---
title: "alas — Niche Verdict: Skip it (39/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/alas"
last_updated: "2026-07-13T23:07:29.092Z"
locale: en
meta:
  description: "weak search conversion (1.0%) — alas doesn't clear our bar today."
  "og:description": "weak search conversion (1.0%) — alas doesn't clear our bar today."
  "og:title": "alas — Niche Verdict: Skip it (39/100) | Amazon United States - Flapen"
---

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# **alas**

**Skip it**

Weak search conversion (1.0%) — this niche doesn't clear our bar today.

Market size 27Growth 19Conversion 13Competition 32Returns 17Price range 74Avg price 83Brand share 52Review moat 71Quality gap 79

**Avg price**

**Great****$18.22**

avg listing price — sweet spot $15–$100

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****$7.96–$34.88**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****674.15**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Good****74%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****66%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****$111K**

$111K/yr · 609K searches

**Growth**

**Bad****-12.6%**

90-day search growth — must beat 0% to launch

**Returns**

**Bad****7.9%**

return rate — above 6% kills the launch gate

**Conversion**

**Bad****1.0%**

search→purchase rate — share of searches ending in a sale

## **Competition**

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**17 **▼falling

**Sellers**

**31**

**Top-5 brand share**

**74%**

**Open market**

**23%**

- Lauthen.S52% - XIAXAIXU7% - CRTEPST5% - whitefeather5% - Yieeonc4% - Loieryk3%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$11K20%$22K30%$33K40%$44K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Lauthen.S Belly Dance Isis Wings with Sticks Women Angel Wings Halloween Costume Carnival Cape Outfit Black](https://m.media-amazon.com/images/I/41m+wDd9A6L.jpg)**Lauthen.S Belly Dance Isis Wings with Sticks Women Angel Wings Halloween Costume Carnival Cape Outfit Black**Lauthen.S**$19.86**4.6★107 rev](https://www.amazon.com/dp/B0D5YY82SQ) [2![Lauthen.S Belly Dance Isis Wings with Sticks Women Gold Angel Wings Halloween Costume Carnival Cape Outfit](https://m.media-amazon.com/images/I/51hm2YhJ4yL.jpg)**Lauthen.S Belly Dance Isis Wings with Sticks Women Gold Angel Wings Halloween Costume Carnival Cape Outfit**Lauthen.S**$19.74**4.6★107 rev](https://www.amazon.com/dp/B0D5YYXSXS) [3![Angel Wings and Halo Headband for Women Adults - White Chiffon Fairy Wings Elegant Costume Accessories for Halloween Christmas Party Cosplay](https://m.media-amazon.com/images/I/31tnuMXoQGL.jpg)**Angel Wings and Halo Headband for Women Adults - White Chiffon Fairy Wings Elegant Costume Accessories for Halloween Christmas Party Cosplay**CRTEPST**$34.88**4.2★64 rev](https://www.amazon.com/dp/B0F9YNZ372) [4![Kids Girls Feather Fairy Wings Princess Stage Show Halloween Costume Angel Wings with Crown and Wand Party Dress Up (Blue 65 * 35cm)](https://m.media-amazon.com/images/I/319vBkikEwL.jpg)**Kids Girls Feather Fairy Wings Princess Stage Show Halloween Costume Angel Wings with Crown and Wand Party Dress Up (Blue 65 * 35cm)**XIAXAIXU**$17.77**3.8★107 rev](https://www.amazon.com/dp/B0CC2FKPPQ) [5![Yieeonc Angel Wings and Halo Adult White Feather Angel Wings Costume Women Halloween Cosplay Party Costumes](https://m.media-amazon.com/images/I/31GwcNdxJbL.jpg)**Yieeonc Angel Wings and Halo Adult White Feather Angel Wings Costume Women Halloween Cosplay Party Costumes**Yieeonc**$15.93**4.2★415 rev](https://www.amazon.com/dp/B0B76YYFVN)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Fairy Wings for Adults Fairy Costume Set with Elf Ears and Fairy Flower Arm Wrap for Party Cosplay 27x29.5 Green](https://m.media-amazon.com/images/I/519-h89GqGL.jpg)**Fairy Wings for Adults Fairy Costume Set with Elf Ears and Fairy Flower Arm Wrap for Party Cosplay 27x29.5 Green**XOVXOX**$19.96**38 rev5mo ago](https://www.amazon.com/dp/B0GMGGLXH8) [![U-Goforst Fairy Wings for Adult Fairy Costume for Women Butterfly Wings for Women Halloween Costume Cosplay Dress Up (Blue)](https://m.media-amazon.com/images/I/51Dqvg+UXTL.jpg)**U-Goforst Fairy Wings for Adult Fairy Costume for Women Butterfly Wings for Women Halloween Costume Cosplay Dress Up (Blue)**U-Goforst**$15.42**778 rev1y ago](https://www.amazon.com/dp/B0FCFLWTHG) [![MehelloFeather Angel Wings Black 1.8Ft Fairy Wings Costume Accessories for Photo Booth Props Womens Angel Cosplay Princess Stage Show](https://m.media-amazon.com/images/I/417cK832nUL.jpg)**MehelloFeather Angel Wings Black 1.8Ft Fairy Wings Costume Accessories for Photo Booth Props Womens Angel Cosplay Princess Stage Show**MehelloFeather**$28.24**68 rev1y ago](https://www.amazon.com/dp/B0FCDXFJS1) [![Angel Wings and Halo Headband for Women Adults - White Chiffon Fairy Wings Elegant Costume Accessories for Halloween Christmas Party Cosplay](https://m.media-amazon.com/images/I/31tnuMXoQGL.jpg)**Angel Wings and Halo Headband for Women Adults - White Chiffon Fairy Wings Elegant Costume Accessories for Halloween Christmas Party Cosplay**CRTEPST**$34.88**64 rev1y ago](https://www.amazon.com/dp/B0F9YNZ372) [![PullCrease Dragonfly Wings for Adults Halloween Fairy Dragonfly Wings Costume Large Cosplay Dress up Festive Party Favor(Gold Dazzling Color)](https://m.media-amazon.com/images/I/51LUr3xVScL.jpg)**PullCrease Dragonfly Wings for Adults Halloween Fairy Dragonfly Wings Costume Large Cosplay Dress up Festive Party Favor(Gold Dazzling Color)**PullCrease**$16.54**158 rev1y ago](https://www.amazon.com/dp/B0F612T3C9)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Fairy Wings for Adults Fairy Costume Set with Elf Ears and Fairy Flower Arm Wrap for Party Cosplay 27x29.5 Green](https://m.media-amazon.com/images/I/519-h89GqGL.jpg)**Fairy Wings for Adults Fairy Costume Set with Elf Ears and Fairy Flower Arm Wrap for Party Cosplay 27x29.5 Green**XOVXOX**$19.96**4.5★**▲ 235%**](https://www.amazon.com/dp/B0GMGGLXH8) [![U-Goforst Fairy Wings for Adult Fairy Costume for Women Butterfly Wings for Women Halloween Costume Cosplay Dress Up (Blue)](https://m.media-amazon.com/images/I/51Dqvg+UXTL.jpg)**U-Goforst Fairy Wings for Adult Fairy Costume for Women Butterfly Wings for Women Halloween Costume Cosplay Dress Up (Blue)**U-Goforst**$15.42**4.5★**▲ 219%**](https://www.amazon.com/dp/B0FCFLWTHG) [![Lauthen.S Belly Dance Isis Wings with Sticks Women Angel Wings Halloween Costume Carnival Cape Outfit Black](https://m.media-amazon.com/images/I/41m+wDd9A6L.jpg)**Lauthen.S Belly Dance Isis Wings with Sticks Women Angel Wings Halloween Costume Carnival Cape Outfit Black**Lauthen.S**$19.86**4.6★**▲ 218%**](https://www.amazon.com/dp/B0D5YY82SQ) [![Kids Girls Feather Fairy Wings Princess Stage Show Halloween Costume Angel Wings with Crown and Wand Party Dress Up (Purple 65 * 35cm)](https://m.media-amazon.com/images/I/415auUhnYuL.jpg)**Kids Girls Feather Fairy Wings Princess Stage Show Halloween Costume Angel Wings with Crown and Wand Party Dress Up (Purple 65 * 35cm)**XIAXAIXU**$17.39**3.8★**▲ 149%**](https://www.amazon.com/dp/B0CC2HFD2N) [![RENEMEGO Pink Fairy Wings for Adult - Butterfly Wings for Women Mother Nature Costume Woodland Elf Wings with Pink Flowers Leaves and Vines for Renaissance Renfaire Fantasy Fairy Costume Cosplay](https://m.media-amazon.com/images/I/41W6t9dXfcL.jpg)**RENEMEGO Pink Fairy Wings for Adult - Butterfly Wings for Women Mother Nature Costume Woodland Elf Wings with Pink Flowers Leaves and Vines for Renaissance Renfaire Fantasy Fairy Costume Cosplay**RENEMEGO**$21.85**4.4★**▲ 122%**](https://www.amazon.com/dp/B0DRNKBQFD)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -12.6% search growth over the last 90 days.

