---
title: "black friday deals 2024 — Niche Verdict: Skip it (27/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/black-friday-deals-2024"
last_updated: "2026-07-13T22:53:35.972Z"
locale: en
meta:
  description: "a small market ($0/yr) — black friday deals 2024 doesn't clear our bar today."
  "og:description": "a small market ($0/yr) — black friday deals 2024 doesn't clear our bar today."
  "og:title": "black friday deals 2024 — Niche Verdict: Skip it (27/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **black friday deals 2024**

**Skip it**

A small market ($0/yr) — this niche doesn't clear our bar today.

Market size 0Growth 4Conversion 0Competition 19Returns 42Price range 54Avg price 61Brand share 45Review moat 24Quality gap 80

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Good****$13.33**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$3.68–$28.11**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Okay****78%**

top-5 brand share — brands hold most of the demand

**Returns**

**Okay****4.0%**

return rate — above 6% kills the launch gate

**Review moat**

**Bad****5,738.5**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****78%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-42.8%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$0**

$0/yr · 1.1M searches

**Conversion**

**Bad****0.0%**

search→purchase rate — share of searches ending in a sale

## **Competition**

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**8 **▲rising

**Sellers**

**13**

**Top-5 brand share**

**78%**

**Open market**

**14%**

- AWAYTR35% - Generic13% - OEAK11% - Laite Hebe10% - Godalithic9% - AUTOMET8% - Open — no brand owns it (2 brands, 14%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$020%$030%$040%$01001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![AWAYTR 35 Large Square Satin Head Scarf - 3Pcs Satin Hair Scarves Silk Feeling Bandana Headscarf for Women (Cashew(Camel/Black/Beige))](https://m.media-amazon.com/images/I/51CknAj1ZYL.jpg)**AWAYTR 35 Large Square Satin Head Scarf - 3Pcs Satin Hair Scarves Silk Feeling Bandana Headscarf for Women (Cashew(Camel/Black/Beige))**AWAYTR**$11.47**4.6★4,116 rev](https://www.amazon.com/dp/B09Q31LPXX) [2![cyber of monday deals Hoop Ear Pendant Earrings Charms for Women Hypoallergenic Cubic Zircon Cute Flower Stud Earrings Jewelry Gifts for Christmas clearance of sales today deals prime](https://m.media-amazon.com/images/I/316KgrTdYNL.jpg)**cyber of monday deals Hoop Ear Pendant Earrings Charms for Women Hypoallergenic Cubic Zircon Cute Flower Stud Earrings Jewelry Gifts for Christmas clearance of sales today deals prime**Generic**$4.26**3.6★108 rev](https://www.amazon.com/dp/B0DP2HF749) [3![OEAK Womens Wireless Jelly Bra Plus Size Supportive Seamless Bras Full Coverage Push Up Comfortable No Underwire Tshirt Bras Creamy Beige 3XL](https://m.media-amazon.com/images/I/41d7XeNX3iL.jpg)**OEAK Womens Wireless Jelly Bra Plus Size Supportive Seamless Bras Full Coverage Push Up Comfortable No Underwire Tshirt Bras Creamy Beige 3XL**OEAK**$19.33**4.2★7,641 rev](https://www.amazon.com/dp/B0FBGJ3MD3) [4![3 Pack Leggings for Women-No See-Through High Waisted Tummy Control Yoga Pants Workout Running Legging Large-X-Large](https://m.media-amazon.com/images/I/41J8xWGCA6L.jpg)**3 Pack Leggings for Women-No See-Through High Waisted Tummy Control Yoga Pants Workout Running Legging Large-X-Large**Laite Hebe**$20.53**4.3★14,332 rev](https://www.amazon.com/dp/B095LKDX5K) [5![Clearance Items Lightning-Deals of Today Prime Clearance Memorial Bridesmaid Birthday Wedding Anniversary Graduation Gifts for Women Her Daily Deals of The Day Prime Today Only](https://m.media-amazon.com/images/I/31xRNPFGYBL.jpg)**Clearance Items Lightning-Deals of Today Prime Clearance Memorial Bridesmaid Birthday Wedding Anniversary Graduation Gifts for Women Her Daily Deals of The Day Prime Today Only**Godalithic**$3.68**3.8★333 rev](https://www.amazon.com/dp/B0F5B8HP9G)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![OEAK Womens Wireless Jelly Bra Plus Size Supportive Seamless Bras Full Coverage Push Up Comfortable No Underwire Tshirt Bras Creamy Beige 3XL](https://m.media-amazon.com/images/I/41d7XeNX3iL.jpg)**OEAK