---
title: "baby robe — Niche Verdict: Skip it (49/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/baby-robe"
last_updated: "2026-07-10T01:06:54.287Z"
locale: en
meta:
  description: "a small market ($93K/yr) — baby robe doesn't clear our bar today."
  "og:description": "a small market ($93K/yr) — baby robe doesn't clear our bar today."
  "og:title": "baby robe — Niche Verdict: Skip it (49/100) | Amazon United States - Flapen"
---

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# **baby robe**

**Skip it****49/100 **

a small market ($93K/yr) — baby robe doesn't clear our bar today.

**Market/yr**

**$93K**

**Growth (1y)**

**+197.7%**

**Products**

**54**

**Brands**

**17**

was 16 a year ago

**Sellers**

**33**

**Price range**

**$8.04–$27.56**

**Returns**

**3.2%**

**Rating**

**4.8★**

**Skip it**

Scored 49/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**5**

 ×0.30

Growth

**76**

 ×0.30

Competition

**78**

 ×0.20

Quality gap

**20**

 ×0.10

Returns

**74**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 104 weeks — +197.7% year over year.

32K16KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

Peak months: Dec · busiest ÷ quietest = 1.9×

## **Competition**

- Hudson Baby30% - Spasilk14% - Burt's Bees Baby14% - M&G House10% - Gerber8% - Rising Star7% - Other (11 brands)17%

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen. 17 brands and 33 sellers compete here.

**Brands**

**17 **▲rising

was 16 a year ago

**Sellers**

**33**

**Top 5 brand share**

**76%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![Burts Bees Baby Infant Hooded Robe Organic Knit Terry Unisex Bathrobe Newborn Bath Essentials Unisex Boys and Girls Size 0-9 Months Old](https://m.media-amazon.com/images/I/31NirpE0RKL.jpg) [**Burts Bees Baby Infant Hooded Robe Organic Knit Terry Unisex Bathrobe Newborn Bath Essentials Unisex Boys and Girls Size 0-9 Months Old**](https://www.amazon.com/dp/B0DPJNJPNR)

Burt's Bees Baby$24.674.8★27410%▲rising

2
![Hudson Baby Unisex Baby Plush Animal Face Bathrobe Pretty Elephant 0-9 Months](https://m.media-amazon.com/images/I/51UWNPg9-sL.jpg) [**Hudson Baby Unisex Baby Plush Animal Face Bathrobe Pretty Elephant 0-9 Months**](https://www.amazon.com/dp/B074P49GC8)

Hudson Baby$11.814.8★17,5827%▲rising

3
![Spasilk 100% Cotton Hooded Terry Bathrobe with Booties Baby Girl Gifts Baby Boy Gifts One Size Shower Gift](https://m.media-amazon.com/images/I/41K+7yrGajL.jpg) [**Spasilk 100% Cotton Hooded Terry Bathrobe with Booties Baby Girl Gifts Baby Boy Gifts One Size Shower Gift**](https://www.amazon.com/dp/B007E56BG6)

Spasilk$13.104.7★1,6477%—flat

4
![Rising Star Pink Bathrobe Spa Set Robe Slippers & Cap - Newborn Baby Girls](https://m.media-amazon.com/images/I/413nobcLiFL.jpg) [**Rising Star Pink Bathrobe Spa Set Robe Slippers & Cap - Newborn Baby Girls**](https://www.amazon.com/dp/B09TDDK38C)

Rising Star$27.414.7★9656%▲rising

5
![Gerber Baby Hooded Animal Character Bathrobe Blue Shark 0-9 Months](https://m.media-amazon.com/images/I/416hD3KoMcL.jpg) [**Gerber Baby Hooded Animal Character Bathrobe Blue Shark 0-9 Months**](https://www.amazon.com/dp/B0C6RKDJ48)

Gerber$15.424.8★4975%—flat

6
![Hudson Baby Unisex Baby Plush Animal Face Bathrobe Pink Floral 0-9 Months](https://m.media-amazon.com/images/I/41aWBpDgIKL.jpg) [**Hudson Baby Unisex Baby Plush Animal Face Bathrobe Pink Floral 0-9 Months**](https://www.amazon.com/dp/B08T82NLQ2)

Hudson Baby$14.844.8★17,5825%▼falling

7
![M&G House Newborn Photography Props - Bathrobe Outfits for Baby Photoshoots - Girl Baby Robe - Newborn Costume - White (0-6 Months)](https://m.media-amazon.com/images/I/314YKKBG78L.jpg) [**M&G House Newborn Photography Props - Bathrobe Outfits for Baby Photoshoots - Girl Baby Robe - Newborn Costume - White (0-6 Months)**](https://www.amazon.com/dp/B07CP6WH97)

