---
title: "baby button down shirt — Niche Verdict: Skip it (42/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/baby-button-down-shirt"
last_updated: "2026-07-10T00:14:19.405Z"
locale: en
meta:
  description: "a small market ($65K/yr) — baby button down shirt doesn't clear our bar today."
  "og:description": "a small market ($65K/yr) — baby button down shirt doesn't clear our bar today."
  "og:title": "baby button down shirt — Niche Verdict: Skip it (42/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **baby button down shirt**

**Skip it****42/100 **

a small market ($65K/yr) — baby button down shirt doesn't clear our bar today.

**Market/yr**

**$65K**

**Growth (1y)**

**+166.0%**

**Products**

**56**

**Brands**

**21**

was 5 a year ago

**Sellers**

**32**

**Price range**

**$7.23–$24.88**

**Returns**

**10.6%**

**Rating**

**4.6★**

**Skip it**

Scored 42/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**3**

 ×0.30

Growth

**73**

 ×0.30

Competition

**79**

 ×0.20

Quality gap

**26**

 ×0.10

Returns

**11**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 104 weeks — +166.0% year over year.

11K6KSpike '24Spike '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

Peak months: Apr, Oct · busiest ÷ quietest = 2.8×

## **Competition**

- The Children's Place27% - French Toast12% - Marvelous World10% - AOLIWEN10% - AmazingSea6% - AOTIK6% - Other (15 brands)30%

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen. 21 brands and 32 sellers compete here.

**Brands**

**21 **▲rising

was 5 a year ago

**Sellers**

**32**

**Top 5 brand share**

**65%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![Marvelous World Boys Long Sleeve Solid Buttoned Cuffs Dress Shirt Kids Casual Button Down Shirts White Size 8](https://m.media-amazon.com/images/I/21XNHH6b9yL.jpg) [**Marvelous World Boys Long Sleeve Solid Buttoned Cuffs Dress Shirt Kids Casual Button Down Shirts White Size 8**](https://www.amazon.com/dp/B0F24NJKL5)

Marvelous World$13.014.7★75610%▲rising

2
![The Childrens Place Baby Boys And Toddler Boys Long Sleeve Oxford Button Down Shirt White 2T](https://m.media-amazon.com/images/I/21RUSTDV3bL.jpg) [**The Childrens Place Baby Boys And Toddler Boys Long Sleeve Oxford Button Down Shirt White 2T**](https://www.amazon.com/dp/B00P3XSLSW)

The Children's Place$10.294.8★15,8837%▼falling

3
![AmazingSea Boys Dress Shirts Long Sleeve Kids Boys White Button Down Shirt Wrinkle-Free for Formal & Casual (Size 10 White)](https://m.media-amazon.com/images/I/31KoUMMVkLL.jpg) [**AmazingSea Boys Dress Shirts Long Sleeve Kids Boys White Button Down Shirt Wrinkle-Free for Formal & Casual (Size 10 White)**](https://www.amazon.com/dp/B0F29RHDQY)

AmazingSea$12.354.8★4216%▲rising

4
![AOLIWEN Boy Long Sleeve White Button Down Shirt - Collared Uniform Boys White Dress Shirt Button Up Shirt Boys (White 8-9T)](https://m.media-amazon.com/images/I/31EWNqWXYYL.jpg) [**AOLIWEN Boy Long Sleeve White Button Down Shirt - Collared Uniform Boys White Dress Shirt Button Up Shirt Boys (White 8-9T)**](https://www.amazon.com/dp/B07WSVWR31)

AOLIWEN$13.054.6★1,2486%▲rising

5
![French Toast Boys Expandable Collar Button Down Dress Shirt with Long Sleeves (Standard & Husky) White 3 Years](https://m.media-amazon.com/images/I/212cpp1tLLL.jpg) [**French Toast Boys Expandable Collar Button Down Dress Shirt with Long Sleeves (Standard & Husky) White 3 Years**](https://www.amazon.com/dp/B00XR728JO)

French Toast$11.154.7★18,2595%▼falling

6
![The Childrens Place Baby Boys and Toddler Boys Long Sleeve Oxford Button Down Shirt White 3T](https://m.media-amazon.com/images/I/21RUSTDV3bL.jpg) [**The Childrens Place Baby Boys and Toddler Boys Long Sleeve Oxford Button Down Shirt White 3T**](https://www.amazon.com/dp/B00P3XSFW4)

The Children's Place$10.744.8★15,8834%▼falling

7
![MagicSite Boys White Button Down Dress Shirt with Tie Little Kids Long Sleeve Button Up Shirt Size 10 for Big Boy](https://m.media-amazon.com/images/I/31hw3RQgNnL.jpg) [**MagicSite Boys White Button Down Dress Shirt with Tie Little Kids Long Sleeve Button Up Shirt Size 10 for Big Boy**](https://www.amazon.com/dp/B0FR2VV8XM)

