--- title: "baby water shoes 12-18 months — Niche Verdict: Skip it (38/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/baby-water-shoes-12-18-months" last_updated: "2026-07-09T23:11:06.000Z" locale: en meta: description: "a small market ($24K/yr) — baby water shoes 12-18 months doesn't clear our bar today." "og:description": "a small market ($24K/yr) — baby water shoes 12-18 months doesn't clear our bar today." "og:title": "baby water shoes 12-18 months — Niche Verdict: Skip it (38/100) | Amazon United States - Flapen" --- Back to Flapen home # **baby water shoes 12-18 months** **Skip it****38/100 ** a small market ($24K/yr) — baby water shoes 12-18 months doesn't clear our bar today. **Market/yr** **$24K** **Growth (1y)** **+130.1%** **Products** **28** **Brands** **12** was 21 a year ago **Sellers** **17** **Price range** **$9.64–$43.72** **Returns** **7.0%** **Rating** **4.5★** **Skip it** Scored 38/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **1** ×0.30 Growth **69** ×0.30 Competition **49** ×0.20 Quality gap **37** ×0.10 Returns **40** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +130.1% year over year. 4K2KBlack Friday '24Holiday '24Spike '25Black Friday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND Peak months: May, Jun, Jul · busiest ÷ quietest = 12.1× ## **Competition** - FEETCITY34% - JOINFREE28% - JIASUQI21% - Simple Joys by Carter's3% - BARERUN3% - ChayChax2% - Other (6 brands)9% The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them. 12 brands and 17 sellers compete here. **Brands** **12 **▼falling was 21 a year ago **Sellers** **17** **Top 5 brand share** **89%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![JIASUQI Babys Girls Boys Comfort Walking Water Shoes for Outdoor Swimming River Mesh Pink 12-18 Months](https://m.media-amazon.com/images/I/41I+x5N33FL.jpg) [**JIASUQI Babys Girls Boys Comfort Walking Water Shoes for Outdoor Swimming River Mesh Pink 12-18 Months**](https://www.amazon.com/dp/B097DSNNRS) JIASUQI$12.824.6★3,56521%▲rising 2 ![Toddler Water Shoes Toddler Swim Shoes Quick Dry Slip On Sneakers for Beach Pool Mesh Grey 12-18 Months Infant](https://m.media-amazon.com/images/I/51Tq0Ys5d2S.jpg) [**Toddler Water Shoes Toddler Swim Shoes Quick Dry Slip On Sneakers for Beach Pool Mesh Grey 12-18 Months Infant**](https://www.amazon.com/dp/B0974GYJY7) JOINFREE$13.384.6★4,44017%▼falling 3 ![FEETCITY Baby Water Shoes Breathable Mesh Running Sneakers Beach Aqua Socks for Kids Boys Girls 12-18 Months Infant](https://m.media-amazon.com/images/I/41oWTvGWXcL.jpg) [**FEETCITY Baby Water Shoes Breathable Mesh Running Sneakers Beach Aqua Socks for Kids Boys Girls 12-18 Months Infant**](https://www.amazon.com/dp/B09PY12SF5) FEETCITY$14.844.6★7,7368%▼falling 4 ![Baby Girls Boys Water Shoes Swim Toddler Barefoot Water Sports Sandals Aqua Socks Sneakers First Walking Shoes for Beach Color WhitePink 12-18 Months Infant](https://m.media-amazon.com/images/I/41B0NAzQ-sL.jpg) [**Baby Girls Boys Water Shoes Swim Toddler Barefoot Water Sports