80K60KSpike '24Spike '25 seasonSepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 6.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**19%

*“Good quality and came in quickly”*

**Size-Overall**16%

*“The right size”*

**Value For Money**9%

*“Worth the price”*

**Color**9%

*“The color is bright”*

**Ease Of Use**8%

*“quick and easy”*

**Material Quality**7%

*“Made with good flowy material”*

**Comfort-Overall**4%

*“As comfortable as could be expected”*

**Advertised Vs Actual Product**3%

*“These worked out better than expected”*

**Durability**3%

*“They were durable enough for my 4 year old to run around with them on vacation”*

**Design-Overall**3%

*“The details are beautiful”*

### **What buyers complain about **

**Durability**13%

*“It will break immediately”*

**Quality-Overall**13%

*“Definitely poor quality wand”*

**Size-Overall**11%

*“Not a size for all”*

**Advertised Vs Actual Product**10%

*“The pictures are very deceiving”*

**Strap/String Quality**8%

*“just wish the straps were a bit bigger”*

**Color**8%

*“They were a different color than what I thought I was getting”*

**Strength**3%

*“Bit flimsy, color and glitter only on one side, will work for what I need”*

**Material Quality**3%

*“The material is cardboard”*

**Thickness**3%

*“The issue for me was that they felt a bit thin”*

**Stretchability/Expandability/Elasticity**3%

*“The elastic is a bit tight when I have them on”*

### **Top return reasons **

**Size-Overall**50%

**Advertised Vs Actual Product**9%

**Color**7%

**Quality-Overall**6%

**Strap/String Quality**4%

**Value For Money**4%

**Material Quality**3%

**Defective Material/Parts**3%

**Strength**3%

**Functionality-Overall**2%