---
title: "bag charm — Niche Verdict: Skip it (39/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/bag-charm"
last_updated: "2026-07-14T02:14:56.363Z"
locale: en
meta:
  description: "weak search conversion (0.7%) — bag charm doesn't clear our bar today."
  "og:description": "weak search conversion (0.7%) — bag charm doesn't clear our bar today."
  "og:title": "bag charm — Niche Verdict: Skip it (39/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **bag charm**

**Skip it**

Weak search conversion (0.7%) — this niche doesn't clear our bar today.

Market size 81Growth 21Conversion 9Competition 16Returns 60Price range 67Avg price 35Brand share 36Review moat 61Quality gap 28

**Market size**

**Great****$1.2M**

$1.2M/yr · 16.2M searches

**Price range**

**Good****$5.85–$33.32**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****1,060.31**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Good****2.6%**

return rate — above 6% kills the launch gate

**Brand share**

**Okay****83%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Okay****$10.15**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-8.5%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****80%**

top-5 click share — a locked-up shelf

**Conversion**

**Bad****0.7%**

search→purchase rate — share of searches ending in a sale

## **Competition**

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**12 **▼falling

**Sellers**

**17**

**Top-5 brand share**

**83%**

**Open market**

**14%**

- LAEKOU44% - CMVFYL26% - I-BOSOM7% - kate spade new york4% - BORKUANA3% - Gegraterwa3% - Open — no brand owns it (6 brands, 14%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$177K30%$354K45%$531K60%$708K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![LAEKOU Jelly Balloon Dog Design Keychain for Women Cute Girls Key Chain Bag Charms Accessories for Car Purse Backpack](https://m.media-amazon.com/images/I/41x5u2P0xXL.jpg)**LAEKOU Jelly Balloon Dog Design Keychain for Women Cute Girls Key Chain Bag Charms Accessories for Car Purse Backpack**LAEKOU**$7.12**4.4★1,502 rev](https://www.amazon.com/dp/B0C6K457T6) [2![CMVFYL Gold Brass Key Rings Purse Bag Charms for Handbags Screw Lock Key Organizer Carabiner Keychain Clip for Keys](https://m.media-amazon.com/images/I/4155xD4JdVL.jpg)**CMVFYL Gold Brass Key Rings Purse Bag Charms for Handbags Screw Lock Key Organizer Carabiner Keychain Clip for Keys**CMVFYL**$7.76**4.6★827 rev](https://www.amazon.com/dp/B0CJMH3KS7) [3![I-BOSOM Colorful Boho Pom Pom Tassel Bag Charm Key Chain (R01 style)](https://m.media-amazon.com/images/I/410d2Zn7a6L.jpg)**I-BOSOM Colorful Boho Pom Pom Tassel Bag Charm Key Chain (R01 style)**I-BOSOM**$7.74**4.6★4,133 rev](https://www.amazon.com/dp/B07PHCDQCL) [4![LAEKOU Jelly Balloon Dog Design Keychain for Women Cute Girls Key Chain Bag Charms Accessories for Car Purse Backpack](https://m.media-amazon.com/images/I/41mHXDIXNCL.jpg)**LAEKOU Jelly Balloon Dog Design Keychain for Women Cute Girls Key Chain Bag Charms Accessories for Car Purse Backpack**LAEKOU**$8.08**4.4★1,502 rev](https://www.amazon.com/dp/B0DBLF7YL8) [5![kate spade new york AirTag Charm Keychain - Heart-Shaped AirTag Holder with Luxe Gold Ring Clip for Bags Luggage Keys and More](https://m.media-amazon.com/images/I/31Z4RTW5o8L.jpg)**kate spade new york AirTag Charm Keychain - Heart-Shaped AirTag Holder with Luxe Gold Ring Clip for Bags Luggage Keys and More**kate spade new york**$33.32**4.8★899 rev](https://www.amazon.com/dp/B0DPGKRQFK)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![POP MART THE MONSTERS Pin for Love Series- Letter Pendant Blind Box (A-M) Labubu Bag Charms Cute Keychain Keyring for Back Pack-Single Box](https://m.media-amazon.com/images/I/41kVthFlQ3L.jpg)**POP MART THE MONSTERS Pin for Love Series- Letter Pendant Blind Box (A-M) Labubu Bag Charms Cute Keychain Keyring for Back Pack-Single Box**POP MART**$17.06**87 rev10mo ago](https://www.amazon.com/dp/B0FJFSRVPF) [![Kimonce Sun and Moon Keychain Colorful Star Beads Gemstone Charm Y2K Aesthetic Purse Charm for Women Men Handbag & Backpack Decoration](https://m.media-amazon.com/images/I/31MNGYr8FCL.jpg)**Kimonce Sun and Moon Keychain Colorful Star Beads Gemstone Charm Y2K Aesthetic Purse Charm for Women Men Handbag & Backpack Decoration**Kimonce**$6.37**252 rev1y ago](https://www.amazon.com/dp/B0FDWSD33N) [![Gegraterwa Purse Chain Pearl Bag Chains Purse Charms with Gold Straps Bag Charms for Handbags(1)](https://m.media-amazon.com/images/I/316t0qHxI4L.jpg)**Gegraterwa Purse Chain Pearl Bag Chains Purse Charms with Gold Straps Bag Charms for Handbags(1)**Gegraterwa**$5.93**236 rev1y ago](https://www.amazon.com/dp/B0FCYTMG3K) [![BORKUANA Leather Keychain Holder Case Compatible with AirTag Cute Protective Cover with Keyring Anti-Scratch Finder GPS Tracker Case for Wallet Keys bag pets(Bird D)](https://m.media-amazon.com/images/I/31FobWZpabL.jpg)**BORKUANA Leather Keychain Holder Case Compatible with AirTag Cute Protective Cover with Keyring Anti-Scratch Finder GPS Tracker Case for Wallet Keys bag pets(Bird D)**BORKUANA**$9.20**231 rev1y ago](https://www.amazon.com/dp/B0F8NVBQVN) [![OVRUNS Cherry Bag Charm Cute Cherry Accessories Sparkling Purse Keychian Charms for Women](https://m.media-amazon.com/images/I/312FnjVeggL.jpg)**OVRUNS Cherry Bag Charm Cute Cherry Accessories Sparkling Purse Keychian Charms for Women**OVRUNS**$9.05**1,261 rev1y ago](https://www.amazon.com/dp/B0DSL7MHJT)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![I-BOSOM Colorful Boho Pom Pom Tassel Bag Charm Key Chain (R01 style)](https://m.media-amazon.com/images/I/410d2Zn7a6L.jpg)**I-BOSOM Colorful Boho Pom Pom Tassel Bag Charm Key Chain (R01 style)**I-BOSOM**$7.74**4.6★**▲ 73%**](https://www.amazon.com/dp/B07PHCDQCL) [![CMVFYL Gold Brass Key Rings Purse Bag Charms for Handbags Screw Lock Key Organizer Carabiner Keychain Clip for Keys](https://m.media-amazon.com/images/I/4155xD4JdVL.jpg)**CMVFYL Gold Brass Key Rings Purse Bag Charms for Handbags Screw Lock Key Organizer Carabiner Keychain Clip for Keys**CMVFYL**$7.76**4.6★**▲ 71%**](https://www.amazon.com/dp/B0CJMH3KS7) [![BORKUANA Leather Keychain Holder Case Compatible with AirTag Cute Protective Cover with Keyring Anti-Scratch Finder GPS Tracker Case for Wallet Keys bag pets(Bird D)](https://m.media-amazon.com/images/I/31FobWZpabL.jpg)**BORKUANA Leather Keychain Holder Case Compatible with AirTag Cute Protective Cover with Keyring Anti-Scratch Finder GPS Tracker Case for Wallet Keys bag pets(Bird D)**BORKUANA**$9.20**4.7★**▲ 67%**](https://www.amazon.com/dp/B0F8NVBQVN) [![POP MART THE MONSTERS Pin for Love Series- Letter Pendant Blind Box (A-M) Labubu Bag Charms Cute Keychain Keyring for Back Pack-Single Box](https://m.media-amazon.com/images/I/41kVthFlQ3L.jpg)**POP MART THE MONSTERS Pin for Love Series- Letter Pendant Blind Box (A-M) Labubu Bag Charms Cute Keychain Keyring for Back Pack-Single Box**POP MART**$17.06**4.3★**▲ 17%**](https://www.amazon.com/dp/B0FJFSRVPF) [![LAEKOU Jelly Balloon Dog Design Keychain for Women Cute Girls Key Chain Bag Charms Accessories for Car Purse Backpack](https://m.media-amazon.com/images/I/41x5u2P0xXL.jpg)**LAEKOU Jelly Balloon Dog Design Keychain for Women Cute Girls Key Chain Bag Charms Accessories for Car Purse Backpack**LAEKOU**$7.12**4.4★**▲ 14%**](https://www.amazon.com/dp/B0C6K457T6)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -8.5% search growth over the last 90 days.

