---
title: "black earmuffs — Niche Verdict: Skip it (24/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/black-earmuffs"
last_updated: "2026-07-13T23:11:03.059Z"
locale: en
meta:
  description: "soft demand (-95.2% this quarter) — black earmuffs doesn't clear our bar today."
  "og:description": "soft demand (-95.2% this quarter) — black earmuffs doesn't clear our bar today."
  "og:title": "black earmuffs — Niche Verdict: Skip it (24/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **black earmuffs**

**Skip it**

Soft demand (-95.2% this quarter) — this niche doesn't clear our bar today.

Market size 9Growth 0Conversion 21Competition 17Returns 12Price range 57Avg price 68Brand share 36Review moat 42Quality gap 53

**Avg price**

**Good****$14.15**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$7.99–$24.26**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****2,251.25**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****84%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Bad****1.7%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Bad****80%**

top-5 click share — a locked-up shelf

**Returns**

**Bad****9.2%**

return rate — above 6% kills the launch gate

**Market size**

**Bad****$35K**

$35K/yr · 149K searches

**Growth**

**Bad****-95.2%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**10 **▲rising

**Sellers**

**16**

**Top-5 brand share**

**84%**

**Open market**

**12%**

- LCXSHYE37% - Brook + Bay23% - 180s11% - Lainlight7% - POXIMI7% - C.C5% - Open — no brand owns it (4 brands, 12%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$4K20%$7K30%$11K40%$14K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![LCXSHYE Winter Ear muffs Faux Fur Warm Earmuffs Cute Foldable Outdoor Ear Warmers For Women Girls (Black)](https://m.media-amazon.com/images/I/31N4vuYR+zL.jpg)**LCXSHYE Winter Ear muffs Faux Fur Warm Earmuffs Cute Foldable Outdoor Ear Warmers For Women Girls (Black)**LCXSHYE**$13.24**4.4★3,964 rev](https://www.amazon.com/dp/B08LVRY6BF) [2![Brook + Bay Ear Muffs Winter Women - Winter Ear Muffs for Women - Adjustable Fluffy Folding Earmuffs - Womens Earmuffs](https://m.media-amazon.com/images/I/41QdHuOqSxL.jpg)**Brook + Bay Ear Muffs Winter Women - Winter Ear Muffs for Women - Adjustable Fluffy Folding Earmuffs - Womens Earmuffs**Brook + Bay**$12.45**4.4★3,690 rev](https://www.amazon.com/dp/B07WRM2XXP) [3![180s Fleece Behind-the-Head Earmuffs Black](https://m.media-amazon.com/images/I/314Tf95EnIL.jpg)**180s Fleece Behind-the-Head Earmuffs Black**180s**$24.26**4.6★7,293 rev](https://www.amazon.com/dp/B006U1EM66) [4![POXIMI Women Winter Earmuffs Girl Ski Adjustable Ear Covers for Kid Cute Bow Ear Warmer Outdoor Earmuff Fleece Lining (C-Black ONE SIZE)](https://m.media-amazon.com/images/I/31kHK6Jk3fL.jpg)**POXIMI Women Winter Earmuffs Girl Ski Adjustable Ear Covers for Kid Cute Bow Ear Warmer Outdoor Earmuff Fleece Lining (C-Black ONE SIZE)**POXIMI**$15.64**4.4★1,636 rev](https://www.amazon.com/dp/B09BQSLP2F) [5![C.C Soft Winter Warm Adjustable Headband Ear Warmer Earmuffs Black](https://m.media-amazon.com/images/I/51NPeeZfvIL.jpg)**C.C Soft Winter Warm Adjustable Headband Ear Warmer Earmuffs Black**C.C**$19.70**4.4★3,336 rev](https://www.amazon.com/dp/B08KGX879J)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Lainlight Women Winter Ear Muffs Foldable Ear Warmers Ultra Soft Fluffy Faux Fur Earmuffs for Travel Skiing Black](https://m.media-amazon.com/images/I/41AcvK+aIoL.jpg)**Lainlight Women Winter Ear Muffs Foldable Ear Warmers Ultra Soft Fluffy Faux Fur Earmuffs for Travel Skiing Black**Lainlight**$11.59**129 rev10mo ago](https://www.amazon.com/dp/B0FNMXWPM2) [![LUJIEBANG Ear Muffs for Winter Women Foldable Ear Warmers Ear Muffs Black Fluffy Earmuffs Winter Accessories for Women (Black)](https://m.media-amazon.com/images/I/314C9rpF-lL.jpg)**LUJIEBANG Ear Muffs for Winter Women Foldable Ear Warmers Ear Muffs Black Fluffy Earmuffs Winter Accessories for Women (Black)**LUJIEBANG**$7.99**113 rev11mo ago](https://www.amazon.com/dp/B0FLNKYJFN) [![Brook + Bay Ear Muffs Winter Women - Winter Ear Muffs for Women - Adjustable Fluffy Folding Earmuffs - Womens Earmuffs](https://m.media-amazon.com/images/I/41QdHuOqSxL.jpg)**Brook + Bay Ear Muffs Winter Women - Winter Ear Muffs for Women - Adjustable Fluffy Folding Earmuffs - Womens Earmuffs**Brook + Bay**$12.45**3,690 rev2y ago](https://www.amazon.com/dp/B07WRM2XXP) [![Duxesuk 1 Pcs Fluffy Warmers Headband For Women And Men Foldable Fluffy Earmuffs Winter Accessories (Black)](https://m.media-amazon.com/images/I/31cYXUuYJhL.jpg)**Duxesuk 1 Pcs Fluffy Warmers Headband For Women And Men Foldable Fluffy Earmuffs Winter Accessories (Black)**Duxesuk**$9.76**322 rev2y ago](https://www.amazon.com/dp/B0CLZQ8B8D) [![Lainlight Ear Muffs Winter Women Girls Adjustable Faux Fur Ear Warmers Comfy Cute Fuzzy Earmuffs (Black)](https://m.media-amazon.com/images/I/41gjgCVrL0L.jpg)**Lainlight Ear Muffs Winter Women Girls Adjustable Faux Fur Ear Warmers Comfy Cute Fuzzy Earmuffs (Black)**Lainlight**$11.30**249 rev2y ago](https://www.amazon.com/dp/B0CDFXN96X)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![180s Womens Lush Ear Warmers Black One Size](https://m.media-amazon.com/images/I/41GCntAigcL.jpg)**180s Womens Lush Ear Warmers Black One Size**180s**$19.77**4.4★**▲ 205%**](https://www.amazon.com/dp/B007CFD6PW) [![Aurya Ear Muffs - Classic Unisex Ear Warmer Winter Outdoor Earmuffs for Women (Black Standard)](https://m.media-amazon.com/images/I/31l+ThNvf1L.jpg)**Aurya Ear Muffs - Classic Unisex Ear Warmer Winter Outdoor Earmuffs for Women (Black Standard)**Aurya**$11.06**4.4★**▲ 167%**](https://www.amazon.com/dp/B076V5XH34) [![Brook + Bay Ear Muffs Winter Women - Winter Ear Muffs for Women - Adjustable Fluffy Folding Earmuffs - Womens Earmuffs](https://m.media-amazon.com/images/I/41QdHuOqSxL.jpg)**Brook + Bay Ear Muffs Winter Women - Winter Ear Muffs for Women - Adjustable Fluffy Folding Earmuffs - Womens Earmuffs**Brook + Bay**$12.45**4.4★**▲ 100%**](https://www.amazon.com/dp/B07WRM2XXP) [![180s Fleece Behind-the-Head Earmuffs Black](https://m.media-amazon.com/images/I/314Tf95EnIL.jpg)**180s Fleece Behind-the-Head Earmuffs Black**180s**$24.26**4.6★**▲ 94%**](https://www.amazon.com/dp/B006U1EM66) [![Lainlight Ear Muffs Winter Women Girls Adjustable Faux Fur Ear Warmers Comfy Cute Fuzzy Earmuffs (Black)](https://m.media-amazon.com/images/I/41gjgCVrL0L.jpg)**Lainlight Ear Muffs Winter Women Girls Adjustable Faux Fur Ear Warmers Comfy Cute Fuzzy Earmuffs (Black)**Lainlight**$11.30**4.4★**▲ 17%**](https://www.amazon.com/dp/B0CDFXN96X)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -95.2% search growth over the last 90 days.

