---
title: "black parasol — Niche Verdict: Worth a look (60/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/black-parasol"
last_updated: "2026-07-14T00:53:36.602Z"
locale: en
meta:
  description: "black parasol shows a sweet-spot price point ($30.81 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "black parasol shows a sweet-spot price point ($30.81 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "black parasol — Niche Verdict: Worth a look (60/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **black parasol**

**Worth a look**

Shows a sweet-spot price point ($30.81 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 24Growth 80Conversion 17Competition 83Returns 44Price range 67Avg price 95Brand share 87Review moat 69Quality gap 55

**Avg price**

**Incredible****$30.81**

avg listing price — sweet spot $15–$100

**Brand share**

**Great****48%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****32%**

top-5 click share — an open shelf

**Growth**

**Great****+73.2%**

90-day search growth — must beat 0% to launch

**Review moat**

**Good****734.47**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****$13.47–$139.52**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Returns**

**Okay****3.7%**

return rate — above 6% kills the launch gate

**Market size**

**Bad****$94K**

$94K/yr · 230K searches

**Conversion**

**Bad****1.3%**

search→purchase rate — share of searches ending in a sale

## **Competition**

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

**Brands**

**33 **▼falling

**Sellers**

**43**

**Top-5 brand share**

**48%**

**Open market**

**46%**

- Gothic Rebel18% - Milcraft9% - URAWESO9% - VampireFreaks7% - VIVI SKY6% - OTOTO6%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$3K6%$6K9%$9K12%$11K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 55 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Milcraft Travel Umbrella Folding UV Resistance Princess Lace Parasol Umbrellas Sun Umbrella for Women Girls](https://m.media-amazon.com/images/I/41gIxZC-T0L.jpg)**Milcraft Travel Umbrella Folding UV Resistance Princess Lace Parasol Umbrellas Sun Umbrella for Women Girls**Milcraft**$18.78**4.4★780 rev](https://www.amazon.com/dp/B074PPLGNN) [2![URAWESO Black Lace Parasol Goth Lolita UV Blocker Gothic Umbrella for Witch Cosplay Victorian Wedding Travel Halloween Decor (Flower Printed Lining)](https://m.media-amazon.com/images/I/41jMg6ikMpL.jpg)**URAWESO Black Lace Parasol Goth Lolita UV Blocker Gothic Umbrella for Witch Cosplay Victorian Wedding Travel Halloween Decor (Flower Printed Lining)**URAWESO**$19.73**4.3★520 rev](https://www.amazon.com/dp/B0B93KLNQZ) [3![VIVI SKY Pagoda Peak Old-fashionable Ingenuity Umbrella Parasol (black)](https://m.media-amazon.com/images/I/51bG6zHWpUL.jpg)**VIVI SKY Pagoda Peak Old-fashionable Ingenuity Umbrella Parasol (black)**VIVI SKY**$23.76**4.6★2,996 rev](https://www.amazon.com/dp/B00NTN3XTA) [4![OTOTO NEW! Spookula Vampire Folding Collapsible Umbrella Unique Goth Accessories Cool Gifts Gothic Black and White Cute Rain Umbrella Spooky Halloween](https://m.media-amazon.com/images/I/51nt5HhVSRL.jpg)**OTOTO NEW! Spookula Vampire Folding Collapsible Umbrella Unique Goth Accessories Cool Gifts Gothic Black and White Cute Rain Umbrella Spooky Halloween**OTOTO**$20.65**4.6★877 rev](https://www.amazon.com/dp/B0CBS6GP43) [5![DS. DISTINCTIVE STYLE UV Umbrella Skull Parasol Folding Umbrella Automatic Open and Close Sun Umbrella for Walking with Black Anti-UV Rubber Layer](https://m.media-amazon.com/images/I/41NoAUIv9WL.jpg)**DS. DISTINCTIVE STYLE UV Umbrella Skull Parasol Folding Umbrella Automatic Open and Close Sun Umbrella for Walking with Black Anti-UV Rubber Layer**DS. DISTINCTIVE STYLE**$18.85**4.6★173 rev](https://www.amazon.com/dp/B0C4KC94TJ)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Dark Wing Auto Open Umbrella with Heart of Darkness Handle - Gothic Pagoda Top Design - 12 Rib Windproof Waterproof UV Protection - 41 Large Canopy (Off White)](https://m.media-amazon.com/images/I/31l9t6Wna4L.jpg)**Dark Wing Auto Open Umbrella with Heart of Darkness Handle - Gothic Pagoda Top Design - 12 Rib Windproof Waterproof UV Protection - 41 Large Canopy (Off White)**Gothic Rebel**$36.04**67 rev10mo ago](https://www.amazon.com/dp/B0FPX55XHD) [![Garneck Black Lace Parasol Umbrella for Women Girl: Gothic Vintage Ruffle Umbrella for Tea Party - Romantic Bridal Parasol for Weddinng Costume Accessory Photography Prop](https://m.media-amazon.com/images/I/51j76RexJOL.jpg)**Garneck Black Lace Parasol Umbrella for Women Girl: Gothic Vintage Ruffle Umbrella for Tea Party - Romantic Bridal Parasol for Weddinng Costume Accessory Photography Prop**Garneck**$13.86**1 rev10mo ago](https://www.amazon.com/dp/B0FNRP6WGT) [![Gothic Rebel Red Ritual Heart of Darkness Pagoda Umbrella Artisan Vampire Design](https://m.media-amazon.com/images/I/41F5Cf4qj2L.jpg)**Gothic Rebel Red Ritual Heart of Darkness Pagoda Umbrella Artisan Vampire Design**Gothic Rebel**$35.94**28 rev11mo ago](https://www.amazon.com/dp/B0FLT6D56C) [![Queekay Halloween Pagoda Umbrella Purple and Black Stained Glass Gothic Umbrella Waterproof Windproof UV Protection Parasol for Halloween Birthday Gift](https://m.media-amazon.com/images/I/516PrBY087L.jpg)**Queekay Halloween Pagoda Umbrella Purple and Black Stained Glass Gothic Umbrella Waterproof Windproof UV Protection Parasol for Halloween Birthday Gift**Queekay**$27.35**14 rev11mo ago](https://www.amazon.com/dp/B0FJWRDK5P) [![Hamibus Lace Parasol Umbrella for Adult Women 24 Inch Vintage Ruffle Lace Parasol Elegant Laces Sunshade for Wedding Styling Photography Tea Party & Formal Events (Black)](https://m.media-amazon.com/images/I/61fCQnUckjL.jpg)**Hamibus Lace Parasol Umbrella for Adult Women 24 Inch Vintage Ruffle Lace Parasol Elegant Laces Sunshade for Wedding Styling Photography Tea Party & Formal Events (Black)**Hamibus**$23.33**15 rev1y ago](https://www.amazon.com/dp/B0FFYQ2D8P)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Ipetboom Vintage Lace Umbrella 19.68In Wedding Parasol with Sturdy Frame Elegant Bridal Photo Prop for Stage Performances and Romantic Events](https://m.media-amazon.com/images/I/51mUkbf6jOL.jpg)**Ipetboom Vintage Lace Umbrella 19.68In Wedding Parasol with Sturdy Frame Elegant Bridal Photo Prop for Stage Performances and Romantic Events**Ipetboom**$16.93**0.0★**▲ 227%**](https://www.amazon.com/dp/B0F61X1N4M) [![Honeystore Princess Lace Ultraviolet-Proof Folding Umbrella Anti-uv Dome Parasol Black](https://m.media-amazon.com/images/I/41IM7ZkGONL.jpg)**Honeystore Princess Lace Ultraviolet-Proof Folding Umbrella Anti-uv Dome Parasol Black**Honeystore**$24.60**4.3★**▲ 210%**](https://www.amazon.com/dp/B08DFWKBVH) [![WENDIN Vintage Foldable Lace Parasol Gothic Umbrella rain Anti-uv Protection parasol sunblock umbrella dome Photo Props girls women lace umbrellas (Auto-Black)](https://m.media-amazon.com/images/I/41HK3kdqTZL.jpg)**WENDIN Vintage Foldable Lace Parasol Gothic Umbrella rain Anti-uv Protection parasol sunblock umbrella dome Photo Props girls women lace umbrellas (Auto-Black)**WENDIN**$19.87**4.5★**▲ 206%**](https://www.amazon.com/dp/B07PRRNXFD) [![VampireFreaks Batwing Pagoda Umbrella (Black and Gray)](https://m.media-amazon.com/images/I/31XnKd2E9WL.jpg)**VampireFreaks Batwing Pagoda Umbrella (Black and Gray)**VampireFreaks**$32.55**4.5★**▲ 185%**](https://www.amazon.com/dp/B0FCNL4TV9) [![VampireFreaks Batwing Pagoda Umbrella (Black and Orange)](https://m.media-amazon.com/images/I/31A5PS-ZilL.jpg)**VampireFreaks Batwing Pagoda Umbrella (Black and Orange)**VampireFreaks**$32.68**4.5★**▲ 141%**](https://www.amazon.com/dp/B0FCN4D22K)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +73.2% search growth over the last 90 days.

