---
title: "baby pants 12-18 months — Niche Verdict: Worth a look (55/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/baby-pants-12-18-months"
last_updated: "2026-07-10T02:04:00.444Z"
locale: en
meta:
  description: "baby pants 12-18 months shows a fragmented shelf (top 5 take 13% of clicks), but a small market ($178K/yr) keeps it on the watch list."
  "og:description": "baby pants 12-18 months shows a fragmented shelf (top 5 take 13% of clicks), but a small market ($178K/yr) keeps it on the watch list."
  "og:title": "baby pants 12-18 months — Niche Verdict: Worth a look (55/100) | Amazon United States - Flapen"
---

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# **baby pants 12-18 months**

**Worth a look****55/100 **

baby pants 12-18 months shows a fragmented shelf (top 5 take 13% of clicks), but a small market ($178K/yr) keeps it on the watch list.

**Market/yr**

**$178K**

**Growth (1y)**

**+188.9%**

**Products**

**192**

**Brands**

**33**

was 21 a year ago

**Sellers**

**34**

**Price range**

**$10.30–$59.96**

**Returns**

**3.1%**

**Rating**

**4.7★**

**Worth a look**

Scored 55/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**9**

 ×0.30

Growth

**75**

 ×0.30

Competition

**100**

 ×0.20

Quality gap

**23**

 ×0.10

Returns

**75**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 104 weeks — +188.9% year over year.

18K9KPrime Day '24Spike '24Prime Day '25Spike '25Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 3.6×

## **Competition**

- Simple Joys by Carter's28% - Gerber14% - Amazon Essentials14% - DREAM BUS7% - Garanimals6% - The Peanutshell5% - Other (27 brands)26%

Clicks spread well past the top 5 (13% combined) — an open shelf where new products get seen. 33 brands and 34 sellers compete here.

**Brands**

**33 **▲rising

was 21 a year ago

**Sellers**

**34**

**Top 5 brand share**

**69%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![Simple Joys Baby Boys 4-pack pant Pants Blue/Grey 18 Months](https://m.media-amazon.com/images/I/41wjjMUpfkL.jpg) [**Simple Joys Baby Boys 4-pack pant Pants Blue/Grey 18 Months**](https://www.amazon.com/dp/B01MDUH9PG)

Simple Joys by Carter's$16.724.8★67,7163%▼falling

2
![Simple Joys by Carters Baby Boys 4-Pack Cotton Pants](https://m.media-amazon.com/images/I/51658dFCJnL.jpg) [**Simple Joys by Carters Baby Boys 4-Pack Cotton Pants**](https://www.amazon.com/dp/B08XWJJPFK)

Simple Joys by Carter's$16.394.8★67,7163%▲rising

3
![DREAM BUS Pack of 3 Toddler Jogger Pants with Pocket Toddler Boy Sweatpants Baby Boy Pants Infant Newborn Leggings](https://m.media-amazon.com/images/I/41gnfh9Hj5L.jpg) [**DREAM BUS Pack of 3 Toddler Jogger Pants with Pocket Toddler Boy Sweatpants Baby Boy Pants Infant Newborn Leggings**](https://www.amazon.com/dp/B0CNYH77K8)

DREAM BUS$19.434.7★2662%—flat

4
![Simple Joys Baby Boys 4-pack pant Pants Blue/Grey 12 Months](https://m.media-amazon.com/images/I/41wjjMUpfkL.jpg) [**Simple Joys Baby Boys 4-pack pant Pants Blue/Grey 12 Months**](https://www.amazon.com/dp/B01M35CY4X)

Simple Joys by Carter's$17.444.8★67,7162%▼falling

5
![Ashmyova Classic Casual Pants for Boys Thin Cotton Stripe Elastics Waist Spring Summer Trousers Toddler Long Pants 2Pcs Black/Khaki Size 12-18 Months](https://m.media-amazon.com/images/I/41wWFAzx72L.jpg) [**Ashmyova Classic Casual Pants for Boys Thin Cotton Stripe Elastics Waist Spring Summer Trousers Toddler Long Pants 2Pcs Black/Khaki Size 12-18 Months**](https://www.amazon.com/dp/B0DPZTYZYB)

Ashmyova$17.984.6★3502%—flat

6
![Simple Joys Baby Boys 4-pack pant Pants Grey/Blue/Red Side Stripe 18 Months](https://m.media-amazon.com/images/I/416Xw7LBGuL.jpg) [**Simple Joys Baby Boys 4-pack pant Pants Grey/Blue/Red Side Stripe 18 Months**](https://www.amazon.com/dp/B01MDUHNQR)