Sandals Aqua Socks Sneakers First Walking Shoes for Beach Color WhitePink 12-18 Months Infant**](https://www.amazon.com/dp/B0CW1QNN3B) JOINFREE$15.484.6★4,4406%▲rising 5 ![FEETCITY Baby Water Shoes Breathable Mesh Running Sneakers Beach Aqua Socks for Kids Boys Girls 12-18 Months Infant](https://m.media-amazon.com/images/I/411+EK-rm1S.jpg) [**FEETCITY Baby Water Shoes Breathable Mesh Running Sneakers Beach Aqua Socks for Kids Boys Girls 12-18 Months Infant**](https://www.amazon.com/dp/B097HJXLY7) FEETCITY$14.934.6★7,7366%▼falling 6 ![FEETCITY Baby Boys & Girls Water Shoes Quick Dry Barefoot Aqua Socks Swim Pool Beach Walking Shoe Dinosaur 12-18 Months Infant](https://m.media-amazon.com/images/I/51lN3US1xyL.jpg) [**FEETCITY Baby Boys & Girls Water Shoes Quick Dry Barefoot Aqua Socks Swim Pool Beach Walking Shoe Dinosaur 12-18 Months Infant**](https://www.amazon.com/dp/B089KC12VP) FEETCITY$15.174.6★7,7365%—flat 7 ![JOINFREE Baby Water Shoes Girls Sandals Toddler Barefoot Beach Swim Shoes Baby Lightweight Summers Shoes Little Kids Quick-Dry Auqa Socks for Pool River Flower 12-18 Months Infant](https://m.media-amazon.com/images/I/419Vt1ifHJL.jpg) [**JOINFREE Baby Water Shoes Girls Sandals Toddler Barefoot Beach Swim Shoes Baby Lightweight Summers Shoes Little Kids Quick-Dry Auqa Socks for Pool River Flower 12-18 Months Infant**](https://www.amazon.com/dp/B0GC5J4751) JOINFREE$14.024.5★734%▲rising 8 ![FEETCITY Baby Water Shoes Breathable Mesh Sneakers Beach Aqua Socks Boys Girls Shoes 12-18 Months Infant](https://m.media-amazon.com/images/I/51yP0qssl6S.jpg) [**FEETCITY Baby Water Shoes Breathable Mesh Sneakers Beach Aqua Socks Boys Girls Shoes 12-18 Months Infant**](https://www.amazon.com/dp/B097HJDMQW) FEETCITY$15.194.6★7,7363%—flat 9 ![BARERUN Soft Baby Boys Girls Water Shoes Infant Barefoot Quick -Dry Anti- Slip Aqua Sock for Beach Swim Pool Orange 6-12 Months Infant](https://m.media-amazon.com/images/I/41Jtt5LwewL.jpg) [**BARERUN Soft Baby Boys Girls Water Shoes Infant Barefoot Quick -Dry Anti- Slip Aqua Sock for Beach Swim Pool Orange 6-12 Months Infant**](https://www.amazon.com/dp/B07TB7YLHT) BARERUN$10.084.4★3,8083%▼falling 10 ![FEETCITY Water Shoes Quick Dry Barefoot Aqua Socks Swim Surf Pool Beach Yoga Shoe for Baby Boys and Girls White 12-18 Months Infant](https://m.media-amazon.com/images/I/41hWx2alD4L.jpg) [**FEETCITY Water Shoes Quick Dry Barefoot Aqua Socks Swim Surf Pool Beach Yoga Shoe for Baby Boys and Girls White 12-18 Months Infant**](https://www.amazon.com/dp/B087J8G7GP) FEETCITY$14.264.6★7,7362%▼falling 11 ![L-RUN Infant Water Shoes Beach Toddler Beach Essentials Colorful 12-18 Months=EU19-20](https://m.media-amazon.com/images/I/41gjXJ0CJDL.jpg) [**L-RUN Infant Water Shoes Beach Toddler Beach Essentials Colorful 12-18 Months=EU19-20**](https://www.amazon.com/dp/B09R4GNPW7) L-RUN$9.644.3★4,0612%▼falling 12 ![FEETCITY Kids Water Shoes Aqua Sock Swim Shoes Beach Sports Quick Dry Barefoot for Baby Boys Girls 18-24 Months Infant](https://m.media-amazon.com/images/I/51Tq0Ys5d2S.jpg) [**FEETCITY