---
title: "billabong swimsuits for women — Niche Verdict: Worth a look (54/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/billabong-swimsuits-for-women"
last_updated: "2026-07-14T04:38:34.887Z"
locale: en
meta:
  description: "billabong swimsuits for women shows a sweet-spot price point ($33.17 avg), but weak search conversion (0.3%) keeps it on the watch list."
  "og:description": "billabong swimsuits for women shows a sweet-spot price point ($33.17 avg), but weak search conversion (0.3%) keeps it on the watch list."
  "og:title": "billabong swimsuits for women — Niche Verdict: Worth a look (54/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **billabong swimsuits for women**

**Worth a look**

Shows a sweet-spot price point ($33.17 avg), but weak search conversion (0.3%) keeps it on the watch list.

Market size 30Growth 71Conversion 3Competition 91Returns 22Price range 90Avg price 95Brand share 17Review moat 62Quality gap 83

**Avg price**

**Incredible****$33.17**

avg listing price — sweet spot $15–$100

**Competition**

**Great****24%**

top-5 click share — an open shelf

**Price range**

**Great****$10.99–$75.56**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Growth**

**Good****+53.9%**

90-day search growth — must beat 0% to launch

**Review moat**

**Good****1,014.73**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****$132K**

$132K/yr · 1.6M searches

**Returns**

**Bad****6.7%**

return rate — above 6% kills the launch gate

**Brand share**

**Bad****93%**

top-5 brand share — brand-locked demand

**Conversion**

**Bad****0.3%**

search→purchase rate — share of searches ending in a sale

## **Competition**

Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.

**Brands**

**13 **▲rising

**Sellers**

**44**

**Top-5 brand share**

**93%**

**Open market**

**5%**

- Billabong69% - Roxy16% - Hurley3% - Rip Curl3% - Volcom2% - The North Face1% - Open — no brand owns it (7 brands, 5%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$4K6%$8K9%$12K12%$16K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)5 products missing review or click data not plotted

