---
title: "baby jackets 6-12 months — Niche Verdict: Skip it (52/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/baby-jackets-6-12-months"
last_updated: "2026-07-09T21:54:55.965Z"
locale: en
meta:
  description: "a small market ($36K/yr) — baby jackets 6-12 months doesn't clear our bar today."
  "og:description": "a small market ($36K/yr) — baby jackets 6-12 months doesn't clear our bar today."
  "og:title": "baby jackets 6-12 months — Niche Verdict: Skip it (52/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **baby jackets 6-12 months**

**Skip it****52/100 **

a small market ($36K/yr) — baby jackets 6-12 months doesn't clear our bar today.

**Market/yr**

**$36K**

**Growth (1y)**

**+213.8%**

**Products**

**201**

**Brands**

**53**

was 51 a year ago

**Sellers**

**79**

**Price range**

**$9.99–$62.06**

**Returns**

**5.1%**

**Rating**

**4.7★**

**Skip it**

Scored 52/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**2**

 ×0.30

Growth

**78**

 ×0.30

Competition

**100**

 ×0.20

Quality gap

**23**

 ×0.10

Returns

**59**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 104 weeks — +213.8% year over year.

55K28KSpike '24Black Friday '24Holiday '24Prime Day '25Spike '25Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 7.5×

## **Competition**

- Simple Joys by Carter's28% - Amazon Essentials12% - Burt's Bees Baby10% - AiWMGL7% - Columbia7% - Babymine5% - Other (47 brands)31%

Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen. 53 brands and 79 sellers compete here.

**Brands**

**53 **▲rising

was 51 a year ago

**Sellers**

**79**

**Top 5 brand share**

**64%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![Simple Joys by Carters Baby Boys Hooded Sweater Jacket with Sherpa Lining Outerwear grey 3-6 Month](https://m.media-amazon.com/images/I/51v981He15L.jpg) [**Simple Joys by Carters Baby Boys Hooded Sweater Jacket with Sherpa Lining Outerwear grey 3-6 Month**](https://www.amazon.com/dp/B07CMHXV56)

Simple Joys by Carter's$17.144.8★33,4943%▼falling

2
![AiWMGL Newborn Baby Bear Outfit Suit With Fold-Over Mittens and Footies Girls Boys 0-3 Months Winter Fleece Clothes Suit Hooded Jumpsuit Romper Snowsuit](https://m.media-amazon.com/images/I/41DoSIelAjL.jpg) [**AiWMGL Newborn Baby Bear Outfit Suit With Fold-Over Mittens and Footies Girls Boys 0-3 Months Winter Fleece Clothes Suit Hooded Jumpsuit Romper Snowsuit**](https://www.amazon.com/dp/B0D73L76HR)

AiWMGL$19.724.5★1,4653%—flat

3
![Simple Joys by Carters unisex-baby Hooded Sweater Jacket with Sherpa Lining Green 0-3 Months](https://m.media-amazon.com/images/I/41vqqyppa-L.jpg) [**Simple Joys by Carters unisex-baby Hooded Sweater Jacket with Sherpa Lining Green 0-3 Months**](https://www.amazon.com/dp/B0CLB9CKTT)

Simple Joys by Carter's$17.184.8★33,4943%▲rising

4
![Simple Joys by Carters unisex-baby Hooded Sweater Jacket with Sherpa Lining Green 6-9 Months](https://m.media-amazon.com/images/I/41vqqyppa-L.jpg) [**Simple Joys by Carters unisex-baby Hooded Sweater Jacket with Sherpa Lining Green 6-9 Months**](https://www.amazon.com/dp/B0CLBB2JPN)

Simple Joys by Carter's$17.124.8★33,4943%▲rising

5
![AiWMGL Newborn Baby Bear Outfit Suit With Fold-Over Mittens and Footies Girls Boys 0-3 Months Winter Fleece Clothes Suit Hooded Jumpsuit Romper Snowsuit](https://m.media-amazon.com/images/I/41HRtDKHNLL.jpg) [**AiWMGL Newborn Baby Bear Outfit Suit With Fold-Over Mittens and Footies Girls Boys 0-3 Months Winter Fleece Clothes Suit Hooded Jumpsuit Romper Snowsuit**](https://www.amazon.com/dp/B0D73M1NN8)

AiWMGL$19.634.5★1,4653%▼falling

6
![Simple Joys by Carters Neutral Hooded Sweater Jacket with Sherpa Lining Green NB](https://m.media-amazon.com/images/I/41vqqyppa-L.jpg) [**Simple Joys by Carters Neutral Hooded Sweater Jacket with Sherpa Lining Green NB**](https://www.amazon.com/dp/B0CLB99KRP)

