---
title: "black jacket — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/black-jacket"
last_updated: "2026-07-14T02:10:20.467Z"
locale: en
meta:
  description: "soft demand (-48.2% this quarter) — black jacket doesn't clear our bar today."
  "og:description": "soft demand (-48.2% this quarter) — black jacket doesn't clear our bar today."
  "og:title": "black jacket — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **black jacket**

**Skip it**

Soft demand (-48.2% this quarter) — this niche doesn't clear our bar today.

Market size 30Growth 1Conversion 5Competition 95Returns 4Price range 88Avg price 95Brand share 96Review moat 24Quality gap 60

**Brand share**

**Incredible****31%**

top-5 brand share — no brand owns this niche

**Competition**

**Incredible****20%**

top-5 click share — an open shelf

**Avg price**

**Incredible****$28.33**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$11.35–$51.87**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$135K**

$135K/yr · 1.1M searches

**Review moat**

**Bad****5,926.29**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Bad****0.4%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Bad****11.0%**

return rate — above 6% kills the launch gate

**Growth**

**Bad****-48.2%**

90-day search growth — must beat 0% to launch

## **Competition**

Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.

**Brands**

**61 **▲rising

**Sellers**

**117**

**Top-5 brand share**

**31%**

**Open market**

**64%**

- Amazon Essentials9% - MAGCOMSEN8% - PRETTYGARDEN5% - Dqbeng5% - Meanzoo5% - Sampeel5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$3K4%$5K6%$8K8%$11K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 112 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Meanzoo Womens Scrubs Jacket Zip Front Warm-up Jacket(Black Medium)](https://m.media-amazon.com/images/I/31mM0G6lrML.jpg)**Meanzoo Womens Scrubs Jacket Zip Front Warm-up Jacket(Black Medium)**Meanzoo**$27.12**4.4★909 rev](https://www.amazon.com/dp/B0BNZ193GT) [2![Sampeel Black Faux Leather Jacket Women Baggy Oversized Motorcycle Bomber Coats 2025 Fall Going Out Outfits Winter Clothes M](https://m.media-amazon.com/images/I/41O74Vk8wwL.jpg)**Sampeel Black Faux Leather Jacket Women Baggy Oversized Motorcycle Bomber Coats 2025 Fall Going Out Outfits Winter Clothes M**Sampeel**$38.49**4.4★1,152 rev](https://www.amazon.com/dp/B0D7M6Z4C4) [3![Ahlaray Casual Black Blazer Jacket for Women Open Front Long Sleeve Work Office Large](https://m.media-amazon.com/images/I/41iuPMGniRL.jpg)**Ahlaray Casual Black Blazer Jacket for Women Open Front Long Sleeve Work Office Large**Ahlaray**$21.80**3.9★924 rev](https://www.amazon.com/dp/B0F32R7PR3) [4![MAGCOMSEN Womens UPF 50+ Lightweight Athletic Jacket Sun Protection Full Zip Long Sleeve Shirts Hiking Outdoor Pockets Black L](https://m.media-amazon.com/images/I/31fbBj+H8BL.jpg)**MAGCOMSEN Womens UPF 50+ Lightweight Athletic Jacket Sun Protection Full Zip Long Sleeve Shirts Hiking Outdoor Pockets Black L**MAGCOMSEN**$22.34**4.4★3,585 rev](https://www.amazon.com/dp/B0B5941S8R) [5![FOLUNSI Womens Business Casual Cropped Blazer Lapel Collar Long Sleeve Work Office Suit Jacket with Fully Lined Black Medium](https://m.media-amazon.com/images/I/416Siz0w7gL.jpg)**FOLUNSI Womens Business Casual Cropped Blazer Lapel Collar Long Sleeve Work Office Suit Jacket with Fully Lined Black Medium**FOLUNSI**$26.33**3.7★315 rev](https://www.amazon.com/dp/B0FKY1NFMP)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![a.Jesdani Womens 3/4 Sleeve Open Front Lightweight Work Office Blazer Jackets Black-M](https://m.media-amazon.com/images/I/410qHKbNf9L.jpg)**a.Jesdani Womens 3/4 Sleeve Open Front Lightweight Work Office Blazer Jackets Black-M**a.Jesdani**$38.95**27 rev2mo ago](https://www.amazon.com/dp/B0GQQ3F2L5) [![OmicGot Womens Black Blazer for Business Casual Office Work - Open Front Long Sleeve Lapel Suit Jacket with Pockets Large](https://m.media-amazon.com/images/I/416cx0KC6IL.jpg)**OmicGot Womens Black Blazer for Business Casual Office Work - Open Front Long Sleeve Lapel Suit Jacket with Pockets Large**OmicGot**$26.42**76 rev2mo ago](https://www.amazon.com/dp/B0GF1LM81H) [![Wrangler Authentics Womens Stretch Denim Jacket Black Large](https://m.media-amazon.com/images/I/41aVF+0cZFL.jpg)**Wrangler Authentics Womens Stretch Denim Jacket Black Large**Wrangler Authentics**$40.12**23,529 rev3mo ago](https://www.amazon.com/dp/B08PHV68GH) [![FOLUNSI Womens Blazer Business Casual 3/4 Ruched Sleeve Lightweight Suit Jacket with Pockets for Work Office Daily Wear Black Large](https://m.media-amazon.com/images/I/41wh8sfFvgL.jpg)**FOLUNSI Womens Blazer Business Casual 3/4 Ruched Sleeve Lightweight Suit Jacket with Pockets for Work Office Daily Wear Black Large**FOLUNSI**$26.06**64 rev3mo ago](https://www.amazon.com/dp/B0GLQHFW1M) [![HOTOUCH Women Black Coat Zip Up Casual Jacket Long Sleeve Light Bomber Jackets Spring Outfits S](https://m.media-amazon.com/images/I/41eV99IJRCL.jpg)**HOTOUCH Women Black Coat Zip Up Casual Jacket Long Sleeve Light Bomber Jackets Spring Outfits S**HOTOUCH**$25.85**158 rev6mo ago](https://www.amazon.com/dp/B0GGNMLTHC)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![FOLUNSI Womens Blazer Business Casual 3/4 Ruched Sleeve Lightweight Suit Jacket with Pockets for Work Office Daily Wear Black Large](https://m.media-amazon.com/images/I/41wh8sfFvgL.jpg)**FOLUNSI Womens Blazer Business Casual 3/4 Ruched Sleeve Lightweight Suit Jacket with Pockets for Work Office Daily Wear Black Large**FOLUNSI**$26.06**4.3★**▲ 82%**](https://www.amazon.com/dp/B0GLQHFW1M) [![a.Jesdani Womens 3/4 Sleeve Open Front Lightweight Work Office Blazer Jackets Black-M](https://m.media-amazon.com/images/I/410qHKbNf9L.jpg)**a.Jesdani Womens 3/4 Sleeve Open Front Lightweight Work Office Blazer Jackets Black-M**a.Jesdani**$38.95**4.6★**▲ 82%**](https://www.amazon.com/dp/B0GQQ3F2L5) [![Traleubie Black Cropped Blazer Lapel Collar 3/4 Sleeve Business Work Casual Suit Jackets for Women L](https://m.media-amazon.com/images/I/41ePmDZl0ML.jpg)**Traleubie Black Cropped Blazer Lapel Collar 3/4 Sleeve Business Work Casual Suit Jackets for Women L**Traleubie**$26.60**4.2★**▲ 82%**](https://www.amazon.com/dp/B0FM3WCXMP) [![HOTOUCH Women Jacket Casual Zip Up Lightweight Coats Long Sleeve Work Clothes Black XL](https://m.media-amazon.com/images/I/41eV99IJRCL.jpg)**HOTOUCH Women Jacket Casual Zip Up Lightweight Coats Long Sleeve Work Clothes Black XL**HOTOUCH**$25.62**4.5★**▲ 79%**](https://www.amazon.com/dp/B0GGNT441Q) [![FARVALUE Womens Lightweight Softshell Jacket Hooded Waterproof Windproof Coat Fleece Lined Insulated Winbreaker Hiking Black Small](https://m.media-amazon.com/images/I/31ge2N32ftL.jpg)**FARVALUE Womens Lightweight Softshell Jacket Hooded Waterproof Windproof Coat Fleece Lined Insulated Winbreaker Hiking Black Small**FARVALUE**$36.10**4.5★**▲ 79%**](https://www.amazon.com/dp/B0F6YSHLT7)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -48.2% search growth over the last 90 days.

