---
title: "avia — Niche Verdict: Worth a look (50/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/avia"
last_updated: "2026-07-13T22:42:39.748Z"
locale: en
meta:
  description: "avia shows a fragmented shelf (top 5 take 28% of clicks), but a deep review moat (12,014 avg reviews) keeps it on the watch list."
  "og:description": "avia shows a fragmented shelf (top 5 take 28% of clicks), but a deep review moat (12,014 avg reviews) keeps it on the watch list."
  "og:title": "avia — Niche Verdict: Worth a look (50/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **avia**

**Worth a look**

Shows a fragmented shelf (top 5 take 28% of clicks), but a deep review moat (12,014 avg reviews) keeps it on the watch list.

Market size 37Growth 24Conversion 38Competition 87Returns 84Price range 73Avg price 81Brand share 42Review moat 21Quality gap 28

**Competition**

**Great****28%**

top-5 click share — an open shelf

**Returns**

**Great****1.5%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$17.48**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$6.79–$36.70**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Okay****80%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Okay****3.0%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****$185K**

$185K/yr · 347K searches

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-3.0%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****12,013.85**

avg incumbent reviews — the moat a new listing must climb

## **Competition**

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.

**Brands**

**24 **▲rising

**Sellers**

**143**

**Top-5 brand share**

**80%**

**Open market**

**18%**

- Avia60% - wernies9% - BambooHop4% - IDEGG3% - Niorasen3% - Amutost2% - Open — no brand owns it (18 brands, 18%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$6K6%$11K9%$17K12%$22K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 73 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Avia Womens No Show Socks - 20 Pack Soft Cushioned Athletic Low Cut Ankle Socks for Women - Breathable Size 4-9 Black](https://m.media-amazon.com/images/I/31Iyu2yh-7L.jpg)**Avia Womens No Show Socks - 20 Pack Soft Cushioned Athletic Low Cut Ankle Socks for Women - Breathable Size 4-9 Black**Avia**$36.70**4.6★392 rev](https://www.amazon.com/dp/B09XFM32Z9) [2![Avia Womens Liner Socks - 6/10 Pack Soft Women Sock Liners - Performance Stretch Athletic No Show Socks for Women (4-12) Size 4-9 White Comfort](https://m.media-amazon.com/images/I/31wyVrPFzEL.jpg)**Avia Womens Liner Socks - 6/10 Pack Soft Women Sock Liners - Performance Stretch Athletic No Show Socks for Women (4-12) Size 4-9 White Comfort**Avia**$23.09**4.6★548 rev](https://www.amazon.com/dp/B09S1BHCL8) [3![wernies No Show Socks Women Low Socks Non Slip Flat Boat Line 4/8 Pairs](https://m.media-amazon.com/images/I/41LXUerLPJL.jpg)**wernies No Show Socks Women Low Socks Non Slip Flat Boat Line 4/8 Pairs**wernies**$15.56**4.5★89,428 rev](https://www.amazon.com/dp/B07WRY3PBD) [4![Avia Womens Liner Socks - 6/10 Pack Soft Women Sock Liners - Performance Stretch Athletic No Show Socks for Women (4-12) Size 4-9 Black Comfort](https://m.media-amazon.com/images/I/41ySmqto2HL.jpg)**Avia Womens Liner Socks - 6/10 Pack Soft Women Sock Liners - Performance Stretch Athletic No Show Socks for Women (4-12) Size 4-9 Black Comfort**Avia**$21.82**4.6★548 rev](https://www.amazon.com/dp/B09S1BKLVL) [5![Avia Womens Low Cut Socks - 6 Pack Cushioned Performance Stretch Moisture Wicking Athletic No Show Socks for Women (4-12) Size 4-9 Bright Colors](https://m.media-amazon.com/images/I/41fdDoFE0TL.jpg)**Avia Womens Low Cut Socks - 6 Pack Cushioned Performance Stretch Moisture Wicking Athletic No Show Socks for Women (4-12) Size 4-9 Bright Colors**Avia**$13.97**4.6★840 rev](https://www.amazon.com/dp/B0FLW294V6)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Ankle Socks for Women 6/12 Pairs Bamboo Viscose Breathable Cushioned Moisture Wicking Athletic Running Casual Low Cut Socks Multicolored Black 8-11](https://m.media-amazon.com/images/I/41tSlihXBzL.jpg)**Ankle Socks for Women 6/12 Pairs Bamboo Viscose Breathable Cushioned Moisture Wicking Athletic Running Casual Low Cut Socks Multicolored Black 8-11**BambooHop**$11.02**387 rev5mo ago](https://www.amazon.com/dp/B0GJL6WTRK) [![Ankle Socks for Women 6/12 Pairs Bamboo Viscose Breathable Cushioned Moisture Wicking Athletic Running Casual Low Cut Socks 6 Multicolored White 8-11](https://m.media-amazon.com/images/I/41w4XNJ+Y3L.jpg)**Ankle Socks for Women 6/12 Pairs Bamboo Viscose Breathable Cushioned Moisture Wicking Athletic Running Casual Low Cut Socks 6 Multicolored White 8-11**BambooHop**$10.75**387 rev5mo ago](https://www.amazon.com/dp/B0GJLGSJ9N) [![Niorasen Ankle Socks for Women 6 Pairs Cushioned Cotton Athletic Running Socks with Arch Support Anti-Blister Moisture Wicking Breathable Low Cut Sports Socks](https://m.media-amazon.com/images/I/51OHSBJGQ8L.jpg)**Niorasen Ankle Socks for Women 6 Pairs Cushioned Cotton Athletic Running Socks with Arch Support Anti-Blister Moisture Wicking Breathable Low Cut Sports Socks**Niorasen**$9.54**610 rev5mo ago](https://www.amazon.com/dp/B0GHYBLLF8) [![SukModen No Show Socks Women Men Non Slip Invisible Liners for Flats Breathable Cotton Low Cut Ankle Socks 6 Pairs Gift Box Size 5-8 WBG](https://m.media-amazon.com/images/I/41DsilaPp+L.jpg)**SukModen No Show Socks Women Men Non Slip Invisible Liners for Flats Breathable Cotton Low Cut Ankle Socks 6 Pairs Gift Box Size 5-8 WBG**SukModen**$6.79**896 rev6mo ago](https://www.amazon.com/dp/B0GGNPFB7S) [![Niorasen Ankle Socks for Women 6 Pairs Breathable Bamboo Viscose Low Cut Thin Socks Moisture Wicking Casual Sports Running Multicolor M](https://m.media-amazon.com/images/I/41US3UCJGpL.jpg)**Niorasen Ankle Socks for Women 6 Pairs Breathable Bamboo Viscose Low Cut Thin Socks Moisture Wicking Casual Sports Running Multicolor M**Niorasen**$12.57**705 rev6mo ago](https://www.amazon.com/dp/B0GFVNSF6X)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Avia Women No-Show Running Low Cut Socks (12 Pack) Size 4-9 Pink/White/Purple](https://m.media-amazon.com/images/I/41zdoYSX7-L.jpg)**Avia Women No-Show Running Low Cut Socks (12 Pack) Size 4-9 Pink/White/Purple**Avia**$23.19**4.4★**▲ 79%**](https://www.amazon.com/dp/B0FMZDW2QH) [![Avia Women No-Show Running Low Cut Socks (12 Pack) Size 4-9 Pink/White](https://m.media-amazon.com/images/I/41l-Vn9FOYL.jpg)**Avia Women No-Show Running Low Cut Socks (12 Pack) Size 4-9 Pink/White**Avia**$22.78**4.4★**▲ 78%**](https://www.amazon.com/dp/B0FLYNK1WS) [![Avia Womens Low Cut Socks - 6 Pack Cushioned Performance Stretch Moisture Wicking Athletic No Show Socks for Women (4-12) Size 4-9 Bright Colors](https://m.media-amazon.com/images/I/41fdDoFE0TL.jpg)**Avia Womens Low Cut Socks - 6 Pack Cushioned Performance Stretch Moisture Wicking Athletic No Show Socks for Women (4-12) Size 4-9 Bright Colors**Avia**$13.97**4.6★**▲ 77%**](https://www.amazon.com/dp/B0FLW294V6) [![Niorasen Ankle Socks for Women 6 Pairs Cushioned Cotton Athletic Running Socks with Arch Support Anti-Blister Moisture Wicking Breathable Low Cut Sports Socks](https://m.media-amazon.com/images/I/51OHSBJGQ8L.jpg)**Niorasen Ankle Socks for Women 6 Pairs Cushioned Cotton Athletic Running Socks with Arch Support Anti-Blister Moisture Wicking Breathable Low Cut Sports Socks**Niorasen**$9.54**4.7★**▲ 77%**](https://www.amazon.com/dp/B0GHYBLLF8) [![Avia Women No-Show Running Low Cut Socks (12 Pack) Size 4-9 All Pure White](https://m.media-amazon.com/images/I/31oPU0wzZNL.jpg)**Avia Women No-Show Running Low Cut Socks (12 Pack) Size 4-9 All Pure White**Avia**$21.88**4.4★**▲ 77%**](https://www.amazon.com/dp/B0FN12PG95)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 13 weeks — -3.0% search growth over the last 90 days.

