---
title: "baby urns for ashes — Niche Verdict: Skip it (33/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/baby-urns-for-ashes"
last_updated: "2026-07-13T23:18:37.140Z"
locale: en
meta:
  description: "a concentrated shelf (top 5 take 84% of clicks) — baby urns for ashes doesn't clear our bar today."
  "og:description": "a concentrated shelf (top 5 take 84% of clicks) — baby urns for ashes doesn't clear our bar today."
  "og:title": "baby urns for ashes — Niche Verdict: Skip it (33/100) | Amazon United States - Flapen"
---

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# **baby urns for ashes**

**Skip it**

A concentrated shelf (top 5 take 84% of clicks) — this niche doesn't clear our bar today.

Market size 18Growth 25Conversion 15Competition 14Returns 79Price range 83Avg price 88Brand share 30Review moat 46Quality gap 16

**Avg price**

**Great****$20.22**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$8.51–$50.78**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Great****1.8%**

return rate — above 6% kills the launch gate

**Review moat**

**Okay****1,893.4**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****87%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+0.2%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$71K**

$71K/yr · 286K searches

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****1.2%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Bad****84%**

top-5 click share — a locked-up shelf

## **Competition**

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**9 **▼falling

**Sellers**

**12**

**Top-5 brand share**

**87%**

**Open market**

**8%**

- Fumete46% - Dletay14% - Yinplsmemory11% - MTLEE10% - Cherishedly Yours6% - Immortal-Memories5% - Open — no brand owns it (3 brands, 8%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$11K30%$21K45%$32K60%$43K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Fumete 5 Pcs Urn Necklace for Ashes Cremation Jewelry Necklace Set for Ashes Memorial Keepsake Heart Cross Cubic Stainless Steel Urn Jewelry for Loved One or Pet Women Men 5 Styles(Dark Blue)](https://m.media-amazon.com/images/I/41Z55spOfDL.jpg)**Fumete 5 Pcs Urn Necklace for Ashes Cremation Jewelry Necklace Set for Ashes Memorial Keepsake Heart Cross Cubic Stainless Steel Urn Jewelry for Loved One or Pet Women Men 5 Styles(Dark Blue)**Fumete**$24.78**4.8★2,501 rev](https://www.amazon.com/dp/B09VXQYW61) [2![Dletay Heart Urn Necklace for Ashes with 12 Birthstones Cremation Jewelry for Ashes -Your Wings Were Ready My Heart Was Not](https://m.media-amazon.com/images/I/41Tc8QpCYwL.jpg)**Dletay Heart Urn Necklace for Ashes with 12 Birthstones Cremation Jewelry for Ashes -Your Wings Were Ready My Heart Was Not**Dletay**$9.99**4.8★5,480 rev](https://www.amazon.com/dp/B07YBTXPS7) [3![Yinplsmemory Hummingbird Cremation Jewelry Crystal Heart Urn Ashes Necklace for Women Men Memorial Keepsake Necklace of Loved One](https://m.media-amazon.com/images/I/41X-z6werQL.jpg)**Yinplsmemory Hummingbird Cremation Jewelry Crystal Heart Urn Ashes Necklace for Women Men Memorial Keepsake Necklace of Loved One**Yinplsmemory**$16.91**4.6★1,028 rev](https://www.amazon.com/dp/B0BNPXF488) [4![MTLEE 18 Pieces Urn Necklace for Ashes for Men Women Cremation Jewelry for Ashes Stainless Steel Small Keepsake Pendant for Human Ashes (Black Silver)](https://m.media-amazon.com/images/I/51eqhub3JtL.jpg)**MTLEE 18 Pieces Urn Necklace for Ashes for Men Women Cremation Jewelry for Ashes Stainless Steel Small Keepsake Pendant for Human Ashes (Black Silver)**MTLEE**$50.78**4.8★1,508 rev](https://www.amazon.com/dp/B0C2C8HXY8) [5![Small Keepsake Cremation Urns for Human Ashes with Velvet Heart Case and Funnel - Beautiful Peaceful Dark Blue Brass Hand Engraved Mini Memorial Urn](https://m.media-amazon.com/images/I/41oQU+YvZ0L.jpg)**Small Keepsake Cremation Urns for Human Ashes with Velvet Heart Case and Funnel - Beautiful Peaceful Dark Blue Brass Hand Engraved Mini Memorial Urn**Cherishedly Yours**$21.13**4.8★4,103 rev](https://www.amazon.com/dp/B08PFJMDXD)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Small Urns for Human Ashes Keepsake Ceramic Small Cremation Urn for Ashes for Women Adult Male with Gift Box and Velvet Bag 1.6 Mini Urns for Pet Urn Dog Cat Ashes Keepsake Blue](https://m.media-amazon.com/images/I/41i8DIH7FIL.jpg)**Small