Kids Water Shoes Aqua Sock Swim Shoes Beach Sports Quick Dry Barefoot for Baby Boys Girls 18-24 Months Infant**](https://www.amazon.com/dp/B097HKRJK3) FEETCITY$15.204.6★7,7362%—flat 13 ![JOINFREE Baby Boys Girls Water Sports Shoes Barefoot Kids Aqua Beach Sandals Sneakers Beach Swim Pool Shoes Barefoot Walking Shoe Flower 12-18 Months Infant](https://m.media-amazon.com/images/I/41g2O7ynsjL.jpg) [**JOINFREE Baby Boys Girls Water Sports Shoes Barefoot Kids Aqua Beach Sandals Sneakers Beach Swim Pool Shoes Barefoot Walking Shoe Flower 12-18 Months Infant**](https://www.amazon.com/dp/B0G6DWL2Q7) JOINFREE$14.044.6★1022%▲rising 14 ![FEETCITY Boys Girls Shoes Baby Water Shoes Beach Quick Dry Swim Barefoot Aqua Socks Outdoor Athletic Pool Shoe 12-18 Months Infant](https://m.media-amazon.com/images/I/41eHw4SmT8L.jpg) [**FEETCITY Boys Girls Shoes Baby Water Shoes Beach Quick Dry Swim Barefoot Aqua Socks Outdoor Athletic Pool Shoe 12-18 Months Infant**](https://www.amazon.com/dp/B08W1S29WW) FEETCITY$14.144.6★7,7362%—flat 15 ![Apolter Baby Boys and Girls Swim Water Shoes Barefoot Aqua Socks Non-Slip for Beach Pool Toddler Kids](https://m.media-amazon.com/images/I/511Pv-KkzrL.jpg) [**Apolter Baby Boys and Girls Swim Water Shoes Barefoot Aqua Socks Non-Slip for Beach Pool Toddler Kids**](https://www.amazon.com/dp/B087WNMJ1B) Apolter$12.274.5★13,0402%—flat **~~Showing 15 of 28 — show all ~~** ## **Product shelf** All 28 tracked products in this niche. Top sellersNewestTrending [![JIASUQI Babys Girls Boys Comfort Walking Water Shoes for Outdoor Swimming River Mesh Pink 12-18 Months](https://m.media-amazon.com/images/I/41I+x5N33FL.jpg)**JIASUQI Babys Girls Boys Comfort Walking Water Shoes for Outdoor Swimming River Mesh Pink 12-18 Months** JIASUQI**$12.82**4.6★3,565 reviews](https://www.amazon.com/dp/B097DSNNRS) [![Toddler Water Shoes Toddler Swim Shoes Quick Dry Slip On Sneakers for Beach Pool Mesh Grey 12-18 Months Infant](https://m.media-amazon.com/images/I/51Tq0Ys5d2S.jpg)**Toddler Water Shoes Toddler Swim Shoes Quick Dry Slip On Sneakers for Beach Pool Mesh Grey 12-18 Months Infant** JOINFREE**$13.38**4.6★4,440 reviews](https://www.amazon.com/dp/B0974GYJY7) [![FEETCITY Baby Water Shoes Breathable Mesh Running Sneakers Beach Aqua Socks for Kids Boys Girls 12-18 Months Infant](https://m.media-amazon.com/images/I/41oWTvGWXcL.jpg)**FEETCITY Baby Water Shoes Breathable Mesh Running Sneakers Beach Aqua Socks for Kids Boys Girls 12-18 Months Infant** FEETCITY**$14.84**4.6★7,736 reviews](https://www.amazon.com/dp/B09PY12SF5) [![Baby Girls Boys Water Shoes Swim Toddler Barefoot Water Sports Sandals Aqua Socks Sneakers First Walking Shoes for Beach Color WhitePink 12-18 Months Infant](https://m.media-amazon.com/images/I/41B0NAzQ-sL.jpg)**Baby Girls Boys Water Shoes Swim Toddler Barefoot Water Sports Sandals Aqua Socks Sneakers First Walking Shoes for Beach Color WhitePink 12-18 Months Infant** JOINFREE**$15.48**4.6★4,440 reviews](https://www.amazon.com/dp/B0CW1QNN3B) [![FEETCITY Baby