---
title: "baby shoes 12-18 months — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/baby-shoes-12-18-months"
last_updated: "2026-07-09T23:10:31.018Z"
locale: en
meta:
  description: "a small market ($150K/yr) — baby shoes 12-18 months doesn't clear our bar today."
  "og:description": "a small market ($150K/yr) — baby shoes 12-18 months doesn't clear our bar today."
  "og:title": "baby shoes 12-18 months — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen"
---

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# **baby shoes 12-18 months**

**Skip it****48/100 **

a small market ($150K/yr) — baby shoes 12-18 months doesn't clear our bar today.

**Market/yr**

**$150K**

**Growth (1y)**

**+156.7%**

**Products**

**51**

**Brands**

**25**

was 38 a year ago

**Sellers**

**36**

**Price range**

**$6.40–$33.43**

**Returns**

**6.3%**

**Rating**

**4.5★**

**Skip it**

Scored 48/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**7**

 ×0.30

Growth

**72**

 ×0.30

Competition

**81**

 ×0.20

Quality gap

**37**

 ×0.10

Returns

**47**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 104 weeks — +156.7% year over year.

14K7KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

No pronounced peak months · busiest ÷ quietest = 1.5×

## **Competition**

- MORENDL19% - BMCiTYBM16% - Hstyle11% - BACSAC6% - Centipede Demon5% - Clowora4% - Other (19 brands)39%

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen. 25 brands and 36 sellers compete here.

**Brands**

**25 **▼falling

was 38 a year ago

**Sellers**

**36**

**Top 5 brand share**

**57%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![MORENDL Toddler Shoes Baby Walking Sock Shoes Non-Slip Breathable Boys & Girls Sneakers Infant Tennis Shoe Khaki 12-15Months](https://m.media-amazon.com/images/I/41s58S9MXFL.jpg) [**MORENDL Toddler Shoes Baby Walking Sock Shoes Non-Slip Breathable Boys & Girls Sneakers Infant Tennis Shoe Khaki 12-15Months**](https://www.amazon.com/dp/B0D4D6PG76)

MORENDL$21.054.8★62411%▲rising

2
![Hstyle Baby Sock Shoes Toddler Walking Shoes Infant Non-Slip Slippers Soft Rubber Sole Sneakers for Baby Boys Girls 12-18 Months Grey](https://m.media-amazon.com/images/I/41mGRQO08YL.jpg) [**Hstyle Baby Sock Shoes Toddler Walking Shoes Infant Non-Slip Slippers Soft Rubber Sole Sneakers for Baby Boys Girls 12-18 Months Grey**](https://www.amazon.com/dp/B0F2DZXLBQ)

Hstyle$6.944.5★5,1458%▲rising

3
![Centipede Demon Baby Shoes Baby Boy Girl First Walker Shoes Breathable Tennis Sneakers Lightweight Infant Shoe Slip On Sock Shoe 12-18 Months](https://m.media-amazon.com/images/I/41JrmZT-URL.jpg) [**Centipede Demon Baby Shoes Baby Boy Girl First Walker Shoes Breathable Tennis Sneakers Lightweight Infant Shoe Slip On Sock Shoe 12-18 Months**](https://www.amazon.com/dp/B0FFSW17YN)

Centipede Demon$13.624.5★2765%▲rising

4
![BACSAC Baby Shoes Toddler Shoes Boys Girls Infant Sock Shoes Lightweight Breathable Walking Baby Shoes 6-36 Months Black 12-18 Months](https://m.media-amazon.com/images/I/419IvtKLQjL.jpg) [**BACSAC Baby Shoes Toddler Shoes Boys Girls Infant Sock Shoes Lightweight Breathable Walking Baby Shoes 6-36 Months Black 12-18 Months**](https://www.amazon.com/dp/B0DQPDNXGV)

