---
title: "apple costume — Niche Verdict: Skip it (42/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/apple-costume"
last_updated: "2026-07-14T02:21:33.812Z"
locale: en
meta:
  description: "high returns (12.1%) — apple costume doesn't clear our bar today."
  "og:description": "high returns (12.1%) — apple costume doesn't clear our bar today."
  "og:title": "apple costume — Niche Verdict: Skip it (42/100) | Amazon United States - Flapen"
---

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# **apple costume**

**Skip it**

High returns (12.1%) — this niche doesn't clear our bar today.

Market size 6Growth 20Conversion 16Competition 49Returns 0Price range 86Avg price 95Brand share 77Review moat 95Quality gap 73

**Review moat**

**Incredible****94.52**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Incredible****$23.09**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$8.22–$68.42**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Great****58%**

top-5 brand share — no brand owns this niche

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****56%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Bad****-10.3%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.3%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$24K**

$24K/yr · 81K searches

**Returns**

**Bad****12.1%**

return rate — above 6% kills the launch gate

## **Competition**

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**19 **▲rising

**Sellers**

**25**

**Top-5 brand share**

**58%**

**Open market**

**38%**

- Matissa & Dad26% - Segreto11% - Zasy9% - Rasta Imposta7% - Matissa5% - TIKSON5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$2K20%$5K30%$7K40%$10K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