Simple Joys by Carter's$16.704.8★67,7162%▲rising

7
![Garanimals Baby Boy Solid Jogger Pants - Machine-Washable Kids Clothes - Size 18 Months - Black Navy Blue Medium Grey Dark Green - 4 Pack Set](https://m.media-amazon.com/images/I/31WG42iuMJL.jpg) [**Garanimals Baby Boy Solid Jogger Pants - Machine-Washable Kids Clothes - Size 18 Months - Black Navy Blue Medium Grey Dark Green - 4 Pack Set**](https://www.amazon.com/dp/B0G451HL61)

Garanimals$27.764.7★562%▲rising

8
![Gerber Baby Boys 4-Pack Sweatpants Navy/Army Green 18 Months US](https://m.media-amazon.com/images/I/31V70hzSDNL.jpg) [**Gerber Baby Boys 4-Pack Sweatpants Navy/Army Green 18 Months US**](https://www.amazon.com/dp/B095FBCT37)

Gerber$17.334.7★8,7152%▼falling

9
![DREAM BUS Pack of 3 Toddler Jogger Pants with Pocket Toddler Boy Sweatpants Baby Boy Pants Infant Newborn Leggings](https://m.media-amazon.com/images/I/41aPTq7fstL.jpg) [**DREAM BUS Pack of 3 Toddler Jogger Pants with Pocket Toddler Boy Sweatpants Baby Boy Pants Infant Newborn Leggings**](https://www.amazon.com/dp/B0CNYHR9SZ)

DREAM BUS$19.384.7★2661%▼falling

10

![JARMAKO Baby Boys Cotton Pants Sweatpants Shadow Crew 12-18 Months](https://m.media-amazon.com/images/I/31u8tYGHBAL.jpg) [**JARMAKO Baby Boys Cotton Pants Sweatpants Shadow Crew 12-18 Months**](https://www.amazon.com/dp/B0FM79V4XZ)

JARMAKO$19.934.7★551%▲rising

11

![Butterblu Jordan 4-Pack Jogger Pants 100% Organic Cotton Bottoms for Boys & Girls Seafoam 3-6 Months](https://m.media-amazon.com/images/I/31Bd8r8d9ZL.jpg) [**Butterblu Jordan 4-Pack Jogger Pants 100% Organic Cotton Bottoms for Boys & Girls Seafoam 3-6 Months**](https://www.amazon.com/dp/B0FQRLHC3K)

Butterblu$25.894.7★2571%▲rising

12

![Simple Joys by Carters Baby 3-Pack Thermal Pants Beige/Dark Grey/Grey Preemie](https://m.media-amazon.com/images/I/51nC6AzTx2L.jpg) [**Simple Joys by Carters Baby 3-Pack Thermal Pants Beige/Dark Grey/Grey Preemie**](https://www.amazon.com/dp/B093TNNMKX)

Simple Joys by Carter's$13.094.8★3,4441%▲rising

13

![Gerber Baby Boys Toddler 3-Pack Jogger Sweatpants Green/Black 18 Months US](https://m.media-amazon.com/images/I/31OJmyPZ1pL.jpg) [**Gerber Baby Boys Toddler 3-Pack Jogger Sweatpants Green/Black 18 Months US**](https://www.amazon.com/dp/B095FJCD73)

Gerber$22.574.8★6,1961%▼falling

14

![The Peanutshell 5 Pack Baby Boy Pants Set - 100% Cotton Toddler Pants for Boys 9-12 Baby Boy Clothes for Toddlers and Babies - Dinosaur Green](https://m.media-amazon.com/images/I/512+GOSrwBL.jpg) [**The Peanutshell 5 Pack Baby Boy Pants Set - 100% Cotton Toddler Pants for Boys 9-12 Baby Boy Clothes for Toddlers and Babies - Dinosaur Green**](https://www.amazon.com/dp/B089T79CPT)

The Peanutshell$19.924.6★2,9361%▲rising

15

![5 Pack Baby Boys Pants Toddler Pull on Sweatpants Infant Cotton Joggers](https://m.media-amazon.com/images/I/41J64krU2lL.jpg) [**5 Pack Baby Boys Pants Toddler Pull on Sweatpants Infant Cotton Joggers**](https://www.amazon.com/dp/B0G1YN2FYD)

DREAM BUS$24.654.6★881%▲rising

**~~Showing 15 of 192 — show all ~~**

## **Product shelf**

All 192 tracked products in this niche.

