---
title: "baby jacket — Niche Verdict: Skip it (52/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/baby-jacket"
last_updated: "2026-07-09T23:08:41.509Z"
locale: en
meta:
  description: "a small market ($67K/yr) — baby jacket doesn't clear our bar today."
  "og:description": "a small market ($67K/yr) — baby jacket doesn't clear our bar today."
  "og:title": "baby jacket — Niche Verdict: Skip it (52/100) | Amazon United States - Flapen"
---

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# **baby jacket**

**Skip it****52/100 **

a small market ($67K/yr) — baby jacket doesn't clear our bar today.

**Market/yr**

**$67K**

**Growth (1y)**

**+232.3%**

**Products**

**144**

**Brands**

**39**

was 39 a year ago

**Sellers**

**76**

**Price range**

**$10.61–$62.06**

**Returns**

**5.1%**

**Rating**

**4.7★**

**Skip it**

Scored 52/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**3**

 ×0.30

Growth

**80**

 ×0.30

Competition

**97**

 ×0.20

Quality gap

**20**

 ×0.10

Returns

**59**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 104 weeks — +232.3% year over year.

138K69KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 9.6×

## **Competition**

- Simple Joys by Carter's24% - Columbia20% - Amazon Essentials16% - Burt's Bees Baby7% - EIGIOO7% - monica + andy3% - Other (33 brands)24%

Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen. 39 brands and 76 sellers compete here.

**Brands**

**39 **—flat

was 39 a year ago

**Sellers**

**76**

**Top 5 brand share**

**73%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![Simple Joys by Carters unisex-baby Hooded Sweater Jacket with Sherpa Lining Green 6-9 Months](https://m.media-amazon.com/images/I/41vqqyppa-L.jpg) [**Simple Joys by Carters unisex-baby Hooded Sweater Jacket with Sherpa Lining Green 6-9 Months**](https://www.amazon.com/dp/B0CLBB2JPN)

Simple Joys by Carter's$17.124.8★33,4945%▲rising

2
![Simple Joys by Carters Baby Boys Hooded Sweater Jacket with Sherpa Lining Outerwear grey 3-6 Month](https://m.media-amazon.com/images/I/51v981He15L.jpg) [**Simple Joys by Carters Baby Boys Hooded Sweater Jacket with Sherpa Lining Outerwear grey 3-6 Month**](https://www.amazon.com/dp/B07CMHXV56)

Simple Joys by Carter's$17.144.8★33,4944%▼falling

3
![Columbia Toddler Boys Steens Mt II Fleece Black 3T](https://m.media-amazon.com/images/I/31EpiAFjMVL.jpg) [**Columbia Toddler Boys Steens Mt II Fleece Black 3T**](https://www.amazon.com/dp/B00AJ34JQE)

Columbia$22.314.8★15,6233%▼falling

4
![Amazon Essentials x Sofia Grainge Baby Girls Midweight Quilted Field Jacket with Ruffle Ivory 12 Months](https://m.media-amazon.com/images/I/3136h4EfknL.jpg) [**Amazon Essentials x Sofia Grainge Baby Girls Midweight Quilted Field Jacket with Ruffle Ivory 12 Months**](https://www.amazon.com/dp/B0D9ZMGGSL)

Amazon Essentials$27.274.8★4553%▲rising

5
![ColumbiaBaby Steens Mt II Fleece Black 6/12](https://m.media-amazon.com/images/I/31Oooa-OqrL.jpg) [**ColumbiaBaby Steens Mt II Fleece Black 6/12**](https://www.amazon.com/dp/B00AJ3591S)

Columbia$19.734.8★15,6233%▼falling

6
![monica + andy Bomber Jacket Size 18-24 Months The Very Hungry Caterpillar 100% Organic Clothes for Girls and Boys Button Down Jacket Super Soft Fabric Sizes For Kids Toddler & Infant](https://m.media-amazon.com/images/I/31cSRWvKJ5L.jpg) [**monica + andy Bomber Jacket Size 18-24 Months The Very Hungry Caterpillar 100% Organic Clothes for Girls and Boys Button Down Jacket Super Soft Fabric Sizes For Kids Toddler & Infant**](https://www.amazon.com/dp/B0FC1W43YW)

monica + andy$35.094.5★382%▲rising

7
![Columbia Baby Toddler Benton Springs Fleece Jacket Pink Ice 4T](https://m.media-amazon.com/images/I/418Cn8oVNXL.jpg) [**Columbia Baby Toddler Benton Springs Fleece Jacket Pink Ice 4T**](https://www.amazon.com/dp/B01MRLGAHJ)

