---
title: "anxiety costume — Niche Verdict: Skip it (43/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/anxiety-costume"
last_updated: "2026-07-13T23:19:38.682Z"
locale: en
meta:
  description: "a small market ($15K/yr) — anxiety costume doesn't clear our bar today."
  "og:description": "a small market ($15K/yr) — anxiety costume doesn't clear our bar today."
  "og:title": "anxiety costume — Niche Verdict: Skip it (43/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **anxiety costume**

**Skip it**

A small market ($15K/yr) — this niche doesn't clear our bar today.

Market size 4Growth 12Conversion 6Competition 63Returns 13Price range 84Avg price 92Brand share 66Review moat 95Quality gap 92

**Review moat**

**Incredible****92**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Great****4.0★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Great****$21.84**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$9.60–$48.78**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****65%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****47%**

top-5 click share — leaders hold, buyers still browse

**Returns**

**Bad****8.9%**

return rate — above 6% kills the launch gate

**Growth**

**Bad****-26.2%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****0.5%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$15K**

$15K/yr · 141K searches

## **Competition**

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**18 **▲rising

**Sellers**

**40**

**Top-5 brand share**

**65%**

**Open market**

**30%**

- JQAKFIY29% - WHGAW11% - Deerose9% - itswordpiz8% - Disguise7% - FINASKASU5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$4616%$9229%$1K12%$2K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 25 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![WHGAW 4Pcs Halloween Costume Accessories Adults Orange Emotion Headband Googly Eyes Glasses Eyebrows Gloves Party Funny Cosplay inside anxiety out](https://m.media-amazon.com/images/I/41E-0tj69LL.jpg)**WHGAW 4Pcs Halloween Costume Accessories Adults Orange Emotion Headband Googly Eyes Glasses Eyebrows Gloves Party Funny Cosplay inside anxiety out**WHGAW**$15.60**4.5★7 rev](https://www.amazon.com/dp/B0FQ3WRQJZ) [2![JQAKFIY Anger Costume Inside Cosplay Out Shirt For Adult Emotions Halloween Anxiety Costume Top With Tie Gloves Funny Dress XL](https://m.media-amazon.com/images/I/41d-ZYUHuVL.jpg)**JQAKFIY Anger Costume Inside Cosplay Out Shirt For Adult Emotions Halloween Anxiety Costume Top With Tie Gloves Funny Dress XL**JQAKFIY**$30.21**3.6★5 rev](https://www.amazon.com/dp/B0DHRYRK71) [3![Deerose Womens Anity Costume Sweatshirts Halloween Innsid Ovt Cosplay Long Sleeve Shirts Lightweight Party Tops L](https://m.media-amazon.com/images/I/415WVvdJ-nL.jpg)**Deerose Womens Anity Costume Sweatshirts Halloween Innsid Ovt Cosplay Long Sleeve Shirts Lightweight Party Tops L**Deerose**$16.32**4.1★170 rev](https://www.amazon.com/dp/B0FHPSKJQG) [4![Fear Costume Inside Cosplay Out 2 Fear Top Shirt Fear Emotions Halloween Cosplay Costume L](https://m.media-amazon.com/images/I/51H9TztIPPL.jpg)**Fear Costume Inside Cosplay Out 2 Fear Top Shirt Fear Emotions Halloween Cosplay Costume L**JQAKFIY**$32.30**4.3★15 rev](https://www.amazon.com/dp/B0DHRXYL6M) [5![itswordpiz 3PCS Halloween Costume for Adult Women Outfit Accessories with Orange Wig Headband & Eyebrows and Eyes for Cosplay Theme Parties Dress Up](https://m.media-amazon.com/images/I/51wICL8JSjL.jpg)**itswordpiz 3PCS Halloween Costume for Adult Women Outfit Accessories with Orange Wig Headband & Eyebrows and Eyes for Cosplay Theme Parties Dress Up**itswordpiz**$9.60**4.1★48 rev](https://www.amazon.com/dp/B0FJF2THDL)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![WHGAW 4Pcs Halloween Costume Accessories Adults Orange Emotion Headband Googly Eyes Glasses Eyebrows Gloves Party Funny Cosplay inside anxiety out](https://m.media-amazon.com/images/I/41E-0tj69LL.jpg)**WHGAW 4Pcs Halloween Costume Accessories Adults Orange Emotion Headband Googly Eyes Glasses Eyebrows Gloves Party Funny Cosplay inside anxiety out**WHGAW**$15.60**7 rev10mo ago](https://www.amazon.com/dp/B0FQ3WRQJZ) [![itswordpiz 3PCS Halloween Costume for Adult Women Outfit Accessories with Orange Wig Headband & Eyebrows and Eyes for Cosplay Theme Parties Dress Up](https://m.media-amazon.com/images/I/51wICL8JSjL.jpg)**itswordpiz 3PCS Halloween Costume for Adult Women Outfit Accessories with Orange Wig Headband & Eyebrows and Eyes for Cosplay Theme Parties Dress Up**itswordpiz**$9.60**48 rev10mo ago](https://www.amazon.com/dp/B0FJF2THDL) [![Sun-Staches Anxiety Glasses | Inside Out Official Costume Accessory | One Size Fits Most](https://m.media-amazon.com/images/I/41QUUQrx90L.jpg)**Sun-Staches Anxiety Glasses | Inside Out Official Costume Accessory | One Size Fits Most**Sun-Staches**$14.99**147 rev11mo ago](https://www.amazon.com/dp/B0FM9R64ZB) [![Toulite Halloween Cosplay Emotion Orange Knitted Hat with Wigs Hair for Halloween Role Playing Inside Costume Party Supplies](https://m.media-amazon.com/images/I/41WuX3PTc5L.jpg)**Toulite Halloween Cosplay Emotion Orange Knitted Hat with Wigs Hair for Halloween Role Playing Inside Costume Party Supplies**Toulite**$10.91**3 rev11mo ago](https://www.amazon.com/dp/B0FL7R4725) [![Deerose Womens Anity Costume Sweatshirts Halloween Innsid Ovt Cosplay Long Sleeve Shirts Lightweight Party Tops L](https://m.media-amazon.com/images/I/415WVvdJ-nL.jpg)**Deerose Womens Anity Costume Sweatshirts Halloween Innsid Ovt Cosplay Long Sleeve Shirts Lightweight Party Tops L**Deerose**$16.32**170 rev11mo ago](https://www.amazon.com/dp/B0FHPSKJQG)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Fear Costume Inside Cosplay Out 2 Fear Top Shirt Fear Emotions Halloween Cosplay Costume L](https://m.media-amazon.com/images/I/51H9TztIPPL.jpg)**Fear Costume Inside Cosplay Out 2 Fear Top Shirt Fear Emotions Halloween Cosplay Costume L**JQAKFIY**$32.30**4.3★**▲ 1000%**](https://www.amazon.com/dp/B0DHRXYL6M) [![Anger Costume Inside Cosplay Out Shirt For Adult Emotions Halloween Anxiety Costume Top With Tie Gloves Funny Dress S](https://m.media-amazon.com/images/I/41d-ZYUHuVL.jpg)**Anger Costume Inside Cosplay Out Shirt For Adult Emotions Halloween Anxiety Costume Top With Tie Gloves Funny Dress S**JQAKFIY**$28.35**3.6★**▲ 1000%**](https://www.amazon.com/dp/B0DHRTQDSL) [![Fear Costume Inside Cosplay Out 2 Fear Top Shirt Fear Emotions Halloween Cosplay Costume M](https://m.media-amazon.com/images/I/51H9TztIPPL.jpg)**Fear Costume Inside Cosplay Out 2 Fear Top Shirt Fear Emotions Halloween Cosplay Costume M**JQAKFIY**$32.01**4.3★**▲ 1000%**](https://www.amazon.com/dp/B0DM1DYX6T) [![Tutus for Women Adult Tutu Tulle Skirts Costumes for Women 5 Layered Womens Purple Tutu Skirts for Girls Teens Halloween Ballet Minion Sexy Witch Purge Mario Mike Wazowski Sully Cookie Monster Crayon](https://m.media-amazon.com/images/I/41+JBOcXmwL.jpg)**Tutus for Women Adult Tutu Tulle Skirts Costumes for Women 5 Layered Womens Purple Tutu Skirts for Girls Teens Halloween Ballet Minion Sexy Witch Purge Mario Mike Wazowski Sully Cookie Monster Crayon**BFONS**$10.69**4.3★**▲ 1000%**](https://www.amazon.com/dp/B0CJX3Z158) [![Disney Pixar Inside Out 2 This is FIne Anxiety Adult T-Shirt(XL Black)](https://m.media-amazon.com/images/I/41cUI0oF9yL.jpg)**Disney Pixar Inside Out 2 This is FIne Anxiety Adult T-Shirt(XL Black)**Disney**$17.80**4.8★**▲ 1000%**](https://www.amazon.com/dp/B0DDMPM74Z)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 92 weeks — -26.2% search growth over the last 90 days.

