---
title: "black shades — Niche Verdict: Worth a look (52/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/black-shades"
last_updated: "2026-07-14T00:55:26.446Z"
locale: en
meta:
  description: "black shades shows a fragmented shelf (top 5 take 28% of clicks), but prices mostly outside the sweet spot ($6.09–$430.54) keeps it on the watch list."
  "og:description": "black shades shows a fragmented shelf (top 5 take 28% of clicks), but prices mostly outside the sweet spot ($6.09–$430.54) keeps it on the watch list."
  "og:title": "black shades — Niche Verdict: Worth a look (52/100) | Amazon United States - Flapen"
---

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# **black shades**

**Worth a look**

Shows a fragmented shelf (top 5 take 28% of clicks), but prices mostly outside the sweet spot ($6.09–$430.54) keeps it on the watch list.

Market size 26Growth 57Conversion 31Competition 87Returns 31Price range 20Avg price 86Brand share 86Review moat 25Quality gap 50

**Competition**

**Great****28%**

top-5 click share — an open shelf

**Brand share**

**Great****49%**

top-5 brand share — no brand owns this niche

**Avg price**

**Great****$19.39**

avg listing price — sweet spot $15–$100

**Growth**

**Good****+30.6%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Good****4.5★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****2.5%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Okay****5.3%**

return rate — above 6% kills the launch gate

**Market size**

**Okay****$107K**

$107K/yr · 222K searches

**Review moat**

**Okay****3,981.04**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Bad****$6.09–$430.54**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## **Competition**

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.