Columbia$24.414.8★19,5282%▼falling

8
![Simple Joys by Carters Girls 2-Pack Fleece Full Zip Hoodies Light Gray/Pink 12 Months](https://m.media-amazon.com/images/I/41VjyETD08L.jpg) [**Simple Joys by Carters Girls 2-Pack Fleece Full Zip Hoodies Light Gray/Pink 12 Months**](https://www.amazon.com/dp/B0797N4STS)

Simple Joys by Carter's$18.924.8★19,1142%▼falling

9
![Burts Bees Baby Hooded Sweatshirt Jacket - Organic Cotton Zip Up Hoodie Newborn to Toddler Boy Girl Essential Coat](https://m.media-amazon.com/images/I/31tlaFzni7L.jpg) [**Burts Bees Baby Hooded Sweatshirt Jacket - Organic Cotton Zip Up Hoodie Newborn to Toddler Boy Girl Essential Coat**](https://www.amazon.com/dp/B0DPLM14LP)

Burt's Bees Baby$18.234.7★4,1292%▲rising

10

![Amazon Essentials Unisex_baby Quilted Mid-Weight Field Jacket Ivory 3T](https://m.media-amazon.com/images/I/3136h4EfknL.jpg) [**Amazon Essentials Unisex_baby Quilted Mid-Weight Field Jacket Ivory 3T**](https://www.amazon.com/dp/B0D9ZMJ8VL)

Amazon Essentials$27.574.8★4552%▲rising

11

![Columbia unisex-baby Benton Springs Fleece Jacket Pink Ice 12-18 Months](https://m.media-amazon.com/images/I/418Cn8oVNXL.jpg) [**Columbia unisex-baby Benton Springs Fleece Jacket Pink Ice 12-18 Months**](https://www.amazon.com/dp/B01MRLHHQ5)

Columbia$24.214.8★19,5282%▼falling

12

![Amazon Essentials Unisex Babies Hooded Sherpa Jacket Pale Pink 12 Months](https://m.media-amazon.com/images/I/41erVl7phIL.jpg) [**Amazon Essentials Unisex Babies Hooded Sherpa Jacket Pale Pink 12 Months**](https://www.amazon.com/dp/B0F5J32QPL)

Amazon Essentials$18.184.5★772%—flat

13

![Columbia Youth Infant Fire Side Sherpa Full Zip Fleece Jacket Satin Pink 12/18](https://m.media-amazon.com/images/I/31F2tc6E0jL.jpg) [**Columbia Youth Infant Fire Side Sherpa Full Zip Fleece Jacket Satin Pink 12/18**](https://www.amazon.com/dp/B0CLSFFS2P)

Columbia$35.294.8★1,2002%▼falling

14

![Bibimom Baby Boy Clothes Toddler Jacket Outfits Hoodie 12-18 Months Grey](https://m.media-amazon.com/images/I/41Clu8Y2U0L.jpg) [**Bibimom Baby Boy Clothes Toddler Jacket Outfits Hoodie 12-18 Months Grey**](https://www.amazon.com/dp/B0DD69WRZW)

Bibimom$14.914.6★2421%▲rising

15

![Burts Bees Baby baby girls Sweatshirts Lightweight Zip-up Jackets & Coats Organic Cotton Hooded Sweatshirt Heather Grey Quilted 6 Months US](https://m.media-amazon.com/images/I/51-AswSuYPL.jpg) [**Burts Bees Baby baby girls Sweatshirts Lightweight Zip-up Jackets & Coats Organic Cotton Hooded Sweatshirt Heather Grey Quilted 6 Months US**](https://www.amazon.com/dp/B06XSG135C)

Burt's Bees Baby$11.864.7★4,1291%▲rising

**~~Showing 15 of 144 — show all ~~**

## **Product shelf**

All 144 tracked products in this niche.

