---
title: "avatar fire — Niche Verdict: Skip it (21/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/avatar-fire"
last_updated: "2026-07-13T22:42:31.043Z"
locale: en
meta:
  description: "soft demand (-80.4% this quarter) — avatar fire doesn't clear our bar today."
  "og:description": "soft demand (-80.4% this quarter) — avatar fire doesn't clear our bar today."
  "og:title": "avatar fire — Niche Verdict: Skip it (21/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **avatar fire**

**Skip it**

Soft demand (-80.4% this quarter) — this niche doesn't clear our bar today.

Market size 14Growth 0Conversion 6Competition 3Returns 35Price range 83Avg price 87Brand share 8Review moat 48Quality gap 23

**Avg price**

**Great****$19.88**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$13.24–$25.38**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****1,670.14**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Okay****4.8%**

return rate — above 6% kills the launch gate

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$58K**

$58K/yr · 570K searches

**Brand share**

**Bad****97%**

top-5 brand share — brand-locked demand

**Conversion**

**Bad****0.5%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Bad****97%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-80.4%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**6 **

**Sellers**

**7**

**Top-5 brand share**

**97%**

**Open market**

**0%**

- 20th Century Studios70% - Fewlby10% - AVATAR7% - Nickelodeon5% - SORVINO5% - Pro Acme3% - Open — no brand owns it (0%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$9K30%$17K45%$26K60%$35K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Avatar: Fire and Ash Jake Sully and Neytiri Stand Together Tote Bag](https://m.media-amazon.com/images/I/31AYA6T2FyL.jpg)**Avatar: Fire and Ash Jake Sully and Neytiri Stand Together Tote Bag**20th Century Studios**$22.19**5.0★3 rev](https://www.amazon.com/dp/B0FY8GLDQ3) [2![Avatar: Fire and Ash Jake Sully Neytiri & Kiri Movie Logo Adjustable Printed Baseball Hat Navy Blue](https://m.media-amazon.com/images/I/31n6OafwIKL.jpg)**Avatar: Fire and Ash Jake Sully Neytiri & Kiri Movie Logo Adjustable Printed Baseball Hat Navy Blue**20th Century Studios**$20.16**5.0★1 rev](https://www.amazon.com/dp/B0FY7RX48Z) [3![Fewlby Kids Toddler Rain Suit for Boys Girls One Piece Hoodie Zipper Cartoon Waterproof Coverall Rain Jacket 2-5 Years M Size](https://m.media-amazon.com/images/I/51yY84f1l3L.jpg)**Fewlby Kids Toddler Rain Suit for Boys Girls One Piece Hoodie Zipper Cartoon Waterproof Coverall Rain Jacket 2-5 Years M Size**Fewlby**$25.38**4.5★1,279 rev](https://www.amazon.com/dp/B0CXT1N7R1) [4![Avatar the Last Airbender Shirt - Mens the Last Airbender Short Sleeve Tee (Tie Dye XX-Large)](https://m.media-amazon.com/images/I/51xgZ6oeNzL.jpg)**Avatar the Last Airbender Shirt - Mens the Last Airbender Short Sleeve Tee (Tie Dye XX-Large)**AVATAR**$23.74**4.5★197 rev](https://www.amazon.com/dp/B07ZYJ2J2Z) [5![Avatar The Last Airbender Graphic T-Shirts 3 Pack for Boys 12 Bl/Rd/Gn SS](https://m.media-amazon.com/images/I/4152yx1FjQL.jpg)**Avatar The Last Airbender Graphic T-Shirts 3 Pack for Boys 12 Bl/Rd/Gn SS**Nickelodeon**$13.24**4.5★163 rev](https://www.amazon.com/dp/B0BQCMYZVB)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Avatar: Fire and Ash Jake Sully and Neytiri Stand Together Tote Bag](https://m.media-amazon.com/images/I/31AYA6T2FyL.jpg)**Avatar: Fire and Ash Jake Sully and Neytiri Stand Together Tote Bag**20th Century Studios**$22.19**3 rev8mo ago](https://www.amazon.com/dp/B0FY8GLDQ3) [![Avatar: Fire and Ash Jake Sully Neytiri & Kiri Movie