---
title: "baby socks 12-18 months — Niche Verdict: Skip it (50/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/baby-socks-12-18-months"
last_updated: "2026-07-10T02:02:58.040Z"
locale: en
meta:
  description: "a small market ($210K/yr) — baby socks 12-18 months doesn't clear our bar today."
  "og:description": "a small market ($210K/yr) — baby socks 12-18 months doesn't clear our bar today."
  "og:title": "baby socks 12-18 months — Niche Verdict: Skip it (50/100) | Amazon United States - Flapen"
---

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# **baby socks 12-18 months**

**Skip it****50/100 **

a small market ($210K/yr) — baby socks 12-18 months doesn't clear our bar today.

**Market/yr**

**$210K**

**Growth (1y)**

**+152.5%**

**Products**

**50**

**Brands**

**23**

was 39 a year ago

**Sellers**

**28**

**Price range**

**$6.94–$17.60**

**Returns**

**2.2%**

**Rating**

**4.7★**

**Skip it**

Scored 50/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**10**

 ×0.30

Growth

**71**

 ×0.30

Competition

**77**

 ×0.20

Quality gap

**20**

 ×0.10

Returns

**82**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 67 weeks — +152.5% year over year.

16K8KSpike '25Mar '25Jun '25Aug '25Nov '25Feb '26Apr '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.6×

## **Competition**

- ZAPLES22% - Little Me12% - ANYANIME8% - Sooneeya8% - JAKIDAR7% - EUFANCE7% - Other (17 brands)36%

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen. 23 brands and 28 sellers compete here.

**Brands**

**23 **▼falling

was 39 a year ago

**Sellers**

**28**

**Top 5 brand share**

**57%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![ZAPLES Baby Non Slip Grip Ankle Socks with Non Skid Soles for Infants Toddlers Kids Boys Girls Assorted 9 Pack 12-36 Months](https://m.media-amazon.com/images/I/41MG--gDo0L.jpg) [**ZAPLES Baby Non Slip Grip Ankle Socks with Non Skid Soles for Infants Toddlers Kids Boys Girls Assorted 9 Pack 12-36 Months**](https://www.amazon.com/dp/B07PSNVYFZ)

ZAPLES$13.374.8★42,64614%▲rising

2
![ZAPLES Baby Non Slip Grip Ankle Socks with Non Skid Soles for Infants Toddlers Kids Boys Girls White 12-36 Months](https://m.media-amazon.com/images/I/31nlW4DBotL.jpg) [**ZAPLES Baby Non Slip Grip Ankle Socks with Non Skid Soles for Infants Toddlers Kids Boys Girls White 12-36 Months**](https://www.amazon.com/dp/B07N2FMGBM)

ZAPLES$14.734.8★42,6466%▲rising

3
![Little Me 20-Pair Newborn Baby Infant & Toddler Girls Socks 0-12/12-24 Months Assorted Size Pack Multi 20 count (Pack of 1)](https://m.media-amazon.com/images/I/51EZAyLQUjL.jpg) [**Little Me 20-Pair Newborn Baby Infant & Toddler Girls Socks 0-12/12-24 Months Assorted Size Pack Multi 20 count (Pack of 1)**](https://www.amazon.com/dp/B072FHKM3S)

Little Me$12.184.8★17,2146%▼falling

4
![Sooneeya Kids Girls Crew Socks Toddler Ruffle Non Slip Socks with Grips Breathable Casual Socks 3-4T 6 Pairs White Beige Grey Orange Pink Deep Pink](https://m.media-amazon.com/images/I/41BScfXg4RL.jpg) [**Sooneeya Kids Girls Crew Socks Toddler Ruffle Non Slip Socks with Grips Breathable Casual Socks 3-4T 6 Pairs White Beige Grey Orange Pink Deep Pink**](https://www.amazon.com/dp/B0FC5TK8XW)