80K60KSpike '24Spike '25Prime Day '25Spike '26 seasonNovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 168.0×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**25%

*“True to size”*

**Color**25%

*“The colors are spot on like the character”*

**Material Quality**8%

*“The material is good”*

**Shape/Style**8%

*“sexy”*

**Comfort-Overall**8%

*“comfortable”*

**Soft Feel**6%

*“But it was soft”*

**Quality-Overall**6%

*“Quality was okay”*

### **What buyers complain about **

**Quality-Overall**21%

*“It wasnt made well”*

**Size-Overall**15%

*“runs very small”*

**Adhesion/Stickiness**13%

*“The eyes and eyebrows didnt stick, I ended up having to take it into work and hot glue it”*

**Comfort-Overall**13%

*“The headband is metal and very uncomfortable”*

**Durability**13%

*“kept falling off”*

**Stretchability/Expandability/Elasticity**8%

*“The XL runs very small with no stretch to the fabric”*

**Machine Wash Suitability**6%

*“it started to crack after 1 wash”*

### **Top return reasons **

**Size-Overall**44%

**Length**9%

**Advertised Vs Actual Product**7%

**Value For Money**6%

**Waist Fit**4%

**Adhesion/Stickiness**4%

**Quality-Overall**3%

**Chest Fit**3%

**Print Quality**3%

**Color**3%