**Brands**

**38 **▼falling

**Sellers**

**50**

**Top-5 brand share**

**49%**

**Open market**

**42%**

- Dollger12% - miyya10% - aisswzber9% - Joopin9% - LYZOIT9% - SOJOS8%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$2K4%$4K6%$6K8%$9K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 69 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Dollger Square Oversized Sunglasses for Women Men Trendy Fashion Flat Top Big Black Frame Shades Large One Piece Shield Shades with UV400 Protection for Driving](https://m.media-amazon.com/images/I/31U1gM87soL.jpg)**Dollger Square Oversized Sunglasses for Women Men Trendy Fashion Flat Top Big Black Frame Shades Large One Piece Shield Shades with UV400 Protection for Driving**Dollger**$12.81**4.6★5,960 rev](https://www.amazon.com/dp/B084ZSZKXF) [2![Joopin Oversized Sunglasses Womens Trendy Polarized Big Black Sun Glasses for Woman UV Protection Retro Ladies Large Square Shades Sunnies](https://m.media-amazon.com/images/I/31RH3g1XkNL.jpg)**Joopin Oversized Sunglasses Womens Trendy Polarized Big Black Sun Glasses for Woman UV Protection Retro Ladies Large Square Shades Sunnies**Joopin**$12.62**4.5★26,791 rev](https://www.amazon.com/dp/B07RBV936R) [3![aisswzber Womens Chic Square Oversized Sunglasses Big Large Wide Fashion Shades for Women Men 100% UV Protection](https://m.media-amazon.com/images/I/31ebQ4YVU8L.jpg)**aisswzber Womens Chic Square Oversized Sunglasses Big Large Wide Fashion Shades for Women Men 100% UV Protection**aisswzber**$8.60**4.4★436 rev](https://www.amazon.com/dp/B0CM6PBMXB) [4![miyya Bug Eye Oversized Polarized Sunglasses Womens Trendy Retro Sun Glasses for Women 2025 Oversized UV Protection Shades](https://m.media-amazon.com/images/I/31uRcCbxIuL.jpg)**miyya Bug Eye Oversized Polarized Sunglasses Womens Trendy Retro Sun Glasses for Women 2025 Oversized UV Protection Shades**miyya**$9.60**4.6★992 rev](https://www.amazon.com/dp/B0CZDL922Y) [5![miyya Oversized Polarized Sunglasses Women Trendy Retro Sun Glasses for Women 2025 Oversized Shades](https://m.media-amazon.com/images/I/41Le0JK6L5L.jpg)**miyya Oversized Polarized Sunglasses Women Trendy Retro Sun Glasses for Women 2025 Oversized Shades**miyya**$10.65**4.4★693 rev](https://www.amazon.com/dp/B0CZDG4VJ5)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![GRFISIA Trendy Oversized Shield Sunglasses for Women Men Retro Thick Aviator Shades Fashion Sunnies for Driving Travel UV400](https://m.media-amazon.com/images/I/312GLGWcZ7L.jpg)**GRFISIA Trendy Oversized Shield Sunglasses for Women Men Retro Thick Aviator Shades Fashion Sunnies for Driving Travel UV400**GRFISIA**$13.54**20 rev4mo ago](https://www.amazon.com/dp/B0GRQYQW27) [![Mriendao Oversized Sunglasses for Women Big Large Frame Wrap Around Sun Glasses Trendy Retro UV Protection Cool shades](https://m.media-amazon.com/images/I/310U22AwoAL.jpg)**Mriendao Oversized Sunglasses for Women Big Large Frame Wrap Around Sun Glasses Trendy Retro UV Protection Cool shades**Mriendao**$15.03**9 rev5mo ago](https://www.amazon.com/dp/B0GK52N678) [![TYA Retro Oversized Aviator Sunglasses for Women Men 2026 Square Double Bridge Trendy Sun Glasses UV400](https://m.media-amazon.com/images/I/31ncr3huHOL.jpg)**TYA Retro Oversized Aviator Sunglasses for Women Men 2026 Square Double Bridge Trendy Sun Glasses UV400**TYA**$15.15**53 rev5mo ago](https://www.amazon.com/dp/B0GJ59RS7K) [![VANLINKER Oversized Aviator Square Sunglasses Womens Men Trendy One-Piece Polarized Lens Retro Futuristic Mask Shades VL9888 Black Frame Brown Lens](https://m.media-amazon.com/images/I/3113rBNIuuL.jpg)**VANLINKER Oversized Aviator Square Sunglasses Womens Men Trendy One-Piece Polarized Lens Retro Futuristic Mask Shades VL9888 Black Frame Brown Lens**VANLINKER**$15.86**25 rev7mo ago](https://www.amazon.com/dp/B0G48936KQ) [![yayaboqu Oversized Square Sunglasses for Women Retro Fashion UV Protection Black Frame with Grey Lenses (Classic Black)](https://m.media-amazon.com/images/I/31Ah-b3DO0L.jpg)**yayaboqu Oversized Square Sunglasses for Women Retro Fashion UV Protection Black Frame with Grey Lenses (Classic Black)**yayaboqu**$6.09**22 rev7mo ago](https://www.amazon.com/dp/B0G39CFTDN)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Meta Ray-Ban (Gen 2) Wayfarer Matte Black | Smart AI Glasses for Men Women 2x Battery Life 3K Ultra HD 12 MP Ultra-Wide Camera Audio Video Recording Transitions Grey Lenses Sunglasses](https://m.media-amazon.com/images/I/21YOXUQJLyL.jpg)**Meta Ray-Ban (Gen 2) Wayfarer Matte Black | Smart AI Glasses for Men Women 2x Battery Life 3K Ultra HD 12 MP Ultra-Wide Camera Audio Video Recording Transitions Grey Lenses Sunglasses**Meta**$430.54**4.1★**▲ 125%**](https://www.amazon.com/dp/B0FLYJM9DC) [![GRFISIA Trendy Oversized Shield Sunglasses for Women Men Retro Thick Aviator Shades Fashion Sunnies for Driving Travel UV400](https://m.media-amazon.com/images/I/312GLGWcZ7L.jpg)**GRFISIA Trendy Oversized Shield Sunglasses for Women Men Retro Thick Aviator Shades Fashion Sunnies for Driving Travel UV400**GRFISIA**$13.54**4.1★**▲ 121%**](https://www.amazon.com/dp/B0GRQYQW27) [![TYA Retro Oversized Aviator Sunglasses for Women Men 2026 Square Double Bridge Trendy Sun Glasses UV400](https://m.media-amazon.com/images/I/31ncr3huHOL.jpg)**TYA Retro Oversized Aviator Sunglasses for Women Men 2026 Square Double Bridge Trendy Sun Glasses UV400**TYA**$15.15**4.5★**▲ 114%**](https://www.amazon.com/dp/B0GJ59RS7K) [![FEISEDY Polarized Sunglasses for Women Classic Vintage Square Wraparound UV400 Protection Shade B0309 Black/Grey](https://m.media-amazon.com/images/I/31o2LG1C3VL.jpg)**FEISEDY Polarized Sunglasses for Women Classic Vintage Square Wraparound UV400 Protection Shade B0309 Black/Grey**FEISEDY**$16.10**4.5★**▲ 112%**](https://www.amazon.com/dp/B0FZKHHLY4) [![Mriendao Oversized Sunglasses for Women Big Large Frame Wrap Around Sun Glasses Trendy Retro UV Protection Cool shades](https://m.media-amazon.com/images/I/310U22AwoAL.jpg)**Mriendao Oversized Sunglasses for Women Big Large Frame Wrap Around Sun Glasses Trendy Retro UV Protection Cool shades**Mriendao**$15.03**3.9★**▲ 108%**](https://www.amazon.com/dp/B0GK52N678)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +30.6% search growth over the last 90 days.

6K4KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 1.9×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**20%

*“liked the size”*

**Quality-Overall**18%

*“are good quality UV”*

**Value For Money**12%

*“Good value for money”*

**Shape/Style**9%

*“Perfect shape”*

**Comfort-Overall**7%

*“So comfortable”*

**Color**5%

*“Good shades”*

**Advertised Vs Actual Product**5%

*“Exactly as described”*

**Weight Light**4%

*“They feel lightweight on the face”*

**Durability**3%

*“durable and good quality and i love that they are a snug fit and they even come with a pouch and cleaning rag”*

**Strength**3%

*“The glasses are sturdy”*

### **What buyers complain about **

**Size-Overall**26%

*“Really big”*

**Durability**12%

*“dont last”*

**Quality-Overall**9%

*“Not well made”*

**Value For Money**7%

*“Waste of money”*

**Material Quality**4%

*“Cheap material”*

**Strength**3%

*“flimsy”*

**Advertised Vs Actual Product**2%

*“Everything is not what is advertised”*

**Comfort-Overall**2%

*“Very uncomfortable to wear”*

**Weight Heavy**2%

*“Bulky”*

**Connectivity-Overall**2%

*“The Bluetooth/connectivity is horrible”*

### **Top return reasons **

**Size-Overall**67%

**Shape/Style**8%

**Advertised Vs Actual Product**5%

**Quality-Overall**3%

**Value For Money**3%

**Color**2%

**Material Quality**1%

**Width**1%

**Functionality-Overall**1%

**Comfort-Overall**1%