---
title: "black cologne for men — Niche Verdict: Worth a look (51/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/black-cologne-for-men"
last_updated: "2026-07-13T23:14:48.663Z"
locale: en
meta:
  description: "black cologne for men shows a fragmented shelf (top 5 take 26% of clicks), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list."
  "og:description": "black cologne for men shows a fragmented shelf (top 5 take 26% of clicks), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list."
  "og:title": "black cologne for men — Niche Verdict: Worth a look (51/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **black cologne for men**

**Worth a look**

Shows a fragmented shelf (top 5 take 26% of clicks), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 87Growth 27Conversion 29Competition 89Returns 50Price range 33Avg price 86Brand share 1Review moat 25Quality gap 55

**Competition**

**Great****26%**

top-5 click share — an open shelf

**Market size**

**Great****$1.5M**

$1.5M/yr · 941K searches

**Avg price**

**Great****$68.39**

avg listing price — sweet spot $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Returns**

**Good****3.0%**

return rate — above 6% kills the launch gate

**Price range**

**Okay****$9.59–$267.46**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****2.4%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Okay****+1.9%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****4,677.08**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.

**Brands**

**6 **▲rising

**Sellers**

**52**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- Kenneth Cole REACTION59% - Kenneth Cole36% - Amazon Basics4% - Tru Fragrance Beauty1% - ZITY0% - COOFANDY0%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$30K4%$61K6%$91K8%$121K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 104 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Kenneth Cole Black All Over Body Spray for Men Aromatic Woody Fragrance Notes of Watermint Mandarin Cedar and Musk Long-Lasting Cologne 6.0 Fl. Oz](https://m.media-amazon.com/images/I/31+NBgZfIYL.jpg)**Kenneth Cole Black All Over Body Spray for Men Aromatic Woody Fragrance Notes of Watermint Mandarin Cedar and Musk Long-Lasting Cologne 6.0 Fl. Oz**Kenneth Cole**$10.08**4.6★12,035 rev](https://www.amazon.com/dp/B00RZUO1W6) [2![Kenneth Cole Black Eau de Toilette Body Spray Cologne for Men 0.5 Fl. Oz.](https://m.media-amazon.com/images/I/21E6b2zfbfL.jpg)**Kenneth Cole Black Eau de Toilette Body Spray Cologne for Men 0.5 Fl. Oz.**Kenneth Cole**$15.80**4.6★9,443 rev](https://www.amazon.com/dp/B00VK5HMXC) [3![Kenneth Cole Black Eau de Toilette Body Spray Cologne for Men 3.4 Fl. Oz.](https://m.media-amazon.com/images/I/31zHbIFLEeL.jpg)**Kenneth Cole Black Eau de Toilette Body Spray Cologne for Men 3.4 Fl. Oz.**Kenneth Cole**$66.58**4.6★9,443 rev](https://www.amazon.com/dp/B00CEK10Q2) [4![Kenneth Cole REACTION Out of Bounds Lightweight Hardshell 4-Wheel Spinner Luggage Rose Gold 28-Inch Checked](https://m.media-amazon.com/images/I/41HigmD3exL.jpg)**Kenneth Cole REACTION Out of Bounds Lightweight Hardshell 4-Wheel Spinner Luggage Rose Gold 28-Inch Checked**Kenneth Cole REACTION**$87.44**4.3★16,195 rev](https://www.amazon.com/dp/B07NZW6NLB) [5![Kenneth Cole REACTION Polo Shirts for Men 3 Pack UPF 50+ Mens Polo Shirts Short Sleeve (Black/White/Heather Grey X-Large)](https://m.media-amazon.com/images/I/31umtRDKWzL.jpg)**Kenneth Cole REACTION Polo Shirts for Men 3 Pack UPF 50+ Mens Polo Shirts Short Sleeve (Black/White/Heather Grey X-Large)**Kenneth Cole REACTION**$38.03**4.4★200 rev](https://www.amazon.com/dp/B0CRZV9HLZ)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Unlisted by Kenneth Cole mens Regular Fit Solid Dress Shirt Black 15 -15.5 Neck 32 -33 Sleeve US](https://m.media-amazon.com/images/I/31WxXChq5rL.jpg)**Unlisted by Kenneth Cole mens Regular Fit Solid Dress Shirt Black 15 -15.5 Neck 32 -33 Sleeve US**Kenneth Cole**$17.90**9,287 rev3mo ago](https://www.amazon.com/dp/B07DPM9LF1) [![Kenneth Cole Mens Anthony Black 9 Medium](https://m.media-amazon.com/images/I/31B23i5dtQL.jpg)**Kenneth Cole Mens Anthony Black 9 Medium**Kenneth Cole REACTION**$75.58**26 rev5mo ago](https://www.amazon.com/dp/B0GGLGJ6CR) [![Kenneth Cole Mens Calen Dark Natural 7 Medium](https://m.media-amazon.com/images/I/31-EqcQ4v1L.jpg)**Kenneth Cole Mens Calen Dark Natural 7 Medium**Kenneth Cole REACTION**$53.47**32 rev5mo ago](https://www.amazon.com/dp/B0GGLRX7DS) [![Kenneth Cole REACTION Mens Cosmo Taupe 13 Medium](https://m.media-amazon.com/images/I/31zaF8DLoNL.jpg)**Kenneth Cole REACTION Mens Cosmo Taupe 13 Medium**Kenneth Cole REACTION**$32.95**0 rev5mo ago](https://www.amazon.com/dp/B0GGLP3SHF) [![Kenneth Cole Reaction Mens Nathan Medium Natural 9 Medium](https://m.media-amazon.com/images/I/31d9NX4ygoL.jpg)**Kenneth Cole Reaction Mens Nathan Medium Natural 9 Medium**Kenneth Cole REACTION**$80.88**25 rev6mo ago](https://www.amazon.com/dp/B0GBZM58JV)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Kenneth Cole REACTION Mens Nathan Black 9 Medium](https://m.media-amazon.com/images/I/31FXzqB-JWL.jpg)**Kenneth Cole REACTION Mens Nathan Black 9 Medium**Kenneth Cole REACTION**$70.26**4.7★**▲ 193%**](https://www.amazon.com/dp/B0GBZXQCP5) [![Kenneth Cole REACTION Mens Lawstin Medium Natural 9 Medium](https://m.media-amazon.com/images/I/41XYcTWOl5L.jpg)**Kenneth Cole REACTION Mens Lawstin Medium Natural 9 Medium**Kenneth Cole REACTION**$57.97**5.0★**▲ 192%**](https://www.amazon.com/dp/B0GBZGT3QT) [![Amazon Basics 3-Piece Hardshell Luggage Set (21 26 30) Scratch-Resistant Expandable Suitcases with Multi-directional Wheels and Telescoping Handle Black](https://m.media-amazon.com/images/I/41Gy3ZQ3W2L.jpg)**Amazon Basics 3-Piece Hardshell Luggage Set (21 26 30) Scratch-Resistant Expandable Suitcases with Multi-directional Wheels and Telescoping Handle Black**Amazon Basics**$131.47**4.4★**▲ 192%**](https://www.amazon.com/dp/B0713ZQ4DQ) [![Kenneth Cole Unlisted mens Slim Fit Solid Dress Shirt White 15-15.5 Neck 32 -33 Sleeve US](https://m.media-amazon.com/images/I/21XKa5QwEyL.jpg)**Kenneth Cole Unlisted mens Slim Fit Solid Dress Shirt White 15-15.5 Neck 32 -33 Sleeve US**Kenneth Cole**$19.67**4.3★**▲ 189%**](https://www.amazon.com/dp/B01M1K82SZ) [![Amazon Basics 2-Piece Hardside Luggage Set (21 30) Expandable Scratch-Resistant Finish Telescoping Handle Four Multi-directional Wheels Navy Blue](https://m.media-amazon.com/images/I/41schCvZIEL.jpg)**Amazon Basics 2-Piece Hardside Luggage Set (21 30) Expandable Scratch-Resistant Finish Telescoping Handle Four Multi-directional Wheels Navy Blue**Amazon Basics**$111.15**4.4★**▲ 189%**](https://www.amazon.com/dp/B074MDKZM7)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +1.9% search growth over the last 90 days.