50K30KPrime Day '24Spike '24Black Friday '24Spike '25 seasonSepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.9×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**25%

*“Fit perfect”*

**Quality-Overall**9%

*“The quality was solid”*

**Weight Light**8%

*“I love these lightweight jackets for almost everything”*

**Comfort-Overall**7%

*“Comfy and warm”*

**Warmth**7%

*“Keeps me warm”*

**Soft Feel**4%

*“Buttery soft”*

**Color**4%

*“the colors are beautiful”*

**Material Quality**4%

*“Material is soft”*

**Value For Money**4%

*“Good deal”*

**Shape/Style**3%

*“Cute style”*

### **What buyers complain about **

**Size-Overall**23%

*“Not a good fit”*

**Quality-Overall**7%

*“Cheaply made”*

**Zipper Quality**5%

*“Zipper defective”*

**Material Quality**5%

*“Not good material”*

**Pockets/Compartments**3%

*“no pockets”*

**Thickness**3%

*“Very short and thin material”*

**Thin**3%

*“Super thin”*

**Smell**2%

*“the fish smell is awful”*

**Color**2%

*“The color is off”*

**Advertised Vs Actual Product**2%

*“not as described”*

### **Top return reasons **

**Size-Overall**50%

**Material Quality**8%

**Sleeve Fit**5%

**Chest Fit**5%

**Shoulder Fit**5%

**Length**4%

**Thin**4%

**Arm Fit**3%

**Waist Fit**2%

**Shape/Style**2%