---
title: "aurola leggings — Niche Verdict: Skip it (45/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/aurola-leggings"
last_updated: "2026-07-13T23:18:51.357Z"
locale: en
meta:
  description: "weak search conversion (0.5%) — aurola leggings doesn't clear our bar today."
  "og:description": "weak search conversion (0.5%) — aurola leggings doesn't clear our bar today."
  "og:title": "aurola leggings — Niche Verdict: Skip it (45/100) | Amazon United States - Flapen"
---

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# **aurola leggings**

**Skip it**

Weak search conversion (0.5%) — this niche doesn't clear our bar today.

Market size 57Growth 18Conversion 7Competition 95Returns 13Price range 83Avg price 95Brand share 19Review moat 33Quality gap 47

**Competition**

**Incredible****18%**

top-5 click share — an open shelf

**Avg price**

**Incredible****$23.57**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$7.27–$57.10**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$444K**

$444K/yr · 3.6M searches

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****3,153.6**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****92%**

top-5 brand share — brand-locked demand

**Growth**

**Bad****-13.0%**

90-day search growth — must beat 0% to launch

**Returns**

**Bad****9.0%**

return rate — above 6% kills the launch gate

**Conversion**

**Bad****0.5%**

search→purchase rate — share of searches ending in a sale

## **Competition**

Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.

