---
title: "asics gel — Niche Verdict: Worth a look (50/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/asics-gel"
last_updated: "2026-07-14T00:53:33.646Z"
locale: en
meta:
  description: "asics gel shows a fragmented shelf (top 5 take 8% of clicks), but weak search conversion (0.2%) keeps it on the watch list."
  "og:description": "asics gel shows a fragmented shelf (top 5 take 8% of clicks), but weak search conversion (0.2%) keeps it on the watch list."
  "og:title": "asics gel — Niche Verdict: Worth a look (50/100) | Amazon United States - Flapen"
---

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# **asics gel**

**Worth a look**

Shows a fragmented shelf (top 5 take 8% of clicks), but weak search conversion (0.2%) keeps it on the watch list.

Market size 95Growth 33Conversion 3Competition 98Returns 28Price range 43Avg price 78Brand share 3Review moat 43Quality gap 42

**Competition**

**Incredible****8%**

top-5 click share — an open shelf

**Market size**

**Incredible****$2.3M**

$2.3M/yr · 11.3M searches

**Avg price**

**Great****$90.78**

avg listing price — sweet spot $15–$100

**Review moat**

**Okay****2,197.4**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Okay****$8.98–$206.25**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+6.8%**

90-day search growth — must beat 0% to launch

**Returns**

**Okay****5.6%**

return rate — above 6% kills the launch gate

**Conversion**

**Bad****0.2%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Bad****99%**

top-5 brand share — brand-locked demand

## **Competition**

Clicks spread well past the top 5 (8% combined) — an open shelf where new products get seen.