Sooneeya$11.744.6★2385%▲rising

5
![ANYANIME 6 Pairs Toddler Ruffle Socks for Girls Baby Grip Socks Non Slip Socks Cute Grippy Frilly](https://m.media-amazon.com/images/I/31T-duac+uL.jpg) [**ANYANIME 6 Pairs Toddler Ruffle Socks for Girls Baby Grip Socks Non Slip Socks Cute Grippy Frilly**](https://www.amazon.com/dp/B0DHVHT6Z5)

ANYANIME$12.444.7★2,0375%▲rising

6
![JAKIDAR 12 Pair Baby Toddler Socks Non-Slip Grip Cotton Ankle Socks for Boys Girls Non Skid Soles for Infants Kids Rainbow 12-24 Months](https://m.media-amazon.com/images/I/413q1y5I8sL.jpg) [**JAKIDAR 12 Pair Baby Toddler Socks Non-Slip Grip Cotton Ankle Socks for Boys Girls Non Skid Soles for Infants Kids Rainbow 12-24 Months**](https://www.amazon.com/dp/B0DXJZ8K7Y)

JAKIDAR$11.264.8★3,2563%▲rising

7
![JAKIDAR 12 Pack Baby Toddler Socks Non Slip Grip Cotton Crew Socks for Boys Girls Infants Kids Angola Red 12-24 Months](https://m.media-amazon.com/images/I/41HpIbwSfuL.jpg) [**JAKIDAR 12 Pack Baby Toddler Socks Non Slip Grip Cotton Crew Socks for Boys Girls Infants Kids Angola Red 12-24 Months**](https://www.amazon.com/dp/B08T67ZZKH)

JAKIDAR$10.554.7★7,4153%▼falling

8
![J Poqobog Baby Crew Socks Grips Combed Cotton Socks Toddler Non-Skid for Girls Boys Non Slip/Anti Skid 9-Pack (12-24 Months Boys - 9 Pairs)](https://m.media-amazon.com/images/I/41i+Tzmi9NL.jpg) [**J Poqobog Baby Crew Socks Grips Combed Cotton Socks Toddler Non-Skid for Girls Boys Non Slip/Anti Skid 9-Pack (12-24 Months Boys - 9 Pairs)**](https://www.amazon.com/dp/B0CHFTZ8NB)

J Poqobog$14.344.8★1,6352%▼falling

9
![EUFANCE Toddler Non Slip Grip Ankle Socks with Grippers Cute Seamless for Baby Boys Girls Infants Kids 6 Pairs](https://m.media-amazon.com/images/I/417AXUfrFpL.jpg) [**EUFANCE Toddler Non Slip Grip Ankle Socks with Grippers Cute Seamless for Baby Boys Girls Infants Kids 6 Pairs**](https://www.amazon.com/dp/B0F6K6BH6Z)

EUFANCE$11.704.7★4572%▲rising

10

![ANYANIME 6 Pairs Toddler Ruffle Socks for Girls Baby Grip Socks Non Slip Socks Cute Grippy Frilly](https://m.media-amazon.com/images/I/41yGWUT0S7L.jpg) [**ANYANIME 6 Pairs Toddler Ruffle Socks for Girls Baby Grip Socks Non Slip Socks Cute Grippy Frilly**](https://www.amazon.com/dp/B0DHVH12RG)

ANYANIME$9.024.7★2,0372%▲rising

11

![EUFANCE Toddler Grip Socks Non Slip Crew Socks Cute Seamless Cotton Socks for Baby Boys Girls Infants Kids 9 Pairs](https://m.media-amazon.com/images/I/41wkTT9gDwL.jpg) [**EUFANCE Toddler Grip Socks Non Slip Crew Socks Cute Seamless Cotton Socks for Baby Boys Girls Infants Kids 9 Pairs**](https://www.amazon.com/dp/B0F2SZJ2LY)

