---
title: "anna costume for girls — Niche Verdict: Skip it (42/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/anna-costume-for-girls"
last_updated: "2026-07-13T20:51:52.867Z"
locale: en
meta:
  description: "soft demand (-27.6% this quarter) — anna costume for girls doesn't clear our bar today."
  "og:description": "soft demand (-27.6% this quarter) — anna costume for girls doesn't clear our bar today."
  "og:title": "anna costume for girls — Niche Verdict: Skip it (42/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **anna costume for girls**

**Skip it**

Soft demand (-27.6% this quarter) — this niche doesn't clear our bar today.

Market size 30Growth 11Conversion 14Competition 83Returns 35Price range 76Avg price 93Brand share 52Review moat 45Quality gap 22

**Avg price**

**Great****$22.10**

avg listing price — sweet spot $15–$100

**Competition**

**Great****32%**

top-5 click share — an open shelf

**Price range**

**Great****$8.86–$35.19**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****74%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****1,965.21**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Okay****4.9%**

return rate — above 6% kills the launch gate

**Market size**

**Okay****$132K**

$132K/yr · 521K searches

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****1.1%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-27.6%**

90-day search growth — must beat 0% to launch

## **Competition**

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

**Brands**

**19 **▼falling

**Sellers**

**43**

**Top-5 brand share**

**74%**

**Open market**

**22%**

- Disney47% - AHLPO9% - Party Chili7% - Avady6% - iTVTi5% - Funna4%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$4K6%$8K9%$12K12%$16K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 56 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Disney Girls Frozen Fantasy Gown Nightgown HAPPY ANNA 2 4T](https://m.media-amazon.com/images/I/41H148e2mxL.jpg)**Disney Girls Frozen Fantasy Gown Nightgown HAPPY ANNA 2 4T**Disney**$20.99**4.8★5,077 rev](https://www.amazon.com/dp/B08KTV1QLY) [2![Disney Girls Frozen 2 Fantasy Gown Nightgown FANTASY ANNA 2 4T](https://m.media-amazon.com/images/I/41xvrHOYn5L.jpg)**Disney Girls Frozen 2 Fantasy Gown Nightgown FANTASY ANNA 2 4T**Disney**$19.08**4.8★5,077 rev](https://www.amazon.com/dp/B08KTWBX48) [3![AHLPO Princess Dress Up for Girls Halloween Cosplay Princess Costume Luxury Green Fancy Dress Christmas Birthday Party Outfit](https://m.media-amazon.com/images/I/51V9cVWslDL.jpg)**AHLPO Princess Dress Up for Girls Halloween Cosplay Princess Costume Luxury Green Fancy Dress Christmas Birthday Party Outfit**AHLPO**$15.16**4.5★246 rev](https://www.amazon.com/dp/B0CT5YM8BX) [4![Funna Princess Costume for Toddler Girls Fancy Dress Party with Accessories Blue 4T](https://m.media-amazon.com/images/I/51oWmgNj6aL.jpg)**Funna Princess Costume for Toddler Girls Fancy Dress Party with Accessories Blue 4T**Funna**$24.14**4.7★1,443 rev](https://www.amazon.com/dp/B0DPN6GJ76) [5![Jurebecia Girls Nightgowns Princess Nightdress Flutter Sleeves Pajamas Sleepwear Kids Night Gown Nightie Dress 4t Blue Black](https://m.media-amazon.com/images/I/41T9gDRoOYL.jpg)**Jurebecia Girls Nightgowns Princess Nightdress Flutter Sleeves Pajamas Sleepwear Kids Night Gown Nightie Dress 4t Blue Black**Jurebecia**$8.86**4.7★1,454 rev](https://www.amazon.com/dp/B0D66XMR1C)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Disney Girls Frozen Fantasy Gown Nightgown ELSA AND ANNA IN THE SNOW 4T](https://m.media-amazon.com/images/I/41Q3nvw710L.jpg)**Disney Girls Frozen Fantasy Gown Nightgown ELSA AND ANNA IN THE SNOW 4T**Disney**$25.55**5,077 rev2mo ago](https://www.amazon.com/dp/B0G6GLQCST) [![Disney Frozen 2 Girls Princess Dress Nightgown Fantasy Gown Soft & Cute Pajamas for Kids](https://m.media-amazon.com/images/I/41H0IO1hpmL.jpg)**Disney Frozen 2 Girls Princess Dress Nightgown Fantasy Gown Soft & Cute Pajamas for Kids**Disney**$25.96**5,077 rev2mo ago](https://www.amazon.com/dp/B0FV3RFQP2) [![Disney girls Nightgown Soft & Cute Pajamas for Kids FROZEN 2 4T](https://m.media-amazon.com/images/I/41EBYNCCCEL.jpg)**Disney girls Nightgown Soft & Cute Pajamas for Kids FROZEN 2 4T**Disney**$14.57**8,990 rev2mo ago](https://www.amazon.com/dp/B0D6HJ33P8) [![COTRIO Princess Dress Girls Casual Dresses Toddler Twirl Skater Dress A Line Swing Sundress Kids Ruffle Sleeve School Dresses Outfit Size 4t-5t (Blue Black)](https://m.media-amazon.com/images/I/41o31hcXcFL.jpg)**COTRIO Princess Dress Girls Casual Dresses Toddler Twirl Skater Dress A Line Swing Sundress Kids Ruffle Sleeve School Dresses Outfit Size 4t-5t (Blue Black)**COTRIO**$14.90**40 rev5mo ago](https://www.amazon.com/dp/B0GHYLJVNZ) [![Disney Frozen Anna Toddler Girl Dress Purple Floral Print Bow Tie Straps Smocked Sundress Birthday Party School Casual Summer Outfit Clothes 3-4T](https://m.media-amazon.com/images/I/513aaZqSjOL.jpg)**Disney Frozen Anna Toddler Girl Dress Purple Floral Print Bow Tie Straps Smocked Sundress Birthday Party School Casual Summer Outfit Clothes 3-4T**Disney**$19.29**908 rev7mo ago](https://www.amazon.com/dp/B0G57LSY6Y)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Disney Girls Frozen Fantasy Gown Nightgown ELSA AND ANNA IN THE SNOW 4T](https://m.media-amazon.com/images/I/41Q3nvw710L.jpg)**Disney Girls Frozen Fantasy Gown Nightgown ELSA AND ANNA IN THE SNOW 4T**Disney**$25.55**4.8★**▲ 197%**](https://www.amazon.com/dp/B0G6GLQCST) [![Bcyifuba Princess Costume for Girls Princess Dress for Toddler Party Halloween Carnival Cosplay with Accessories 4-5 Years(Label 120)](https://m.media-amazon.com/images/I/51lGOGFVVQL.jpg)**Bcyifuba Princess Costume for Girls Princess Dress for Toddler Party Halloween Carnival Cosplay with Accessories 4-5 Years(Label 120)**Bcyifuba**$28.76**4.6★**▲ 196%**](https://www.amazon.com/dp/B0FHP8MQSB) [![Disney Frozen Anna Toddler Girl Dress Purple Floral Print Bow Tie Straps Smocked Sundress Birthday Party School Casual Summer Outfit Clothes 3-4T](https://m.media-amazon.com/images/I/513aaZqSjOL.jpg)**Disney Frozen Anna Toddler Girl Dress Purple Floral Print Bow Tie Straps Smocked Sundress Birthday Party School Casual Summer Outfit Clothes 3-4T**Disney**$19.29**4.8★**▲ 188%**](https://www.amazon.com/dp/B0G57LSY6Y) [![Ruikajia Cosplay Anna Coronation Costume - Adults X-Large Black](https://m.media-amazon.com/images/I/31jUbo4SPWL.jpg)**Ruikajia Cosplay Anna Coronation Costume - Adults X-Large Black**Ruikajia**$20.76**3.9★**▲ 186%**](https://www.amazon.com/dp/B0D4YRXCDJ) [![Disney Frozen Anna Toddler Girl Dress Purple Floral Print Bow Tie Straps Smocked Sundress Birthday Party School Casual Summer Outfit Clothes 4-5T](https://m.media-amazon.com/images/I/513aaZqSjOL.jpg)**Disney Frozen Anna Toddler Girl Dress Purple Floral Print Bow Tie Straps Smocked Sundress Birthday Party School Casual Summer Outfit Clothes 4-5T**Disney**$18.53**4.8★**▲ 181%**](https://www.amazon.com/dp/B0G57R385P)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -27.6% search growth over the last 90 days.

