---
title: "black cashmere scarf — Niche Verdict: Skip it (26/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/black-cashmere-scarf"
last_updated: "2026-07-13T23:22:56.514Z"
locale: en
meta:
  description: "a small market ($0/yr) — black cashmere scarf doesn't clear our bar today."
  "og:description": "a small market ($0/yr) — black cashmere scarf doesn't clear our bar today."
  "og:title": "black cashmere scarf — Niche Verdict: Skip it (26/100) | Amazon United States - Flapen"
---

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# **black cashmere scarf**

**Skip it**

A small market ($0/yr) — this niche doesn't clear our bar today.

Market size 0Growth 0Conversion 0Competition 34Returns 18Price range 79Avg price 92Brand share 51Review moat 44Quality gap 35

**Avg price**

**Great****$53.85**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$14.21–$120.08**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****75%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****2,051.38**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****65%**

top-5 click share — leaders hold, buyers still browse

**Returns**

**Bad****7.7%**

return rate — above 6% kills the launch gate

**Market size**

**Bad****$0**

$0/yr · 17K searches

**Growth**

**Bad****-89.8%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****0.0%**

search→purchase rate — share of searches ending in a sale

## **Competition**

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**11 **▲rising

**Sellers**

**12**

**Top-5 brand share**

**75%**

**Open market**

**17%**

- RYYOYY26% - RIIQIICHY15% - Turnshine13% - FURTALK11% - Fishers Finery10% - PULI8% - Open — no brand owns it (5 brands, 17%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$020%$030%$040%$0101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 13 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![RYYOYY Soft Cashmere Blend Wrap Chic Scarf Stole for Women Wayfarer Travel Extra Large 87x28 Black](https://m.media-amazon.com/images/I/31hryLz-KzL.jpg)**RYYOYY Soft Cashmere Blend Wrap Chic Scarf Stole for Women Wayfarer Travel Extra Large 87x28 Black**RYYOYY**$59.52**4.6★365 rev](https://www.amazon.com/dp/B0DB85Z69W) [2![Turnshine Pashmina Shawl Wrap Soft Cashmere Feel Blanket Scarf for Women Wedding & Evening Wrap Winter Warm Fashion Scarves](https://m.media-amazon.com/images/I/41Bi1GstYoL.jpg)**Turnshine Pashmina Shawl Wrap Soft Cashmere Feel Blanket Scarf for Women Wedding & Evening Wrap Winter Warm Fashion Scarves**Turnshine**$14.21**4.5★87 rev](https://www.amazon.com/dp/B0FK96ZD9Y) [3![FURTALK Pashmina Shawl Wraps for Women Evening Dresses Blanket Scarves Fashion Scarf Wedding Gifts](https://m.media-amazon.com/images/I/31MYBR+NHqL.jpg)**FURTALK Pashmina Shawl Wraps for Women Evening Dresses Blanket Scarves Fashion Scarf Wedding Gifts**FURTALK**$15.22**4.7★7,498 rev](https://www.amazon.com/dp/B07G45ZB3Z) [4![RIIQIICHY Scarfs for Women Winter Black Pashmina Shawls and Wraps for Evening Dresses Warm Large Scarves Wedding Shawl](https://m.media-amazon.com/images/I/3128erT2F4L.jpg)**RIIQIICHY Scarfs for Women Winter Black Pashmina Shawls and Wraps for Evening Dresses Warm Large Scarves Wedding Shawl**RIIQIICHY**$15.26**4.7★13,756 rev](https://www.amazon.com/dp/B07FJVJHYM) [5![Fishers Finery Womens 100% Pure Cashmere Winter Scarf; 2-Ply Dehaired (Black)](https://m.media-amazon.com/images/I/4142gT8k3+L.jpg)**Fishers Finery Womens 100% Pure Cashmere Winter Scarf; 2-Ply Dehaired (Black)**Fishers Finery**$80.34**4.7★519 rev](https://www.amazon.com/dp/B00G4BL2LK)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![PULI Womens Black Pashmina Shawl Wraps for Evening Dress Large Scarf Blanket Long Wedding Bridal Winter Warm Shoulder Wrap](https://m.media-amazon.com/images/I/31RH87YeAqL.jpg)**PULI Womens Black Pashmina Shawl Wraps for Evening Dress Large Scarf Blanket Long Wedding Bridal Winter Warm Shoulder Wrap**PULI**$30.62**436 rev11mo ago](https://www.amazon.com/dp/B0FLXMX26B) [![Turnshine Pashmina Shawl Wrap Soft Cashmere Feel Blanket Scarf for Women Wedding & Evening Wrap Winter Warm Fashion Scarves](https://m.media-amazon.com/images/I/41Bi1GstYoL.jpg)**Turnshine Pashmina Shawl Wrap Soft Cashmere Feel Blanket Scarf for Women Wedding & Evening Wrap Winter Warm Fashion Scarves**Turnshine**$14.21**87 rev11mo ago](https://www.amazon.com/dp/B0FK96ZD9Y) [![Velanio Cashmere Luxury Knitted Wrap Travel Shawl Scarf Pashmina Stole All-Season Scarf for Women Cashmere Wool Blend](https://m.media-amazon.com/images/I/31CfD4NtSRL.jpg)**Velanio Cashmere Luxury Knitted Wrap Travel Shawl Scarf Pashmina Stole All-Season Scarf for Women Cashmere Wool Blend**Velanio Cashmere**$57.73**253 rev1y ago](https://www.amazon.com/dp/B0DDR3GFGJ) [![RYYOYY Soft Cashmere Blend Wrap Chic Scarf Stole for Women Wayfarer Travel Extra Large 87x28 Black](https://m.media-amazon.com/images/I/31hryLz-KzL.jpg)**RYYOYY Soft Cashmere Blend Wrap Chic Scarf Stole for Women Wayfarer Travel Extra Large 87x28 Black**RYYOYY**$59.52**365 rev1y ago](https://www.amazon.com/dp/B0DB85Z69W) [![PayinBlue 100% Cashmere Pashmina Scarf for Women Men Girls Boys Scarves Gifts Soft Warm](https://m.media-amazon.com/images/I/21DnhYXnG4L.jpg)**PayinBlue 100% Cashmere Pashmina Scarf for Women Men Girls Boys Scarves Gifts Soft Warm**PayinBlue**$65.45**12 rev1y ago](https://www.amazon.com/dp/B0D9HMJHDN)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![State Cashmere Unisex Ribbed Knit Scarf Made with 100% Pure Inner Mongolian Cashmere - Elegant Soft & Versatile - Ultra Warm Winter Accessories - (Black 70x7)](https://m.media-amazon.com/images/I/31LYAs5HQ7L.jpg)**State Cashmere Unisex Ribbed Knit Scarf Made with 100% Pure Inner Mongolian Cashmere - Elegant Soft & Versatile - Ultra Warm Winter Accessories - (Black 70x7)**State Cashmere**$71.17**4.5★**▲ 529%**](https://www.amazon.com/dp/B07H7TZRJP) [![LaniLani 100% Pure Cashmere Scarf 78 x 16 Long Luxurious Winter Gift For Women and Men (Black)](https://m.media-amazon.com/images/I/41j7FZ24VhL.jpg)**LaniLani 100% Pure Cashmere Scarf 78 x 16 Long Luxurious Winter Gift For Women and Men (Black)**LaniLani**$99.28**0.0★**▲ 242%**](https://www.amazon.com/dp/B0FZH9W4PJ) [![PULI Womens Black Pashmina Shawl Wraps for Evening Dress Large Scarf Blanket Long Wedding Bridal Winter Warm Shoulder Wrap](https://m.media-amazon.com/images/I/31RH87YeAqL.jpg)**PULI Womens Black Pashmina Shawl Wraps for Evening Dress Large Scarf Blanket Long Wedding Bridal Winter Warm Shoulder Wrap**PULI**$30.62**4.7★**▲ 192%**](https://www.amazon.com/dp/B0FLXMX26B) [![Velanio Cashmere Luxury Knitted Wrap Travel Shawl Scarf Pashmina Stole All-Season Scarf for Women Cashmere Wool Blend](https://m.media-amazon.com/images/I/31CfD4NtSRL.jpg)**Velanio Cashmere Luxury Knitted Wrap Travel Shawl Scarf Pashmina Stole All-Season Scarf for Women Cashmere Wool Blend**Velanio Cashmere**$57.73**4.4★**▲ 69%**](https://www.amazon.com/dp/B0DDR3GFGJ) [![RYYOYY Luxury 100% Cashmere Wrap Soft Scarf Stole Knitted Shawl for Women Wayfarer Travel Extra Large 87x28 Black](https://m.media-amazon.com/images/I/31N0LuMOZFL.jpg)**RYYOYY Luxury 100% Cashmere Wrap Soft Scarf Stole Knitted Shawl for Women Wayfarer Travel Extra Large 87x28 Black**RYYOYY**$120.08**4.6★**▲ 64%**](https://www.amazon.com/dp/B0D9CNQSX1)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 102 weeks — -89.8% search growth over the last 90 days.