BACSAC$11.364.5★9064%▲rising

5
![MORENDL Toddler Sneakers Baby Boys & Girls Barefoot Shoes Lightweight Breathable Walking Running Tennis Athletic Sport Shoes White Gray 12-15 Months Size 5](https://m.media-amazon.com/images/I/41F9ZkBlcsL.jpg) [**MORENDL Toddler Sneakers Baby Boys & Girls Barefoot Shoes Lightweight Breathable Walking Running Tennis Athletic Sport Shoes White Gray 12-15 Months Size 5**](https://www.amazon.com/dp/B0D3BMLPMW)

MORENDL$22.544.7★6174%▲rising

6
![Baby Boy Girl Non-Skid Indoor Infant Walking Shoes Breathable Warm Elastic Sock Shoes with Memory Sole Protect Toes Outdoor Sneakers](https://m.media-amazon.com/images/I/412EMUOd6LL.jpg) [**Baby Boy Girl Non-Skid Indoor Infant Walking Shoes Breathable Warm Elastic Sock Shoes with Memory Sole Protect Toes Outdoor Sneakers**](https://www.amazon.com/dp/B09Z25481S)

Eashi$14.644.4★4,4184%▼falling

7
![Clowora Baby Boys Girls Shoes Non-Slip Rubber Sole Sneakers Infant First Walking Toddler Crib Shoes Newborn Loafers Flats. (11/Multi-Color 12-18 Months)](https://m.media-amazon.com/images/I/41hc9wa+PbL.jpg) [**Clowora Baby Boys Girls Shoes Non-Slip Rubber Sole Sneakers Infant First Walking Toddler Crib Shoes Newborn Loafers Flats. (11/Multi-Color 12-18 Months)**](https://www.amazon.com/dp/B0BVFLQT8H)

Clowora$10.194.5★1,6634%▼falling

8
![BMCiTYBM Baby Shoes Girls Boys First Walking Sneakers Infant 6 9 12 18 24 Months Grey Size 12-18 Months Toddler](https://m.media-amazon.com/images/I/41KYxWrlAKL.jpg) [**BMCiTYBM Baby Shoes Girls Boys First Walking Sneakers Infant 6 9 12 18 24 Months Grey Size 12-18 Months Toddler**](https://www.amazon.com/dp/B096KDYS44)

BMCiTYBM$32.244.5★8,9533%▲rising

9
![Toddler Water Shoes Toddler Swim Shoes Quick Dry Slip On Sneakers for Beach Pool Mesh Grey 12-18 Months Infant](https://m.media-amazon.com/images/I/51Tq0Ys5d2S.jpg) [**Toddler Water Shoes Toddler Swim Shoes Quick Dry Slip On Sneakers for Beach Pool Mesh Grey 12-18 Months Infant**](https://www.amazon.com/dp/B0974GYJY7)

JOINFREE$13.384.6★4,4403%▲rising

10

![TsQiiane Newbron Baby Boys Girls Retro Sneakers Pu Leather Rubber Sole Walking Shoes Toddler Non-Slip First Walkers Infant Slippers Crib Shoes(6193/green 3)](https://m.media-amazon.com/images/I/51Fdoi1zEaL.jpg) [**TsQiiane Newbron Baby Boys Girls Retro Sneakers Pu Leather Rubber Sole Walking Shoes Toddler Non-Slip First Walkers Infant Slippers Crib Shoes(6193/green 3)**](https://www.amazon.com/dp/B0FB3GBLVR)

TsQiiane$12.724.6★3223%▼falling

11

![E-FAK Baby Boys Girls Summer Sandals Closed-Toe Non-Slip Rubber Sole Toddler Toddler First Walker Shoes(12-18 Months Toddler 01 Black)](https://m.media-amazon.com/images/I/41wVaUVyK3L.jpg) [**E-FAK Baby Boys Girls Summer Sandals Closed-Toe Non-Slip Rubber Sole Toddler Toddler First Walker Shoes(12-18 Months Toddler 01 Black)**](https://www.amazon.com/dp/B0897Q1L6G)

