---
title: "athletic jacket men — Niche Verdict: Skip it (45/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/athletic-jacket-men"
last_updated: "2026-07-14T05:06:01.598Z"
locale: en
meta:
  description: "weak search conversion (0.3%) — athletic jacket men doesn't clear our bar today."
  "og:description": "weak search conversion (0.3%) — athletic jacket men doesn't clear our bar today."
  "og:title": "athletic jacket men — Niche Verdict: Skip it (45/100) | Amazon United States - Flapen"
---

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# **athletic jacket men**

**Skip it**

Weak search conversion (0.3%) — this niche doesn't clear our bar today.

Market size 6Growth 19Conversion 3Competition 97Returns 7Price range 90Avg price 95Brand share 91Review moat 38Quality gap 52

**Competition**

**Incredible****14%**

top-5 click share — an open shelf

**Avg price**

**Incredible****$26.47**

avg listing price — sweet spot $15–$100

**Brand share**

**Great****44%**

top-5 brand share — no brand owns this niche

**Price range**

**Great****$10.71–$83.35**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****2,683.23**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-12.5%**

90-day search growth — must beat 0% to launch

**Returns**

**Bad****10.2%**

return rate — above 6% kills the launch gate

**Market size**

**Bad****$24K**

$24K/yr · 330K searches

**Conversion**

**Bad****0.3%**

search→purchase rate — share of searches ending in a sale

## **Competition**

Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.