Water Shoes Breathable Mesh Running Sneakers Beach Aqua Socks for Kids Boys Girls 12-18 Months Infant](https://m.media-amazon.com/images/I/411+EK-rm1S.jpg)**FEETCITY Baby Water Shoes Breathable Mesh Running Sneakers Beach Aqua Socks for Kids Boys Girls 12-18 Months Infant** FEETCITY**$14.93**4.6★7,736 reviews](https://www.amazon.com/dp/B097HJXLY7) [![FEETCITY Baby Boys & Girls Water Shoes Quick Dry Barefoot Aqua Socks Swim Pool Beach Walking Shoe Dinosaur 12-18 Months Infant](https://m.media-amazon.com/images/I/51lN3US1xyL.jpg)**FEETCITY Baby Boys & Girls Water Shoes Quick Dry Barefoot Aqua Socks Swim Pool Beach Walking Shoe Dinosaur 12-18 Months Infant** FEETCITY**$15.17**4.6★7,736 reviews](https://www.amazon.com/dp/B089KC12VP) [![JOINFREE Baby Water Shoes Girls Sandals Toddler Barefoot Beach Swim Shoes Baby Lightweight Summers Shoes Little Kids Quick-Dry Auqa Socks for Pool River Flower 12-18 Months Infant](https://m.media-amazon.com/images/I/419Vt1ifHJL.jpg)**JOINFREE Baby Water Shoes Girls Sandals Toddler Barefoot Beach Swim Shoes Baby Lightweight Summers Shoes Little Kids Quick-Dry Auqa Socks for Pool River Flower 12-18 Months Infant** JOINFREE**$14.02**4.5★73 reviews](https://www.amazon.com/dp/B0GC5J4751) [![FEETCITY Baby Water Shoes Breathable Mesh Sneakers Beach Aqua Socks Boys Girls Shoes 12-18 Months Infant](https://m.media-amazon.com/images/I/51yP0qssl6S.jpg)**FEETCITY Baby Water Shoes Breathable Mesh Sneakers Beach Aqua Socks Boys Girls Shoes 12-18 Months Infant** FEETCITY**$15.19**4.6★7,736 reviews](https://www.amazon.com/dp/B097HJDMQW) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Water Resistance**11% *“Theyre nice and soft, theyre waterproof as we are getting ready for pool season”* **Value For Money**9% *“Great for the price”* **Quality-Overall**9% *“good quality shoes I highly recommend it”* **Size-Overall**9% *“The fit is accurate”* **Ease Of Use**8% *“easy too”* **Comfort-Overall**7% *“Theyre comfy”* **Durability**7% *“honestly very durable”* **Ease Of Cleaning**6% *“easy to clean”* **Color**5% *“Cute color”* **Material Quality**4% *“The fabric makes them breathable”* ### **What buyers complain about ** **Size-Overall**28% *“size up”* **Durability**15% *“Broke after 2 or so months of use that wasn't even daily”* **Strap/String Quality**7% *“the strap completely ripped off”* **Ankle Support**4% *“these never latched around ankles”* **Ease Of Use**4% *“hard to stay on”* **Smell**4% *“Stink”* **Pain Relief-Overall**4% *“made my childs feet bleed while wearing it”* **Heel Support**4% *“There are 3 holes to pick from for tightness to keep her heel back”* **Water Resistance**4% *“the type of material they are my daughters feet kept sliding forward out of them when theyd get wet or sweaty”* **Material Quality**2% *“Shoes feel a little cheap material wise”* #### **Top return reasons**- Feet Fit38% - Size-Overall38% - Length14% - Width2% - Advertised Vs Actual Product1% - Quality-Overall1% - Strap/String Quality1% - Material Quality1% - Product Condition1% - Color0%