EUFANCE$11.684.6★9352%—flat

12

![GRPSKCOS Non Slip Toddler Socks 15 Pairs Toddler Grip Anti Skid Low Cut Socks for Boys Girls#1 Black + White + Light grey 1-3T](https://m.media-amazon.com/images/I/41p04bPWg0L.jpg) [**GRPSKCOS Non Slip Toddler Socks 15 Pairs Toddler Grip Anti Skid Low Cut Socks for Boys Girls#1 Black + White + Light grey 1-3T**](https://www.amazon.com/dp/B0DB8YG2TW)

GRPSKCOS$9.144.8★8582%▼falling

13

![GRPSKCOS Baby Socks Non Slip 12 Pairs Toddler Anti Skid Socks for 0-7 Years Infants Little Kids Boys Girls (#1 Multicolor-12 Pairs 6-12 Months)](https://m.media-amazon.com/images/I/51XRL+4YwdS.jpg) [**GRPSKCOS Baby Socks Non Slip 12 Pairs Toddler Anti Skid Socks for 0-7 Years Infants Little Kids Boys Girls (#1 Multicolor-12 Pairs 6-12 Months)**](https://www.amazon.com/dp/B092L92MWV)

GRPSKCOS$9.924.8★2,0562%▼falling

14

![Cherokee Baby Girls 12 Pack Shorty Ankle Socks](https://m.media-amazon.com/images/I/41u09RhIePL.jpg) [**Cherokee Baby Girls 12 Pack Shorty Ankle Socks**](https://www.amazon.com/dp/B07K8F1635)

Cherokee$9.434.8★20,6712%▼falling

15

![Little Me unisex baby Muted Colors 20 Pack Socks Multi 0-24 Months US](https://m.media-amazon.com/images/I/51YTy4OQB1L.jpg) [**Little Me unisex baby Muted Colors 20 Pack Socks Multi 0-24 Months US**](https://www.amazon.com/dp/B09V5V8S62)

Little Me$14.854.8★3,3742%—flat

**~~Showing 15 of 50 — show all ~~**

## **Product shelf**

All 50 tracked products in this niche.