M&G House$15.644.7★2,0244%▲rising

8
![Burts Bees Baby Infant Hooded Robe Organic Knit Terry Unisex Bathrobe Unisex Boys and Girls Size 0-9 Months Old](https://m.media-amazon.com/images/I/41k5Zw6N5IS.jpg) [**Burts Bees Baby Infant Hooded Robe Organic Knit Terry Unisex Bathrobe Unisex Boys and Girls Size 0-9 Months Old**](https://www.amazon.com/dp/B096Y8YL1W)

Burt's Bees Baby$24.984.8★2744%▲rising

9
![M&G House Newborn Photography Props Bathrobe Outfits Girl Baby Robe Bath Towel Costume Sets 0-6 Months(Pink)](https://m.media-amazon.com/images/I/41y+1QrFEpL.jpg) [**M&G House Newborn Photography Props Bathrobe Outfits Girl Baby Robe Bath Towel Costume Sets 0-6 Months(Pink)**](https://www.amazon.com/dp/B07DH335F2)

M&G House$16.414.7★2,0244%—flat

10

![Hudson Baby Unisex Baby Plush Animal Face Bathrobe Blue Elephant 0-9 Months](https://m.media-amazon.com/images/I/51vvo6UM0lL.jpg) [**Hudson Baby Unisex Baby Plush Animal Face Bathrobe Blue Elephant 0-9 Months**](https://www.amazon.com/dp/B074P13JLM)

Hudson Baby$11.554.8★26,4854%▲rising

11

![Spasilk 100% Cotton Hooded Terry Bathrobe with Booties Baby Girl Gifts Baby Boy Gifts One Size Shower Gift](https://m.media-amazon.com/images/I/41t7uGjiiqS.jpg) [**Spasilk 100% Cotton Hooded Terry Bathrobe with Booties Baby Girl Gifts Baby Boy Gifts One Size Shower Gift**](https://www.amazon.com/dp/B00GS1GRL6)

Spasilk$12.884.7★3,6913%▼falling

12

![Spasilk 100% Cotton Hooded Terry Bathrobe with Booties Baby Girl Gifts Baby Boy Gifts One Size Shower Gift](https://m.media-amazon.com/images/I/31a3nOxhLJL.jpg) [**Spasilk 100% Cotton Hooded Terry Bathrobe with Booties Baby Girl Gifts Baby Boy Gifts One Size Shower Gift**](https://www.amazon.com/dp/B00FZWJWVG)

Spasilk$12.444.7★3,6912%▲rising

13

![Newborn Photography Prop Bathrobe Baby Photo Props Bathrobe Outfits Infant Bath Robe Bath Towel Sets for Boy Girl Newborn Photography Outfits Spa Salon Baby Photoshoot Props 6-13 Months(Large Pink)](https://m.media-amazon.com/images/I/41nRoBf25oL.jpg) [**Newborn Photography Prop Bathrobe Baby Photo Props Bathrobe Outfits Infant Bath Robe Bath Towel Sets for Boy Girl Newborn Photography Outfits Spa Salon Baby Photoshoot Props 6-13 Months(Large Pink)**](https://www.amazon.com/dp/B09T5P28NK)

M&G House$19.044.7★2,0242%▲rising

14

![Hudson Baby Unisex Baby Plush Animal Face Bathrobe Bear Girl 0-9 Months](https://m.media-amazon.com/images/I/41ydlYVF+lL.jpg) [**Hudson Baby Unisex Baby Plush Animal Face Bathrobe Bear Girl 0-9 Months**](https://www.amazon.com/dp/B08XPZX5DP)

Hudson Baby$14.754.8★26,4852%▲rising

15

![Gerber Baby Hooded Animal Character Bathrobe Grey Elephant 0-9 Months](https://m.media-amazon.com/images/I/41hSP4nkrKL.jpg) [**Gerber Baby Hooded Animal Character Bathrobe Grey Elephant 0-9 Months**](https://www.amazon.com/dp/B0C6RK9Q67)

Gerber$15.104.8★4972%—flat

**~~Showing 15 of 54 — show all ~~**

## **Product shelf**

All 54 tracked products in this niche.

