---
title: "afc richmond hat — Niche Verdict: Skip it (40/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/afc-richmond-hat"
last_updated: "2026-07-14T03:33:55.232Z"
locale: en
meta:
  description: "a small market ($8K/yr) — afc richmond hat doesn't clear our bar today."
  "og:description": "a small market ($8K/yr) — afc richmond hat doesn't clear our bar today."
  "og:title": "afc richmond hat — Niche Verdict: Skip it (40/100) | Amazon United States - Flapen"
---

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# **afc richmond hat**

**Skip it**

A small market ($8K/yr) — this niche doesn't clear our bar today.

Market size 2Growth 68Conversion 48Competition 18Returns 21Price range 70Avg price 85Brand share 33Review moat 75Quality gap 50

**Avg price**

**Great****$19.05**

avg listing price — sweet spot $15–$100

**Review moat**

**Good****506.36**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****$6.87–$33.61**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Good****+48.5%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Good****4.5★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****3.8%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****85%**

top-5 brand share — brands hold most of the demand

**Returns**

**Bad****7.0%**

return rate — above 6% kills the launch gate

**Competition**

**Bad****79%**

top-5 click share — a locked-up shelf

**Market size**

**Bad****$8K**

$8K/yr · 11K searches

## **Competition**

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**11 **▲rising

**Sellers**

**14**

**Top-5 brand share**

**85%**

**Open market**

**12%**

- Bioworld57% - FEIWOBIRD12% - My Party Shirt7% - BROTHER TRUCKERS5% - Lotrcosor5% - ANDICEQY3% - Open — no brand owns it (5 brands, 12%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$80220%$2K30%$2K40%$3K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