Urns for Human Ashes Keepsake Ceramic Small Cremation Urn for Ashes for Women Adult Male with Gift Box and Velvet Bag 1.6 Mini Urns for Pet Urn Dog Cat Ashes Keepsake Blue**Ngdiluxury**$8.51**209 rev1y ago](https://www.amazon.com/dp/B0DR254BHG) [![Cremation Urn Necklace for Ashes Set of 6- Small Cremation Urns for Human/Pet Keepsake Sharing Urns Memorial Ashes Holder-A Limb has Fallen from The Family Tree (6Pcs-Blue)](https://m.media-amazon.com/images/I/51CWTc4BxqL.jpg)**Cremation Urn Necklace for Ashes Set of 6- Small Cremation Urns for Human/Pet Keepsake Sharing Urns Memorial Ashes Holder-A Limb has Fallen from The Family Tree (6Pcs-Blue)**weikui**$20.96**753 rev2y ago](https://www.amazon.com/dp/B0D8VJNV51) [![abooxiu Stainless Steel Cremation Bracelet for Ashes Black Memorial Jewelry Keepsake Bangle for Men & Women](https://m.media-amazon.com/images/I/41DqXmxO6gL.jpg)**abooxiu Stainless Steel Cremation Bracelet for Ashes Black Memorial Jewelry Keepsake Bangle for Men & Women**abooxiu**$15.71**351 rev2y ago](https://www.amazon.com/dp/B0CMPYXTQD) [![MTLEE 18 Pieces Urn Necklace for Ashes for Men Women Cremation Jewelry for Ashes Stainless Steel Small Keepsake Pendant for Human Ashes (Black Silver)](https://m.media-amazon.com/images/I/51eqhub3JtL.jpg)**MTLEE 18 Pieces Urn Necklace for Ashes for Men Women Cremation Jewelry for Ashes Stainless Steel Small Keepsake Pendant for Human Ashes (Black Silver)**MTLEE**$50.78**1,508 rev3y ago](https://www.amazon.com/dp/B0C2C8HXY8) [![Marble Finish Keepsake Sharing Urn Mini Metal Cremation Urn for Human or Pet Ashes Small Memorial Token Urn with Velvet Bag & Funnel A Perfect Tribute & Gift for Families (Exotic Blue)](https://m.media-amazon.com/images/I/411+sGhkOAL.jpg)**Marble Finish Keepsake Sharing Urn Mini Metal Cremation Urn for Human or Pet Ashes Small Memorial Token Urn with Velvet Bag & Funnel A Perfect Tribute & Gift for Families (Exotic Blue)**Immortal-Memories**$13.10**1,493 rev3y ago](https://www.amazon.com/dp/B0BWR7H8WJ)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![MTLEE 18 Pieces Urn Necklace for Ashes for Men Women Cremation Jewelry for Ashes Stainless Steel Small Keepsake Pendant for Human Ashes (Black Silver)](https://m.media-amazon.com/images/I/51eqhub3JtL.jpg)**MTLEE 18 Pieces Urn Necklace for Ashes for Men Women Cremation Jewelry for Ashes Stainless Steel Small Keepsake Pendant for Human Ashes (Black Silver)**MTLEE**$50.78**4.8★**▲ 113%**](https://www.amazon.com/dp/B0C2C8HXY8) [![Fumete 5 Pcs Urn Necklace for Ashes Cremation Jewelry Necklace Set for Ashes Memorial Keepsake Heart Cross Cubic Stainless Steel Urn Jewelry for Loved One or Pet Women Men 5 Styles(Dark Blue)](https://m.media-amazon.com/images/I/41Z55spOfDL.jpg)**Fumete 5 Pcs Urn Necklace for Ashes Cremation Jewelry Necklace Set for Ashes Memorial Keepsake Heart Cross Cubic Stainless Steel Urn Jewelry for Loved One or Pet Women Men 5 Styles(Dark Blue)**Fumete**$24.78**4.8★**▲ 24%**](https://www.amazon.com/dp/B09VXQYW61) [![Small Urns for Human Ashes Keepsake Ceramic Small Cremation Urn for Ashes for Women Adult Male with Gift Box and Velvet Bag 1.6 Mini Urns for Pet Urn Dog Cat Ashes Keepsake Blue](https://m.media-amazon.com/images/I/41i8DIH7FIL.jpg)**Small Urns for Human Ashes Keepsake Ceramic Small Cremation Urn for Ashes for Women Adult Male with Gift Box and Velvet Bag 1.6 Mini Urns for Pet Urn Dog Cat Ashes Keepsake Blue**Ngdiluxury**$8.51**4.7★**▲ 12%**](https://www.amazon.com/dp/B0DR254BHG) [![Yinplsmemory Hummingbird Cremation Jewelry Crystal Heart Urn Ashes Necklace for Women Men Memorial Keepsake Necklace of Loved One](https://m.media-amazon.com/images/I/41X-z6werQL.jpg)**Yinplsmemory Hummingbird Cremation Jewelry Crystal Heart Urn Ashes Necklace for Women Men Memorial Keepsake Necklace of Loved One**Yinplsmemory**$16.91**4.6★**— 9%**](https://www.amazon.com/dp/B0BNPXF488) [![Dletay Heart Urn Necklace for Ashes with 12 Birthstones Cremation Jewelry for Ashes -Your Wings Were Ready My Heart Was Not](https://m.media-amazon.com/images/I/41Tc8QpCYwL.jpg)**Dletay Heart Urn Necklace for Ashes with 12 Birthstones Cremation Jewelry for Ashes -Your Wings Were Ready My Heart Was Not**Dletay**$9.99**4.8★**— 7%**](https://www.amazon.com/dp/B07YBTXPS7)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +0.2% search growth over the last 90 days.

