---
title: "black derby hat — Niche Verdict: Worth a look (62/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/black-derby-hat"
last_updated: "2026-07-14T00:54:29.007Z"
locale: en
meta:
  description: "black derby hat shows demand growing +159.0% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "black derby hat shows demand growing +159.0% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "black derby hat — Niche Verdict: Worth a look (62/100) | Amazon United States - Flapen"
---

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# **black derby hat**

**Worth a look**

Shows demand growing +159.0% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 13Growth 96Conversion 7Competition 95Returns 20Price range 86Avg price 93Brand share 92Review moat 68Quality gap 68

**Growth**

**Incredible****+159.0%**

90-day search growth — must beat 0% to launch

**Competition**

**Incredible****19%**

top-5 click share — an open shelf

**Avg price**

**Great****$22.07**

avg listing price — sweet spot $15–$100

**Brand share**

**Great****43%**

top-5 brand share — no brand owns this niche

**Price range**

**Great****$5.49–$87.07**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****774.19**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Bad****7.2%**

return rate — above 6% kills the launch gate

**Market size**

**Bad****$51K**

$51K/yr · 396K searches

**Conversion**

**Bad****0.6%**

search→purchase rate — share of searches ending in a sale

## **Competition**

Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.

**Brands**

**55 **▼falling

**Sellers**

**72**

**Top-5 brand share**

**43%**

**Open market**

**52%**

- Zando16% - ORIDOOR9% - RZTA6% - Century Star6% - HIWIND6% - Z&X5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$1K4%$2K6%$3K8%$4K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 134 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Zando Kentucky Hats Derby for Women 2026 Elegant Tea Party Organza Victorian Fashionable Church Fancy Derby Wedding Black Fascinators Hats for Women One Size](https://m.media-amazon.com/images/I/41T3fDvZiaL.jpg)**Zando Kentucky Hats Derby for Women 2026 Elegant Tea Party Organza Victorian Fashionable Church Fancy Derby Wedding Black Fascinators Hats for Women One Size**Zando**$19.04**4.1★469 rev](https://www.amazon.com/dp/B0DPPCXBR7) [2![HIWIND Fascinators Hat Women Tea Party Flower Cocktail Mesh Feathers Hair Clip Hat Wedding Red](https://m.media-amazon.com/images/I/41wd9b8HNXL.jpg)**HIWIND Fascinators Hat Women Tea Party Flower Cocktail Mesh Feathers Hair Clip Hat Wedding Red**HIWIND**$8.07**4.6★1,519 rev](https://www.amazon.com/dp/B0DNCYMPC9) [3![Zando Black Derby Hats for Women 2026 - Elegant Organza Kentucky Fascinator Vintage Black Tea Party Church Hat Foldable Wide Brim Wedding Headwear Classic Evening Cocktail Dress Hat One Size](https://m.media-amazon.com/images/I/41-IpWg0M4L.jpg)**Zando Black Derby Hats for Women 2026 - Elegant Organza Kentucky Fascinator Vintage Black Tea Party Church Hat Foldable Wide Brim Wedding Headwear Classic Evening Cocktail Dress Hat One Size**Zando**$19.02**4.2★28 rev](https://www.amazon.com/dp/B0GGB1ZJPK) [4![RZTA Womens Kentucky Derby Church Dress Hat Wide Brim Leaf Flower Bridal Shower Hat S8-White](https://m.media-amazon.com/images/I/41IzyGwrJ5L.jpg)**RZTA Womens Kentucky Derby Church Dress Hat Wide Brim Leaf Flower Bridal Shower Hat S8-White**RZTA**$21.54**4.3★895 rev](https://www.amazon.com/dp/B0BKZLZV2Q) [5![DRESHOW Fascinators Hat Flower Mesh Ribbons Feathers on a Headband and a Clip Tea Party Headwear for Girls and Women](https://m.media-amazon.com/images/I/51F96glsNsL.jpg)**DRESHOW Fascinators Hat Flower Mesh Ribbons Feathers on a Headband and a Clip Tea Party Headwear for Girls and Women**DRESHOW**$9.79**4.6★14,025 rev](https://www.amazon.com/dp/B0755W4ZNC)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Senker Fashion Sun Hats for Women UV Protection Wide Brim Beach Straw Derby Hat Packable Floppy for Summer Vacation UPF 50+ Khaki](https://m.media-amazon.com/images/I/417is+A7Q-L.jpg)**Senker Fashion Sun Hats for Women UV Protection Wide Brim Beach Straw Derby Hat Packable Floppy for Summer Vacation UPF 50+ Khaki**Senker Fashion**$16.31**54 rev3mo ago](https://www.amazon.com/dp/B0FZTLWFMJ) [![Westrick Officially Licensed 152nd Kentucky Derby 16oz Plastic Cups 16 per Pack Sturdy 2026 Commemorative Party Cups with Run for the Roses Logo Churchill Downs Tailgate & Watch Party Decorations](https://m.media-amazon.com/images/I/41PhVON06pL.jpg)**Westrick Officially Licensed 152nd Kentucky Derby 16oz Plastic Cups 16 per Pack Sturdy 2026 Commemorative Party Cups with Run for the Roses Logo Churchill Downs Tailgate & Watch Party Decorations**Westrick**$26.77**141 rev4mo ago](https://www.amazon.com/dp/B0FX9F9NSP) [![Derby Hats for Women 2026 Women Organza Kentucky Church Derby Hat Wedding Occasion Floral Wide Brim Fascinator Dressy Sun UV Protection Cap Beige One Size](https://m.media-amazon.com/images/I/41p-PQSSg0L.jpg)**Derby Hats for Women 2026 Women Organza Kentucky Church Derby Hat Wedding Occasion Floral Wide Brim Fascinator Dressy Sun UV Protection Cap Beige One Size**Generic**$5.49**42 rev5mo ago](https://www.amazon.com/dp/B0GMWL5RTW) [![Unpifolov Fascinators Hats Elegant Women Flower Mesh Feathers Headband Wedding Cocktail Bride Party Wide Brim Headwear for Derby Hat Tea Party M17 White](https://m.media-amazon.com/images/I/41qrJvEV6JL.jpg)**Unpifolov Fascinators Hats Elegant Women Flower Mesh Feathers Headband Wedding Cocktail Bride Party Wide Brim Headwear for Derby Hat Tea Party M17 White**Unpifolov**$40.31**17 rev5mo ago](https://www.amazon.com/dp/B0G7TTTHWG) [![Unpifolov Fascinators Hats Elegant Women Flower Mesh Feathers Headband Wedding Cocktail Bride Party Wide Brim Headwear for Derby Hat Tea Party M20 Black](https://m.media-amazon.com/images/I/41gMuK3k2FL.jpg)**Unpifolov Fascinators Hats Elegant Women Flower Mesh Feathers Headband Wedding Cocktail Bride Party Wide Brim Headwear for Derby Hat Tea Party M20 Black**Unpifolov**$51.22**39 rev5mo ago](https://www.amazon.com/dp/B0G7TKBMPV)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Fascinators Hat Women Tea Party Headband Flower Cocktail Mesh Feathers Hair Clip Hat](https://m.media-amazon.com/images/I/417zPo7J+NL.jpg)**Fascinators Hat Women Tea Party Headband Flower Cocktail Mesh Feathers Hair Clip Hat**HIWIND**$8.54**4.6★**▲ 28%**](https://www.amazon.com/dp/B0CSYQGX9G) [![Zinniday Tea Party Hat for Women - 2026 Derby Fascinator with Detachable Headband (7.87 x5.9 / Head Circumference 21.5-23.5) - Lightweight Feather & Polyester Red](https://m.media-amazon.com/images/I/41BIQI4g3UL.jpg)**Zinniday Tea Party Hat for Women - 2026 Derby Fascinator with Detachable Headband (7.87 x5.9 / Head Circumference 21.5-23.5) - Lightweight Feather & Polyester Red**Zinniday**$19.73**4.3★**▲ 26%**](https://www.amazon.com/dp/B0F6Y7MHSJ) [![Zando 2026 Fascinators Hats for Women Ken-Tucky Derby Flower Tea Hat 20s Mesh Feathers Headband Hair Clip for Wedding Cocktail Vintage Pillbox Church Hat Lotus Pink Fascinator Headband One Size](https://m.media-amazon.com/images/I/41wli9ITaNL.jpg)**Zando 2026 Fascinators Hats for Women Ken-Tucky Derby Flower Tea Hat 20s Mesh Feathers Headband Hair Clip for Wedding Cocktail Vintage Pillbox Church Hat Lotus Pink Fascinator Headband One Size**Zando**$18.71**4.4★**▲ 25%**](https://www.amazon.com/dp/B0DM8QPRXQ) [![SWEETV Flower Fascinators Tea Party Hats for Women Formal Headwear for Kentucky Tea Hat Derby Cocktail Wedding Fancy Dress Party Black](https://m.media-amazon.com/images/I/41xi8NpnyYL.jpg)**SWEETV Flower Fascinators Tea Party Hats for Women Formal Headwear for Kentucky Tea Hat Derby Cocktail Wedding Fancy Dress Party Black**SWEETV**$6.88**4.5★**▲ 25%**](https://www.amazon.com/dp/B0D73K51TW) [![Zando Kentucky Fascinators Hats for Women 2026 Derby Tea Party Hats for Women & Girls Flower Mesh Feathers Headband Fancy Headwear Hair Clip for Wedding Church White Fascinator](https://m.media-amazon.com/images/I/316INmlvSNL.jpg)**Zando Kentucky Fascinators Hats for Women 2026 Derby Tea Party Hats for Women & Girls Flower Mesh Feathers Headband Fancy Headwear Hair Clip for Wedding Church White Fascinator**Zando**$8.27**4.6★**▲ 25%**](https://www.amazon.com/dp/B0BRC93RXT)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 10 weeks — +159.0% search growth over the last 90 days.

