---
title: "american flag beanie — Niche Verdict: Skip it (36/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/american-flag-beanie"
last_updated: "2026-07-13T23:20:00.586Z"
locale: en
meta:
  description: "soft demand (-88.9% this quarter) — american flag beanie doesn't clear our bar today."
  "og:description": "soft demand (-88.9% this quarter) — american flag beanie doesn't clear our bar today."
  "og:title": "american flag beanie — Niche Verdict: Skip it (36/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **american flag beanie**

**Skip it**

Soft demand (-88.9% this quarter) — this niche doesn't clear our bar today.

Market size 4Growth 0Conversion 28Competition 65Returns 47Price range 40Avg price 72Brand share 76Review moat 22Quality gap 40

**Brand share**

**Great****59%**

top-5 brand share — no brand owns this niche

**Avg price**

**Good****$14.66**

avg listing price — sweet spot $15–$100

**Competition**

**Good****46%**

top-5 click share — leaders hold, buyers still browse

**Returns**

**Okay****3.3%**

return rate — above 6% kills the launch gate

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****$7.46–$20.04**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****2.2%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****10,048.65**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$18K**

$18K/yr · 55K searches

**Growth**

**Bad****-88.9%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**20 **▲rising

**Sellers**

**35**

**Top-5 brand share**

**59%**

**Open market**

**35%**

- Selini New York21% - Parquet16% - OUTDOOR SHAPING8% - LELVK8% - WITHMOONS6% - KBETHOS5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$89310%$2K15%$3K20%$4K1101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 31 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Selini New York USA Winter Hat - Knit Cuffed Beanie with Pom Pom USA Flag Design Warm Fun for Cold Days](https://m.media-amazon.com/images/I/51+xW89iZsL.jpg)**Selini New York USA Winter Hat - Knit Cuffed Beanie with Pom Pom USA Flag Design Warm Fun for Cold Days**Selini New York**$17.66**4.7★489 rev](https://www.amazon.com/dp/B0GFPY5T1Y) [2![Parquet American Flag Knit Pom Beanie Ski Hat with Stars](https://m.media-amazon.com/images/I/41TYpxy1wFL.jpg)**Parquet American Flag Knit Pom Beanie Ski Hat with Stars**Parquet**$16.24**4.2★49 rev](https://www.amazon.com/dp/B0G96Q16JS) [3![LELVK USA Beanie with Embroidered American Flag Hat Double Layer Knit Winter Skull Cap for Men & Women](https://m.media-amazon.com/images/I/31fwkSEnp3L.jpg)**LELVK USA Beanie with Embroidered American Flag Hat Double Layer Knit Winter Skull Cap for Men & Women**LELVK**$13.17**4.2★16 rev](https://www.amazon.com/dp/B0FV2S8H8B) [4![Parquet American Flag Knit Pom Beanie Ski Hat with Stars](https://m.media-amazon.com/images/I/41TYpxy1wFL.jpg)**Parquet American Flag Knit Pom Beanie Ski Hat with Stars**Parquet**$16.37**4.2★49 rev](https://www.amazon.com/dp/B09V3HV92T) [5![WITHMOONS USA Beanie Hat American Flag Toque Winter Pom Knit Beanies for Men Women JZP0027 (Navy)](https://m.media-amazon.com/images/I/51-dK-Ydm8L.jpg)**WITHMOONS USA Beanie Hat American Flag Toque Winter Pom Knit Beanies for Men Women JZP0027 (Navy)**WITHMOONS**$17.89**4.6★861 rev](https://www.amazon.com/dp/B07K1LR7YC)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![USA 250th Anniversary Beanie Hat 17762026 White - 3D Embroidered Patriotic Knit Cap with American Flag Soft Acrylic One Size Fits All Patriotic 4th of July Independence Day Gift](https://m.media-amazon.com/images/I/51Nq67LjkJL.jpg)**USA 250th Anniversary Beanie Hat 17762026 White - 3D Embroidered Patriotic Knit Cap with American Flag Soft Acrylic One Size Fits All Patriotic 4th of July Independence Day Gift**Jester Fiesta**$11.45**28 rev2mo ago](https://www.amazon.com/dp/B0GXX12FWD) [![USA 250th Anniversary Beanie Hat 17762026 Black - 3D Embroidered Patriotic Knit Cap with American Flag Soft Acrylic One Size Fits All Patriotic 4th of July Independence Day Gift](https://m.media-amazon.com/images/I/51F9Yy7C-dL.jpg)**USA 250th Anniversary Beanie Hat 17762026 Black - 3D Embroidered Patriotic Knit Cap with American Flag Soft Acrylic One Size Fits All Patriotic 4th of July Independence Day Gift**Jester Fiesta**$11.81**28 rev2mo ago](https://www.amazon.com/dp/B0GXWRK31G) [![Jester Fiesta USA 250th Anniversary Beanie Hat 17762026 Blue - 3D Embroidered Patriotic Knit Cap with American Flag Soft Acrylic One Size Fits All Patriotic 4th of July Independence Day Gift](https://m.media-amazon.com/images/I/51yR6P632mL.jpg)**Jester Fiesta USA 250th Anniversary Beanie Hat 17762026 Blue - 3D Embroidered Patriotic Knit Cap with American Flag Soft Acrylic One Size Fits All Patriotic 4th of July Independence Day Gift**Jester Fiesta**$12.80**28 rev2mo ago](https://www.amazon.com/dp/B0GXWVBFX9) [![Navy Blue Patriotic Winter Beanie Hat for Men Women American Eagle Knit Cuffed Beanie USA 1776-2026 250th Anniversary Warm Stretch Skull Cap for Colder Regions Like Alaska.](https://m.media-amazon.com/images/I/41AvlzHFjJL.jpg)**Navy Blue Patriotic Winter Beanie Hat for Men Women American Eagle Knit Cuffed Beanie USA 1776-2026 250th Anniversary Warm Stretch Skull Cap for Colder Regions Like Alaska.**Generic**$9.80**2 rev5mo ago](https://www.amazon.com/dp/B0GJPML7BM) [![Selini New York USA Winter Hat - Knit Cuffed Beanie with Pom Pom USA Flag Design Warm Fun for Cold Days](https://m.media-amazon.com/images/I/51+xW89iZsL.jpg)**Selini New York USA Winter Hat - Knit Cuffed Beanie with Pom Pom USA Flag Design Warm Fun for Cold Days**Selini New York**$17.66**489 rev6mo ago](https://www.amazon.com/dp/B0GFPY5T1Y)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Navy Blue Patriotic Winter Beanie Hat for Men Women American Eagle Knit Cuffed Beanie USA 1776-2026 250th Anniversary Warm Stretch Skull Cap for Colder Regions Like Alaska.](https://m.media-amazon.com/images/I/41AvlzHFjJL.jpg)**Navy Blue Patriotic Winter Beanie Hat for Men Women American Eagle Knit Cuffed Beanie USA 1776-2026 250th Anniversary Warm Stretch Skull Cap for Colder Regions Like Alaska.**Generic**$9.80**4.0★**▲ 379%**](https://www.amazon.com/dp/B0GJPML7BM) [![Jester Fiesta USA 250th Anniversary Beanie Hat 17762026 Blue - 3D Embroidered Patriotic Knit Cap with American Flag Soft Acrylic One Size Fits All Patriotic 4th of July Independence Day Gift](https://m.media-amazon.com/images/I/51yR6P632mL.jpg)**Jester Fiesta USA 250th Anniversary Beanie Hat 17762026 Blue - 3D Embroidered Patriotic Knit Cap with American Flag Soft Acrylic One Size Fits All Patriotic 4th of July Independence Day Gift**Jester Fiesta**$12.80**4.8★**▲ 376%**](https://www.amazon.com/dp/B0GXWVBFX9) [![USA 250th Anniversary Beanie Hat 17762026 White - 3D Embroidered Patriotic Knit Cap with American Flag Soft Acrylic One Size Fits All Patriotic 4th of July Independence Day Gift](https://m.media-amazon.com/images/I/51Nq67LjkJL.jpg)**USA 250th Anniversary Beanie Hat 17762026 White - 3D Embroidered Patriotic Knit Cap with American Flag Soft Acrylic One Size Fits All Patriotic 4th of July Independence Day Gift**Jester Fiesta**$11.45**4.8★**▲ 374%**](https://www.amazon.com/dp/B0GXX12FWD) [![USA 250th Anniversary Beanie Hat 17762026 Black - 3D Embroidered Patriotic Knit Cap with American Flag Soft Acrylic One Size Fits All Patriotic 4th of July Independence Day Gift](https://m.media-amazon.com/images/I/51F9Yy7C-dL.jpg)**USA 250th Anniversary Beanie Hat 17762026 Black - 3D Embroidered Patriotic Knit Cap with American Flag Soft Acrylic One Size Fits All Patriotic 4th of July Independence Day Gift**Jester Fiesta**$11.81**4.8★**▲ 370%**](https://www.amazon.com/dp/B0GXWRK31G) [![Carhartt Mens Knit Cuffed Beanie Navy One Size](https://m.media-amazon.com/images/I/417qu3k4Q5L.jpg)**Carhartt Mens Knit Cuffed Beanie Navy One Size**Carhartt**$19.97**4.8★**▲ 360%**](https://www.amazon.com/dp/B002G9UDXW)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 74 weeks — -88.9% search growth over the last 90 days.