Womens Wireless Jelly Bra Plus Size Supportive Seamless Bras Full Coverage Push Up Comfortable No Underwire Tshirt Bras Creamy Beige 3XL**OEAK**$19.33**7,641 rev1y ago](https://www.amazon.com/dp/B0FBGJ3MD3) [![GAYHAY Black Long Sleeve Shirt For Woman Crew Neck Casual Fall Tops Basic Loose Fit Tshirts Fashion Clothes Outfits 2025](https://m.media-amazon.com/images/I/31MnH3zaawL.jpg)**GAYHAY Black Long Sleeve Shirt For Woman Crew Neck Casual Fall Tops Basic Loose Fit Tshirts Fashion Clothes Outfits 2025**GAYHAY**$6.24**1,224 rev1y ago](https://www.amazon.com/dp/B0FDKRSV72) [![Clearance Items Lightning-Deals of Today Prime Clearance Memorial Bridesmaid Birthday Wedding Anniversary Graduation Gifts for Women Her Daily Deals of The Day Prime Today Only](https://m.media-amazon.com/images/I/31xRNPFGYBL.jpg)**Clearance Items Lightning-Deals of Today Prime Clearance Memorial Bridesmaid Birthday Wedding Anniversary Graduation Gifts for Women Her Daily Deals of The Day Prime Today Only**Godalithic**$3.68**333 rev1y ago](https://www.amazon.com/dp/B0F5B8HP9G) [![cyber of monday deals Hoop Ear Pendant Earrings Charms for Women Hypoallergenic Cubic Zircon Cute Flower Stud Earrings Jewelry Gifts for Christmas clearance of sales today deals prime](https://m.media-amazon.com/images/I/316KgrTdYNL.jpg)**cyber of monday deals Hoop Ear Pendant Earrings Charms for Women Hypoallergenic Cubic Zircon Cute Flower Stud Earrings Jewelry Gifts for Christmas clearance of sales today deals prime**Generic**$4.26**108 rev1y ago](https://www.amazon.com/dp/B0DP2HF749) [![QUNREDA Remote Control Car RC Cars Toys for Kids Ages 6-12 4WD Stunt Car with LED Lights & 360 Flips 2.4GHz Upgraded USB-C Modular Batteries 8-10 Year Old Boys Birthday Gift 1-Blue](https://m.media-amazon.com/images/I/51WJOeDa2RL.jpg)**QUNREDA Remote Control Car RC Cars Toys for Kids Ages 6-12 4WD Stunt Car with LED Lights & 360 Flips 2.4GHz Upgraded USB-C Modular Batteries 8-10 Year Old Boys Birthday Gift 1-Blue**QUNREDA**$28.11**6,276 rev2y ago](https://www.amazon.com/dp/B0CTWHSSM8)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![OEAK Womens Wireless Jelly Bra Plus Size Supportive Seamless Bras Full Coverage Push Up Comfortable No Underwire Tshirt Bras Creamy Beige 3XL](https://m.media-amazon.com/images/I/41d7XeNX3iL.jpg)**OEAK Womens Wireless Jelly Bra Plus Size Supportive Seamless Bras Full Coverage Push Up Comfortable No Underwire Tshirt Bras Creamy Beige 3XL**OEAK**$19.33**4.2★**▲ 80%**](https://www.amazon.com/dp/B0FBGJ3MD3) [![Clearance Items Lightning-Deals of Today Prime Clearance Memorial Bridesmaid Birthday Wedding Anniversary Graduation Gifts for Women Her Daily Deals of The Day Prime Today Only](https://m.media-amazon.com/images/I/31xRNPFGYBL.jpg)**Clearance Items Lightning-Deals of Today Prime Clearance Memorial Bridesmaid Birthday Wedding Anniversary Graduation Gifts for Women Her Daily Deals of The Day Prime Today Only**Godalithic**$3.68**3.8★**▲ 80%**](https://www.amazon.com/dp/B0F5B8HP9G) [![AWAYTR 35 Large Square Satin Head Scarf - 3Pcs Satin Hair Scarves Silk Feeling Bandana Headscarf for Women (Cashew(Camel/Black/Beige))](https://m.media-amazon.com/images/I/51CknAj1ZYL.jpg)**AWAYTR 35 Large Square Satin Head Scarf - 3Pcs Satin Hair Scarves Silk Feeling Bandana Headscarf for Women (Cashew(Camel/Black/Beige))**AWAYTR**$11.47**4.6★**▲ 49%**](https://www.amazon.com/dp/B09Q31LPXX) [![GAYHAY Black Long Sleeve Shirt For Woman Crew Neck Casual Fall Tops Basic Loose Fit Tshirts Fashion Clothes Outfits 2025](https://m.media-amazon.com/images/I/31MnH3zaawL.jpg)**GAYHAY Black Long Sleeve Shirt For Woman Crew Neck Casual Fall Tops Basic Loose Fit Tshirts Fashion Clothes Outfits 2025**GAYHAY**$6.24**4.5★**▲ 26%**](https://www.amazon.com/dp/B0FDKRSV72) [![3 Pack Leggings for Women-No See-Through High Waisted Tummy Control Yoga Pants Workout Running Legging Large-X-Large](https://m.media-amazon.com/images/I/41J8xWGCA6L.jpg)**3 Pack Leggings for Women-No See-Through High Waisted Tummy Control Yoga Pants Workout Running Legging Large-X-Large**Laite Hebe**$20.53**4.3★**▲ 24%**](https://www.amazon.com/dp/B095LKDX5K)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 82 weeks — -42.8% search growth over the last 90 days.

