---
title: "baby hoodie — Niche Verdict: Skip it (53/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/baby-hoodie"
last_updated: "2026-07-10T00:15:50.301Z"
locale: en
meta:
  description: "a small market ($30K/yr) — baby hoodie doesn't clear our bar today."
  "og:description": "a small market ($30K/yr) — baby hoodie doesn't clear our bar today."
  "og:title": "baby hoodie — Niche Verdict: Skip it (53/100) | Amazon United States - Flapen"
---

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# **baby hoodie**

**Skip it****53/100 **

a small market ($30K/yr) — baby hoodie doesn't clear our bar today.

**Market/yr**

**$30K**

**Growth (1y)**

**+242.0%**

**Products**

**143**

**Brands**

**37**

was 27 a year ago

**Sellers**

**57**

**Price range**

**$7.94–$35.09**

**Returns**

**4.8%**

**Rating**

**4.7★**

**Skip it**

Scored 53/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**1**

 ×0.30

Growth

**81**

 ×0.30

Competition

**97**

 ×0.20

Quality gap

**25**

 ×0.10

Returns

**61**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 104 weeks — +242.0% year over year.

31K15KPrime Day '24Spike '24Spike '25Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

Peak months: Oct, Nov · busiest ÷ quietest = 3.9×

## **Competition**

- Simple Joys by Carter's25% - Burt's Bees Baby20% - Amazon Essentials13% - Hanes4% - AiWMGL4% - Kutterild3% - Other (31 brands)30%

Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen. 37 brands and 57 sellers compete here.

**Brands**

**37 **▲rising

was 27 a year ago

**Sellers**

**57**

**Top 5 brand share**

**67%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![Amazon Essentials Unisex Babies French Terry Zip-Up Hoodie Pack of 2 Beige/Dark Camel 24 Months](https://m.media-amazon.com/images/I/41pPA6k77aL.jpg) [**Amazon Essentials Unisex Babies French Terry Zip-Up Hoodie Pack of 2 Beige/Dark Camel 24 Months**](https://www.amazon.com/dp/B0DNGB1T24)

Amazon Essentials$15.894.7★3295%▲rising

2
![Simple Joys by Carters Baby Boys Hooded Sweater Jacket with Sherpa Lining Outerwear grey 3-6 Month](https://m.media-amazon.com/images/I/51v981He15L.jpg) [**Simple Joys by Carters Baby Boys Hooded Sweater Jacket with Sherpa Lining Outerwear grey 3-6 Month**](https://www.amazon.com/dp/B07CMHXV56)

Simple Joys by Carter's$17.144.8★33,4945%▼falling

3
![Burts Bees Baby baby girls Sweatshirts Lightweight Zip-up Jackets & Coats Organic Cotton Hooded Sweatshirt Heather Grey Quilted 3 Months US](https://m.media-amazon.com/images/I/51-AswSuYPL.jpg) [**Burts Bees Baby baby girls Sweatshirts Lightweight Zip-up Jackets & Coats Organic Cotton Hooded Sweatshirt Heather Grey Quilted 3 Months US**](https://www.amazon.com/dp/B06XSJD4YX)

Burt's Bees Baby$12.004.7★4,1294%▼falling

4
![Simple Joys by Carters unisex-baby Hooded Sweater Jacket with Sherpa Lining Green 6-9 Months](https://m.media-amazon.com/images/I/41vqqyppa-L.jpg) [**Simple Joys by Carters unisex-baby Hooded Sweater Jacket with Sherpa Lining Green 6-9 Months**](https://www.amazon.com/dp/B0CLBB2JPN)

Simple Joys by Carter's$17.124.8★33,4943%▲rising

5
![Burts Bees Baby Hooded Sweatshirt Jacket - Organic Cotton Zip Up Hoodie Newborn to Toddler Boy Girl Essential Coat](https://m.media-amazon.com/images/I/31SonAkJsnL.jpg) [**Burts Bees Baby Hooded Sweatshirt Jacket - Organic Cotton Zip Up Hoodie Newborn to Toddler Boy Girl Essential Coat**](https://www.amazon.com/dp/B0DPLLNJ34)

Burt's Bees Baby$18.514.7★4,1293%▲rising

6
![Kutterild Baby Girl Boy Hooded Sweatshirt Long Sleeve Solid Color Romper Infant Baby Fall Winter Outfits (Green 3-6 Months)](https://m.media-amazon.com/images/I/31bWx4BAb8L.jpg) [**Kutterild Baby Girl Boy Hooded Sweatshirt Long Sleeve Solid Color Romper Infant Baby Fall Winter Outfits (Green 3-6 Months)**](https://www.amazon.com/dp/B0FL78X3ZR)

Kutterild$13.424.4★512%▲rising

7
![Burts Bees Baby Hooded Sweatshirt Jacket - Organic Cotton Zip Up Hoodie Newborn to Toddler Boy Girl Essential Coat](https://m.media-amazon.com/images/I/31tlaFzni7L.jpg) [**Burts Bees Baby Hooded Sweatshirt Jacket - Organic Cotton Zip Up Hoodie Newborn to Toddler Boy Girl Essential Coat**](https://www.amazon.com/dp/B0DPLM14LP)