E-FAK$11.934.4★1,2723%—flat

12

![BABSMULY Baby Boys Girls Shoes Non-Slip Rubber Sole High-Top PU Leather Sneakers Infant First Walking Shoes Toddler Crib Shoes Newborn Loafers Flats.(White 12-18 Months)](https://m.media-amazon.com/images/I/41YLSbZAbxL.jpg) [**BABSMULY Baby Boys Girls Shoes Non-Slip Rubber Sole High-Top PU Leather Sneakers Infant First Walking Shoes Toddler Crib Shoes Newborn Loafers Flats.(White 12-18 Months)**](https://www.amazon.com/dp/B09P8MJF6D)

BABSMULY$9.534.5★2,3093%▼falling

13

![FEETCITY Baby First Walking Shoes Boys Girls Toddler Sneakers Anti-Slip Newborn Crib Shoes Dark Grey](https://m.media-amazon.com/images/I/51NWHo0JuGL.jpg) [**FEETCITY Baby First Walking Shoes Boys Girls Toddler Sneakers Anti-Slip Newborn Crib Shoes Dark Grey**](https://www.amazon.com/dp/B0CD3C7JZG)

FEETCITY$15.754.5★3,0683%▼falling

14

![FEETCITY Baby First Walking Shoes Girls Boys Wide Infant Shoes Baby Slip On Sneakers Lightweight Barefoot Crib Shoe](https://m.media-amazon.com/images/I/41JUgqxVGtL.jpg) [**FEETCITY Baby First Walking Shoes Girls Boys Wide Infant Shoes Baby Slip On Sneakers Lightweight Barefoot Crib Shoe**](https://www.amazon.com/dp/B0F52BPRDX)

FEETCITY$16.424.6★5632%▲rising

15

![MORENDL Baby Boy Shoes Toddler Walking Sock Shoes Infant Slippers Non-Slip Sneakers Black 12-15 Months](https://m.media-amazon.com/images/I/41d1r3QBGWL.jpg) [**MORENDL Baby Boy Shoes Toddler Walking Sock Shoes Infant Slippers Non-Slip Sneakers Black 12-15 Months**](https://www.amazon.com/dp/B0BDRMNRTW)

MORENDL$11.654.5★5,0082%▲rising

**~~Showing 15 of 51 — show all ~~**

## **Product shelf**

All 51 tracked products in this niche.