**Brands**

**16 **▲rising

**Sellers**

**124**

**Top-5 brand share**

**92%**

**Open market**

**6%**

- AUROLA47% - Under Armour34% - CRZ YOGA4% - Amazon Essentials4% - Nike4% - YEOREO2% - Open — no brand owns it (10 brands, 6%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$9K4%$18K6%$27K8%$35K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 128 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![AUROLA Influence Workout Leggings for Women Seamless Compression Tummy Control Leggings Mid Rise Yoga Pants Black M](https://m.media-amazon.com/images/I/31CRV3zne5L.jpg)**AUROLA Influence Workout Leggings for Women Seamless Compression Tummy Control Leggings Mid Rise Yoga Pants Black M**AUROLA**$30.24**4.2★833 rev](https://www.amazon.com/dp/B0DDTFHKT8) [2![AUROLA Workout Leggings for Women Seamless Scrunch Tights Tummy Control Gym Fitness Girl Sport Active Yoga Pants (L Black)](https://m.media-amazon.com/images/I/21ck3oufr0L.jpg)**AUROLA Workout Leggings for Women Seamless Scrunch Tights Tummy Control Gym Fitness Girl Sport Active Yoga Pants (L Black)**AUROLA**$29.67**4.2★19,395 rev](https://www.amazon.com/dp/B09N948GXF) [3![AUROLA Influence Strappy Bra Sports Bras for Women Backless Padded Impact Strappy Bra for Workout Gym Yoga with Removable Cups Black S](https://m.media-amazon.com/images/I/31HbaeUl6xL.jpg)**AUROLA Influence Strappy Bra Sports Bras for Women Backless Padded Impact Strappy Bra for Workout Gym Yoga with Removable Cups Black S**AUROLA**$22.29**4.4★1,469 rev](https://www.amazon.com/dp/B0DRBKCNK3) [4![Under Armour Womens Tech Twist Short Sleeve V Neck (410) Midnight Navy / / White Large](https://m.media-amazon.com/images/I/31NpXS6SluL.jpg)**Under Armour Womens Tech Twist Short Sleeve V Neck (410) Midnight Navy / / White Large**Under Armour**$18.01**4.5★2,087 rev](https://www.amazon.com/dp/B0C12L4J35) [5![Under Armour Womens Tech Play Up Short 3 Inseam Low Rise with Pockets Quick Dry Athletic Shorts for Workout Running and Gym Black/White Small](https://m.media-amazon.com/images/I/31Nuie6DZeL.jpg)**Under Armour Womens Tech Play Up Short 3 Inseam Low Rise with Pockets Quick Dry Athletic Shorts for Workout Running and Gym Black/White Small**Under Armour**$22.26**4.6★904 rev](https://www.amazon.com/dp/B0DHLSNC34)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Amazon Essentials Womens Womens Power Sculpt High Rise 7/8 Workout Length Legging with 25 Inseam Black Medium](https://m.media-amazon.com/images/I/31M90QICqCL.jpg)**Amazon Essentials Womens Womens Power Sculpt High Rise 7/8 Workout Length Legging with 25 Inseam Black Medium**Amazon Essentials**$15.21**65 rev1mo ago](https://www.amazon.com/dp/B0FSSZGJ94) [![CRZ YOGA Secretsculpt Minor No Front Seam Leggings 25 - Softretch High Waisted Womens Yoga Pants Buttery Soft Booty Lifting Black Medium](https://m.media-amazon.com/images/I/31k4oSN4tbL.jpg)**CRZ YOGA Secretsculpt Minor No Front Seam Leggings 25 - Softretch High Waisted Womens Yoga Pants Buttery Soft Booty Lifting Black Medium**CRZ YOGA**$24.81**26 rev2mo ago](https://www.amazon.com/dp/B0GH5S7WV7) [![AUROLA Influence Biker Shorts for Women V Cross High Waisted Scrunch Butt Workout Running Shorts Black M](https://m.media-amazon.com/images/I/31tY30qDWCL.jpg)**AUROLA Influence Biker Shorts for Women V Cross High Waisted Scrunch Butt Workout Running Shorts Black M**AUROLA**$18.81**8 rev2mo ago](https://www.amazon.com/dp/B0GYNK79LX) [![CRZ YOGA Secretsculpt Butterlift Workout Leggings 28 - No Front Seam High Waisted Womens Yoga Pants Booty Scrunch Butt Black Medium](https://m.media-amazon.com/images/I/31rJQbgHyuL.jpg)**CRZ YOGA Secretsculpt Butterlift Workout Leggings 28 - No Front Seam High Waisted Womens Yoga Pants Booty Scrunch Butt Black Medium**CRZ YOGA**$31.08**135 rev5mo ago](https://www.amazon.com/dp/B0GCZFF91Z) [![AUROLA Influence Seamless Workout T Shirt for Women Short Sleeve Slim Fit Basic Tee Yoga Gym Going Out Crop Top (Black Cherry Medium)](https://m.media-amazon.com/images/I/31Qy47Rob5L.jpg)**AUROLA Influence Seamless Workout T Shirt for Women Short Sleeve Slim Fit Basic Tee Yoga Gym Going Out Crop Top (Black Cherry Medium)**AUROLA**$28.04**39 rev5mo ago](https://www.amazon.com/dp/B0GLGLYC5R)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Amazon Essentials Womens Womens Power Sculpt High Rise 7/8 Workout Length Legging with 25 Inseam Black Medium](https://m.media-amazon.com/images/I/31M90QICqCL.jpg)**Amazon Essentials Womens Womens Power Sculpt High Rise 7/8 Workout Length Legging with 25 Inseam Black Medium**Amazon Essentials**$15.21**4.4★**▲ 113%**](https://www.amazon.com/dp/B0FSSZGJ94) [![CRZ YOGA Secretsculpt Minor No Front Seam Leggings 25 - Softretch High Waisted Womens Yoga Pants Buttery Soft Booty Lifting Black Medium](https://m.media-amazon.com/images/I/31k4oSN4tbL.jpg)**CRZ YOGA Secretsculpt Minor No Front Seam Leggings 25 - Softretch High Waisted Womens Yoga Pants Buttery Soft Booty Lifting Black Medium**CRZ YOGA**$24.81**4.8★**▲ 113%**](https://www.amazon.com/dp/B0GH5S7WV7) [![COZYFIT Womens Underscrub Tee Comfort V-Neck Long Sleeve Undershirt with Soft & Easy Care Fabric Black](https://m.media-amazon.com/images/I/31oUB2-MMCL.jpg)**COZYFIT Womens Underscrub Tee Comfort V-Neck Long Sleeve Undershirt with Soft & Easy Care Fabric Black**COZYFIT**$10.15**4.6★**▲ 113%**](https://www.amazon.com/dp/B0FHVBDCRK) [![AUROLA Influence Seamless Workout T Shirt for Women Short Sleeve Slim Fit Basic Tee Yoga Gym Going Out Crop Top (Ensign Blue Medium)](https://m.media-amazon.com/images/I/316OYe8VgIL.jpg)**AUROLA Influence Seamless Workout T Shirt for Women Short Sleeve Slim Fit Basic Tee Yoga Gym Going Out Crop Top (Ensign Blue Medium)**AUROLA**$28.40**4.6★**▲ 112%**](https://www.amazon.com/dp/B0GLGPY2QP) [![Under Armour Womens Tech Twist Short Sleeve Crew (601) Bittersweet Pink / / White Small](https://m.media-amazon.com/images/I/31LKa7++p3L.jpg)**Under Armour Womens Tech Twist Short Sleeve Crew (601) Bittersweet Pink / / White Small**Under Armour**$19.26**4.6★**▲ 111%**](https://www.amazon.com/dp/B0F35KCZVY)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -13.0% search growth over the last 90 days.

100K60KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.0×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**20%

*“Fit as expected”*

**Comfort-Overall**13%

*“Perfect comfortable”*

**Soft Feel**10%

*“So soft”*

**Quality-Overall**7%

*“They seem to be well made”*

**Exercise/Sports Suitability**5%

*“Great leggings”*

**Material Quality**4%

*“Good material”*

**Value For Money**3%

*“Great Value”*

**Color**3%

*“Love the colors”*

**Shape/Style**3%

*“Comfort & Style”*

**Thickness**2%

*“Actually like these better than lulu- the material is thick”*

### **What buyers complain about **

**Size-Overall**11%

*“Too long”*

**Material Quality**6%

*“Horrible material”*

**Thickness**5%

*“This shirt is extremely thin”*

**Quality-Overall**4%

*“Low quality”*

**Transparency**4%

*“See through”*

**Waist Fit**4%

*“The small are just a bit tight on the waist”*

**Durability**3%

*“lacking durability”*

**Comfort-Overall**3%

*“Not comfortable”*

**Product Condition**2%

*“Used item”*

**Smell**2%

*“smell bad”*

### **Top return reasons **

**Size-Overall**39%

**Waist Fit**17%

**Material Quality**8%

**Length**6%

**Thigh Fit**3%

**Inseam Fit**3%

**Thin**3%

**Advertised Vs Actual Product**2%

**Hip Fit**2%

**Shape/Style**1%