18K13KApr '26Apr '26May '26May '26Jun '26Jun '26Jul '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Comfort-Overall**24%

*“Comfortable and perfect”*

**Size-Overall**18%

*“Not too tight”*

**Quality-Overall**9%

*“they offer solid quality”*

**Soft Feel**6%

*“Its smooth”*

**Thickness**6%

*“Comfortable thickness”*

**Value For Money**5%

*“Great Deal”*

**Color**5%

*“Color is cute”*

**Advertised Vs Actual Product**2%

*“Exactly as advertised”*

**Cushion**2%

*“Right amount of cushion”*

**Durability**2%

*“Comfy and durable”*

### **What buyers complain about **

**Size-Overall**14%

*“Size small”*

**Thickness**12%

*“These socks are thick”*

**Quality-Overall**6%

*“Not well made”*

**Thin**6%

*“Extremely thin”*

**Gap/Hole**4%

*“They came out with holes”*

**Durability**4%

*“Falls Apart Quickly”*

**Material Quality**3%

*“Cheap Material”*

**Advertised Vs Actual Product**2%

*“Inaccurate website description”*

**Comfort-Overall**2%

*“Not comfortable”*

**Feet Fit**2%

*“are very tight in the toe box”*

### **Top return reasons **

**Size-Overall**26%

**Feet Fit**15%

**Thin**13%

**Length**9%

**Material Quality**7%

**Advertised Vs Actual Product**6%

**Ankle Support**4%

**Thickness**3%

**Quality-Overall**2%

**Cushion**2%