6K4KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 27.9×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Warmth**23%

*“Warm hat”*

**Size-Overall**17%

*“Fit great”*

**Quality-Overall**14%

*“Good quality and shipped on time”*

**Comfort-Overall**9%

*“Nice and comfortable”*

**Value For Money**4%

*“It is well worth the price”*

**Advertised Vs Actual Product**3%

*“As advertised”*

**Material Quality**3%

*“the material isnt cheap”*

**Soft Feel**3%

*“This beanie cap is a pretty standard issue design and made well and soft”*

**Color**3%

*“Vivid colors”*

**Thickness**3%

*“The knit is fairly thick”*

### **What buyers complain about **

**Size-Overall**43%

*“Too tight”*

**Thickness**6%

*“However, its a bit thick,”*

**Quality-Overall**5%

*“Exceeds the typical quality of a product of this type”*

**Durability**3%

*“After wearing it for 5 days it looked as if I had it for two years”*

**Weather Proof**3%

*“Not warm”*

**Shape/Style**3%

*“Different style than desired”*

**Color**2%

*“The flag coloring is a bit different than the pictures - the stripes are not white”*

**Warmth**1%

*“Not warm”*

**Material Quality**1%

*“Very thin material on hat”*

**Stretchability/Expandability/Elasticity**1%

*“It doesn't stretch so it was too big for one person”*

### **Top return reasons **

**Size-Overall**59%

**Color**12%

**Length**7%

**Material Quality**4%

**Advertised Vs Actual Product**3%

**Shape/Style**2%

**Quality-Overall**2%

**Thin**1%

**Width**1%

**Value For Money**1%