---
title: "black athletic shoes — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/black-athletic-shoes"
last_updated: "2026-07-13T23:16:30.505Z"
locale: en
meta:
  description: "weak search conversion (0.7%) — black athletic shoes doesn't clear our bar today."
  "og:description": "weak search conversion (0.7%) — black athletic shoes doesn't clear our bar today."
  "og:title": "black athletic shoes — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen"
---

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# **black athletic shoes**

**Skip it**

Weak search conversion (0.7%) — this niche doesn't clear our bar today.

Market size 14Growth 33Conversion 8Competition 97Returns 16Price range 64Avg price 95Brand share 85Review moat 23Quality gap 60

**Competition**

**Incredible****13%**

top-5 click share — an open shelf

**Avg price**

**Incredible****$43.13**

avg listing price — sweet spot $15–$100

**Brand share**

**Great****50%**

top-5 brand share — no brand owns this niche

**Price range**

**Good****$17.90–$146.08**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+6.5%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****7,516.98**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Bad****8.2%**

return rate — above 6% kills the launch gate

**Market size**

**Bad****$55K**

$55K/yr · 195K searches

**Conversion**

**Bad****0.7%**

search→purchase rate — share of searches ending in a sale

## **Competition**

Clicks spread well past the top 5 (13% combined) — an open shelf where new products get seen.

**Brands**

**57 **▲rising

**Sellers**

**162**

**Top-5 brand share**

**50%**

**Open market**

**46%**

- Under Armour20% - adidas14% - New Balance6% - Nike5% - Amazon Essentials4% - YRLTYO4%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%$5542%$1K3%$2K4%$2K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 209 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Under Armour Mens Charged Assert 10 Shoes (002) Black/Black/Black 11](https://m.media-amazon.com/images/I/210Bw9pQHsL.jpg)**Under Armour Mens Charged Assert 10 Shoes (002) Black/Black/Black 11**Under Armour**$50.06**4.6★24,057 rev](https://www.amazon.com/dp/B09XBTK1M3) [2![New Balance Mens Fresh Foam 520 v9 Running Shoe](https://m.media-amazon.com/images/I/311t6QgDDlL.jpg)**New Balance Mens Fresh Foam 520 v9 Running Shoe**New Balance**$45.30**4.4★2,755 rev](https://www.amazon.com/dp/B0D1LKBD9H) [3![Adidas Mens Lite Racer Adapt 7.0 Black/Grey/Grey 11](https://m.media-amazon.com/images/I/3199KLnJzDL.jpg)**Adidas Mens Lite Racer Adapt 7.0 Black/Grey/Grey 11**adidas**$42.13**4.5★7,664 rev](https://www.amazon.com/dp/B0CKM9NRVK) [4![YRLTYO Mens Tennis Shoes Running Sneaker Slip On Walking Gym Workout Athletic Breathable Lightweight Jogging Casual Sport Shoes Black Size 12](https://m.media-amazon.com/images/I/41frroMwBiL.jpg)**YRLTYO Mens Tennis Shoes Running Sneaker Slip On Walking Gym Workout Athletic Breathable Lightweight Jogging Casual Sport Shoes Black Size 12**YRLTYO**$19.50**4.3★1,152 rev](https://www.amazon.com/dp/B0DMVK2DFN) [5![Kapsen Mens Non Slip Running Shoes Ultra Light Breathable Casual Walking Shoes Fashion Sneakers Mesh Workout Sports Shoes Full Black](https://m.media-amazon.com/images/I/41nxi3nr7kL.jpg)**Kapsen Mens Non Slip Running Shoes Ultra Light Breathable Casual Walking Shoes Fashion Sneakers Mesh Workout Sports Shoes Full Black**Kapsen**$19.49**4.2★3,368 rev](https://www.amazon.com/dp/B09PN78M3Y)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Adidas Mens Lite Racer Adapt 7.0 Black/Grey/Grey 11](https://m.media-amazon.com/images/I/3199KLnJzDL.jpg)**Adidas Mens Lite Racer Adapt 7.0 Black/Grey/Grey 11**adidas**$42.13**7,664 rev1mo ago](https://www.amazon.com/dp/B0CKM9NRVK) [![Adidas Mens Lite Racer Adapt 7.0 Black/Grey/Grey 10](https://m.media-amazon.com/images/I/3199KLnJzDL.jpg)**Adidas Mens Lite Racer Adapt 7.0 Black/Grey/Grey 10**adidas**$42.03**7,664 rev1mo ago](https://www.amazon.com/dp/B0CKM9F15Z) [![adidas Mens Swift Run Core Black/Core Black/Core Black 10](https://m.media-amazon.com/images/I/41lDOMLs-SL.jpg)**adidas Mens Swift Run Core Black/Core Black/Core Black 10**adidas**$59.77**3,458 rev1mo ago](https://www.amazon.com/dp/B0BHPV45TW) [![adidas Mens Swift Run Core Black/Core Black/Core Black 11](https://m.media-amazon.com/images/I/41lDOMLs-SL.jpg)**adidas Mens Swift Run Core Black/Core Black/Core Black 11**adidas**$60.42**3,458 rev1mo ago](https://www.amazon.com/dp/B0BHPSHTR8) [![Adidas Mens Lite Racer Adapt 7.0 Black/Grey/Grey 13](https://m.media-amazon.com/images/I/31v3rB-l87L.jpg)**Adidas Mens Lite Racer Adapt 7.0 Black/Grey/Grey 13**adidas**$42.90**7,664 rev1mo ago](https://www.amazon.com/dp/B0CKMB5VT1)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![NOBULL Mens Allday 365 (Ripstop) Shoe | Athletic Cross-Training Sneaker for Gym Running & Walking Comfortable Workout Trainers Black Gum 12](https://m.media-amazon.com/images/I/315KjIgZOlL.jpg)**NOBULL Mens Allday 365 (Ripstop) Shoe | Athletic Cross-Training Sneaker for Gym Running & Walking Comfortable Workout Trainers Black Gum 12**NOBULL**$146.08**4.3★**▲ 63%**](https://www.amazon.com/dp/B0G2TL35RT) [![Reebok Aniwa Running Mens Shoes Black/Black/Black 15](https://m.media-amazon.com/images/I/41GlwzcIIVL.jpg)**Reebok Aniwa Running Mens Shoes Black/Black/Black 15**Reebok**$48.94**4.0★**▲ 62%**](https://www.amazon.com/dp/B0G57QZPPN) [![Socviis Mens Slip On Running Shoes Athletic Walking Trainers Lightweight Breathable Mesh Tennis Sneakers All Black](https://m.media-amazon.com/images/I/4165o8BCbqL.jpg)**Socviis Mens Slip On Running Shoes Athletic Walking Trainers Lightweight Breathable Mesh Tennis Sneakers All Black**Socviis**$29.47**4.2★**▲ 62%**](https://www.amazon.com/dp/B098JX28XT) [![Reebok Aniwa Running Mens Shoes Black/Black/Black 10.5](https://m.media-amazon.com/images/I/41GlwzcIIVL.jpg)**Reebok Aniwa Running Mens Shoes Black/Black/Black 10.5**Reebok**$45.17**4.0★**▲ 62%**](https://www.amazon.com/dp/B0G57FH83L) [![adidas Mens X_plrpath Black 10](https://m.media-amazon.com/images/I/31LpkduuUtL.jpg)**adidas Mens X_plrpath Black 10**adidas**$40.50**4.6★**▲ 62%**](https://www.amazon.com/dp/B0F8YMXC17)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 79 weeks — +6.5% search growth over the last 90 days.