Simple Joys by Carter's$16.474.8★33,4942%▲rising

7
![Amazon Essentials Unisex Babies Hooded Sherpa Jacket Pale Pink 3-6 Months](https://m.media-amazon.com/images/I/41erVl7phIL.jpg) [**Amazon Essentials Unisex Babies Hooded Sherpa Jacket Pale Pink 3-6 Months**](https://www.amazon.com/dp/B0F5J4R83M)

Amazon Essentials$19.594.5★772%▲rising

8
![Columbia Baby Fire Side Sherpa Full Zip Columbia Grey 3/6](https://m.media-amazon.com/images/I/41CWzfNBQQL.jpg) [**Columbia Baby Fire Side Sherpa Full Zip Columbia Grey 3/6**](https://www.amazon.com/dp/B0815HF65X)

Columbia$25.554.8★1,2002%—flat

9
![Burts Bees Baby baby girls Sweatshirts Lightweight Zip-up Jackets & Coats Organic Cotton Hooded Sweatshirt Heather Grey Quilted Newborn US](https://m.media-amazon.com/images/I/51-AswSuYPL.jpg) [**Burts Bees Baby baby girls Sweatshirts Lightweight Zip-up Jackets & Coats Organic Cotton Hooded Sweatshirt Heather Grey Quilted Newborn US**](https://www.amazon.com/dp/B071151T9J)

Burt's Bees Baby$11.784.6★1811%▼falling

10

![Baby Fleece Snowsuits 0-12 Months Toddlers Cute Bear Jumpsuits Winter Hooded Rompers With Zipper pink 3-6M](https://m.media-amazon.com/images/I/41VHe3xqFOL.jpg) [**Baby Fleece Snowsuits 0-12 Months Toddlers Cute Bear Jumpsuits Winter Hooded Rompers With Zipper pink 3-6M**](https://www.amazon.com/dp/B08S77QCVB)

Babymine$17.474.6★2,3571%▼falling

11

![Simple Joys by Carters Baby Boys Hooded Sweater Jacket with Sherpa Lining Outerwear grey 0-3 Months](https://m.media-amazon.com/images/I/51v981He15L.jpg) [**Simple Joys by Carters Baby Boys Hooded Sweater Jacket with Sherpa Lining Outerwear grey 0-3 Months**](https://www.amazon.com/dp/B07CL5HT3S)

Simple Joys by Carter's$17.234.8★33,4941%▼falling

12

![Burts Bees Baby Hooded Sweatshirt Jacket - Organic Cotton Zip Up Hoodie Newborn to Toddler Boy Girl Essential Coat](https://m.media-amazon.com/images/I/31SonAkJsnL.jpg) [**Burts Bees Baby Hooded Sweatshirt Jacket - Organic Cotton Zip Up Hoodie Newborn to Toddler Boy Girl Essential Coat**](https://www.amazon.com/dp/B0DPLLNJ34)

Burt's Bees Baby$18.514.7★4,1291%▲rising

13

![Baby Boys Fleece Down Coat 0-12 Months Toddlers Cute Bear Jumpsuits Winter Hooded Rompers With Zipper Navy 3-6M](https://m.media-amazon.com/images/I/41ou1Nzmc1L.jpg) [**Baby Boys Fleece Down Coat 0-12 Months Toddlers Cute Bear Jumpsuits Winter Hooded Rompers With Zipper Navy 3-6M**](https://www.amazon.com/dp/B08S6TB8RF)

Babymine$17.514.6★2,3571%▼falling

14

![Minicoco 100% Cotton Baby Spring Hoodies Jacket Comfortable Soft and Warm Baby Spring Jacket 0-24Months Solid-Coloured Coat](https://m.media-amazon.com/images/I/31WndYUc7PL.jpg) [**Minicoco 100% Cotton Baby Spring Hoodies Jacket Comfortable Soft and Warm Baby Spring Jacket 0-24Months Solid-Coloured Coat**](https://www.amazon.com/dp/B0D9PTCK1M)

Minicoco$13.934.6★2511%—flat

15

![Amazon Essentials x Sofia Grainge Baby Girls Midweight Quilted Field Jacket with Ruffle Ivory 12 Months](https://m.media-amazon.com/images/I/3136h4EfknL.jpg) [**Amazon Essentials x Sofia Grainge Baby Girls Midweight Quilted Field Jacket with Ruffle Ivory 12 Months**](https://www.amazon.com/dp/B0D9ZMGGSL)

Amazon Essentials$27.274.8★4551%▲rising

**~~Showing 15 of 201 — show all ~~**

## **Product shelf**

All 201 tracked products in this niche.