MagicSite$13.704.7★5484%▲rising

8
![AOTIK Boys Stretch Wrinkle Free Dress Shirts Button Down Shirt Long Sleeve Formal School Uniform Shirts 8 White](https://m.media-amazon.com/images/I/315xj5MtE4L.jpg) [**AOTIK Boys Stretch Wrinkle Free Dress Shirts Button Down Shirt Long Sleeve Formal School Uniform Shirts 8 White**](https://www.amazon.com/dp/B0DSDK8RQC)

AOTIK$16.494.5★1,0583%▲rising

9
![The Childrens Place Baby Boys and Toddler Boys Short Sleeve Oxford Button Down Shirt White 4T](https://m.media-amazon.com/images/I/21ubTbBY-CL.jpg) [**The Childrens Place Baby Boys and Toddler Boys Short Sleeve Oxford Button Down Shirt White 4T**](https://www.amazon.com/dp/B01FWOOWHA)

The Children's Place$10.404.8★11,0242%▼falling

10

![French Toast Boys Expandable Collar Button Down Dress Shirt with Long Sleeves (Standard & Husky) White 6](https://m.media-amazon.com/images/I/212cpp1tLLL.jpg) [**French Toast Boys Expandable Collar Button Down Dress Shirt with Long Sleeves (Standard & Husky) White 6**](https://www.amazon.com/dp/B00X9HNB98)

French Toast$10.514.7★18,2592%▲rising

11

![AOLIWEN Boys Long Sleeve Button Down Shirt - Collared Uniform Dress Shirt - White Button Up Shirt Boys (13-14T)](https://m.media-amazon.com/images/I/31EWNqWXYYL.jpg) [**AOLIWEN Boys Long Sleeve Button Down Shirt - Collared Uniform Dress Shirt - White Button Up Shirt Boys (13-14T)**](https://www.amazon.com/dp/B082HKKKD1)

AOLIWEN$13.244.6★1,2482%▲rising

12

![Jecson Boys Dress Shirts Short Sleeve Button Down Cotton Boys Collared Shirt with Pockets White](https://m.media-amazon.com/images/I/3123+SmiAnL.jpg) [**Jecson Boys Dress Shirts Short Sleeve Button Down Cotton Boys Collared Shirt with Pockets White**](https://www.amazon.com/dp/B0GF8JTXK2)

Jecson$14.264.6★552%▲rising

13

![The Childrens Place Baby Boys And Toddler Boys Long Sleeve Oxford Button Down Shirt White 12-18MOS](https://m.media-amazon.com/images/I/21RUSTDV3bL.jpg) [**The Childrens Place Baby Boys And Toddler Boys Long Sleeve Oxford Button Down Shirt White 12-18MOS**](https://www.amazon.com/dp/B00P2CJ76Y)

The Children's Place$10.424.8★15,8832%▼falling

14

![Coco&RARA Toddler Outfits Cute Button Down 3t Boys Clothes Summer Short Sleeve T Shirt Toddler Boy Baptism Outfit + Spring Birthday Party Shorts White 2-3T](https://m.media-amazon.com/images/I/31apjPEVy0L.jpg) [**Coco&RARA Toddler Outfits Cute Button Down 3t Boys Clothes Summer Short Sleeve T Shirt Toddler Boy Baptism Outfit + Spring Birthday Party Shorts White 2-3T**](https://www.amazon.com/dp/B0G4RFFHLK)

Coco&RARA$14.834.6★432%▲rising

15

![BlissBuggy Boys Dress Shirt Wrinkle-Free Stretch Button Down Shirt Kids Long Sleeve Formal Button Up Shirt White](https://m.media-amazon.com/images/I/31dtsYnWzOL.jpg) [**BlissBuggy Boys Dress Shirt Wrinkle-Free Stretch Button Down Shirt Kids Long Sleeve Formal Button Up Shirt White**](https://www.amazon.com/dp/B0FMQCT8XY)

BlissBuggy$14.224.6★1532%▲rising

**~~Showing 15 of 56 — show all ~~**

## **Product shelf**

All 56 tracked products in this niche.