6K4KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: May, Jun, Sep, Oct · busiest ÷ quietest = 3.2×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**17%

*“This umbrella is so pretty and great quality”*

**Strength**12%

*“Sturdy and Beautiful”*

**Design-Overall**11%

*“Great construction”*

**Value For Money**8%

*“Great value”*

**Durability**6%

*“held up great”*

**Weather Proof**6%

*“Wind resistant”*

**Size-Overall**5%

*“size-wise its fine”*

**Shape/Style**4%

*“I have gotten so many kudos about the style”*

**Advertised Vs Actual Product**4%

*“Exactly as advertised very fun”*

**Color**4%

*“Beautiful colour”*

### **What buyers complain about **

**Durability**15%

*“mine broke today”*

**Size-Overall**14%

*“Very large”*

**Quality-Overall**14%

*“Very cheaply made and very small”*

**Ease Of Use**4%

*“nearly impossible to close it back up”*

**Strength**4%

*“Not very sturdy”*

**Advertised Vs Actual Product**3%

*“It doesntlook exactly like the image”*

**Color**3%

*“overall it's cute, only complaint is that it's not colored underneath like in the listing, only silver”*

**Weather Proof**3%

*“Not for heavy wind”*

**Gap/Hole**3%

*“not for use mine came in with a hole in it”*

**Functionality-Overall**3%

*“that did not work”*

### **Top return reasons **

**Size-Overall**38%

**Color**6%

**Quality-Overall**6%

**Advertised Vs Actual Product**6%

**Defective Material/Parts**5%

**Material Quality**4%

**Functionality-Overall**3%

**Ease Of Use**3%

**Handle Quality**3%

**Durability**3%