---
title: "beanie with brim — Niche Verdict: Skip it (34/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/beanie-with-brim"
last_updated: "2026-07-14T03:33:47.973Z"
locale: en
meta:
  description: "soft demand (-76.1% this quarter) — beanie with brim doesn't clear our bar today."
  "og:description": "soft demand (-76.1% this quarter) — beanie with brim doesn't clear our bar today."
  "og:title": "beanie with brim — Niche Verdict: Skip it (34/100) | Amazon United States - Flapen"
---

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# **beanie with brim**

**Skip it**

Soft demand (-76.1% this quarter) — this niche doesn't clear our bar today.

Market size 5Growth 0Conversion 6Competition 60Returns 23Price range 76Avg price 80Brand share 38Review moat 48Quality gap 68

**Avg price**

**Great****$16.94**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$9.80–$32.26**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Competition**

**Good****49%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****1,712.41**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****82%**

top-5 brand share — brands hold most of the demand

**Returns**

**Bad****6.4%**

return rate — above 6% kills the launch gate

**Conversion**

**Bad****0.5%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$22K**

$22K/yr · 265K searches

**Growth**

**Bad****-76.1%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**13 **▼falling

**Sellers**

**33**

**Top-5 brand share**

**82%**

**Open market**

**14%**

- Home Prefer50% - TOP-EX13% - adidas9% - Rothco7% - zowya4% - C.C4% - Open — no brand owns it (7 brands, 14%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$2K20%$4K30%$6K40%$9K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 29 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Home Prefer Mens Beanie Hat for Winter Knitted Hat with Bill Daily Beanie Cap Black](https://m.media-amazon.com/images/I/316dQNN9rmL.jpg)**Home Prefer Mens Beanie Hat for Winter Knitted Hat with Bill Daily Beanie Cap Black**Home Prefer**$13.66**4.4★4,904 rev](https://www.amazon.com/dp/B07JBVD45J) [2![Home Prefer Mens Wool Blend Winter Hat Double-Layer Warm Knit Pre-Curve Visor Beanie with Brim for Men Women Black One Size](https://m.media-amazon.com/images/I/41-7h5WJybL.jpg)**Home Prefer Mens Wool Blend Winter Hat Double-Layer Warm Knit Pre-Curve Visor Beanie with Brim for Men Women Black One Size**Home Prefer**$14.73**4.2★113 rev](https://www.amazon.com/dp/B0FPCVLVXC) [3![Home Prefer Mens Cuff Beanie Cap with Visor Winter Skull Beanie Warm Thick Knit Beanie Hat Army Green](https://m.media-amazon.com/images/I/41vvWml0tqL.jpg)**Home Prefer Mens Cuff Beanie Cap with Visor Winter Skull Beanie Warm Thick Knit Beanie Hat Army Green**Home Prefer**$14.56**4.4★4,820 rev](https://www.amazon.com/dp/B07H6JVVVP) [4![Adidas Mens Griggs Brimmer Beanie with Brim Standard Fit Winter Hat](https://m.media-amazon.com/images/I/31083Bn9C2L.jpg)**Adidas Mens Griggs Brimmer Beanie with Brim Standard Fit Winter Hat**adidas**$18.56**4.5★309 rev](https://www.amazon.com/dp/B0DQ6GZ5BK) [5![Rothco 59381: Watch Cap with Brim](https://m.media-amazon.com/images/I/41K-8HI6loL.jpg)**Rothco 59381: Watch Cap with Brim**Rothco**$11.91**3.9★426 rev](https://www.amazon.com/dp/B0CDMDLFPJ)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![DryKnit Red Oversized Waterproof 80% Merino Wool Blend Visor Beanie Knit Hat with Brim Fleece Lined Warm Cap for Men Women Large Head Fishing Outdoor Winter XL/XXL](https://m.media-amazon.com/images/I/41jGrPd4SML.jpg)**DryKnit Red Oversized Waterproof 80% Merino Wool Blend Visor Beanie Knit Hat with Brim Fleece Lined Warm Cap for Men Women Large Head Fishing Outdoor Winter XL/XXL**TOP-EX**$25.82**123 rev9mo ago](https://www.amazon.com/dp/B0FQG9JV87) [![DryKnit Grey Waterproof 80% Merino Wool Blend Beanie Knit Hat with Brim Visor Fleece Lined Oversized Warm Winter Cap for Men Women Hunting Camping Outdoor Gear XL/XXL](https://m.media-amazon.com/images/I/51+g7iQnXHL.jpg)**DryKnit Grey Waterproof 80% Merino Wool Blend Beanie Knit Hat with Brim Visor Fleece Lined Oversized Warm Winter Cap for Men Women Hunting Camping Outdoor Gear XL/XXL**TOP-EX**$25.43**123 rev9mo ago](https://www.amazon.com/dp/B0FQGG3TYZ) [![ZEXIAN 2Pack Men&Women Winter Warm Fleece-Lined Knit Beanie Hats with Visor & Ear Flaps for Cold Weather (US Alpha One Size Black+Grey)](https://m.media-amazon.com/images/I/41s41RsljgL.jpg)**ZEXIAN 2Pack Men&Women Winter Warm Fleece-Lined Knit Beanie Hats with Visor & Ear Flaps for Cold Weather (US Alpha One Size Black+Grey)**ZEXIAN**$15.17**152 rev9mo ago](https://www.amazon.com/dp/B0FS1S5LP7) [![TOP-EX DryKnit Army Green Waterproof Beanie Wool Blend Fleece Lined Knit Cap with Brim for Men Women Golfing Running Winter Outdoor M/L](https://m.media-amazon.com/images/I/41P8GDf-DTL.jpg)**TOP-EX DryKnit Army Green Waterproof Beanie Wool Blend Fleece Lined Knit Cap with Brim for Men Women Golfing Running Winter Outdoor M/L**TOP-EX**$24.44**82 rev9mo ago](https://www.amazon.com/dp/B0FNR8CPTC) [![Home Prefer Mens Wool Blend Winter Hat Double-Layer Warm Knit Pre-Curve Visor Beanie with Brim for Men Women Black One Size](https://m.media-amazon.com/images/I/41-7h5WJybL.jpg)**Home Prefer Mens Wool Blend Winter Hat Double-Layer Warm Knit Pre-Curve Visor Beanie with Brim for Men Women Black One Size**Home Prefer**$14.73**113 rev10mo ago](https://www.amazon.com/dp/B0FPCVLVXC)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![MELASA Cycling Cap Cooling Skull Cap Helmet Liner with Sun Visor Sun Protection Running Beanie Bike Cap for Men Women Under Helmet(Black)](https://m.media-amazon.com/images/I/41f+0ONkI8L.jpg)**MELASA Cycling Cap Cooling Skull Cap Helmet Liner with Sun Visor Sun Protection Running Beanie Bike Cap for Men Women Under Helmet(Black)**MELASA**$11.06**4.5★**▲ 333%**](https://www.amazon.com/dp/B0CYC2V7YG) [![Home Prefer Mens Wool Blend Winter Hat Double-Layer Warm Knit Pre-Curve Visor Beanie Brimmed Beanies Hat for Men Women (US Alpha One Size Ash)](https://m.media-amazon.com/images/I/51htLtI+a+L.jpg)**Home Prefer Mens Wool Blend Winter Hat Double-Layer Warm Knit Pre-Curve Visor Beanie Brimmed Beanies Hat for Men Women (US Alpha One Size Ash)**Home Prefer**$14.50**4.2★**▲ 307%**](https://www.amazon.com/dp/B0FPCXD3Z4) [![Home Prefer Mens Wool Blend Winter Hat Double-Layer Warm Knit Pre-Curve Visor Beanie Brimmed Beanies Hat for Men Women (US Alpha One Size Grey)](https://m.media-amazon.com/images/I/51btUzPD6tL.jpg)**Home Prefer Mens Wool Blend Winter Hat Double-Layer Warm Knit Pre-Curve Visor Beanie Brimmed Beanies Hat for Men Women (US Alpha One Size Grey)**Home Prefer**$15.20**4.2★**▲ 284%**](https://www.amazon.com/dp/B0FPCXMC7K) [![Home Prefer Mens Winter Beanie Hat with Brim Warm Double Knit Cuff Beanie Cap Red](https://m.media-amazon.com/images/I/41lq8217o4L.jpg)**Home Prefer Mens Winter Beanie Hat with Brim Warm Double Knit Cuff Beanie Cap Red**Home Prefer**$13.60**4.4★**▲ 232%**](https://www.amazon.com/dp/B081682PHD) [![TOP-EX DryKnit Army Green Waterproof Beanie Wool Blend Fleece Lined Knit Cap with Brim for Men Women Golfing Running Winter Outdoor M/L](https://m.media-amazon.com/images/I/41P8GDf-DTL.jpg)**TOP-EX DryKnit Army Green Waterproof Beanie Wool Blend Fleece Lined Knit Cap with Brim for Men Women Golfing Running Winter Outdoor M/L**TOP-EX**$24.44**4.4★**▲ 149%**](https://www.amazon.com/dp/B0FNR8CPTC)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -76.1% search growth over the last 90 days.

