---
title: "black eye mask — Niche Verdict: Worth a look (55/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/black-eye-mask"
last_updated: "2026-07-14T00:55:23.034Z"
locale: en
meta:
  description: "black eye mask shows a sweet-spot price point ($19.97 avg), but weak search conversion (2.0%) keeps it on the watch list."
  "og:description": "black eye mask shows a sweet-spot price point ($19.97 avg), but weak search conversion (2.0%) keeps it on the watch list."
  "og:title": "black eye mask — Niche Verdict: Worth a look (55/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **black eye mask**

**Worth a look**

Shows a sweet-spot price point ($19.97 avg), but weak search conversion (2.0%) keeps it on the watch list.

Market size 49Growth 27Conversion 25Competition 84Returns 66Price range 80Avg price 87Brand share 54Review moat 31Quality gap 67

**Avg price**

**Great****$19.97**

avg listing price — sweet spot $15–$100

**Competition**

**Great****31%**

top-5 click share — an open shelf

**Price range**

**Great****$4.27–$61.17**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Returns**

**Good****2.4%**

return rate — above 6% kills the launch gate

**Brand share**

**Good****73%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****$268K**

$268K/yr · 662K searches

**Review moat**

**Okay****3,379.96**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+1.9%**

90-day search growth — must beat 0% to launch

**Conversion**

**Okay****2.0%**

search→purchase rate — share of searches ending in a sale

## **Competition**

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

**Brands**

**30 **▲rising

**Sellers**

**66**

**Top-5 brand share**

**73%**

**Open market**

**25%**

- Disguise39% - Disney24% - AIMIKE4% - Nackiy4% - Furutonhe3% - Yilistore3%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$8K6%$16K9%$24K12%$32K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 54 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Disguise Women Mrs. Incredible Classic Adult Sized Costumes Red XL 18-20 US](https://m.media-amazon.com/images/I/41GR2tUGa5L.jpg)**Disguise Women Mrs. Incredible Classic Adult Sized Costumes Red XL 18-20 US**Disguise**$26.75**4.0★3,163 rev](https://www.amazon.com/dp/B079MCHJT8) [2![Disney Unisex Adult The Incredibles T-Shirt T Shirt Red Medium US](https://m.media-amazon.com/images/I/41AwDR6PaXL.jpg)**Disney Unisex Adult The Incredibles T-Shirt T Shirt Red Medium US**Disney**$19.03**4.6★3,931 rev](https://www.amazon.com/dp/B0DHYH6LMZ) [3![Disguise The Incredibles Mr. Incredible Deluxe Costume Official The Incredibles Costume for Adults X-Large (42-46)](https://m.media-amazon.com/images/I/41oNDv8MkcL.jpg)**Disguise The Incredibles Mr. Incredible Deluxe Costume Official The Incredibles Costume for Adults X-Large (42-46)**Disguise**$61.17**4.4★1,962 rev](https://www.amazon.com/dp/B001ZSIRJM) [4![Disguise The Incredibles Violet Classic Costume Official The Incredibles Costume for Girls Small (4-6x)](https://m.media-amazon.com/images/I/31lNTTnxmCL.jpg)**Disguise The Incredibles Violet Classic Costume Official The Incredibles Costume for Girls Small (4-6x)**Disguise**$18.88**4.6★1,915 rev](https://www.amazon.com/dp/B0091K61YY) [5![Disguise The Incredibles Jack Jack Costume Officially Licensed The Incredibles Costume for Infants Monthts (12-18)](https://m.media-amazon.com/images/I/31G0VC5bhTL.jpg)**Disguise The Incredibles Jack Jack Costume Officially Licensed The Incredibles Costume for Infants Monthts (12-18)**Disguise**$25.49**4.6★1,349 rev](https://www.amazon.com/dp/B079M2YVRW)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Womens Mrs Incredible Costume | Adult Superhero Jumpsuit with Gloves and Mask Disney Halloween Outfit X-Large](https://m.media-amazon.com/images/I/31aMZHScyLL.jpg)**Womens Mrs Incredible Costume | Adult Superhero Jumpsuit with Gloves and Mask Disney Halloween Outfit X-Large**Fun Costumes**$43.28**37 rev5mo ago](https://www.amazon.com/dp/B0FD46HSC9) [![Vynix Sleep Mask for Men Women - 100% Blackout Eye Masks for Sleep - 3D Soft Sleeping Mask for Side Sleepers - Zero Pressure Lash Extensions Eye Cover Shade for Airplane Travel Essentials Black](https://m.media-amazon.com/images/I/41RR24OpeUL.jpg)**Vynix Sleep Mask for Men Women - 100% Blackout Eye Masks for Sleep - 3D Soft Sleeping Mask for Side Sleepers - Zero Pressure Lash Extensions Eye Cover Shade for Airplane Travel Essentials Black**Vynix**$7.39**1,310 rev9mo ago](https://www.amazon.com/dp/B0FSQVBQDC) [![40 Pcs Eye Mask Sleep Masks Bulk Blindfolds for Team Building Party Games with Nose Pad and Adjustable Strap for Women Men 4 Layers Black Blindfold Sleeping Mask](https://m.media-amazon.com/images/I/4151b3o-pEL.jpg)**40 Pcs Eye Mask Sleep Masks Bulk Blindfolds for Team Building Party Games with Nose Pad and Adjustable Strap for Women Men 4 Layers Black Blindfold Sleeping Mask**lipetol**$9.83**329 rev9mo ago](https://www.amazon.com/dp/B0DXQ35XTF) [![Loomluxe Sleep Mask Silk Eye Mask for Men Sleeping Mask Adjustable Elastic Strap for Night Shading Sleep Mask Soft and Comfortable for Both Men and Women(Black)](https://m.media-amazon.com/images/I/31EW0qDKZNL.jpg)**Loomluxe Sleep Mask Silk Eye Mask for Men Sleeping Mask Adjustable Elastic Strap for Night Shading Sleep Mask Soft and Comfortable for Both Men and Women(Black)**Loomluxe**$4.27**216 rev10mo ago](https://www.amazon.com/dp/B0FNWVR83Z) [![HATINXIA Halloween Costume Eye Masks Superhero Masquerade Mask for Men Women Dress Up Cosplay Party Accessories Prop Black](https://m.media-amazon.com/images/I/41WVJ2rB2oL.jpg)**HATINXIA Halloween Costume Eye Masks Superhero Masquerade Mask for Men Women Dress Up Cosplay Party Accessories Prop Black**HATINXIA**$8.23**19 rev11mo ago](https://www.amazon.com/dp/B0FMF7G5ZR)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Marvel Boys The Incredible Hulk Pajamas Size 4 Green](https://m.media-amazon.com/images/I/41kPVCBAIYL.jpg)**Marvel Boys The Incredible Hulk Pajamas Size 4 Green**Marvel**$23.59**4.7★**▲ 1000%**](https://www.amazon.com/dp/B07NPQ7X4Y) [![Disney The Incredibles Jack-Jack Baby Boys Footie Bodysuit and Cap Set for Newborn and Infant](https://m.media-amazon.com/images/I/41ihgXXNNGL.jpg)**Disney The Incredibles Jack-Jack Baby Boys Footie Bodysuit and Cap Set for Newborn and Infant**Disney**$26.72**4.4★**▲ 1000%**](https://www.amazon.com/dp/B08F2Y2Y2R) [![Disney Pixar Incredibles Logo Boys T-Shirt](https://m.media-amazon.com/images/I/31U6lrfLvnL.jpg)**Disney Pixar Incredibles Logo Boys T-Shirt**Fifth Sun**$14.84**5.0★**▲ 1000%**](https://www.amazon.com/dp/B07NF3RS2Y) [![Disney Unisex Adult The Incredibles T-Shirt T Shirt Red Medium US](https://m.media-amazon.com/images/I/41AwDR6PaXL.jpg)**Disney Unisex Adult The Incredibles T-Shirt T Shirt Red Medium US**Disney**$19.03**4.6★**▲ 1000%**](https://www.amazon.com/dp/B0DHYH6LMZ) [![Adult Superhero Cape & Mask Set - Double-Sided Black & Red Super Hero Capes and Masks for Men Women Dress-Up Parties](https://m.media-amazon.com/images/I/41BVYuBzIdL.jpg)**Adult Superhero Cape & Mask Set - Double-Sided Black & Red Super Hero Capes and Masks for Men Women Dress-Up Parties**Bosvin**$9.86**4.3★**▲ 1000%**](https://www.amazon.com/dp/B0CPNYD22R)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +1.9% search growth over the last 90 days.