Top sellersNewestTrending

[![Simple Joys by Carters Baby Boys Hooded Sweater Jacket with Sherpa Lining Outerwear grey 3-6 Month](https://m.media-amazon.com/images/I/51v981He15L.jpg)**Simple Joys by Carters Baby Boys Hooded Sweater Jacket with Sherpa Lining Outerwear grey 3-6 Month** Simple Joys by Carter's**$17.14**4.8★33,494 reviews](https://www.amazon.com/dp/B07CMHXV56) [![AiWMGL Newborn Baby Bear Outfit Suit With Fold-Over Mittens and Footies Girls Boys 0-3 Months Winter Fleece Clothes Suit Hooded Jumpsuit Romper Snowsuit](https://m.media-amazon.com/images/I/41DoSIelAjL.jpg)**AiWMGL Newborn Baby Bear Outfit Suit With Fold-Over Mittens and Footies Girls Boys 0-3 Months Winter Fleece Clothes Suit Hooded Jumpsuit Romper Snowsuit** AiWMGL**$19.72**4.5★1,465 reviews](https://www.amazon.com/dp/B0D73L76HR) [![Simple Joys by Carters unisex-baby Hooded Sweater Jacket with Sherpa Lining Green 0-3 Months](https://m.media-amazon.com/images/I/41vqqyppa-L.jpg)**Simple Joys by Carters unisex-baby Hooded Sweater Jacket with Sherpa Lining Green 0-3 Months** Simple Joys by Carter's**$17.18**4.8★33,494 reviews](https://www.amazon.com/dp/B0CLB9CKTT) [![Simple Joys by Carters unisex-baby Hooded Sweater Jacket with Sherpa Lining Green 6-9 Months](https://m.media-amazon.com/images/I/41vqqyppa-L.jpg)**Simple Joys by Carters unisex-baby Hooded Sweater Jacket with Sherpa Lining Green 6-9 Months** Simple Joys by Carter's**$17.12**4.8★33,494 reviews](https://www.amazon.com/dp/B0CLBB2JPN) [![AiWMGL Newborn Baby Bear Outfit Suit With Fold-Over Mittens and Footies Girls Boys 0-3 Months Winter Fleece Clothes Suit Hooded Jumpsuit Romper Snowsuit](https://m.media-amazon.com/images/I/41HRtDKHNLL.jpg)**AiWMGL Newborn Baby Bear Outfit Suit With Fold-Over Mittens and Footies Girls Boys 0-3 Months Winter Fleece Clothes Suit Hooded Jumpsuit Romper Snowsuit** AiWMGL**$19.63**4.5★1,465 reviews](https://www.amazon.com/dp/B0D73M1NN8) [![Simple Joys by Carters Neutral Hooded Sweater Jacket with Sherpa Lining Green NB](https://m.media-amazon.com/images/I/41vqqyppa-L.jpg)**Simple Joys by Carters Neutral Hooded Sweater Jacket with Sherpa Lining Green NB** Simple Joys by Carter's**$16.47**4.8★33,494 reviews](https://www.amazon.com/dp/B0CLB99KRP) [![Amazon Essentials Unisex Babies Hooded Sherpa Jacket Pale Pink 3-6 Months](https://m.media-amazon.com/images/I/41erVl7phIL.jpg)**Amazon Essentials Unisex Babies Hooded Sherpa Jacket Pale Pink 3-6 Months** Amazon Essentials**$19.59**4.5★77 reviews](https://www.amazon.com/dp/B0F5J4R83M) [![Columbia Baby Fire Side Sherpa Full Zip Columbia Grey 3/6](https://m.media-amazon.com/images/I/41CWzfNBQQL.jpg)**Columbia Baby Fire Side Sherpa Full Zip Columbia Grey 3/6** Columbia**$25.55**4.8★1,200 reviews](https://www.amazon.com/dp/B0815HF65X)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**17%

*“Sizing is accurate”*

**Warmth**16%

*“Also feels warm”*

**Quality-Overall**13%

*“Good quality clothing g”*

**Soft Feel**10%

*“So soft”*

**Comfort-Overall**5%

*“very comfortable”*

**Value For Money**5%

*“Great value”*

**Material Quality**3%

*“The material seems well made”*

**Weight Light**2%

*“It's lightweight”*

**Weather Proof**2%

*“Perfect fit in between weather”*

**Color**2%

*“The color was true to picture”*

### **What buyers complain about **

**Size-Overall**36%

*“Runs very small”*

**Quality-Overall**6%

*“Cheap as can be”*

**Thickness**5%

*“The material was thick”*

**Durability**3%

*“Ripped after 1 Use”*

**Ease Of Use**2%

*“Cons: It is difficult to get one of the hands in”*

**Warmth**2%

*“Your child will over heat”*

**Color**2%

*“So sad cause I wanted the same thing in black so bad”*

**Stretchability/Expandability/Elasticity**2%

*“off since there is really no stretch”*

**Water Resistance**2%

*“It is not waterproof”*

**Zipper Quality**2%

*“Bought one and the zipper wouldnt work, jacket is stuck zipped up”*

#### **Top return reasons**- Size-Overall68% - Length4% - Material Quality4% - Sleeve Fit3% - Advertised Vs Actual Product2% - Thin2% - Chest Fit2% - Quality-Overall2% - Color1% - Waist Fit1%