5K3KPrime Day '24Spike '24Holiday '24Spike '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 15.5×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Warmth**21%

*“Nice and warm”*

**Soft Feel**17%

*“Beautiful and buttery soft just as described”*

**Quality-Overall**16%

*“Quality is impeccable and so soft”*

**Color**6%

*“I love it so much I now own 3 in different colors”*

**Weight Light**4%

*“Not bulky”*

**Value For Money**4%

*“Good price too”*

**Comfort-Overall**4%

*“it is comfortable”*

**Advertised Vs Actual Product**3%

*“as advertised”*

**Size-Overall**3%

*“Good size”*

**Material Quality**2%

*“thick material that kept me warm during a cool spring evening”*

### **What buyers complain about **

**Material Quality**16%

*“Very cheap material”*

**Thickness**10%

*“It's not very thick”*

**Advertised Vs Actual Product**9%

*“Deceitful advertising”*

**Product Condition**7%

*“Item looks used”*

**Quality-Overall**5%

*“POOR QUALITY”*

**Stitch/Finish/Polish**3%

*“The weave is very prone to snagging”*

**Ease Of Cleaning**3%

*“dirty”*

**Value For Money**3%

*“Looks expensive on”*

**Color**2%

*“However, color is a pale butter yellow, not the warm white tone expected with ivory”*

**Hard Feel**2%

*“It's not the softest cashmere I've ever owned”*

### **Top return reasons **

**Size-Overall**20%

**Material Quality**17%

**Length**14%

**Thin**9%

**Weight Heavy**8%

**Advertised Vs Actual Product**4%

**Color**4%

**Value For Money**3%

**Width**3%

**Thickness**3%