50K30KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 21.6×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Comfort-Overall**30%

*“comfortable on your face”*

**Sleep Quality**12%

*“Best Sleep Mask”*

**Quality-Overall**7%

*“Best quality”*

**Soft Feel**7%

*“Silky smooth”*

**Size-Overall**6%

*“secure fit”*

**Eye-Hygiene**5%

*“Useful in helping my dry eyes”*

**Value For Money**5%

*“Good for the price”*

**Adjustability/Rotatability/Reclining**3%

*“Very comfortable and adjustable”*

**Efficiency**2%

*“Works perfectly”*

**Advertised Vs Actual Product**2%

*“Arrived as described”*

### **What buyers complain about **

**Size-Overall**11%

*“Big and bulky”*

**Sleep Quality**10%

*“irritated my sleep”*

**Comfort-Overall**7%

*“It was uncomfortable”*

**Strap/String Quality**6%

*“the strap is uncomfortable”*

**Quality-Overall**5%

*“Quality control questionable”*

**Durability**4%

*“Falling apart”*

**Value For Money**3%

*“Not worth it”*

**Thickness**2%

*“The nose part isn't thick enough”*

**Material Quality**2%

*“Bad material”*

**Visibility**2%

*“Cant see”*

### **Top return reasons **

**Size-Overall**36%

**Comfort-Overall**20%

**Advertised Vs Actual Product**6%

**Functionality-Overall**5%

**Material Quality**4%

**Strap/String Quality**3%

**Quality-Overall**3%

**Value For Money**2%

**Weight Heavy**2%

**Sleep Quality**2%