All 86 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![BILLABONG Womens Home Abroad Backpack Black & White](https://m.media-amazon.com/images/I/41k0SNPEETL.jpg)**BILLABONG Womens Home Abroad Backpack Black & White**Billabong**$55.72**4.8★186 rev](https://www.amazon.com/dp/B0DJN17TQD) [2![Billabong Womens Wild Pursuit Short Overall Black Small](https://m.media-amazon.com/images/I/31Qcyh60FTL.jpg)**Billabong Womens Wild Pursuit Short Overall Black Small**Billabong**$23.16**4.0★2,243 rev](https://www.amazon.com/dp/B07ZJM5JSL) [3![Billabong Mens Sherpa Lined Hoodie Jacket Sand S](https://m.media-amazon.com/images/I/411ZK2wkdSL.jpg)**Billabong Mens Sherpa Lined Hoodie Jacket Sand S**Billabong**$22.70**4.1★47 rev](https://www.amazon.com/dp/B0FXN4CBR5) [4![Billabong Roadie Womens Backpack Pink Combo](https://m.media-amazon.com/images/I/410E-6CYVaL.jpg)**Billabong Roadie Womens Backpack Pink Combo**Billabong**$57.48**4.7★566 rev](https://www.amazon.com/dp/B0H2BLYRS2) [5![Billabong Womens Regular Fit Premium Soft Cotton Tee Short Sleeve Graphic T-Shirt Lilac Large](https://m.media-amazon.com/images/I/31h9LV9DpeL.jpg)**Billabong Womens Regular Fit Premium Soft Cotton Tee Short Sleeve Graphic T-Shirt Lilac Large**Billabong**$17.15**4.5★27 rev](https://www.amazon.com/dp/B0GQ68FJKW)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Billabong Home Abroad Womens Backpack Blue Combo](https://m.media-amazon.com/images/I/41kP5RZM9-L.jpg)**Billabong Home Abroad Womens Backpack Blue Combo**Billabong**$59.11**0 rev1mo ago](https://www.amazon.com/dp/B0H3CKJLCN) [![Billabong Roadie Womens Backpack Pink Combo](https://m.media-amazon.com/images/I/410E-6CYVaL.jpg)**Billabong Roadie Womens Backpack Pink Combo**Billabong**$57.48**566 rev1mo ago](https://www.amazon.com/dp/B0H2BLYRS2) [![Billabong Home Abroad Womens Backpack Brown & White](https://m.media-amazon.com/images/I/417577u6arL.jpg)**Billabong Home Abroad Womens Backpack Brown & White**Billabong**$59.36**0 rev1mo ago](https://www.amazon.com/dp/B0H2BLPBMN) [![Billabong Home Abroad Womens Backpack Black & White](https://m.media-amazon.com/images/I/51WtpnSb62L.jpg)**Billabong Home Abroad Womens Backpack Black & White**Billabong**$59.65**0 rev1mo ago](https://www.amazon.com/dp/B0H2BKZ2LS) [![Billabong Womens Island Life Midi Dress (US Alpha Medium Regular Regular Clearwater)](https://m.media-amazon.com/images/I/31DoQbRb8YL.jpg)**Billabong Womens Island Life Midi Dress (US Alpha Medium Regular Regular Clearwater)**Billabong**$65.98**0 rev3mo ago](https://www.amazon.com/dp/B0GWK43425)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Billabong Womens Swimwear UPF 50 Adjustable Tie Triangle Bikini Set Black Medium](https://m.media-amazon.com/images/I/41xqli1+ECL.jpg)**Billabong Womens Swimwear UPF 50 Adjustable Tie Triangle Bikini Set Black Medium**Billabong**$27.01**2.9★**▲ 59%**](https://www.amazon.com/dp/B0GQ4XG89B) [![Billabong Mens Sherpa Lined Hoodie Jacket Rust S](https://m.media-amazon.com/images/I/41TaZ7nyJfL.jpg)**Billabong Mens Sherpa Lined Hoodie Jacket Rust S**Billabong**$10.99**4.1★**▲ 58%**](https://www.amazon.com/dp/B0FXN3XC6N) [![Billabong Womens Regular Fit Premium Quality Rayon High Waisted Beach Shorts Sweet Orchid Medium](https://m.media-amazon.com/images/I/51uVElUK7dL.jpg)**Billabong Womens Regular Fit Premium Quality Rayon High Waisted Beach Shorts Sweet Orchid Medium**Billabong**$18.21**3.9★**▲ 57%**](https://www.amazon.com/dp/B0GQ78CBR3) [![Billabong Womens Regular Fit Premium Soft Cotton Graphic Tank Top Bark Brown Medium](https://m.media-amazon.com/images/I/41J+OSdGq9L.jpg)**Billabong Womens Regular Fit Premium Soft Cotton Graphic Tank Top Bark Brown Medium**Billabong**$16.24**3.8★**▲ 57%**](https://www.amazon.com/dp/B0GQ6R1W34) [![Billabong Womens Relaxed Fit Short Sleeve Casual Flattering V-Neck Mini Dress White Cap Small](https://m.media-amazon.com/images/I/41i3WxWrfaL.jpg)**Billabong Womens Relaxed Fit Short Sleeve Casual Flattering V-Neck Mini Dress White Cap Small**Billabong**$27.33**2.2★**▲ 57%**](https://www.amazon.com/dp/B0GQ6FTLDL)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +53.9% search growth over the last 90 days.

80K60KSpike '24Holiday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 3.8×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**15%

*“The quality feels solid”*

**Size-Overall**13%

*“Fit well”*

**Durability**6%

*“will not break”*

**Comfort-Overall**6%

*“Very comfortable”*

**Material Quality**4%

*“Strong material”*

**Pockets/Compartments**4%

*“has a decent amount of pockets”*

**Value For Money**4%

*“Great deal”*

**Advertised Vs Actual Product**4%

*“Looks exactly as pictured”*

**Strength**4%

*“it handles the weight with no signs of tearing. so far”*

**Storage Capacity**4%

*“Great storage capacity”*

### **What buyers complain about **

**Size-Overall**17%

*“Legs are really wide”*

**Strap/String Quality**7%

*“Straps arent comfortable”*

**Durability**7%

*“didnt even last a week”*

**Zipper Quality**7%

*“Awful Zipper”*

**Quality-Overall**6%

*“Poor quality”*

**Material Quality**3%

*“The material is cheap”*

**Value For Money**3%

*“Overpriced for what you get”*

**Stitch/Finish/Polish**2%

*“Stitcher missed a seam”*

**Length**2%

*“The sleeves are just the tiniest bit shorter than I prefer”*

**Thickness**2%

*“sleeves thinner”*

### **Top return reasons **

**Size-Overall**58%

**Pockets/Compartments**7%

**Chest Fit**4%

**Length**3%

**Material Quality**3%

**Advertised Vs Actual Product**3%

**Zipper Quality**3%

**Waist Fit**3%

**Quality-Overall**2%

**Value For Money**2%