Logo Adjustable Printed Baseball Hat Navy Blue](https://m.media-amazon.com/images/I/31n6OafwIKL.jpg)**Avatar: Fire and Ash Jake Sully Neytiri & Kiri Movie Logo Adjustable Printed Baseball Hat Navy Blue**20th Century Studios**$20.16**1 rev8mo ago](https://www.amazon.com/dp/B0FY7RX48Z) [![Fewlby Kids Toddler Rain Suit for Boys Girls One Piece Hoodie Zipper Cartoon Waterproof Coverall Rain Jacket 2-5 Years M Size](https://m.media-amazon.com/images/I/51yY84f1l3L.jpg)**Fewlby Kids Toddler Rain Suit for Boys Girls One Piece Hoodie Zipper Cartoon Waterproof Coverall Rain Jacket 2-5 Years M Size**Fewlby**$25.38**1,279 rev2y ago](https://www.amazon.com/dp/B0CXT1N7R1) [![Avatar The Last Airbender Graphic T-Shirts 3 Pack for Boys 12 Bl/Rd/Gn SS](https://m.media-amazon.com/images/I/4152yx1FjQL.jpg)**Avatar The Last Airbender Graphic T-Shirts 3 Pack for Boys 12 Bl/Rd/Gn SS**Nickelodeon**$13.24**163 rev3y ago](https://www.amazon.com/dp/B0BQCMYZVB) [![Avatar the Last Airbender Shirt - Mens the Last Airbender Short Sleeve Tee (Tie Dye XX-Large)](https://m.media-amazon.com/images/I/51xgZ6oeNzL.jpg)**Avatar the Last Airbender Shirt - Mens the Last Airbender Short Sleeve Tee (Tie Dye XX-Large)**AVATAR**$23.74**197 rev6y ago](https://www.amazon.com/dp/B07ZYJ2J2Z)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Avatar the Last Airbender Shirt - Mens the Last Airbender Short Sleeve Tee (Tie Dye XX-Large)](https://m.media-amazon.com/images/I/51xgZ6oeNzL.jpg)**Avatar the Last Airbender Shirt - Mens the Last Airbender Short Sleeve Tee (Tie Dye XX-Large)**AVATAR**$23.74**4.5★**▲ 168%**](https://www.amazon.com/dp/B07ZYJ2J2Z) [![Fewlby Kids Toddler Rain Suit for Boys Girls One Piece Hoodie Zipper Cartoon Waterproof Coverall Rain Jacket 2-5 Years M Size](https://m.media-amazon.com/images/I/51yY84f1l3L.jpg)**Fewlby Kids Toddler Rain Suit for Boys Girls One Piece Hoodie Zipper Cartoon Waterproof Coverall Rain Jacket 2-5 Years M Size**Fewlby**$25.38**4.5★**▲ 168%**](https://www.amazon.com/dp/B0CXT1N7R1) [![SORVINO Aviator Sunglasses for Women Classic Oversized Sun Glasses UV400 Protection (A-2pack-Black+Fade 60)](https://m.media-amazon.com/images/I/41De0Gfl9iL.jpg)**SORVINO Aviator Sunglasses for Women Classic Oversized Sun Glasses UV400 Protection (A-2pack-Black+Fade 60)**SORVINO**$20.22**4.5★**▲ 167%**](https://www.amazon.com/dp/B07R6PPW3T) [![Pro Acme Polarized Aviator Sunglasses for Men and Women 100% UV Protection 58mm(Black Frame/Black Lens)](https://m.media-amazon.com/images/I/310YEyqEKRL.jpg)**Pro Acme Polarized Aviator Sunglasses for Men and Women 100% UV Protection 58mm(Black Frame/Black Lens)**Pro Acme**$14.25**4.4★**▲ 167%**](https://www.amazon.com/dp/B07GV676XQ) [![Avatar The Last Airbender Graphic T-Shirts 3 Pack for Boys 12 Bl/Rd/Gn SS](https://m.media-amazon.com/images/I/4152yx1FjQL.jpg)**Avatar The Last Airbender Graphic T-Shirts 3 Pack for Boys 12 Bl/Rd/Gn SS**Nickelodeon**$13.24**4.5★**▲ 156%**](https://www.amazon.com/dp/B0BQCMYZVB)

**~~View all trending →~~**

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Comfort-Overall**50%

*“I am comfortable knowing that I did not spend an arm”*

**Quality-Overall**25%

*“But has good quality”*

### **What buyers complain about **

**Water Resistance**25%

*“I am going to keep it because its so wet outside as Spring enters”*

**Quality-Overall**25%

*“I wish I had gotten one that passed quality control better”*

**Size-Overall**25%

*“Little big”*

### **Top return reasons **

**Size-Overall**52%

**Shape/Style**10%

**Thin**6%

**Value For Money**4%

**Material Quality**4%

**Weather Proof**4%

**Print Quality**3%

**Shoulder Fit**3%

**Color**2%

**Length**2%