5K3KPrime Day '25Black Friday '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Comfort-Overall**32%

*“Comfortable Shoes”*

**Size-Overall**13%

*“Excellent fit”*

**Value For Money**10%

*“Great value”*

**Quality-Overall**8%

*“Awesome Quality”*

**Weight Light**4%

*“They are very lightweight and breathe easily”*

**Exercise/Sports Suitability**3%

*“Great for running”*

**Durability**3%

*“Comfortable shoes and they and very durable”*

**Shape/Style**2%

*“good shape”*

**Advertised Vs Actual Product**2%

*“Just what i wanted”*

**Ease Of Use**1%

*“easy to wear all day”*

### **What buyers complain about **

**Size-Overall**15%

*“Bigger than expected”*

**Quality-Overall**11%

*“Cheaply made”*

**Durability**11%

*“Coming apart”*

**Comfort-Overall**7%

*“They are not as comfortable as they sell them”*

**Pain Relief-Overall**4%

*“Hurt my feet”*

**Feet Fit**2%

*“Shoes too narrow”*

**Product Condition**2%

*“shows not new”*

**Value For Money**2%

*“Could be better for the price”*

**Water Resistance**2%

*“Not water resistant”*

**Advertised Vs Actual Product**2%

*“Not like the picture”*

### **Top return reasons **

**Size-Overall**27%

**Feet Fit**27%

**Length**12%

**Width**11%

**Comfort-Overall**4%

**Advertised Vs Actual Product**3%

**Shape/Style**2%

**Material Quality**2%

**Quality-Overall**2%

**Color**1%