Top sellersNewestTrending

[![MORENDL Toddler Shoes Baby Walking Sock Shoes Non-Slip Breathable Boys & Girls Sneakers Infant Tennis Shoe Khaki 12-15Months](https://m.media-amazon.com/images/I/41s58S9MXFL.jpg)**MORENDL Toddler Shoes Baby Walking Sock Shoes Non-Slip Breathable Boys & Girls Sneakers Infant Tennis Shoe Khaki 12-15Months** MORENDL**$21.05**4.8★624 reviews](https://www.amazon.com/dp/B0D4D6PG76) [![Hstyle Baby Sock Shoes Toddler Walking Shoes Infant Non-Slip Slippers Soft Rubber Sole Sneakers for Baby Boys Girls 12-18 Months Grey](https://m.media-amazon.com/images/I/41mGRQO08YL.jpg)**Hstyle Baby Sock Shoes Toddler Walking Shoes Infant Non-Slip Slippers Soft Rubber Sole Sneakers for Baby Boys Girls 12-18 Months Grey** Hstyle**$6.94**4.5★5,145 reviews](https://www.amazon.com/dp/B0F2DZXLBQ) [![Centipede Demon Baby Shoes Baby Boy Girl First Walker Shoes Breathable Tennis Sneakers Lightweight Infant Shoe Slip On Sock Shoe 12-18 Months](https://m.media-amazon.com/images/I/41JrmZT-URL.jpg)**Centipede Demon Baby Shoes Baby Boy Girl First Walker Shoes Breathable Tennis Sneakers Lightweight Infant Shoe Slip On Sock Shoe 12-18 Months** Centipede Demon**$13.62**4.5★276 reviews](https://www.amazon.com/dp/B0FFSW17YN) [![BACSAC Baby Shoes Toddler Shoes Boys Girls Infant Sock Shoes Lightweight Breathable Walking Baby Shoes 6-36 Months Black 12-18 Months](https://m.media-amazon.com/images/I/419IvtKLQjL.jpg)**BACSAC Baby Shoes Toddler Shoes Boys Girls Infant Sock Shoes Lightweight Breathable Walking Baby Shoes 6-36 Months Black 12-18 Months** BACSAC**$11.36**4.5★906 reviews](https://www.amazon.com/dp/B0DQPDNXGV) [![MORENDL Toddler Sneakers Baby Boys & Girls Barefoot Shoes Lightweight Breathable Walking Running Tennis Athletic Sport Shoes White Gray 12-15 Months Size 5](https://m.media-amazon.com/images/I/41F9ZkBlcsL.jpg)**MORENDL Toddler Sneakers Baby Boys & Girls Barefoot Shoes Lightweight Breathable Walking Running Tennis Athletic Sport Shoes White Gray 12-15 Months Size 5** MORENDL**$22.54**4.7★617 reviews](https://www.amazon.com/dp/B0D3BMLPMW) [![Baby Boy Girl Non-Skid Indoor Infant Walking Shoes Breathable Warm Elastic Sock Shoes with Memory Sole Protect Toes Outdoor Sneakers](https://m.media-amazon.com/images/I/412EMUOd6LL.jpg)**Baby Boy Girl Non-Skid Indoor Infant Walking Shoes Breathable Warm Elastic Sock Shoes with Memory Sole Protect Toes Outdoor Sneakers** Eashi**$14.64**4.4★4,418 reviews](https://www.amazon.com/dp/B09Z25481S) [![Clowora Baby Boys Girls Shoes Non-Slip Rubber Sole Sneakers Infant First Walking Toddler Crib Shoes Newborn Loafers Flats. (11/Multi-Color 12-18 Months)](https://m.media-amazon.com/images/I/41hc9wa+PbL.jpg)**Clowora Baby Boys Girls Shoes Non-Slip Rubber Sole Sneakers Infant First Walking Toddler Crib Shoes Newborn Loafers Flats. (11/Multi-Color 12-18 Months)** Clowora**$10.19**4.5★1,663 reviews](https://www.amazon.com/dp/B0BVFLQT8H) [![BMCiTYBM Baby Shoes Girls Boys First Walking Sneakers Infant 6 9 12 18 24 Months Grey Size 12-18 Months Toddler](https://m.media-amazon.com/images/I/41KYxWrlAKL.jpg)**BMCiTYBM Baby Shoes Girls Boys First Walking Sneakers Infant 6 9 12 18 24 Months Grey Size 12-18 Months Toddler** BMCiTYBM**$32.24**4.5★8,953 reviews](https://www.amazon.com/dp/B096KDYS44)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**20%

*“The shoes fit very well”*

**Ease Of Use**13%

*“Easy to put on”*

**Comfort-Overall**11%

*“Cute and comfortable”*

**Quality-Overall**10%

*“Excellent product”*

**Exercise/Sports Suitability**6%

*“it has helped her a lot in her walk”*

**Value For Money**6%

*“Good value for money”*

**Weight Light**3%

*“Super light and like that they are easy to put on”*

**Advertised Vs Actual Product**3%

*“As described”*

**Color**3%

*“Love the color”*

**Soft Feel**2%

*“soft shoes”*

### **What buyers complain about **

**Size-Overall**35%

*“Size runs small”*

**Quality-Overall**6%

*“Terrible quality”*

**Durability**5%

*“are starting to come apart”*

**Feet Fit**5%

*“For very wide feet”*

**Ease Of Use**3%

*“Impossible to get on”*

**Smell**2%

*“smell awful”*

**Sweat Resistance**2%

*“They did make his feet sweat a little”*

**Product Condition**2%

*“Arrived used”*

**Stiffness**1%

*“Plastic bottom kind of stiff”*

**Value For Money**1%

*“Not worth the money”*

#### **Top return reasons**- Feet Fit39% - Size-Overall36% - Length12% - Width4% - Advertised Vs Actual Product1% - Quality-Overall1% - Material Quality1% - Color1% - Comfort-Overall1% - Functionality-Overall1%