---
title: "bbl jacket — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/bbl-jacket"
last_updated: "2026-07-14T03:08:54.849Z"
locale: en
meta:
  description: "weak search conversion (0.4%) — bbl jacket doesn't clear our bar today."
  "og:description": "weak search conversion (0.4%) — bbl jacket doesn't clear our bar today."
  "og:title": "bbl jacket — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
---

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# **bbl jacket**

**Skip it**

Weak search conversion (0.4%) — this niche doesn't clear our bar today.

Market size 35Growth 7Conversion 4Competition 88Returns 30Price range 93Avg price 95Brand share 76Review moat 36Quality gap 42

**Avg price**

**Incredible****$22.81**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$14.35–$39.98**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Great****27%**

top-5 click share — an open shelf

**Brand share**

**Great****59%**

top-5 brand share — no brand owns this niche

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****2,879.66**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****$171K**

$171K/yr · 2.1M searches

**Returns**

**Okay****5.5%**

return rate — above 6% kills the launch gate

**Growth**

**Bad****-35.9%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****0.4%**

search→purchase rate — share of searches ending in a sale

## **Competition**

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

**Brands**

**27 **▼falling

**Sellers**

**34**

**Top-5 brand share**

**59%**

**Open market**

**34%**

- AVGO23% - Dalavch10% - GYM RAINBOW10% - MAGCOMSEN8% - Gihuo7% - 90 Degree By Reflex7%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$5K6%$10K9%$15K12%$21K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 65 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Dalavch 3 Pack Womens Cropped Full Zip up Workout Jacket Slim Fit Running Athletic Gym Yoga Sports Jacket with Thumb Holes 1 Black 1 Pink 1 Blue Medium](https://m.media-amazon.com/images/I/31+4OpZq10L.jpg)**Dalavch 3 Pack Womens Cropped Full Zip up Workout Jacket Slim Fit Running Athletic Gym Yoga Sports Jacket with Thumb Holes 1 Black 1 Pink 1 Blue Medium**Dalavch**$29.77**4.4★985 rev](https://www.amazon.com/dp/B0D17WSVPY) [2![AVGO Womens Cropped Running Workout Jackets Zip Slim Fit Athletic Tops with Thumb Holes(Black S)](https://m.media-amazon.com/images/I/31YmReURhJL.jpg)**AVGO Womens Cropped Running Workout Jackets Zip Slim Fit Athletic Tops with Thumb Holes(Black S)**AVGO**$24.70**4.6★1,407 rev](https://www.amazon.com/dp/B0BN44GN32) [3![90 Degree By Reflex Full Zip Running Track Jacket Lightweight Athletic Slim Fit Jacket with Thumbholes - Black - Large](https://m.media-amazon.com/images/I/31gV9ThbfAL.jpg)**90 Degree By Reflex Full Zip Running Track Jacket Lightweight Athletic Slim Fit Jacket with Thumbholes - Black - Large**90 Degree By Reflex**$36.78**4.5★8,574 rev](https://www.amazon.com/dp/B0799P3C61) [4![MAGCOMSEN Womens UPF 50+ Lightweight Athletic Jacket Sun Protection Full Zip Long Sleeve Shirts Hiking Outdoor Pockets Black L](https://m.media-amazon.com/images/I/31fbBj+H8BL.jpg)**MAGCOMSEN Womens UPF 50+ Lightweight Athletic Jacket Sun Protection Full Zip Long Sleeve Shirts Hiking Outdoor Pockets Black L**MAGCOMSEN**$22.34**4.4★3,585 rev](https://www.amazon.com/dp/B0B5941S8R) [5![Gihuo Womens Athletic Full Zip Lightweight Workout Jacket Cropped Gym Yoga Track Jacket with Thumb Holes (Black Medium)](https://m.media-amazon.com/images/I/31n+2R1D0tL.jpg)**Gihuo Womens Athletic Full Zip Lightweight Workout Jacket Cropped Gym Yoga Track Jacket with Thumb Holes (Black Medium)**Gihuo**$16.84**4.4★9,650 rev](https://www.amazon.com/dp/B08QD6QDW1)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![AVGO Womens Workout Jackets Lightweight Athletic Zip Up Jacket Slim Fit Running Gym Top with Pockets & Thumb Holes(Glacier Gray M)](https://m.media-amazon.com/images/I/41yd-ZFc-BL.jpg)**AVGO Womens Workout Jackets Lightweight Athletic Zip Up Jacket Slim Fit Running Gym Top with Pockets & Thumb Holes(Glacier Gray M)**AVGO**$24.94**219 rev5mo ago](https://www.amazon.com/dp/B0GJJS98BS) [![Hurley Sun Protection Lightweight Jacket Women - Sun Hoodie SPF 50+ UV Shirt Quick Dry Long Sleeve Sun Shirt Outdoor](https://m.media-amazon.com/images/I/31WZ+8sG5AL.jpg)**Hurley Sun Protection Lightweight Jacket Women - Sun Hoodie SPF 50+ UV Shirt Quick Dry Long Sleeve Sun Shirt Outdoor**Hurley**$18.04**73 rev5mo ago](https://www.amazon.com/dp/B0GHZJFNDY) [![INNO MINT Define Jackets for Women Workout Running Lightweight Yoga Jackets Athletic Track Jacket Slim Fitted Full Zip Up with Pockets](https://m.media-amazon.com/images/I/31g5gQPmnJL.jpg)**INNO MINT Define Jackets for Women Workout Running Lightweight Yoga Jackets Athletic Track Jacket Slim Fitted Full Zip Up with Pockets**INNO MINT**$30.38**15 rev7mo ago](https://www.amazon.com/dp/B0G52HH2TX) [![GYM RAINBOW Athletic Jackets for Women Full Zip Running Jacket Lightweight Workout BBL Cropped Jacket Yoga Sportwear(#1 True Navy Medium)](https://m.media-amazon.com/images/I/41xYOOYzDkL.jpg)**GYM RAINBOW Athletic Jackets for Women Full Zip Running Jacket Lightweight Workout BBL Cropped Jacket Yoga Sportwear(#1 True Navy Medium)**GYM RAINBOW**$17.54**248 rev7mo ago](https://www.amazon.com/dp/B0G2L3LQ62) [![Bosmeer Lightweight Workout Jackets for Woman Zip Slim Fit Athletic Tops with Thumb Holes Crooped Gym Set Clothes for Woman](https://m.media-amazon.com/images/I/31iO36uU2GL.jpg)**Bosmeer Lightweight Workout Jackets for Woman Zip Slim Fit Athletic Tops with Thumb Holes Crooped Gym Set Clothes for Woman**Bosmeer**$17.09**118 rev9mo ago](https://www.amazon.com/dp/B0FW55QC9N)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![AVGO Womens Workout Jackets Lightweight Athletic Zip Up Jacket Slim Fit Running Gym Top with Pockets & Thumb Holes(Glacier Gray M)](https://m.media-amazon.com/images/I/41yd-ZFc-BL.jpg)**AVGO Womens Workout Jackets Lightweight Athletic Zip Up Jacket Slim Fit Running Gym Top with Pockets & Thumb Holes(Glacier Gray M)**AVGO**$24.94**4.4★**▲ 85%**](https://www.amazon.com/dp/B0GJJS98BS) [![Hurley Sun Protection Lightweight Jacket Women - Sun Hoodie SPF 50+ UV Shirt Quick Dry Long Sleeve Sun Shirt Outdoor](https://m.media-amazon.com/images/I/31WZ+8sG5AL.jpg)**Hurley Sun Protection Lightweight Jacket Women - Sun Hoodie SPF 50+ UV Shirt Quick Dry Long Sleeve Sun Shirt Outdoor**Hurley**$18.04**4.5★**▲ 82%**](https://www.amazon.com/dp/B0GHZJFNDY) [![Locachy Womens Lightweight Zip Up Athletic Jacket Stand Collar Windproof Sun Protection Workout Outdoor Jacket Beige S](https://m.media-amazon.com/images/I/313Ru9PIg6L.jpg)**Locachy Womens Lightweight Zip Up Athletic Jacket Stand Collar Windproof Sun Protection Workout Outdoor Jacket Beige S**Locachy**$22.98**4.5★**▲ 81%**](https://www.amazon.com/dp/B0D9NHC9PY) [![INNO MINT Define Jackets for Women Workout Running Lightweight Yoga Jackets Athletic Track Jacket Slim Fitted Full Zip Up with Pockets](https://m.media-amazon.com/images/I/31g5gQPmnJL.jpg)**INNO MINT Define Jackets for Women Workout Running Lightweight Yoga Jackets Athletic Track Jacket Slim Fitted Full Zip Up with Pockets**INNO MINT**$30.38**4.6★**▲ 80%**](https://www.amazon.com/dp/B0G52HH2TX) [![Gacaky Womens Lightweight Athletic Jacket Sun Protection Full Zip Long Sleeve Shirts Workout Track Jackets with Pocket Hiking Outdoor Black M](https://m.media-amazon.com/images/I/31GZ2cJPpAL.jpg)**Gacaky Womens Lightweight Athletic Jacket Sun Protection Full Zip Long Sleeve Shirts Workout Track Jackets with Pocket Hiking Outdoor Black M**Gacaky**$21.16**4.6★**▲ 80%**](https://www.amazon.com/dp/B0CQR8C9VZ)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -35.9% search growth over the last 90 days.

