE Unisex Stylish Square Non-prescription Eyeglasses Glasses Clear Lens Eyewear Frame (black A)**ENSARJOE**$5.03**186 rev7mo ago](https://www.amazon.com/dp/B0G4Q8Z8VK) [![HJSTES Retro Clear Rectangle Glasses for Women Men Fake Blue Light Blocking Lens Narrow Frame Non Prescription Eyeglasses(Black)](https://m.media-amazon.com/images/I/317825tkYhL.jpg)**HJSTES Retro Clear Rectangle Glasses for Women Men Fake Blue Light Blocking Lens Narrow Frame Non Prescription Eyeglasses(Black)**HJSTES**$9.92**27 rev7mo ago](https://www.amazon.com/dp/B0G3H8GQYF) [![GUVIVI Retro Gold Aviator Sunglasses for Women Men 2026 Metal Oversized 70s Aviators Black Sun Glasses](https://m.media-amazon.com/images/I/31Qt0F5Oy6L.jpg)**GUVIVI Retro Gold Aviator Sunglasses for Women Men 2026 Metal Oversized 70s Aviators Black Sun Glasses**GUVIVI**$15.04**423 rev9mo ago](https://www.amazon.com/dp/B0FSRXMPQN) [![ENSARJOE 1/3/6-Pack Glasses Non-prescription Clear Lens Eyeglasses for Women Thick Square Frame Eyewear](https://m.media-amazon.com/images/I/314uXrRFqpL.jpg)**ENSARJOE 1/3/6-Pack Glasses Non-prescription Clear Lens Eyeglasses for Women Thick Square Frame Eyewear**ENSARJOE**$3.98**16 rev9mo ago](https://www.amazon.com/dp/B0FS7CSY6X) [![CGID Oversized Clear Lens Fake Glasses Women Men 100% UV400 Protection Thick Big Square Frame Fashion Eyeglasses](https://m.media-amazon.com/images/I/31mdexN5QKL.jpg)**CGID Oversized Clear Lens Fake Glasses Women Men 100% UV400 Protection Thick Big Square Frame Fashion Eyeglasses**CGID**$10.17**90 rev11mo ago](https://www.amazon.com/dp/B0FKB8PXJH)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![LYZOIT Square Oversized Sunglasses for Women Men Big Flat Top 2 pack Fashion Shield Large UV Protection Rimless Shades Black Tortoise Sun glasses](https://m.media-amazon.com/images/I/41XaKpzcZ3S.jpg)**LYZOIT Square Oversized Sunglasses for Women Men Big Flat Top 2 pack Fashion Shield Large UV Protection Rimless Shades Black Tortoise Sun glasses**LYZOIT**$15.58**4.6★**▲ 300%**](https://www.amazon.com/dp/B08Z3KYTC4) [![ENSARJOE 1/3/6-Pack Glasses Non-prescription Clear Lens Eyeglasses for Women Thick Square Frame Eyewear](https://m.media-amazon.com/images/I/314uXrRFqpL.jpg)**ENSARJOE 1/3/6-Pack Glasses Non-prescription Clear Lens Eyeglasses for Women Thick Square Frame Eyewear**ENSARJOE**$3.98**4.8★**▲ 300%**](https://www.amazon.com/dp/B0FS7CSY6X) [![LIKSMU Rimless Y2K Sunglasses for Women Men Wrap Around Fashion Sunglasses Oversized Frameless 2000s Trendy Sun Glasses Black Lens and Black Frame](https://m.media-amazon.com/images/I/31esch+5ZlL.jpg)**LIKSMU Rimless Y2K Sunglasses for Women Men Wrap Around Fashion Sunglasses Oversized Frameless 2000s Trendy Sun Glasses Black Lens and Black Frame**LIKSMU**$11.14**4.5★**▲ 300%**](https://www.amazon.com/dp/B0BJ2D5WDW) [![ENSARJOE Unisex Stylish Square Non-prescription Eyeglasses Glasses Clear Lens Eyewear Frame (black A)](https://m.media-amazon.com/images/I/31YFW2BvEuL.jpg)**ENSARJOE Unisex Stylish Square Non-prescription Eyeglasses Glasses Clear Lens Eyewear Frame (black A)**ENSARJOE**$5.03**4.6★**▲ 250%**](https://www.amazon.com/dp/B0G4Q8Z8VK) [![OSAGAMA Trendy Retro Oversized Aviator Sunglasses for Women Men 70s Luxury Designer Thick Classic Sun Glasses (Black/Brown)](https://m.media-amazon.com/images/I/31t9mOFuVML.jpg)**OSAGAMA Trendy Retro Oversized Aviator Sunglasses for Women Men 70s Luxury Designer Thick Classic Sun Glasses (Black/Brown)**OSAGAMA**$11.29**4.6★**▲ 243%**](https://www.amazon.com/dp/B0D9624MMZ)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -11.0% search growth over the last 90 days.

7K5KSpike '24Prime Day '25Spike '25 seasonSepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 5.6×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**19%

*“The glasses are of outstanding quality”*

**Size-Overall**14%

*“liked the size”*

**Value For Money**11%

*“Great value”*

**Comfort-Overall**8%

*“Comfortable too”*

**Shape/Style**8%

*“Great style”*

**Advertised Vs Actual Product**7%

*“As described”*

**Color**4%

*“love I have two color options”*

**Durability**3%

*“the have not broke”*

**Weight Light**3%

*“They feel lightweight on the face”*

**Strength**2%

*“Solid purchase”*

### **What buyers complain about **

**Size-Overall**21%

*“Too big”*

**Quality-Overall**10%

*“Bad quality”*

**Durability**10%

*“Broke in a week”*

**Blue Light Filter**6%

*“NOT BLUE LIGHT FILTERING GLASSES”*

**Value For Money**6%

*“overpriced”*

**Lenses**5%

*“However the lens smidge easily”*

**Functionality-Overall**5%

*“They do nothing”*

**Color**4%

*“Pale yellow”*

**Strength**2%

*“not very sturdy”*

**Material Quality**2%

*“Cheap material”*

### **Top return reasons **

**Size-Overall**65%

**Shape/Style**6%

**Advertised Vs Actual Product**6%

**Quality-Overall**3%

**Functionality-Overall**2%

**Blue Light Filter**2%

**Color**2%

**Value For Money**2%

**Width**2%

**Comfort-Overall**2%