15K10KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 106.5×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Warmth**37%

*“Nice and warm”*

**Size-Overall**17%

*“Fully adjustable to fit”*

**Comfort-Overall**11%

*“Comfortable too”*

**Quality-Overall**9%

*“Excellent product”*

**Value For Money**3%

*“The ear covers are a really good buy worth the price”*

**Advertised Vs Actual Product**2%

*“As advertised”*

**Soft Feel**2%

*“how soft each area was”*

**Adjustability/Rotatability/Reclining**2%

*“Adjustable”*

**Weather Proof**2%

*“windproof”*

**Ease Of Use**2%

*“Easy to use”*

### **What buyers complain about **

**Size-Overall**45%

*“These run small”*

**Quality-Overall**13%

*“Poor quality”*

**Durability**7%

*“Broken”*

**Comfort-Overall**6%

*“Not comfortable at all”*

**Pain Relief-Overall**3%

*“they hurt my ears”*

**Stretchability/Expandability/Elasticity**2%

*“BUT they didn't expand at all”*

**Value For Money**2%

*“Just a little pricey”*

**Strap/String Quality**1%

*“Did not have adjustable head strap”*

**Functionality-Overall**1%

*“Doesnt really stay on”*

**Design-Overall**1%

*“Poorly constructed”*

### **Top return reasons **

**Size-Overall**71%

**Comfort-Overall**5%

**Advertised Vs Actual Product**3%

**Quality-Overall**3%

**Length**2%

**Material Quality**2%

**Value For Money**2%

**Defective Material/Parts**2%

**Shape/Style**1%

**Functionality-Overall**1%