30K20KSpike '24Prime Day '25Spike '25 seasonSepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 5.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**24%

*“Sizing is accurate”*

**Quality-Overall**19%

*“Fantastic quality”*

**Value For Money**8%

*“Worth Every Penny”*

**Comfort-Overall**7%

*“comfortable”*

**Durability**5%

*“So far its durable as well”*

**Advertised Vs Actual Product**4%

*“comes with all the extras that are featured just as described”*

**Material Quality**4%

*“The velvet material feels nice”*

**Color**3%

*“Gorgeous colors”*

**Brightness/Shine/Glow**3%

*“Great dress super pretty sparkles shed tho”*

**Soft Feel**2%

*“Soft Material”*

### **What buyers complain about **

**Size-Overall**19%

*“Ran very small”*

**Durability**11%

*“Ripped immediately”*

**Quality-Overall**8%

*“I can't balance the cost against the quality”*

**Stitch/Finish/Polish**7%

*“the seams are busted”*

**Strength**3%

*“a little flimsy”*

**Brightness/Shine/Glow**3%

*“glitters fall off”*

**Shape/Style**3%

*“Not very flattering”*

**Assembly/Installation**2%

*“we couldnt put it back together”*

**Ease Of Cleaning**2%

*“It is a mess”*

**Strap/String Quality**2%

*“strings lose and just very not good quality”*

### **Top return reasons **

**Size-Overall**59%

**Length**7%

**Material Quality**5%

**Chest Fit**4%

**Quality-Overall**3%

**Waist Fit**3%

**Advertised Vs Actual Product**2%

**Shoulder Fit**1%

**Defective Material/Parts**1%

**Color**1%