35K25KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.4×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**37%

*“Great fragrance”*

**Quality-Overall**8%

*“The price is affordable for the quality you receive”*

**Value For Money**8%

*“They are affordable”*

**Size-Overall**7%

*“it fits everything thing I need”*

**Durability**4%

*“Very durable”*

**Ease Of Use**3%

*“Easy to use”*

**Advertised Vs Actual Product**3%

*“As advertised”*

**Color**3%

*“colors are accurate”*

**Strength**3%

*“Nice Sturdy Case”*

**Wheel Quality**2%

*“Wheels are great”*

### **What buyers complain about **

**Smell**16%

*“Strong odor”*

**Size-Overall**11%

*“Too Big”*

**Durability**11%

*“Doesnt last”*

**Zipper Quality**10%

*“The zipper is super cheap”*

**Quality-Overall**8%

*“Poor Quality”*

**Handle Quality**5%

*“Handle is garbage”*

**Value For Money**4%

*“A total waste of money”*

**Wheel Quality**3%

*“one wheel went wonky at first use”*

**Strength**3%

*“Seems flimsy”*

**Color**2%

*“The color began to fade after 2 washes”*

### **Top return reasons **

**Size-Overall**43%

**Zipper Quality**8%

**Color**3%

**Material Quality**3%

**Advertised Vs Actual Product**3%

**Quality-Overall**3%

**Sleeve Fit**2%

**Chest Fit**2%

**Value For Money**2%

**Wrong Dimensions**2%