60K40KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.1×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**20%

*“FIts well”*

**Quality-Overall**12%

*“Overall great product for your money”*

**Comfort-Overall**11%

*“Its comfortable for the most part”*

**Exercise/Sports Suitability**8%

*“Great for walking”*

**Weight Light**8%

*“Nice and lightweight”*

**Material Quality**5%

*“Good material”*

**Value For Money**3%

*“Great for the price”*

**Color**3%

*“The colors are beautiful”*

**Advertised Vs Actual Product**2%

*“As Advertised”*

**Durability**2%

*“Very durable”*

### **What buyers complain about **

**Size-Overall**21%

*“Tight fit”*

**Quality-Overall**7%

*“Too expensive for the quality”*

**Zipper Quality**4%

*“The zipper was cheap”*

**Thickness**4%

*“Super thin”*

**Color**3%

*“Color is not as expected”*

**Weight Heavy**3%

*“To heavy for me”*

**Thin**3%

*“Too thin”*

**Advertised Vs Actual Product**3%

*“it doesnt look like the picture”*

**Leak-Proof**2%

*“Leaking after 11 months”*

**Material Quality**2%

*“cheap material”*

### **Top return reasons **

**Size-Overall**43%

**Weight Heavy**16%

**Thin**5%

**Material Quality**5%

**Chest Fit**3%

**Advertised Vs Actual Product**3%

**Length**3%

**Waist Fit**3%

**Sleeve Fit**2%

**Comfort-Overall**2%