25K15KSpike '24Holiday '24Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 22.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Warmth**25%

*“keeps my ears warm”*

**Size-Overall**19%

*“Fit great”*

**Quality-Overall**10%

*“EXCELLENT PRODUCTS...Better than I expected”*

**Comfort-Overall**9%

*“Very nice and comfortable”*

**Value For Money**4%

*“Very much worth the price and then some”*

**Shape/Style**3%

*“Style meets comfort”*

**Weather Proof**3%

*“Great hat for winter walks”*

**Stretchability/Expandability/Elasticity**3%

*“Love the stretch fit and warmth”*

**Advertised Vs Actual Product**3%

*“Just what the doctor ordered”*

**Soft Feel**2%

*“So soft”*

### **What buyers complain about **

**Size-Overall**47%

*“Too small”*

**Quality-Overall**6%

*“probably wouldnt buy it again as the quality is a bit underwhelming”*

**Warmth**4%

*“Does not make me hot”*

**Material Quality**4%

*“Descent material”*

**Shrinkage Resistance**3%

*“Mega shrunk”*

**Shape/Style**3%

*“dont like the shape on front ridge above the brim”*

**Sweat Resistance**3%

*“Don't buy the black cap as the dye will leach out when you sweat”*

**Water Resistance**2%

*“Not water proof”*

**Durability**2%

*“Falls apart”*

**Weight Heavy**1%

*“it is also extremely bulky”*

### **Top return reasons **

**Size-Overall**69%

**Advertised Vs Actual Product**6%

**Shape/Style**5%

**Material Quality**3%

**Color**2%

**Quality-Overall**2%

**Length**1%

**Width**1%

**Thin**1%

**Value For Money**1%