7K5K seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**33%

*“Very nice product at a surprisingly great price point”*

**Size-Overall**11%

*“Perfect size and nice”*

**Advertised Vs Actual Product**10%

*“Product as advertised”*

**Color**8%

*“Colors are bright”*

**Value For Money**7%

*“Definitely worth the money”*

**Gifting Purpose**4%

*“This was a welcomed gift to loved ones”*

**Design-Overall**4%

*“Beautiful design”*

**Strength**3%

*“is sturdy”*

**Durability**2%

*“durable”*

**Weight Light**2%

*“light weight enough to display or carry with you”*

### **What buyers complain about **

**Size-Overall**39%

*“BUT, and is a big one, I'm very disappointed in the size, you can fit your love one aches inside the heart,”*

**Quality-Overall**11%

*“Can tell its not well made”*

**Ease Of Use**7%

*“so its a struggle to close”*

**Security**4%

*“Not a very secure lid”*

**Brightness/Shine/Glow**4%

*“They look cheap and too shiny”*

**Stain Resistance**4%

*“Blood stains”*

**Weight Heavy**3%

*“heavier than expected”*

**Weight Light**1%

*“is not lightweight either”*

**Thickness**1%

*“The clasp is somewhat thin”*

### **Top return reasons **

**Size-Overall**53%

**Advertised Vs Actual Product**5%

**Color**5%

**Wrist Fit**5%

**Quality-Overall**4%

**Defective Material/Parts**4%

**Functionality-Overall**3%

**Chain/Key Quality**2%

**Value For Money**2%

**Paint Quality**2%