Top sellersNewestTrending

[![Burts Bees Baby Infant Hooded Robe Organic Knit Terry Unisex Bathrobe Newborn Bath Essentials Unisex Boys and Girls Size 0-9 Months Old](https://m.media-amazon.com/images/I/31NirpE0RKL.jpg)**Burts Bees Baby Infant Hooded Robe Organic Knit Terry Unisex Bathrobe Newborn Bath Essentials Unisex Boys and Girls Size 0-9 Months Old** Burt's Bees Baby**$24.67**4.8★274 reviews](https://www.amazon.com/dp/B0DPJNJPNR) [![Hudson Baby Unisex Baby Plush Animal Face Bathrobe Pretty Elephant 0-9 Months](https://m.media-amazon.com/images/I/51UWNPg9-sL.jpg)**Hudson Baby Unisex Baby Plush Animal Face Bathrobe Pretty Elephant 0-9 Months** Hudson Baby**$11.81**4.8★17,582 reviews](https://www.amazon.com/dp/B074P49GC8) [![Spasilk 100% Cotton Hooded Terry Bathrobe with Booties Baby Girl Gifts Baby Boy Gifts One Size Shower Gift](https://m.media-amazon.com/images/I/41K+7yrGajL.jpg)**Spasilk 100% Cotton Hooded Terry Bathrobe with Booties Baby Girl Gifts Baby Boy Gifts One Size Shower Gift** Spasilk**$13.10**4.7★1,647 reviews](https://www.amazon.com/dp/B007E56BG6) [![Rising Star Pink Bathrobe Spa Set Robe Slippers & Cap - Newborn Baby Girls](https://m.media-amazon.com/images/I/413nobcLiFL.jpg)**Rising Star Pink Bathrobe Spa Set Robe Slippers & Cap - Newborn Baby Girls** Rising Star**$27.41**4.7★965 reviews](https://www.amazon.com/dp/B09TDDK38C) [![Gerber Baby Hooded Animal Character Bathrobe Blue Shark 0-9 Months](https://m.media-amazon.com/images/I/416hD3KoMcL.jpg)**Gerber Baby Hooded Animal Character Bathrobe Blue Shark 0-9 Months** Gerber**$15.42**4.8★497 reviews](https://www.amazon.com/dp/B0C6RKDJ48) [![Hudson Baby Unisex Baby Plush Animal Face Bathrobe Pink Floral 0-9 Months](https://m.media-amazon.com/images/I/41aWBpDgIKL.jpg)**Hudson Baby Unisex Baby Plush Animal Face Bathrobe Pink Floral 0-9 Months** Hudson Baby**$14.84**4.8★17,582 reviews](https://www.amazon.com/dp/B08T82NLQ2) [![M&G House Newborn Photography Props - Bathrobe Outfits for Baby Photoshoots - Girl Baby Robe - Newborn Costume - White (0-6 Months)](https://m.media-amazon.com/images/I/314YKKBG78L.jpg)**M&G House Newborn Photography Props - Bathrobe Outfits for Baby Photoshoots - Girl Baby Robe - Newborn Costume - White (0-6 Months)** M&G House**$15.64**4.7★2,024 reviews](https://www.amazon.com/dp/B07CP6WH97) [![Burts Bees Baby Infant Hooded Robe Organic Knit Terry Unisex Bathrobe Unisex Boys and Girls Size 0-9 Months Old](https://m.media-amazon.com/images/I/41k5Zw6N5IS.jpg)**Burts Bees Baby Infant Hooded Robe Organic Knit Terry Unisex Bathrobe Unisex Boys and Girls Size 0-9 Months Old** Burt's Bees Baby**$24.98**4.8★274 reviews](https://www.amazon.com/dp/B096Y8YL1W)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Soft Feel**34%

*“Soft & fluffy”*

**Quality-Overall**12%

*“Great quality”*

**Size-Overall**10%

*“The sizing feels appropriate for the listed age range”*

**Comfort-Overall**7%

*“Comfortable”*

**Durability**6%

*“seems durable”*

**Warmth**4%

*“The hooded robe provides just the right amount of warmth without being too heavy”*

**Advertised Vs Actual Product**3%

*“The item matches the description”*

**Design-Overall**3%

*“cute design”*

**Washability**3%

*“Very soft and durable through all the washes”*

**Value For Money**3%

*“Fantastic Price Point”*

### **What buyers complain about **

**Size-Overall**23%

*“beware of sizing”*

**Advertised Vs Actual Product**13%

*“does not look like the photo that is advertised”*

**Quality-Overall**11%

*“Cheap”*

**Durability**7%

*“Doesnt seem like it will last for long”*

**Thickness**5%

*“Kind of on the thick side”*

**Smell**5%

*“All it did was make the entire load of laundry stink”*

**Shrinkage Resistance**5%

*“They shrink every time you wash them no matter what type of water you use”*

**Color**5%

*“Color is a bit dull faded looking not a bright pink like picture in description of item so that was disappointing as it was to be a gift”*

**Absorbency**5%

*“it is less absorbent than Id hoped”*

**Zipper Quality**3%

*“Didnt realize when I bought them they had no zippers”*

#### **Top return reasons**- Size-Overall65% - Material Quality6% - Length5% - Quality-Overall4% - Advertised Vs Actual Product4% - Value For Money2% - Age Suitability2% - Thin2% - Color2% - Width1%