---
title: "baby beanies 6-12 months — Niche Verdict: Skip it (51/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/baby-beanies-6-12-months"
last_updated: "2026-07-10T00:37:56.555Z"
locale: en
meta:
  description: "a small market ($26K/yr) — baby beanies 6-12 months doesn't clear our bar today."
  "og:description": "a small market ($26K/yr) — baby beanies 6-12 months doesn't clear our bar today."
  "og:title": "baby beanies 6-12 months — Niche Verdict: Skip it (51/100) | Amazon United States - Flapen"
---

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# **baby beanies 6-12 months**

**Skip it****51/100 **

a small market ($26K/yr) — baby beanies 6-12 months doesn't clear our bar today.

**Market/yr**

**$26K**

**Growth (1y)**

**+134.4%**

**Products**

**187**

**Brands**

**66**

was 39 a year ago

**Sellers**

**97**

**Price range**

**$5.99–$32.14**

**Returns**

**3.5%**

**Rating**

**4.6★**

**Skip it**

Scored 51/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**1**

 ×0.30

Growth

**69**

 ×0.30

Competition

**100**

 ×0.20

Quality gap

**26**

 ×0.10

Returns

**72**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 104 weeks — +134.4% year over year.

16K8KSpike '24Black Friday '24Holiday '24Spike '25Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.1×

## **Competition**

- FURTALK13% - Duoyeree6% - Carhartt5% - Konssy4% - GURJIAXI4% - DANMY4% - Other (60 brands)64%

Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen. 66 brands and 97 sellers compete here.

**Brands**

**66 **▲rising

was 39 a year ago

**Sellers**

**97**

**Top 5 brand share**

**32%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![Carhartt Infant Signature Canvas Baseball Cap Hat Carhartt Brown Infant One Size](https://m.media-amazon.com/images/I/41uq9DBySiL.jpg) [**Carhartt Infant Signature Canvas Baseball Cap Hat Carhartt Brown Infant One Size**](https://www.amazon.com/dp/B004IPQPWK)

Carhartt$11.574.7★3,4743%—flat

2
![Sun Hat for Baby Boy Girl Soft Cotton Hat for Baby Toddler Kids Baseball Caps for Little boy Girl Spring Summer Sun hat (3-12 Months](https://m.media-amazon.com/images/I/41Uu7q1zHLL.jpg) [**Sun Hat for Baby Boy Girl Soft Cotton Hat for Baby Toddler Kids Baseball Caps for Little boy Girl Spring Summer Sun hat (3-12 Months**](https://www.amazon.com/dp/B08ZRYSLML)

Weradau$12.074.7★7413%—flat

3
![FURTALK Baby Sun Hat Smile Face Toddler Boys Girls Bucket Hat 0-5 Years Kids UPF 50+ Sun Protection Summer Hats](https://m.media-amazon.com/images/I/413CinERUuL.jpg) [**FURTALK Baby Sun Hat Smile Face Toddler Boys Girls Bucket Hat 0-5 Years Kids UPF 50+ Sun Protection Summer Hats**](https://www.amazon.com/dp/B0CSPH8HTS)

FURTALK$14.494.8★1,3363%▲rising

4
![FURTALK Baby Beanie Winter Hat with Bear Ear for Infant Toddler Boys Girls Soft Knitted Skull Cap Black+Beige+Caramel 6-36 Months](https://m.media-amazon.com/images/I/41Rbtr3dhFL.jpg) [**FURTALK Baby Beanie Winter Hat with Bear Ear for Infant Toddler Boys Girls Soft Knitted Skull Cap Black+Beige+Caramel 6-36 Months**](https://www.amazon.com/dp/B0DFB2XWWM)

FURTALK$15.694.8★1,1403%▼falling

5
![Baby Boy Sun Hat Bucket Hats for Toddler 6-12 12-24 Months 2pack Smile Face Grey/Navy](https://m.media-amazon.com/images/I/41IspZQwuhL.jpg) [**Baby Boy Sun Hat Bucket Hats for Toddler 6-12 12-24 Months 2pack Smile Face Grey/Navy**](https://www.amazon.com/dp/B091D4KRJS)

MaxNova$15.184.8★7,9362%▲rising

6
![Hpegny Toddler Baseball hat Baby Cap Sun hat Printed Dinosaur Motif Kids Boys Girls Age 0-12M](https://m.media-amazon.com/images/I/519GztnYQgL.jpg) [**Hpegny Toddler Baseball hat Baby Cap Sun hat Printed Dinosaur Motif Kids Boys Girls Age 0-12M**](https://www.amazon.com/dp/B0D31B7QF1)

Hpegny$11.054.6★7552%▲rising

7
![Konssy 8 Pack Baby Newborn Hats Set Knot Beanie Hats Soft for Infant Baby Girls Boys Caps 0-6 Months](https://m.media-amazon.com/images/I/419qMICVyyL.jpg) [**Konssy 8 Pack Baby Newborn Hats Set Knot Beanie Hats Soft for Infant Baby Girls Boys Caps 0-6 Months**](https://www.amazon.com/dp/B0BM5YCYCJ)