All 14 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Ted Lasso AFC Richmond Greyhounds Navy Traditional Adjustable Hat](https://m.media-amazon.com/images/I/41x1vSh3D6L.jpg)**Ted Lasso AFC Richmond Greyhounds Navy Traditional Adjustable Hat**Bioworld**$18.85**4.6★102 rev](https://www.amazon.com/dp/B0BFQTYLN3) [2![Ted Lasso AFC Richmond Greyhounds White Visor Officially Licensed](https://m.media-amazon.com/images/I/312oxPq0yhL.jpg)**Ted Lasso AFC Richmond Greyhounds White Visor Officially Licensed**Bioworld**$19.34**4.7★133 rev](https://www.amazon.com/dp/B0BFQYWDYH) [3![Football Track Sports Hat Soccer Training Coach Cap Blue](https://m.media-amazon.com/images/I/31axHSjxITL.jpg)**Football Track Sports Hat Soccer Training Coach Cap Blue**FEIWOBIRD**$16.20**4.4★22 rev](https://www.amazon.com/dp/B0D48PP7JS) [4![A.F.C. Richmond Football Club Hat - Everyday Wear & Soccer Coach Costume - Blue Baseball Cap Fan Apparel Team TV Show Gift](https://m.media-amazon.com/images/I/31HFEpO9Y2L.jpg)**A.F.C. Richmond Football Club Hat - Everyday Wear & Soccer Coach Costume - Blue Baseball Cap Fan Apparel Team TV Show Gift**My Party Shirt**$19.73**4.2★12 rev](https://www.amazon.com/dp/B0BGQS5YHZ) [5![Adult Adjustable Football Coach Caps Blue Trucker Hat Baseball Hat for Outdoor Hiking Sports](https://m.media-amazon.com/images/I/31KlmzYtjxL.jpg)**Adult Adjustable Football Coach Caps Blue Trucker Hat Baseball Hat for Outdoor Hiking Sports**Lotrcosor**$17.00**4.0★10 rev](https://www.amazon.com/dp/B0D4HQ15JM)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Richmond Upside Down Reversed Vintage Trucker Hat | Premium Adjustable Snapback Baseball Hat for Men & Women (US Alpha One Size Black/Natural)](https://m.media-amazon.com/images/I/41pj3G-Iw2L.jpg)**Richmond Upside Down Reversed Vintage Trucker Hat | Premium Adjustable Snapback Baseball Hat for Men & Women (US Alpha One Size Black/Natural)**BROTHER TRUCKERS**$19.92**0 rev10mo ago](https://www.amazon.com/dp/B0FMX3V5S1) [![Richmond Upside Down Reversed Vintage Trucker Hat | Premium Adjustable Snapback Baseball Hat for Men & Women (US Alpha One Size Red/Natural)](https://m.media-amazon.com/images/I/41oN57ITdHL.jpg)**Richmond Upside Down Reversed Vintage Trucker Hat | Premium Adjustable Snapback Baseball Hat for Men & Women (US Alpha One Size Red/Natural)**BROTHER TRUCKERS**$19.83**0 rev10mo ago](https://www.amazon.com/dp/B0FMWQ7X3W) [![A.F.C. Richmond Football Club Hat - Everyday Wear & Soccer Coach Costume - Blue Baseball Cap Fan Apparel Team TV Show Gift](https://m.media-amazon.com/images/I/31HFEpO9Y2L.jpg)**A.F.C. Richmond Football Club Hat - Everyday Wear & Soccer Coach Costume - Blue Baseball Cap Fan Apparel Team TV Show Gift**My Party Shirt**$19.73**12 rev1y ago](https://www.amazon.com/dp/B0BGQS5YHZ) [![Adult Adjustable Football Coach Caps Blue Trucker Hat Baseball Hat for Outdoor Hiking Sports](https://m.media-amazon.com/images/I/31KlmzYtjxL.jpg)**Adult Adjustable Football Coach Caps Blue Trucker Hat Baseball Hat for Outdoor Hiking Sports**Lotrcosor**$17.00**10 rev2y ago](https://www.amazon.com/dp/B0D4HQ15JM) [![Football Track Sports Hat Soccer Training Coach Cap Blue](https://m.media-amazon.com/images/I/31axHSjxITL.jpg)**Football Track Sports Hat Soccer Training Coach Cap Blue**FEIWOBIRD**$16.20**22 rev2y ago](https://www.amazon.com/dp/B0D48PP7JS)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Sprints Day of The Dead Running Hat (Unisex) Navy](https://m.media-amazon.com/images/I/41nrN3WVKCL.jpg)**Sprints Day of The Dead Running Hat (Unisex) Navy**Sprints**$33.61**4.7★**▲ 209%**](https://www.amazon.com/dp/B09N2T86DS) [![Richmond Upside Down Reversed Vintage Trucker Hat | Premium Adjustable Snapback Baseball Hat for Men & Women (US Alpha One Size Red/Natural)](https://m.media-amazon.com/images/I/41oN57ITdHL.jpg)**Richmond Upside Down Reversed Vintage Trucker Hat | Premium Adjustable Snapback Baseball Hat for Men & Women (US Alpha One Size Red/Natural)**BROTHER TRUCKERS**$19.83**0.0★**▲ 203%**](https://www.amazon.com/dp/B0FMWQ7X3W) [![Richmond Upside Down Reversed Vintage Trucker Hat | Premium Adjustable Snapback Baseball Hat for Men & Women (US Alpha One Size Black/Natural)](https://m.media-amazon.com/images/I/41pj3G-Iw2L.jpg)**Richmond Upside Down Reversed Vintage Trucker Hat | Premium Adjustable Snapback Baseball Hat for Men & Women (US Alpha One Size Black/Natural)**BROTHER TRUCKERS**$19.92**0.0★**▲ 173%**](https://www.amazon.com/dp/B0FMX3V5S1) [![Bioworld Ted Lasso Original Series AFC Richmond 3 Pairs Multi-Design Mid-Calf Crew Socks](https://m.media-amazon.com/images/I/51bjXebOC2L.jpg)**Bioworld Ted Lasso Original Series AFC Richmond 3 Pairs Multi-Design Mid-Calf Crew Socks**Bioworld**$13.58**4.4★**▲ 129%**](https://www.amazon.com/dp/B0BHXDP81G) [![Popfunk Official Ted Lasso Believe Sign Foam Snapback Trucker Hat - Unisex for Men and Women](https://m.media-amazon.com/images/I/41260KsWCSL.jpg)**Popfunk Official Ted Lasso Believe Sign Foam Snapback Trucker Hat - Unisex for Men and Women**Popfunk**$23.84**4.7★**▲ 81%**](https://www.amazon.com/dp/B0CNKP1424)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +48.5% search growth over the last 90 days.

2K2KSpike '24Holiday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 8.8×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**50%

*“they fit”*

**Quality-Overall**20%

*“It feels well made”*

**Material Quality**12%

*“the cotton material feels lightweight”*

**Value For Money**8%

*“which was really affordable”*

**Comfort-Overall**3%

*“Cute, comfortable, and a fun Ted Lasso touch”*

**Adjustability/Rotatability/Reclining**3%

*“The adjustable back makes it easy to get the right fit”*

**Color**3%

*“The black color makes it super versatile”*

### **What buyers complain about **

**Stitch/Finish/Polish**50%

*“Ripped and poorly sewn”*

**Quality-Overall**50%

*“not very good quality”*

### **Top return reasons **

**Size-Overall**50%

**Material Quality**11%

**Shape/Style**5%

**Quality-Overall**5%

**Width**5%

**Length**3%

**Wrinkles**3%

**Advertised Vs Actual Product**3%

**Value For Money**2%

**Color**2%