**Brands**

**9 **▲rising

**Sellers**

**286**

**Top-5 brand share**

**99%**

**Open market**

**1%**

- ASICS73% - Brooks14% - Saucony10% - ANTA1% - Under Armour1% - New Balance1% - Open — no brand owns it (3 brands, 1%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%$23K2%$45K3%$68K4%$91K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 372 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![ASICS Mens Gel-Contend 9 Running Shoes 7.5 Piedmont Grey/Black](https://m.media-amazon.com/images/I/41h6OsWbNSL.jpg)**ASICS Mens Gel-Contend 9 Running Shoes 7.5 Piedmont Grey/Black**ASICS**$64.65**4.6★3,750 rev](https://www.amazon.com/dp/B0D3VJQSM8) [2![ASICS Mens Gel-Cumulus 26 Running Shoe 11.5 Moonrock/Dark Mint](https://m.media-amazon.com/images/I/31kBKSCiFwL.jpg)**ASICS Mens Gel-Cumulus 26 Running Shoe 11.5 Moonrock/Dark Mint**ASICS**$95.74**4.5★1,559 rev](https://www.amazon.com/dp/B0CFNY79LC) [3![ASICS Mens Gel-Contend 9 Running Shoes 7 Piedmont Grey/Black](https://m.media-amazon.com/images/I/41h6OsWbNSL.jpg)**ASICS Mens Gel-Contend 9 Running Shoes 7 Piedmont Grey/Black**ASICS**$64.41**4.6★3,750 rev](https://www.amazon.com/dp/B0D3VKXHZ8) [4![ASICS Mens Gel-Venture 11 Running Shoes 11 Black/Light DUST](https://m.media-amazon.com/images/I/31vFqO9K3dL.jpg)**ASICS Mens Gel-Venture 11 Running Shoes 11 Black/Light DUST**ASICS**$69.40**4.5★626 rev](https://www.amazon.com/dp/B0FV6VT9HJ) [5![ASICS Mens Gel-Venture 11 Running Shoes 11 Black/Carrier Grey](https://m.media-amazon.com/images/I/31y7a4gm4rL.jpg)**ASICS Mens Gel-Venture 11 Running Shoes 11 Black/Carrier Grey**ASICS**$70.31**4.5★626 rev](https://www.amazon.com/dp/B0FV6V2N4H)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Saucony Mens RunDry Mesh Ventilating Comfort Fit Performance No-Show Socks Available in M-XXL (6 18 Black Basic (12 Pairs) Large](https://m.media-amazon.com/images/I/417cEhfr1CL.jpg)**Saucony Mens RunDry Mesh Ventilating Comfort Fit Performance No-Show Socks Available in M-XXL (6 18 Black Basic (12 Pairs) Large**Saucony**$24.38**62,709 rev1w ago](https://www.amazon.com/dp/B01N5WNP8J) [![ASICS Mens Gel-Contend 10 Running Shoes 10.5 Black/Carrier Grey](https://m.media-amazon.com/images/I/31DVv+-OssL.jpg)**ASICS Mens Gel-Contend 10 Running Shoes 10.5 Black/Carrier Grey**ASICS**$70.32**15 rev2mo ago](https://www.amazon.com/dp/B0GYZHZ7ZF) [![ASICS Mens Gel-Contend 10 Running Shoes 9 Black/White](https://m.media-amazon.com/images/I/31qkMKm1-8L.jpg)**ASICS Mens Gel-Contend 10 Running Shoes 9 Black/White**ASICS**$70.31**15 rev2mo ago](https://www.amazon.com/dp/B0GYZ6JR5P) [![ASICS Unisex SUPERBLAST 3 Running Shoes 11M / 12.5W Cobalt Burst/Light Orange](https://m.media-amazon.com/images/I/313wJchuBhL.jpg)**ASICS Unisex SUPERBLAST 3 Running Shoes 11M / 12.5W Cobalt Burst/Light Orange**ASICS**$206.25**134 rev4mo ago](https://www.amazon.com/dp/B0GP32DD8D) [![ASICS Womens NOVABLAST 5 Running Shoes 8.5 Sky/Digital Sakura](https://m.media-amazon.com/images/I/31eW0kC6LKL.jpg)**ASICS Womens NOVABLAST 5 Running Shoes 8.5 Sky/Digital Sakura**ASICS**$135.56**1,637 rev5mo ago](https://www.amazon.com/dp/B0GKSCRRC6)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![ASICS Mens Gel-Contend 10 Running Shoes 9 Black/White](https://m.media-amazon.com/images/I/31qkMKm1-8L.jpg)**ASICS Mens Gel-Contend 10 Running Shoes 9 Black/White**ASICS**$70.31**4.6★**▲ 38%**](https://www.amazon.com/dp/B0GYZ6JR5P) [![Brooks Mens Canopy Pant Water-Resistant Running Pants with UPF 50+ Sun Protection 4-Way Stretch & Reflective Details - Black - X-Large](https://m.media-amazon.com/images/I/31Ei1B7WeuL.jpg)**Brooks Mens Canopy Pant Water-Resistant Running Pants with UPF 50+ Sun Protection 4-Way Stretch & Reflective Details - Black - X-Large**Brooks**$82.99**4.8★**▲ 38%**](https://www.amazon.com/dp/B0F35CHNTW) [![ASICS Womens Gel-Venture 11 Running Shoes 5.5 Twilight Blue/MORGANITE](https://m.media-amazon.com/images/I/31a047lXf4L.jpg)**ASICS Womens Gel-Venture 11 Running Shoes 5.5 Twilight Blue/MORGANITE**ASICS**$69.67**4.2★**▲ 38%**](https://www.amazon.com/dp/B0FV77M881) [![ASICS Mens Gel-Venture 11 Running Shoes 9 Midnight/Grey Blue](https://m.media-amazon.com/images/I/31mKhBC5IRL.jpg)**ASICS Mens Gel-Venture 11 Running Shoes 9 Midnight/Grey Blue**ASICS**$68.98**4.5★**▲ 36%**](https://www.amazon.com/dp/B0FF2Y49QY) [![ASICS Mens Gel-Venture 10 Running Shoes 7.5 Monument Blue/Black](https://m.media-amazon.com/images/I/41QDB6p5EEL.jpg)**ASICS Mens Gel-Venture 10 Running Shoes 7.5 Monument Blue/Black**ASICS**$57.37**4.5★**▲ 36%**](https://www.amazon.com/dp/B0F19CYJQR)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 97 weeks — +6.8% search growth over the last 90 days.

300K200KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Apr, May, Jun · busiest ÷ quietest = 3.7×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Comfort-Overall**35%

*“Comfortable shoe”*

**Size-Overall**15%

*“Shoes fit well”*

**Exercise/Sports Suitability**9%

*“good for walking”*

**Value For Money**6%

*“Reasonably priced”*

**Quality-Overall**5%

*“Great product as usual”*

**Heel Support**4%

*“The support of the heel is good for him”*

**Cushion**3%

*“Great cushioning”*

**Durability**3%

*“They are durable”*

**Weight Light**2%

*“Lightweight don't slip”*

**Color**2%

*“Love the color”*

### **What buyers complain about **

**Size-Overall**20%

*“the shoe was too short”*

**Durability**9%

*“Falling apart”*

**Quality-Overall**7%

*“Not well made”*

**Comfort-Overall**6%

*“Not very comfortable”*

**Feet Fit**5%

*“narrow toe box”*

**Pain Relief-Overall**3%

*“hurts your feet”*

**Product Condition**3%

*“Not brand new”*

**Cushion**2%

*“No padding in the shoe”*

**Arch Support**2%

*“No arch”*

**Width**2%

*“Not the width Im used to”*

### **Top return reasons **

**Feet Fit**26%

**Size-Overall**24%

**Width**13%

**Length**12%

**Color**6%

**Comfort-Overall**4%

**Advertised Vs Actual Product**3%

**Cushion**2%

**Shape/Style**1%

**Product Condition**1%