450K350KSpike '24Holiday '24Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.6×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**21%

*“Better than other brands”*

**Chain/Key Quality**15%

*“Key chain charm”*

**Color**11%

*“Vibrant color”*

**Size-Overall**9%

*“it matched great”*

**Value For Money**8%

*“Amazing value”*

**Durability**6%

*“So durable”*

**Advertised Vs Actual Product**4%

*“Just as pictured”*

**Soft Feel**3%

*“So soft”*

**Strength**2%

*“Its not flimsy and cheap looking”*

**Weight Heavy**2%

*“Bigger and heavier than expected so it will hold up much better”*

### **What buyers complain about **

**Size-Overall**34%

*“Too small”*

**Durability**17%

*“Breaks easily”*

**Color**10%

*“Ugly color”*

**Quality-Overall**9%

*“Very poorly made”*

**Weight Heavy**7%

*“really heavy”*

**Strength**5%

*“Breaks easily”*

**Value For Money**3%

*“Too expensive”*

**Strap/String Quality**1%

*“Arrived with broken string”*

**Flexibility**1%

*“And the little dangling arms are so stiff for some reason”*

**Chain/Key Quality**1%

*“Key chain too small”*

### **Top return reasons **

**Size-Overall**57%

**Color**10%

**Advertised Vs Actual Product**6%

**Quality-Overall**4%

**Value For Money**4%

**Weight Heavy**3%

**Defective Material/Parts**3%

**Chain/Key Quality**2%

**Material Quality**2%

**Length**1%