Burt's Bees Baby$18.234.7★4,1292%▲rising

8
![Simple Joys by Carters unisex-baby Hooded Sweater Jacket with Sherpa Lining Green 0-3 Months](https://m.media-amazon.com/images/I/41vqqyppa-L.jpg) [**Simple Joys by Carters unisex-baby Hooded Sweater Jacket with Sherpa Lining Green 0-3 Months**](https://www.amazon.com/dp/B0CLB9CKTT)

Simple Joys by Carter's$17.184.8★33,4942%▲rising

9
![Bibimom Baby Boy Clothes Toddler Jacket Outfits Hoodie 12-18 Months Grey](https://m.media-amazon.com/images/I/41Clu8Y2U0L.jpg) [**Bibimom Baby Boy Clothes Toddler Jacket Outfits Hoodie 12-18 Months Grey**](https://www.amazon.com/dp/B0DD69WRZW)

Bibimom$14.914.6★2422%▲rising

10

![AiWMGL Newborn Baby Bear Outfit Suit With Fold-Over Mittens and Footies Girls Boys 0-3 Months Winter Fleece Clothes Suit Hooded Jumpsuit Romper Snowsuit](https://m.media-amazon.com/images/I/41DoSIelAjL.jpg) [**AiWMGL Newborn Baby Bear Outfit Suit With Fold-Over Mittens and Footies Girls Boys 0-3 Months Winter Fleece Clothes Suit Hooded Jumpsuit Romper Snowsuit**](https://www.amazon.com/dp/B0D73L76HR)

AiWMGL$19.724.5★1,4652%—flat

11

![Simple Joys by Carters Girls 2-Pack Fleece Full Zip Hoodies Light Gray/Pink 6-9 Months](https://m.media-amazon.com/images/I/41VjyETD08L.jpg) [**Simple Joys by Carters Girls 2-Pack Fleece Full Zip Hoodies Light Gray/Pink 6-9 Months**](https://www.amazon.com/dp/B0797MRBKM)

Simple Joys by Carter's$18.534.8★19,1142%▲rising

12

![Burts Bees Baby Hooded Sweatshirt Jacket - Organic Cotton Zip Up Hoodie Newborn to Toddler Boy Girl Essential Coat](https://m.media-amazon.com/images/I/31tlaFzni7L.jpg) [**Burts Bees Baby Hooded Sweatshirt Jacket - Organic Cotton Zip Up Hoodie Newborn to Toddler Boy Girl Essential Coat**](https://www.amazon.com/dp/B0DPLMPJMF)

Burt's Bees Baby$18.144.7★4,1292%▲rising

13

![Simple Joys by Carters Neutral Hooded Sweater Jacket with Sherpa Lining Green NB](https://m.media-amazon.com/images/I/41vqqyppa-L.jpg) [**Simple Joys by Carters Neutral Hooded Sweater Jacket with Sherpa Lining Green NB**](https://www.amazon.com/dp/B0CLB99KRP)

Simple Joys by Carter's$16.474.8★33,4942%—flat

14

![Covvoliy Newborn Baby Boy Girl Hooded Romper Long Sleeve Front Pocket Solid Color Hoodie Onesie Fall Winter Outfit (Green 12-18 Months)](https://m.media-amazon.com/images/I/31bWx4BAb8L.jpg) [**Covvoliy Newborn Baby Boy Girl Hooded Romper Long Sleeve Front Pocket Solid Color Hoodie Onesie Fall Winter Outfit (Green 12-18 Months)**](https://www.amazon.com/dp/B0F8QJHBL3)

Covvoliy$13.504.3★611%—flat

15

![Burts Bees Baby Hooded Sweatshirt Jacket - Organic Cotton Zip Up Hoodie Newborn to Toddler Boy Girl Essential Coat](https://m.media-amazon.com/images/I/31SonAkJsnL.jpg) [**Burts Bees Baby Hooded Sweatshirt Jacket - Organic Cotton Zip Up Hoodie Newborn to Toddler Boy Girl Essential Coat**](https://www.amazon.com/dp/B0DPLLKRBX)

Burt's Bees Baby$18.484.7★4,1291%▲rising

**~~Showing 15 of 143 — show all ~~**

## **Product shelf**

All 143 tracked products in this niche.