Konssy$16.834.7★1,4992%▲rising

8
![Toddler Boys Baby Girls Baseball Hats Summer Caps Kids Baseball Caps Toddler Sun Hat Adjustable Size for 6M-2Y Navy Blue+White](https://m.media-amazon.com/images/I/317xBs+lclL.jpg) [**Toddler Boys Baby Girls Baseball Hats Summer Caps Kids Baseball Caps Toddler Sun Hat Adjustable Size for 6M-2Y Navy Blue+White**](https://www.amazon.com/dp/B0BWRKGCMK)

Sea Zaela$13.394.6★4652%▲rising

9
![Carhartt Unisex Baby Knit Beanie Cuff Hat Brown (Infant) One Size](https://m.media-amazon.com/images/I/519cIZgqKoL.jpg) [**Carhartt Unisex Baby Knit Beanie Cuff Hat Brown (Infant) One Size**](https://www.amazon.com/dp/B0051D9NR2)

Carhartt$14.634.8★34,4222%▼falling

10

![FURTALK Toddler Beanie Baby Boys Girls Beanies Kids Winter Hats Children Knit Warm Caps](https://m.media-amazon.com/images/I/51xE1+Q59HL.jpg) [**FURTALK Toddler Beanie Baby Boys Girls Beanies Kids Winter Hats Children Knit Warm Caps**](https://www.amazon.com/dp/B0B7W2VNDD)

FURTALK$14.914.7★2,1252%▼falling

11

![GURJIAXI 2 Packs Toddler Baseball Hat Baby Baseball Cap Kids Boys Girls Dinosaur Hats Infant Baseball Cap 0-6T White Dino&Navy Dino S](https://m.media-amazon.com/images/I/31wxW-dTyCL.jpg) [**GURJIAXI 2 Packs Toddler Baseball Hat Baby Baseball Cap Kids Boys Girls Dinosaur Hats Infant Baseball Cap 0-6T White Dino&Navy Dino S**](https://www.amazon.com/dp/B0DYV4QWH1)

GURJIAXI$14.074.7★1012%▼falling

12

![Duoyeree Toddler Baseball Cap Baby Cap Sun hat Print Dinosaur Pattern and Solid Color hat Kids boy Girl Age 0-8t](https://m.media-amazon.com/images/I/41fmANnwn8L.jpg) [**Duoyeree Toddler Baseball Cap Baby Cap Sun hat Print Dinosaur Pattern and Solid Color hat Kids boy Girl Age 0-8t**](https://www.amazon.com/dp/B0CQVB96TQ)

Duoyeree$16.474.7★1,3702%▲rising

13

![Paladoo Toddler Beanie 6-36 Months 2Pack](https://m.media-amazon.com/images/I/61BWddbwJZL.jpg) [**Paladoo Toddler Beanie 6-36 Months 2Pack**](https://www.amazon.com/dp/B0C9MS848F)

Paladoo$11.484.8★1,4842%—flat

14

![ECOSUMA 2 Pack Baby Beach Hats 6-12 Months 12-24 Months Gray/Navy](https://m.media-amazon.com/images/I/41ok-2-f+xL.jpg) [**ECOSUMA 2 Pack Baby Beach Hats 6-12 Months 12-24 Months Gray/Navy**](https://www.amazon.com/dp/B0CSPFPXJH)

ECOSUMA$14.434.7★4422%▲rising

15

![Konssy 6 Pack Baby Beanie Hats for Unisex Toddler Beanies Baby Girl Boy Hat Warm Cap for Infant Toddler 0-6 Months](https://m.media-amazon.com/images/I/41DtWsUe8KL.jpg) [**Konssy 6 Pack Baby Beanie Hats for Unisex Toddler Beanies Baby Girl Boy Hat Warm Cap for Infant Toddler 0-6 Months**](https://www.amazon.com/dp/B0D5M79THH)

Konssy$16.404.5★6691%▼falling

**~~Showing 15 of 187 — show all ~~**

## **Product shelf**

All 187 tracked products in this niche.