**Brands**

**60 **▼falling

**Sellers**

**84**

**Top-5 brand share**

**44%**

**Open market**

**53%**

- MAGCOMSEN13% - Locachy13% - baleaf8% - Soothfeel5% - TACVASEN4% - AVGO4%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$4714%$9436%$1K8%$2K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 155 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Locachy Womens Lightweight Zip Up Athletic Jacket Stand Collar Windproof Sun Protection Workout Outdoor Jacket Black M](https://m.media-amazon.com/images/I/31GZ2cJPpAL.jpg)**Locachy Womens Lightweight Zip Up Athletic Jacket Stand Collar Windproof Sun Protection Workout Outdoor Jacket Black M**Locachy**$23.70**4.5★288 rev](https://www.amazon.com/dp/B0C7ZSL62T) [2![MAGCOMSEN Womens UPF 50+ Lightweight Athletic Jacket Sun Protection Full Zip Long Sleeve Shirts Hiking Outdoor Pockets Black XL](https://m.media-amazon.com/images/I/31fbBj+H8BL.jpg)**MAGCOMSEN Womens UPF 50+ Lightweight Athletic Jacket Sun Protection Full Zip Long Sleeve Shirts Hiking Outdoor Pockets Black XL**MAGCOMSEN**$22.53**4.4★3,585 rev](https://www.amazon.com/dp/B0B592VK3Q) [3![MAGCOMSEN Womens Lightweight Jacket Full Zip Long Sleeve Shirt Jacket Workout Jackets for Women Running Athletic Jackets White L](https://m.media-amazon.com/images/I/318blvH3J-L.jpg)**MAGCOMSEN Womens Lightweight Jacket Full Zip Long Sleeve Shirt Jacket Workout Jackets for Women Running Athletic Jackets White L**MAGCOMSEN**$21.03**4.4★3,585 rev](https://www.amazon.com/dp/B0B592CW9T) [4![MAGCOMSEN Womens UPF 50+ Lightweight Athletic Jacket Sun Protection Full Zip Long Sleeve Shirts Hiking Outdoor Pockets Black L](https://m.media-amazon.com/images/I/31fbBj+H8BL.jpg)**MAGCOMSEN Womens UPF 50+ Lightweight Athletic Jacket Sun Protection Full Zip Long Sleeve Shirts Hiking Outdoor Pockets Black L**MAGCOMSEN**$22.34**4.4★3,585 rev](https://www.amazon.com/dp/B0B5941S8R) [5![MoFiz Womens Insulated Hiking Jacket Breathable Thin Hybrid Puffer Coat Waterproof Thermal Stylish Athletic Jacket with Zipper Pockets White L](https://m.media-amazon.com/images/I/31kOsN-jH+L.jpg)**MoFiz Womens Insulated Hiking Jacket Breathable Thin Hybrid Puffer Coat Waterproof Thermal Stylish Athletic Jacket with Zipper Pockets White L**MoFiz**$39.35**4.5★294 rev](https://www.amazon.com/dp/B0CH9L79H7)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![BMJL Womens Athletic Jackets Quick Dry SPF Sun Protection Shirts for Women Long Sleeve Hiking with Slim Fit Cinch Waist(L White)](https://m.media-amazon.com/images/I/314ctaDh+VL.jpg)**BMJL Womens Athletic Jackets Quick Dry SPF Sun Protection Shirts for Women Long Sleeve Hiking with Slim Fit Cinch Waist(L White)**BMJL**$19.74**37 rev3mo ago](https://www.amazon.com/dp/B0GL1BQZ3Q) [![AVGO Womens Workout Jackets Lightweight Athletic Zip Up Gym Jacket Comfy Slim Fit Running Yoga Top with Thumb Holes (Pink Lady Medium)](https://m.media-amazon.com/images/I/41foPkQJpdL.jpg)**AVGO Womens Workout Jackets Lightweight Athletic Zip Up Gym Jacket Comfy Slim Fit Running Yoga Top with Thumb Holes (Pink Lady Medium)**AVGO**$17.45**235 rev3mo ago](https://www.amazon.com/dp/B0GTMFY72H) [![AVGO Womens Workout Jackets Lightweight Athletic Zip Up Gym Jacket Comfy Slim Fit Running Yoga Top with Thumb Holes (Pink Lady Small)](https://m.media-amazon.com/images/I/41foPkQJpdL.jpg)**AVGO Womens Workout Jackets Lightweight Athletic Zip Up Gym Jacket Comfy Slim Fit Running Yoga Top with Thumb Holes (Pink Lady Small)**AVGO**$17.27**235 rev3mo ago](https://www.amazon.com/dp/B0GTM636FY) [![AVGO Womens Workout Jackets Lightweight Athletic Zip Up Jacket Slim Fit Running Gym Top with Pockets & Thumb Holes(Pink Lady M)](https://m.media-amazon.com/images/I/41WUQI9+1sL.jpg)**AVGO Womens Workout Jackets Lightweight Athletic Zip Up Jacket Slim Fit Running Gym Top with Pockets & Thumb Holes(Pink Lady M)**AVGO**$24.47**219 rev5mo ago](https://www.amazon.com/dp/B0GJJXSWMW) [![AVGO Womens Workout Jackets Lightweight Athletic Zip Up Jacket Slim Fit Running Gym Top with Pockets & Thumb Holes(Almond M)](https://m.media-amazon.com/images/I/41ZmwD7a7kL.jpg)**AVGO Womens Workout Jackets Lightweight Athletic Zip Up Jacket Slim Fit Running Gym Top with Pockets & Thumb Holes(Almond M)**AVGO**$24.57**219 rev5mo ago](https://www.amazon.com/dp/B0GJJKKG7S)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![adidas Womens Ultimate365 Textured Jacket Collegiate Navy Large](https://m.media-amazon.com/images/I/31kjQEu47qL.jpg)**adidas Womens Ultimate365 Textured Jacket Collegiate Navy Large**adidas**$41.81**4.5★**▲ 56%**](https://www.amazon.com/dp/B0C7LT86CB) [![AVGO Womens Workout Jackets Lightweight Athletic Zip Up Jacket Slim Fit Running Gym Top with Pockets & Thumb Holes(Almond M)](https://m.media-amazon.com/images/I/41ZmwD7a7kL.jpg)**AVGO Womens Workout Jackets Lightweight Athletic Zip Up Jacket Slim Fit Running Gym Top with Pockets & Thumb Holes(Almond M)**AVGO**$24.57**4.4★**▲ 56%**](https://www.amazon.com/dp/B0GJJKKG7S) [![PITINAN Windbreaker Jacket Women Waterproof Jackets For Women Lightweight Packable Womens Rain Jacket With Hood For Golf Hiking Travel Summer Blue XL](https://m.media-amazon.com/images/I/41E+fQv7P3L.jpg)**PITINAN Windbreaker Jacket Women Waterproof Jackets For Women Lightweight Packable Womens Rain Jacket With Hood For Golf Hiking Travel Summer Blue XL**PITINAN**$21.21**4.3★**▲ 55%**](https://www.amazon.com/dp/B0GLN595TX) [![33 000ft Womens Rain Jacket Waterproof Lightweight Packable Raincoat with Hood for Golf Hiking Travel Windbreaker](https://m.media-amazon.com/images/I/4104stHLDML.jpg)**33 000ft Womens Rain Jacket Waterproof Lightweight Packable Raincoat with Hood for Golf Hiking Travel Windbreaker**33,000ft**$35.72**4.5★**▲ 55%**](https://www.amazon.com/dp/B08P1TT9MQ) [![AVGO Womens Workout Jackets Lightweight Athletic Zip Up Jacket Slim Fit Running Gym Top with Pockets & Thumb Holes(Pink Lady M)](https://m.media-amazon.com/images/I/41WUQI9+1sL.jpg)**AVGO Womens Workout Jackets Lightweight Athletic Zip Up Jacket Slim Fit Running Gym Top with Pockets & Thumb Holes(Pink Lady M)**AVGO**$24.47**4.4★**▲ 54%**](https://www.amazon.com/dp/B0GJJXSWMW)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -12.5% search growth over the last 90 days.

40K30KPrime Day '24Spike '24Holiday '24Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 4.8×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**21%

*“not too tight”*

**Weight Light**12%

*“This is the perfect lightweight jacket”*

**Comfort-Overall**9%

*“Comfy and warm”*

**Quality-Overall**7%

*“Excellent quality”*

**Material Quality**5%

*“Material is soft”*

**Color**4%

*“The colors are beautiful”*

**Soft Feel**4%

*“Buttery soft”*

**Value For Money**4%

*“Great for the price”*

**Warmth**3%

*“Super warm”*

**Shape/Style**2%

*“super flattering”*

### **What buyers complain about **

**Size-Overall**24%

*“Runs a little big”*

**Thickness**7%

*“personally i was looking for thicker material”*

**Quality-Overall**7%

*“Too expensive for the quality”*

**Zipper Quality**6%

*“Broken zipper”*

**Material Quality**4%

*“Rather flimsy material”*

**Thin**2%

*“Too thin”*

**Transparency**2%

*“fabric is so thin I can see through it”*

**Color**2%

*“Color not as expected”*

**Durability**1%

*“its ridiculous to have it break before wearing”*

**Advertised Vs Actual Product**1%

*“Length does not look like the picture”*

### **Top return reasons **

**Size-Overall**47%

**Thin**9%

**Material Quality**8%

**Length**4%

**Chest Fit**4%

**Sleeve Fit**4%

**Color**4%

**Waist Fit**3%

**Advertised Vs Actual Product**2%

**Zipper Quality**2%