---
title: "baby girl coats 12-18 months — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/baby-girl-coats-12-18-months"
last_updated: "2026-07-09T22:54:21.182Z"
locale: en
meta:
  description: "a small market ($28K/yr) — baby girl coats 12-18 months doesn't clear our bar today."
  "og:description": "a small market ($28K/yr) — baby girl coats 12-18 months doesn't clear our bar today."
  "og:title": "baby girl coats 12-18 months — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen"
---

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# **baby girl coats 12-18 months**

**Skip it****48/100 **

a small market ($28K/yr) — baby girl coats 12-18 months doesn't clear our bar today.

**Market/yr**

**$28K**

**Growth (1y)**

**+174.3%**

**Products**

**93**

**Brands**

**19**

was 9 a year ago

**Sellers**

**48**

**Price range**

**$8.92–$74.97**

**Returns**

**5.4%**

**Rating**

**4.7★**

**Skip it**

Scored 48/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**1**

 ×0.30

Growth

**74**

 ×0.30

Competition

**91**

 ×0.20

Quality gap

**20**

 ×0.10

Returns

**56**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 104 weeks — +174.3% year over year.

9K4KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.4×

## **Competition**

- Columbia72% - Simple Joys by Carter's9% - Amazon Essentials5% - The North Face2% - Really Awesome Shirts2% - AiWMGL1% - Other (13 brands)9%

Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen. 19 brands and 48 sellers compete here.

**Brands**

**19 **▲rising

was 9 a year ago

**Sellers**

**48**

**Top 5 brand share**

**90%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![Columbia unisex-baby Benton Springs Fleece Jacket Pink Ice 12-18 Months](https://m.media-amazon.com/images/I/418Cn8oVNXL.jpg) [**Columbia unisex-baby Benton Springs Fleece Jacket Pink Ice 12-18 Months**](https://www.amazon.com/dp/B01MRLHHQ5)

Columbia$24.214.8★19,5287%▼falling

2
![ColumbiaBaby Steens Mt II Fleece Black 6/12](https://m.media-amazon.com/images/I/31Oooa-OqrL.jpg) [**ColumbiaBaby Steens Mt II Fleece Black 6/12**](https://www.amazon.com/dp/B00AJ3591S)

Columbia$19.734.8★15,6237%—flat

3
![Columbia Youth Infant Fire Side Sherpa Full Zip Fleece Jacket Satin Pink 12/18](https://m.media-amazon.com/images/I/31F2tc6E0jL.jpg) [**Columbia Youth Infant Fire Side Sherpa Full Zip Fleece Jacket Satin Pink 12/18**](https://www.amazon.com/dp/B0CLSFFS2P)

Columbia$35.294.8★1,2004%▼falling

4
![Columbia Baby Steens Mt II Fleece Skyler 3/6](https://m.media-amazon.com/images/I/41O3d+Mc-2L.jpg) [**Columbia Baby Steens Mt II Fleece Skyler 3/6**](https://www.amazon.com/dp/B0C63M6LKD)

Columbia$15.474.8★15,6233%▲rising

5
![Columbia Baby Steens Mtn Fleece Vest Collegiate Navy 12/18](https://m.media-amazon.com/images/I/31Uhdoy6k0L.jpg) [**Columbia Baby Steens Mtn Fleece Vest Collegiate Navy 12/18**](https://www.amazon.com/dp/B07K5C28JX)

Columbia$15.474.7★2,8752%▲rising

6
![Columbia boys Steens Mt Ii Fleece Jacket Charcoal Heather 12-18 Months US](https://m.media-amazon.com/images/I/41-UlIMFVNL.jpg) [**Columbia boys Steens Mt Ii Fleece Jacket Charcoal Heather 12-18 Months US**](https://www.amazon.com/dp/B00GWGGJTM)

Columbia$18.704.8★15,6232%▲rising

7
![Columbia](https://m.media-amazon.com/images/I/41NKBJP59gL.jpg) [**Columbia**](https://www.amazon.com/dp/B0DK5YMXHZ)

Columbia$10.434.8★2,4602%▲rising

8
![Columbia Unisex Kids Hikebound Bib (Little Kid/Big Kid) Mountain Blue Small](https://m.media-amazon.com/images/I/318yVE83XML.jpg) [**Columbia Unisex Kids Hikebound Bib (Little Kid/Big Kid) Mountain Blue Small**](https://www.amazon.com/dp/B0FCCR12HG)

Columbia$71.090.0★02%▲rising

9
![Columbia Baby Benton Springs Fleece Satin Pink 6/12](https://m.media-amazon.com/images/I/31Mig0hgtXL.jpg) [**Columbia Baby Benton Springs Fleece Satin Pink 6/12**](https://www.amazon.com/dp/B0B1QR5RHG)

Columbia$25.704.8★19,5282%▲rising

10

![Columbia Steens Mt II Fleece Bright Indigo/Collegiate Navy 12-18 Months](https://m.media-amazon.com/images/I/41NHURubgjL.jpg) [**Columbia Steens Mt II Fleece Bright Indigo/Collegiate Navy 12-18 Months**](https://www.amazon.com/dp/B089VQWTKM)

Columbia$20.094.8★15,6232%▲rising

11

![Simple Joys by Carters Girls 2-Pack Fleece Full Zip Hoodies Light Gray/Pink 18 Months](https://m.media-amazon.com/images/I/41VjyETD08L.jpg) [**Simple Joys by Carters Girls 2-Pack Fleece Full Zip Hoodies Light Gray/Pink 18 Months**](https://www.amazon.com/dp/B0797NL3JS)