Top sellersNewestTrending

[![Carhartt Infant Signature Canvas Baseball Cap Hat Carhartt Brown Infant One Size](https://m.media-amazon.com/images/I/41uq9DBySiL.jpg)**Carhartt Infant Signature Canvas Baseball Cap Hat Carhartt Brown Infant One Size** Carhartt**$11.57**4.7★3,474 reviews](https://www.amazon.com/dp/B004IPQPWK) [![Sun Hat for Baby Boy Girl Soft Cotton Hat for Baby Toddler Kids Baseball Caps for Little boy Girl Spring Summer Sun hat (3-12 Months](https://m.media-amazon.com/images/I/41Uu7q1zHLL.jpg)**Sun Hat for Baby Boy Girl Soft Cotton Hat for Baby Toddler Kids Baseball Caps for Little boy Girl Spring Summer Sun hat (3-12 Months** Weradau**$12.07**4.7★741 reviews](https://www.amazon.com/dp/B08ZRYSLML) [![FURTALK Baby Sun Hat Smile Face Toddler Boys Girls Bucket Hat 0-5 Years Kids UPF 50+ Sun Protection Summer Hats](https://m.media-amazon.com/images/I/413CinERUuL.jpg)**FURTALK Baby Sun Hat Smile Face Toddler Boys Girls Bucket Hat 0-5 Years Kids UPF 50+ Sun Protection Summer Hats** FURTALK**$14.49**4.8★1,336 reviews](https://www.amazon.com/dp/B0CSPH8HTS) [![FURTALK Baby Beanie Winter Hat with Bear Ear for Infant Toddler Boys Girls Soft Knitted Skull Cap Black+Beige+Caramel 6-36 Months](https://m.media-amazon.com/images/I/41Rbtr3dhFL.jpg)**FURTALK Baby Beanie Winter Hat with Bear Ear for Infant Toddler Boys Girls Soft Knitted Skull Cap Black+Beige+Caramel 6-36 Months** FURTALK**$15.69**4.8★1,140 reviews](https://www.amazon.com/dp/B0DFB2XWWM) [![Baby Boy Sun Hat Bucket Hats for Toddler 6-12 12-24 Months 2pack Smile Face Grey/Navy](https://m.media-amazon.com/images/I/41IspZQwuhL.jpg)**Baby Boy Sun Hat Bucket Hats for Toddler 6-12 12-24 Months 2pack Smile Face Grey/Navy** MaxNova**$15.18**4.8★7,936 reviews](https://www.amazon.com/dp/B091D4KRJS) [![Hpegny Toddler Baseball hat Baby Cap Sun hat Printed Dinosaur Motif Kids Boys Girls Age 0-12M](https://m.media-amazon.com/images/I/519GztnYQgL.jpg)**Hpegny Toddler Baseball hat Baby Cap Sun hat Printed Dinosaur Motif Kids Boys Girls Age 0-12M** Hpegny**$11.05**4.6★755 reviews](https://www.amazon.com/dp/B0D31B7QF1) [![Konssy 8 Pack Baby Newborn Hats Set Knot Beanie Hats Soft for Infant Baby Girls Boys Caps 0-6 Months](https://m.media-amazon.com/images/I/419qMICVyyL.jpg)**Konssy 8 Pack Baby Newborn Hats Set Knot Beanie Hats Soft for Infant Baby Girls Boys Caps 0-6 Months** Konssy**$16.83**4.7★1,499 reviews](https://www.amazon.com/dp/B0BM5YCYCJ) [![Toddler Boys Baby Girls Baseball Hats Summer Caps Kids Baseball Caps Toddler Sun Hat Adjustable Size for 6M-2Y Navy Blue+White](https://m.media-amazon.com/images/I/317xBs+lclL.jpg)**Toddler Boys Baby Girls Baseball Hats Summer Caps Kids Baseball Caps Toddler Sun Hat Adjustable Size for 6M-2Y Navy Blue+White** Sea Zaela**$13.39**4.6★465 reviews](https://www.amazon.com/dp/B0BWRKGCMK)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**20%

*“Fit great”*

**Quality-Overall**15%

*“Quality is great as it is thick”*

**Soft Feel**6%

*“Material is soft”*

**Warmth**5%

*“provide warmth”*

**Value For Money**5%

*“Great Value”*

**Color**5%

*“The colors are pretty”*

**Adjustability/Rotatability/Reclining**5%

*“Easily adjustable”*

**Strap/String Quality**4%

*“The adjustable strap is helpful for keeping it secure”*

**Comfort-Overall**4%

*“which makes it comfortable to wear”*

**Material Quality**3%

*“Material is soft”*

### **What buyers complain about **

**Size-Overall**40%

*“Runs a little small”*

**Quality-Overall**4%

*“Cheap quality”*

**Material Quality**3%

*“cheap material”*

**Strap/String Quality**3%

*“The string is kinda long”*

**Advertised Vs Actual Product**3%

*“Different than advertised”*

**Thickness**3%

*“the hats are not thick”*

**Shape/Style**2%

*“Terrible shape”*

**Stretchability/Expandability/Elasticity**1%

*“dont have much stretch in them”*

**Durability**1%

*“It always falls off”*

**Strength**1%

*“doesnt hold up well”*

#### **Top return reasons**- Size-Overall80% - Material Quality3% - Advertised Vs Actual Product3% - Width2% - Color2% - Value For Money2% - Length1% - Quality-Overall1% - Thin1% - Shape/Style1%