Top sellersNewestTrending

[![Simple Joys by Carters unisex-baby Hooded Sweater Jacket with Sherpa Lining Green 6-9 Months](https://m.media-amazon.com/images/I/41vqqyppa-L.jpg)**Simple Joys by Carters unisex-baby Hooded Sweater Jacket with Sherpa Lining Green 6-9 Months** Simple Joys by Carter's**$17.12**4.8★33,494 reviews](https://www.amazon.com/dp/B0CLBB2JPN) [![Simple Joys by Carters Baby Boys Hooded Sweater Jacket with Sherpa Lining Outerwear grey 3-6 Month](https://m.media-amazon.com/images/I/51v981He15L.jpg)**Simple Joys by Carters Baby Boys Hooded Sweater Jacket with Sherpa Lining Outerwear grey 3-6 Month** Simple Joys by Carter's**$17.14**4.8★33,494 reviews](https://www.amazon.com/dp/B07CMHXV56) [![Columbia Toddler Boys Steens Mt II Fleece Black 3T](https://m.media-amazon.com/images/I/31EpiAFjMVL.jpg)**Columbia Toddler Boys Steens Mt II Fleece Black 3T** Columbia**$22.31**4.8★15,623 reviews](https://www.amazon.com/dp/B00AJ34JQE) [![Amazon Essentials x Sofia Grainge Baby Girls Midweight Quilted Field Jacket with Ruffle Ivory 12 Months](https://m.media-amazon.com/images/I/3136h4EfknL.jpg)**Amazon Essentials x Sofia Grainge Baby Girls Midweight Quilted Field Jacket with Ruffle Ivory 12 Months** Amazon Essentials**$27.27**4.8★455 reviews](https://www.amazon.com/dp/B0D9ZMGGSL) [![ColumbiaBaby Steens Mt II Fleece Black 6/12](https://m.media-amazon.com/images/I/31Oooa-OqrL.jpg)**ColumbiaBaby Steens Mt II Fleece Black 6/12** Columbia**$19.73**4.8★15,623 reviews](https://www.amazon.com/dp/B00AJ3591S) [![monica + andy Bomber Jacket Size 18-24 Months The Very Hungry Caterpillar 100% Organic Clothes for Girls and Boys Button Down Jacket Super Soft Fabric Sizes For Kids Toddler & Infant](https://m.media-amazon.com/images/I/31cSRWvKJ5L.jpg)**monica + andy Bomber Jacket Size 18-24 Months The Very Hungry Caterpillar 100% Organic Clothes for Girls and Boys Button Down Jacket Super Soft Fabric Sizes For Kids Toddler & Infant** monica + andy**$35.09**4.5★38 reviews](https://www.amazon.com/dp/B0FC1W43YW) [![Columbia Baby Toddler Benton Springs Fleece Jacket Pink Ice 4T](https://m.media-amazon.com/images/I/418Cn8oVNXL.jpg)**Columbia Baby Toddler Benton Springs Fleece Jacket Pink Ice 4T** Columbia**$24.41**4.8★19,528 reviews](https://www.amazon.com/dp/B01MRLGAHJ) [![Simple Joys by Carters Girls 2-Pack Fleece Full Zip Hoodies Light Gray/Pink 12 Months](https://m.media-amazon.com/images/I/41VjyETD08L.jpg)**Simple Joys by Carters Girls 2-Pack Fleece Full Zip Hoodies Light Gray/Pink 12 Months** Simple Joys by Carter's**$18.92**4.8★19,114 reviews](https://www.amazon.com/dp/B0797N4STS)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**18%

*“The fit is comfortable”*

**Quality-Overall**14%

*“Amazing quality”*

**Warmth**12%

*“Warm and cute”*

**Soft Feel**10%

*“The material is incredibly soft”*

**Value For Money**6%

*“Great value”*

**Comfort-Overall**5%

*“Comfortable”*

**Weather Proof**4%

*“Perfect for cold weather”*

**Advertised Vs Actual Product**3%

*“Better than expected”*

**Color**3%

*“The colors are cute too”*

**Material Quality**3%

*“The material is lightweight, making it great for cool mornings, windy days, and light rain without feeling bulky”*

### **What buyers complain about **

**Size-Overall**31%

*“Too small in the arms”*

**Durability**8%

*“Breaking it in”*

**Quality-Overall**6%

*“Bad quality”*

**Color**4%

*“The red color is very off - not a true”*

**Material Quality**4%

*“Says its 100% cotton. It is not”*

**Advertised Vs Actual Product**4%

*“Description is very misleading”*

**Zipper Quality**3%

*“Bought one and the zipper wouldnt work, jacket is stuck zipped up”*

**Breathability**1%

*“does not breathe well”*

**Sweat Resistance**1%

*“Baby sweat in it a lot that she got a heat rash that lasted 2 weeks”*

**Thickness**1%

*“Its thin”*

#### **Top return reasons**- Size-Overall67% - Material Quality4% - Sleeve Fit3% - Length3% - Advertised Vs Actual Product2% - Thin2% - Chest Fit2% - Color2% - Waist Fit2% - Value For Money1%