Top sellersNewestTrending

[![Simple Joys Baby Boys 4-pack pant Pants Blue/Grey 18 Months](https://m.media-amazon.com/images/I/41wjjMUpfkL.jpg)**Simple Joys Baby Boys 4-pack pant Pants Blue/Grey 18 Months** Simple Joys by Carter's**$16.72**4.8★67,716 reviews](https://www.amazon.com/dp/B01MDUH9PG) [![Simple Joys by Carters Baby Boys 4-Pack Cotton Pants](https://m.media-amazon.com/images/I/51658dFCJnL.jpg)**Simple Joys by Carters Baby Boys 4-Pack Cotton Pants** Simple Joys by Carter's**$16.39**4.8★67,716 reviews](https://www.amazon.com/dp/B08XWJJPFK) [![DREAM BUS Pack of 3 Toddler Jogger Pants with Pocket Toddler Boy Sweatpants Baby Boy Pants Infant Newborn Leggings](https://m.media-amazon.com/images/I/41gnfh9Hj5L.jpg)**DREAM BUS Pack of 3 Toddler Jogger Pants with Pocket Toddler Boy Sweatpants Baby Boy Pants Infant Newborn Leggings** DREAM BUS**$19.43**4.7★266 reviews](https://www.amazon.com/dp/B0CNYH77K8) [![Simple Joys Baby Boys 4-pack pant Pants Blue/Grey 12 Months](https://m.media-amazon.com/images/I/41wjjMUpfkL.jpg)**Simple Joys Baby Boys 4-pack pant Pants Blue/Grey 12 Months** Simple Joys by Carter's**$17.44**4.8★67,716 reviews](https://www.amazon.com/dp/B01M35CY4X) [![Ashmyova Classic Casual Pants for Boys Thin Cotton Stripe Elastics Waist Spring Summer Trousers Toddler Long Pants 2Pcs Black/Khaki Size 12-18 Months](https://m.media-amazon.com/images/I/41wWFAzx72L.jpg)**Ashmyova Classic Casual Pants for Boys Thin Cotton Stripe Elastics Waist Spring Summer Trousers Toddler Long Pants 2Pcs Black/Khaki Size 12-18 Months** Ashmyova**$17.98**4.6★350 reviews](https://www.amazon.com/dp/B0DPZTYZYB) [![Simple Joys Baby Boys 4-pack pant Pants Grey/Blue/Red Side Stripe 18 Months](https://m.media-amazon.com/images/I/416Xw7LBGuL.jpg)**Simple Joys Baby Boys 4-pack pant Pants Grey/Blue/Red Side Stripe 18 Months** Simple Joys by Carter's**$16.70**4.8★67,716 reviews](https://www.amazon.com/dp/B01MDUHNQR) [![Garanimals Baby Boy Solid Jogger Pants - Machine-Washable Kids Clothes - Size 18 Months - Black Navy Blue Medium Grey Dark Green - 4 Pack Set](https://m.media-amazon.com/images/I/31WG42iuMJL.jpg)**Garanimals Baby Boy Solid Jogger Pants - Machine-Washable Kids Clothes - Size 18 Months - Black Navy Blue Medium Grey Dark Green - 4 Pack Set** Garanimals**$27.76**4.7★56 reviews](https://www.amazon.com/dp/B0G451HL61) [![Gerber Baby Boys 4-Pack Sweatpants Navy/Army Green 18 Months US](https://m.media-amazon.com/images/I/31V70hzSDNL.jpg)**Gerber Baby Boys 4-Pack Sweatpants Navy/Army Green 18 Months US** Gerber**$17.33**4.7★8,715 reviews](https://www.amazon.com/dp/B095FBCT37)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**19%

*“not too tight”*

**Quality-Overall**13%

*“Good quality”*

**Soft Feel**9%

*“Soft and stretchy”*

**Comfort-Overall**7%

*“Fits comfortably”*

**Material Quality**5%

*“The material feels lightweight”*

**Stretchability/Expandability/Elasticity**5%

*“great stretch”*

**Color**4%

*“The colors are beautiful”*

**Durability**3%

*“Good looking and durable”*

**Value For Money**3%

*“Great value”*

**Thickness**3%

*“Super thick good quality”*

### **What buyers complain about **

**Size-Overall**29%

*“Too small”*

**Thickness**10%

*“Too thin, rips easily”*

**Waist Fit**4%

*“Runs big in length and waist”*

**Material Quality**3%

*“Didn't care for the generic material appearing fake and shiny”*

**Stretchability/Expandability/Elasticity**3%

*“not super elastic”*

**Transparency**2%

*“See through”*

**Quality-Overall**2%

*“Just not the best”*

**Thin**2%

*“Thin material”*

**Color**2%

*“the black one isn't very fashionable”*

**Thigh Fit**2%

*“These are really tight in the legs, which is not what I expected from U shaped pants, slightly long and surprisingly thin”*

#### **Top return reasons**- Size-Overall53% - Waist Fit10% - Length6% - Material Quality5% - Thin4% - Inseam Fit4% - Color3% - Advertised Vs Actual Product2% - Thigh Fit2% - Quality-Overall2%