Top sellersNewestTrending

[![Amazon Essentials Unisex Babies French Terry Zip-Up Hoodie Pack of 2 Beige/Dark Camel 24 Months](https://m.media-amazon.com/images/I/41pPA6k77aL.jpg)**Amazon Essentials Unisex Babies French Terry Zip-Up Hoodie Pack of 2 Beige/Dark Camel 24 Months** Amazon Essentials**$15.89**4.7★329 reviews](https://www.amazon.com/dp/B0DNGB1T24) [![Simple Joys by Carters Baby Boys Hooded Sweater Jacket with Sherpa Lining Outerwear grey 3-6 Month](https://m.media-amazon.com/images/I/51v981He15L.jpg)**Simple Joys by Carters Baby Boys Hooded Sweater Jacket with Sherpa Lining Outerwear grey 3-6 Month** Simple Joys by Carter's**$17.14**4.8★33,494 reviews](https://www.amazon.com/dp/B07CMHXV56) [![Burts Bees Baby baby girls Sweatshirts Lightweight Zip-up Jackets & Coats Organic Cotton Hooded Sweatshirt Heather Grey Quilted 3 Months US](https://m.media-amazon.com/images/I/51-AswSuYPL.jpg)**Burts Bees Baby baby girls Sweatshirts Lightweight Zip-up Jackets & Coats Organic Cotton Hooded Sweatshirt Heather Grey Quilted 3 Months US** Burt's Bees Baby**$12.00**4.7★4,129 reviews](https://www.amazon.com/dp/B06XSJD4YX) [![Simple Joys by Carters unisex-baby Hooded Sweater Jacket with Sherpa Lining Green 6-9 Months](https://m.media-amazon.com/images/I/41vqqyppa-L.jpg)**Simple Joys by Carters unisex-baby Hooded Sweater Jacket with Sherpa Lining Green 6-9 Months** Simple Joys by Carter's**$17.12**4.8★33,494 reviews](https://www.amazon.com/dp/B0CLBB2JPN) [![Burts Bees Baby Hooded Sweatshirt Jacket - Organic Cotton Zip Up Hoodie Newborn to Toddler Boy Girl Essential Coat](https://m.media-amazon.com/images/I/31SonAkJsnL.jpg)**Burts Bees Baby Hooded Sweatshirt Jacket - Organic Cotton Zip Up Hoodie Newborn to Toddler Boy Girl Essential Coat** Burt's Bees Baby**$18.51**4.7★4,129 reviews](https://www.amazon.com/dp/B0DPLLNJ34) [![Kutterild Baby Girl Boy Hooded Sweatshirt Long Sleeve Solid Color Romper Infant Baby Fall Winter Outfits (Green 3-6 Months)](https://m.media-amazon.com/images/I/31bWx4BAb8L.jpg)**Kutterild Baby Girl Boy Hooded Sweatshirt Long Sleeve Solid Color Romper Infant Baby Fall Winter Outfits (Green 3-6 Months)** Kutterild**$13.42**4.4★51 reviews](https://www.amazon.com/dp/B0FL78X3ZR) [![Burts Bees Baby Hooded Sweatshirt Jacket - Organic Cotton Zip Up Hoodie Newborn to Toddler Boy Girl Essential Coat](https://m.media-amazon.com/images/I/31tlaFzni7L.jpg)**Burts Bees Baby Hooded Sweatshirt Jacket - Organic Cotton Zip Up Hoodie Newborn to Toddler Boy Girl Essential Coat** Burt's Bees Baby**$18.23**4.7★4,129 reviews](https://www.amazon.com/dp/B0DPLM14LP) [![Simple Joys by Carters unisex-baby Hooded Sweater Jacket with Sherpa Lining Green 0-3 Months](https://m.media-amazon.com/images/I/41vqqyppa-L.jpg)**Simple Joys by Carters unisex-baby Hooded Sweater Jacket with Sherpa Lining Green 0-3 Months** Simple Joys by Carter's**$17.18**4.8★33,494 reviews](https://www.amazon.com/dp/B0CLB9CKTT)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Warmth**17%

*“It kept the baby warm”*

**Size-Overall**14%

*“Fits great”*

**Soft Feel**13%

*“Soft inside”*

**Quality-Overall**12%

*“Good quality clothing g”*

**Value For Money**7%

*“Great deal”*

**Comfort-Overall**5%

*“Comfortable”*

**Material Quality**3%

*“The material feels durable, well-made, and comfortable, and it has held up well”*

**Weather Proof**3%

*“perfect for Texas weather”*

**Color**2%

*“Love the color”*

**Zipper Quality**2%

*“great zipper, seems comfortable”*

### **What buyers complain about **

**Size-Overall**26%

*“Runs very small”*

**Quality-Overall**11%

*“Cheap as can be”*

**Material Quality**5%

*“material is terrible”*

**Thickness**4%

*“Its thin”*

**Zipper Quality**3%

*“Thought it is was zippered down”*

**Ease Of Use**3%

*“Cons: It is difficult to get one of the hands in”*

**Advertised Vs Actual Product**2%

*“Description is very misleading”*

**Warmth**2%

*“not very warm”*

**Sweat Resistance**1%

*“Baby sweat in it a lot that she got a heat rash that lasted 2 weeks”*

**Stretchability/Expandability/Elasticity**1%

*“It is not stretchy”*

#### **Top return reasons**- Size-Overall68% - Length4% - Material Quality3% - Sleeve Fit2% - Thin2% - Advertised Vs Actual Product2% - Chest Fit2% - Waist Fit2% - Color1% - Warmth1%