30K20KMay '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**16%

*“Good Quality”*

**Size-Overall**11%

*“the fit is comfortable”*

**Value For Money**10%

*“Great value”*

**Advertised Vs Actual Product**9%

*“Just what I wanted”*

**Shape/Style**9%

*“Very flattering”*

**Color**8%

*“The colors are vibrant”*

**Fun/Entertainment Experience**8%

*“Great family game”*

**Comfort-Overall**5%

*“Very nice and comfortable”*

**Weight Light**3%

*“Lovely Lightweight Special Occasion Hat”*

**Design-Overall**3%

*“It features a visually appealing and vibrant design”*

### **What buyers complain about **

**Size-Overall**19%

*“it was a little tight”*

**Quality-Overall**14%

*“Poor Quality”*

**Advertised Vs Actual Product**12%

*“Looks nothing like the picture”*

**Shape/Style**6%

*“The hat doesnt hold it shape/ brim”*

**Wrinkles**6%

*“since it wrinkles easily”*

**Material Quality**4%

*“Cheap material”*

**Value For Money**4%

*“Total waste of money”*

**Color**3%

*“already showing white”*

**Strength**2%

*“It was very flimsy”*

**Transparency**2%

*“I couldn't see because it kept falling down”*

### **Top return reasons **

**Size-Overall**51%

**Color**14%

**Advertised Vs Actual Product**7%

**Shape/Style**6%

**Material Quality**4%

**Quality-Overall**4%

**Value For Money**2%

**Wrinkles**2%

**Strength**1%

**Functionality-Overall**1%