Top sellersNewestTrending

[![Marvelous World Boys Long Sleeve Solid Buttoned Cuffs Dress Shirt Kids Casual Button Down Shirts White Size 8](https://m.media-amazon.com/images/I/21XNHH6b9yL.jpg)**Marvelous World Boys Long Sleeve Solid Buttoned Cuffs Dress Shirt Kids Casual Button Down Shirts White Size 8** Marvelous World**$13.01**4.7★756 reviews](https://www.amazon.com/dp/B0F24NJKL5) [![The Childrens Place Baby Boys And Toddler Boys Long Sleeve Oxford Button Down Shirt White 2T](https://m.media-amazon.com/images/I/21RUSTDV3bL.jpg)**The Childrens Place Baby Boys And Toddler Boys Long Sleeve Oxford Button Down Shirt White 2T** The Children's Place**$10.29**4.8★15,883 reviews](https://www.amazon.com/dp/B00P3XSLSW) [![AmazingSea Boys Dress Shirts Long Sleeve Kids Boys White Button Down Shirt Wrinkle-Free for Formal & Casual (Size 10 White)](https://m.media-amazon.com/images/I/31KoUMMVkLL.jpg)**AmazingSea Boys Dress Shirts Long Sleeve Kids Boys White Button Down Shirt Wrinkle-Free for Formal & Casual (Size 10 White)** AmazingSea**$12.35**4.8★421 reviews](https://www.amazon.com/dp/B0F29RHDQY) [![AOLIWEN Boy Long Sleeve White Button Down Shirt - Collared Uniform Boys White Dress Shirt Button Up Shirt Boys (White 8-9T)](https://m.media-amazon.com/images/I/31EWNqWXYYL.jpg)**AOLIWEN Boy Long Sleeve White Button Down Shirt - Collared Uniform Boys White Dress Shirt Button Up Shirt Boys (White 8-9T)** AOLIWEN**$13.05**4.6★1,248 reviews](https://www.amazon.com/dp/B07WSVWR31) [![French Toast Boys Expandable Collar Button Down Dress Shirt with Long Sleeves (Standard & Husky) White 3 Years](https://m.media-amazon.com/images/I/212cpp1tLLL.jpg)**French Toast Boys Expandable Collar Button Down Dress Shirt with Long Sleeves (Standard & Husky) White 3 Years** French Toast**$11.15**4.7★18,259 reviews](https://www.amazon.com/dp/B00XR728JO) [![The Childrens Place Baby Boys and Toddler Boys Long Sleeve Oxford Button Down Shirt White 3T](https://m.media-amazon.com/images/I/21RUSTDV3bL.jpg)**The Childrens Place Baby Boys and Toddler Boys Long Sleeve Oxford Button Down Shirt White 3T** The Children's Place**$10.74**4.8★15,883 reviews](https://www.amazon.com/dp/B00P3XSFW4) [![MagicSite Boys White Button Down Dress Shirt with Tie Little Kids Long Sleeve Button Up Shirt Size 10 for Big Boy](https://m.media-amazon.com/images/I/31hw3RQgNnL.jpg)**MagicSite Boys White Button Down Dress Shirt with Tie Little Kids Long Sleeve Button Up Shirt Size 10 for Big Boy** MagicSite**$13.70**4.7★548 reviews](https://www.amazon.com/dp/B0FR2VV8XM) [![AOTIK Boys Stretch Wrinkle Free Dress Shirts Button Down Shirt Long Sleeve Formal School Uniform Shirts 8 White](https://m.media-amazon.com/images/I/315xj5MtE4L.jpg)**AOTIK Boys Stretch Wrinkle Free Dress Shirts Button Down Shirt Long Sleeve Formal School Uniform Shirts 8 White** AOTIK**$16.49**4.5★1,058 reviews](https://www.amazon.com/dp/B0DSDK8RQC)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**31%

*“Fit great”*

**Quality-Overall**23%

*“Excellent quality”*

**Value For Money**6%

*“decent price”*

**Color**5%

*“The color is very cute”*

**Comfort-Overall**5%

*“Very comfortable”*

**Material Quality**5%

*“softer material than other places”*

**Soft Feel**3%

*“soft to the touch”*

**Advertised Vs Actual Product**2%

*“Better than I expected”*

**Washability**2%

*“washed well”*

**Weight Light**1%

*“The fabric is lightweight”*

### **What buyers complain about **

**Size-Overall**24%

*“Sizing is completely wrong”*

**Product Condition**11%

*“USED shirt received”*

**Thickness**8%

*“The material is not super thick”*

**Quality-Overall**7%

*“Poor quality control”*

**Wrinkles**7%

*“The shirt came a bit wrinkles”*

**Color**4%

*“Lighter color in person”*

**Collar Quality**3%

*“Shirt was snt with yellow stains o. The collar”*

**Durability**3%

*“Wish it wouldve lasted longer”*

**Material Quality**2%

*“it definitely doesn't feel like cotton”*

**Advertised Vs Actual Product**1%

*“Did not look like what they said”*

#### **Top return reasons**- Size-Overall60% - Length7% - Sleeve Fit7% - Material Quality5% - Chest Fit4% - Color2% - Value For Money2% - Thin2% - Product Condition1% - Advertised Vs Actual Product1%