Simple Joys by Carter's$18.404.8★19,1142%—flat

12

![Columbia Youth Helvetia Bunting Suit Lavender Pearl/Shale Purple 12/18](https://m.media-amazon.com/images/I/41FST5KmUKL.jpg) [**Columbia Youth Helvetia Bunting Suit Lavender Pearl/Shale Purple 12/18**](https://www.amazon.com/dp/B0DK4FFY34)

Columbia$30.004.4★272%—flat

13

![Columbia Youth Infant Fire Side Sherpa Full Zip Fleece Jacket Satin Pink 0/3](https://m.media-amazon.com/images/I/31F2tc6E0jL.jpg) [**Columbia Youth Infant Fire Side Sherpa Full Zip Fleece Jacket Satin Pink 0/3**](https://www.amazon.com/dp/B0CLSZ78N9)

Columbia$32.114.8★1,1702%—flat

14

![Columbia Baby Foxy Baby Sherpa Full Zip City Grey/Columbia Grey 12/18](https://m.media-amazon.com/images/I/51xP5r4BR8L.jpg) [**Columbia Baby Foxy Baby Sherpa Full Zip City Grey/Columbia Grey 12/18**](https://www.amazon.com/dp/B0815HX3BV)

Columbia$34.254.8★7951%—flat

15

![Columbia Steens Mt II Fleece Bright Indigo/Collegiate Navy 6-12 Months](https://m.media-amazon.com/images/I/41NHURubgjL.jpg) [**Columbia Steens Mt II Fleece Bright Indigo/Collegiate Navy 6-12 Months**](https://www.amazon.com/dp/B089VN2LLS)

Columbia$20.864.8★15,6231%▲rising

**~~Showing 15 of 93 — show all ~~**

## **Product shelf**

All 93 tracked products in this niche.

Top sellersNewestTrending

[![Columbia unisex-baby Benton Springs Fleece Jacket Pink Ice 12-18 Months](https://m.media-amazon.com/images/I/418Cn8oVNXL.jpg)**Columbia unisex-baby Benton Springs Fleece Jacket Pink Ice 12-18 Months** Columbia**$24.21**4.8★19,528 reviews](https://www.amazon.com/dp/B01MRLHHQ5) [![ColumbiaBaby Steens Mt II Fleece Black 6/12](https://m.media-amazon.com/images/I/31Oooa-OqrL.jpg)**ColumbiaBaby Steens Mt II Fleece Black 6/12** Columbia**$19.73**4.8★15,623 reviews](https://www.amazon.com/dp/B00AJ3591S) [![Columbia Youth Infant Fire Side Sherpa Full Zip Fleece Jacket Satin Pink 12/18](https://m.media-amazon.com/images/I/31F2tc6E0jL.jpg)**Columbia Youth Infant Fire Side Sherpa Full Zip Fleece Jacket Satin Pink 12/18** Columbia**$35.29**4.8★1,200 reviews](https://www.amazon.com/dp/B0CLSFFS2P) [![Columbia Baby Steens Mt II Fleece Skyler 3/6](https://m.media-amazon.com/images/I/41O3d+Mc-2L.jpg)**Columbia Baby Steens Mt II Fleece Skyler 3/6** Columbia**$15.47**4.8★15,623 reviews](https://www.amazon.com/dp/B0C63M6LKD) [![Columbia Baby Steens Mtn Fleece Vest Collegiate Navy 12/18](https://m.media-amazon.com/images/I/31Uhdoy6k0L.jpg)**Columbia Baby Steens Mtn Fleece Vest Collegiate Navy 12/18** Columbia**$15.47**4.7★2,875 reviews](https://www.amazon.com/dp/B07K5C28JX) [![Columbia boys Steens Mt Ii Fleece Jacket Charcoal Heather 12-18 Months US](https://m.media-amazon.com/images/I/41-UlIMFVNL.jpg)**Columbia boys Steens Mt Ii Fleece Jacket Charcoal Heather 12-18 Months US** Columbia**$18.70**4.8★15,623 reviews](https://www.amazon.com/dp/B00GWGGJTM) [![Columbia](https://m.media-amazon.com/images/I/41NKBJP59gL.jpg)**Columbia** Columbia**$10.43**4.8★2,460 reviews](https://www.amazon.com/dp/B0DK5YMXHZ) [![Columbia Unisex Kids Hikebound Bib (Little Kid/Big Kid) Mountain Blue Small](https://m.media-amazon.com/images/I/318yVE83XML.jpg)**Columbia Unisex Kids Hikebound Bib (Little Kid/Big Kid) Mountain Blue Small** Columbia**$71.09**0.0★0 reviews](https://www.amazon.com/dp/B0FCCR12HG)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**16%

*“feels well made”*

**Warmth**14%

*“Keeps my daughter warm”*

**Size-Overall**8%

*“Perfect Fit”*

**Soft Feel**8%

*“Super soft”*

**Value For Money**7%

*“Worth it”*

**Comfort-Overall**6%

*“It feels comfortable”*

**Weather Proof**5%

*“Perfect for cold weather”*

**Material Quality**3%

*“Great quality material if only it fit my baby girl”*

**Ease Of Use**3%

*“ease of use”*

**Color**2%

*“the color was right on par with the picture on the website”*

### **What buyers complain about **

**Size-Overall**31%

*“Too small in the arms”*

**Durability**11%

*“Ripped after 1 Use”*

**Thickness**8%

*“It is thick”*

**Color**7%

*“Wish they had brighter colors in cotton for better visibility while on the beach”*

**Breathability**3%

*“however it is not breathable”*

**Ease Of Use**3%

*“arms can be difficult”*

**Arm Fit**2%

*“Too small in the arms”*

#### **Top return reasons**- Size-Overall70% - Length3% - Chest Fit3% - Sleeve Fit2% - Advertised Vs Actual Product2% - Material Quality2% - Waist Fit2% - Color2% - Arm Fit1% - Shoulder Fit1%