All 21 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Matissa & Dad Apple Costume Adult Funny Red Apple Costume for Men & Women Adult Halloween Nature Suit Silly Food for Adults Outfit for Parties Halloween Men Women 28.3x28.3](https://m.media-amazon.com/images/I/41VpVXkt98L.jpg)**Matissa & Dad Apple Costume Adult Funny Red Apple Costume for Men & Women Adult Halloween Nature Suit Silly Food for Adults Outfit for Parties Halloween Men Women 28.3x28.3**Matissa & Dad**$20.74**3.6★34 rev](https://www.amazon.com/dp/B0F2RVJK19) [2![Segreto Unisex Halloween Pumpkin Strawberry Moon Costume Dress Set Fruits Costume Suit with Hat](https://m.media-amazon.com/images/I/31zzo7Bec4L.jpg)**Segreto Unisex Halloween Pumpkin Strawberry Moon Costume Dress Set Fruits Costume Suit with Hat**Segreto**$23.76**3.9★61 rev](https://www.amazon.com/dp/B0B5TYJM2V) [3![Red Apple Hat Handmade Wool Beret Felt Beanies Cute Women Winter Autumn Cap (Apple)](https://m.media-amazon.com/images/I/41ubgNYWdEL.jpg)**Red Apple Hat Handmade Wool Beret Felt Beanies Cute Women Winter Autumn Cap (Apple)**Zasy**$18.04**4.7★77 rev](https://www.amazon.com/dp/B09HC8DTTH) [4![Matissa Kids Fruits Vegetables and Nature costumes Suits outfits Fancy Dress Party Boys and Girls (Red Apple)](https://m.media-amazon.com/images/I/41lTPYWvCoL.jpg)**Matissa Kids Fruits Vegetables and Nature costumes Suits outfits Fancy Dress Party Boys and Girls (Red Apple)**Matissa**$15.96**4.3★964 rev](https://www.amazon.com/dp/B07932N8H1) [5![Rasta Imposta Get Real Apple Costume Red Adult One Size](https://m.media-amazon.com/images/I/41nyYLx60QL.jpg)**Rasta Imposta Get Real Apple Costume Red Adult One Size**Rasta Imposta**$26.04**4.5★69 rev](https://www.amazon.com/dp/B00BLOF770)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Lormaka Inflatable Red Apple Costume Funny Fruit Halloween Outfit for Adults Novelty Blow Up Suit](https://m.media-amazon.com/images/I/316pO-Z+IzL.jpg)**Lormaka Inflatable Red Apple Costume Funny Fruit Halloween Outfit for Adults Novelty Blow Up Suit**Lormaka**$44.35**0 rev1mo ago](https://www.amazon.com/dp/B0H2YNL8NM) [![Seasons Red Apple Costume for Adults Funny Fruit Halloween Outfit with Hat One Size](https://m.media-amazon.com/images/I/31w52zbcbdL.jpg)**Seasons Red Apple Costume for Adults Funny Fruit Halloween Outfit with Hat One Size**Seasons**$19.64**2 rev3mo ago](https://www.amazon.com/dp/B0GSYBD1RM) [![Jococs Fruit Costume Set Banana Strawberry Apple Cosplay Suit Adults Funny Food Outfit for Party Dress Up](https://m.media-amazon.com/images/I/41AHVcxQtnL.jpg)**Jococs Fruit Costume Set Banana Strawberry Apple Cosplay Suit Adults Funny Food Outfit for Party Dress Up**Jococs**$29.09**5 rev10mo ago](https://www.amazon.com/dp/B0FQNK71Z8) [![Funny Fruit Red Apple Headband Women Men Hair Accessories for Halloween Dress Up Hairband](https://m.media-amazon.com/images/I/31vT3jUg3GL.jpg)**Funny Fruit Red Apple Headband Women Men Hair Accessories for Halloween Dress Up Hairband**Generic**$12.99**2 rev10mo ago](https://www.amazon.com/dp/B0FPKKWCF5) [![Matissa & Dad Apple Costume Adult Funny Red Apple Costume for Men & Women Adult Halloween Nature Suit Silly Food for Adults Outfit for Parties Halloween Men Women 28.3x28.3](https://m.media-amazon.com/images/I/41VpVXkt98L.jpg)**Matissa & Dad Apple Costume Adult Funny Red Apple Costume for Men & Women Adult Halloween Nature Suit Silly Food for Adults Outfit for Parties Halloween Men Women 28.3x28.3**Matissa & Dad**$20.74**34 rev1y ago](https://www.amazon.com/dp/B0F2RVJK19)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Seasons Red Apple Costume for Adults Funny Fruit Halloween Outfit with Hat One Size](https://m.media-amazon.com/images/I/31w52zbcbdL.jpg)**Seasons Red Apple Costume for Adults Funny Fruit Halloween Outfit with Hat One Size**Seasons**$19.64**4.5★**▲ 883%**](https://www.amazon.com/dp/B0GSYBD1RM) [![PGOND Vegetable Couple: Apple Core Costume Halloween Costume (apple)](https://m.media-amazon.com/images/I/311yUBncyaL.jpg)**PGOND Vegetable Couple: Apple Core Costume Halloween Costume (apple)**PGOND**$25.47**0.0★**▲ 871%**](https://www.amazon.com/dp/B0GBWL3JXC) [![Lormaka Inflatable Red Apple Costume Funny Fruit Halloween Outfit for Adults Novelty Blow Up Suit](https://m.media-amazon.com/images/I/316pO-Z+IzL.jpg)**Lormaka Inflatable Red Apple Costume Funny Fruit Halloween Outfit for Adults Novelty Blow Up Suit**Lormaka**$44.35**0.0★**▲ 861%**](https://www.amazon.com/dp/B0H2YNL8NM) [![Funny Fruit Red Apple Headband Women Men Hair Accessories for Halloween Dress Up Hairband](https://m.media-amazon.com/images/I/31vT3jUg3GL.jpg)**Funny Fruit Red Apple Headband Women Men Hair Accessories for Halloween Dress Up Hairband**Generic**$12.99**4.5★**▲ 504%**](https://www.amazon.com/dp/B0FPKKWCF5) [![Kayotuas Back to School Toddler Girl Outfit Red Apple Shirt Tulle Skirts Set Cute First Preschool Kindergarten Daycare Dress (White 3-4T)](https://m.media-amazon.com/images/I/31IxIbjuNhL.jpg)**Kayotuas Back to School Toddler Girl Outfit Red Apple Shirt Tulle Skirts Set Cute First Preschool Kindergarten Daycare Dress (White 3-4T)**Kayotuas**$14.85**4.8★**▲ 490%**](https://www.amazon.com/dp/B0DZXVKQ7Q)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -10.3% search growth over the last 90 days.

12K8KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 39.1×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**22%

*“Will fit a teenager”*

**Comfort-Overall**20%

*“It's comfortable”*

**Quality-Overall**14%

*“Its well made”*

**Advertised Vs Actual Product**8%

*“Exactly as pictured”*

**Value For Money**6%

*“So worth it”*

**Weight Light**3%

*“lightweight costume choice that still looked great”*

**Ease Of Use**3%

*“Overall, it was an easy, lightweight costume choice that still looked great and got plenty of compliments”*

**Stitch/Finish/Polish**3%

*“The included hat finished the look really well—once its on”*

**Color**3%

*“the bright red color stood out in a way that made it easy for people to spot you right away”*

### **What buyers complain about **

**Size-Overall**33%

*“Too small”*

**Stretchability/Expandability/Elasticity**17%

*“Super cute, looks like it might not have any stretch or give”*

**Quality-Overall**17%

*“Cheap”*

### **Top return reasons **

**Size-Overall**65%

**Quality-Overall**12%

**Material Quality**7%

**Advertised Vs Actual Product**6%

**Value For Money**2%

**Width**2%

**Shape/Style**2%

**Color**2%

**Waist Fit**2%

**Velcro Quality**1%