1.0M600KSpike '25Prime Day '25Black Friday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 763.7×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**13%

*“It is a true fit”*

**Comfort-Overall**13%

*“So comfortable”*

**Quality-Overall**9%

*“They are very well-made”*

**Fun/Entertainment Experience**9%

*“Lots of fun”*

**Soft Feel**7%

*“Soft and comfortable”*

**Value For Money**6%

*“Worth the price”*

**Color**4%

*“Super pretty”*

**Gifting Purpose**3%

*“Christmas gift”*

**Ease Of Use**2%

*“It is easy to control”*

**Durability**2%

*“super durable”*

### **What buyers complain about **

**Size-Overall**12%

*“Sizes run small”*

**Durability**8%

*“Broke after a handful of uses”*

**Quality-Overall**7%

*“Poor quality control”*

**Strap/String Quality**5%

*“difficult straps”*

**Battery Life**4%

*“Low battery life”*

**Material Quality**4%

*“It looks like a cheap thermo material”*

**Transparency**3%

*“Truly not see-through”*

**Color**3%

*“Skin will turn black”*

**Remote Control**3%

*“the remote stopped working”*

**Thickness**3%

*“The material isnt thick”*

### **Top return reasons **

**Size-Overall**40%

**Chest Fit**10%

**Material Quality**6%

**Waist Fit**4%

**Advertised Vs Actual Product**3%

**Length**3%

**Functionality-Overall**3%

**Battery Inclusion**2%

**Thin**2%

**Remote Control**2%