Top sellersNewestTrending

[![ZAPLES Baby Non Slip Grip Ankle Socks with Non Skid Soles for Infants Toddlers Kids Boys Girls Assorted 9 Pack 12-36 Months](https://m.media-amazon.com/images/I/41MG--gDo0L.jpg)**ZAPLES Baby Non Slip Grip Ankle Socks with Non Skid Soles for Infants Toddlers Kids Boys Girls Assorted 9 Pack 12-36 Months** ZAPLES**$13.37**4.8★42,646 reviews](https://www.amazon.com/dp/B07PSNVYFZ) [![ZAPLES Baby Non Slip Grip Ankle Socks with Non Skid Soles for Infants Toddlers Kids Boys Girls White 12-36 Months](https://m.media-amazon.com/images/I/31nlW4DBotL.jpg)**ZAPLES Baby Non Slip Grip Ankle Socks with Non Skid Soles for Infants Toddlers Kids Boys Girls White 12-36 Months** ZAPLES**$14.73**4.8★42,646 reviews](https://www.amazon.com/dp/B07N2FMGBM) [![Little Me 20-Pair Newborn Baby Infant & Toddler Girls Socks 0-12/12-24 Months Assorted Size Pack Multi 20 count (Pack of 1)](https://m.media-amazon.com/images/I/51EZAyLQUjL.jpg)**Little Me 20-Pair Newborn Baby Infant & Toddler Girls Socks 0-12/12-24 Months Assorted Size Pack Multi 20 count (Pack of 1)** Little Me**$12.18**4.8★17,214 reviews](https://www.amazon.com/dp/B072FHKM3S) [![Sooneeya Kids Girls Crew Socks Toddler Ruffle Non Slip Socks with Grips Breathable Casual Socks 3-4T 6 Pairs White Beige Grey Orange Pink Deep Pink](https://m.media-amazon.com/images/I/41BScfXg4RL.jpg)**Sooneeya Kids Girls Crew Socks Toddler Ruffle Non Slip Socks with Grips Breathable Casual Socks 3-4T 6 Pairs White Beige Grey Orange Pink Deep Pink** Sooneeya**$11.74**4.6★238 reviews](https://www.amazon.com/dp/B0FC5TK8XW) [![ANYANIME 6 Pairs Toddler Ruffle Socks for Girls Baby Grip Socks Non Slip Socks Cute Grippy Frilly](https://m.media-amazon.com/images/I/31T-duac+uL.jpg)**ANYANIME 6 Pairs Toddler Ruffle Socks for Girls Baby Grip Socks Non Slip Socks Cute Grippy Frilly** ANYANIME**$12.44**4.7★2,037 reviews](https://www.amazon.com/dp/B0DHVHT6Z5) [![JAKIDAR 12 Pair Baby Toddler Socks Non-Slip Grip Cotton Ankle Socks for Boys Girls Non Skid Soles for Infants Kids Rainbow 12-24 Months](https://m.media-amazon.com/images/I/413q1y5I8sL.jpg)**JAKIDAR 12 Pair Baby Toddler Socks Non-Slip Grip Cotton Ankle Socks for Boys Girls Non Skid Soles for Infants Kids Rainbow 12-24 Months** JAKIDAR**$11.26**4.8★3,256 reviews](https://www.amazon.com/dp/B0DXJZ8K7Y) [![JAKIDAR 12 Pack Baby Toddler Socks Non Slip Grip Cotton Crew Socks for Boys Girls Infants Kids Angola Red 12-24 Months](https://m.media-amazon.com/images/I/41HpIbwSfuL.jpg)**JAKIDAR 12 Pack Baby Toddler Socks Non Slip Grip Cotton Crew Socks for Boys Girls Infants Kids Angola Red 12-24 Months** JAKIDAR**$10.55**4.7★7,415 reviews](https://www.amazon.com/dp/B08T67ZZKH) [![J Poqobog Baby Crew Socks Grips Combed Cotton Socks Toddler Non-Skid for Girls Boys Non Slip/Anti Skid 9-Pack (12-24 Months Boys - 9 Pairs)](https://m.media-amazon.com/images/I/41i+Tzmi9NL.jpg)**J Poqobog Baby Crew Socks Grips Combed Cotton Socks Toddler Non-Skid for Girls Boys Non Slip/Anti Skid 9-Pack (12-24 Months Boys - 9 Pairs)** J Poqobog**$14.34**4.8★1,635 reviews](https://www.amazon.com/dp/B0CHFTZ8NB)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**20%

*“Fit great”*

**Quality-Overall**16%

*“Great quality and exactly as I ordered”*

**Color**8%

*“Great color choices”*

**Comfort-Overall**7%

*“Really Comfortable Shoes”*

**Soft Feel**7%

*“Soft and stretchy”*

**Value For Money**5%

*“Great value”*

**Durability**4%

*“durable material”*

**Ease Of Use**3%

*“It is easy to wear”*

**Exercise/Sports Suitability**2%

*“My granddaughter can walk well in them”*

**Material Quality**2%

*“Super cute and comfy material”*

### **What buyers complain about **

**Size-Overall**35%

*“Size runs small”*

**Durability**7%

*“Fall apart”*

**Quality-Overall**5%

*“Poor Quality”*

**Thickness**5%

*“not thick”*

**Stretchability/Expandability/Elasticity**3%

*“No stretch”*

**Hard Feel**3%

*“not soft”*

**Allergies**2%

*“Weird skin reaction — itching/burning”*

**Feet Fit**2%

*“do not like to stay on little feet”*

**Machine Wash Suitability**1%

*“after washing they literally fall apart”*

**Sweat Resistance**1%

*“I cant wear them without sock bc my toes get sweaty”*

#### **Top return reasons**- Size-Overall50% - Feet Fit24% - Length10% - Material Quality2% - Advertised Vs Actual Product2% - Quality-Overall2% - Color1% - Value For Money1% - Width1% - Thin1%