---
title: "adidas superstar men — Niche Verdict: Skip it (35/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/adidas-superstar-men"
last_updated: "2026-07-14T00:54:55.213Z"
locale: en
meta:
  description: "weak search conversion (0.1%) — adidas superstar men doesn't clear our bar today."
  "og:description": "weak search conversion (0.1%) — adidas superstar men doesn't clear our bar today."
  "og:title": "adidas superstar men — Niche Verdict: Skip it (35/100) | Amazon United States - Flapen"
---

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# **adidas superstar men**

**Skip it**

Weak search conversion (0.1%) — this niche doesn't clear our bar today.

Market size 17Growth 35Conversion 1Competition 81Returns 11Price range 67Avg price 85Brand share 2Review moat 36Quality gap 47

**Avg price**

**Great****$72.95**

avg listing price — sweet spot $15–$100

**Competition**

**Great****34%**

top-5 click share — an open shelf

**Price range**

**Good****$6.06–$133.58**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****2,911.1**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+7.8%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$67K**

$67K/yr · 919K searches

**Returns**

**Bad****9.4%**

return rate — above 6% kills the launch gate

**Brand share**

**Bad****99%**

top-5 brand share — brand-locked demand

**Conversion**

**Bad****0.1%**

search→purchase rate — share of searches ending in a sale

## **Competition**

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

**Brands**

**6 **▲rising

**Sellers**

**120**

**Top-5 brand share**

**99%**

**Open market**

**0%**

- adidas54% - adidas Originals34% - Marc Joseph New York6% - Endoto3% - UamGlsob3% - Project Cloud1%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$3K8%$5K12%$8K16%$11K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 52 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![adidas Originals mens Superstar Sneaker White/Core Black/White 10.5 US](https://m.media-amazon.com/images/I/418pif6HpOL.jpg)**adidas Originals mens Superstar Sneaker White/Core Black/White 10.5 US**adidas Originals**$95.30**4.6★14,057 rev](https://www.amazon.com/dp/B07T38SSBC) [2![adidas Originals Mens Superstar Sneaker Black/White/Black 10](https://m.media-amazon.com/images/I/41pTlB+1cRL.jpg)**adidas Originals Mens Superstar Sneaker Black/White/Black 10**adidas Originals**$85.37**4.6★14,057 rev](https://www.amazon.com/dp/B07TKMMCDW) [3![adidas Mens Superstar ADV Skate Shoes - Cloud White/Core Black Size: 11.5](https://m.media-amazon.com/images/I/31ftNEKaP+L.jpg)**adidas Mens Superstar ADV Skate Shoes - Cloud White/Core Black Size: 11.5**adidas**$94.50**4.6★17 rev](https://www.amazon.com/dp/B0FVQYCHJH) [4![adidas Mens Superstar ADV Skate Shoes - Core Black/Cloud White Size: 11.5](https://m.media-amazon.com/images/I/31xJ8gtrFEL.jpg)**adidas Mens Superstar ADV Skate Shoes - Core Black/Cloud White Size: 11.5**adidas**$97.44**4.6★17 rev](https://www.amazon.com/dp/B0FW5RCKSW) [5![adidas Originals Mens Superstar White/White/White 10](https://m.media-amazon.com/images/I/31J93BEStOL.jpg)**adidas Originals Mens Superstar White/White/White 10**adidas Originals**$74.33**4.6★14,057 rev](https://www.amazon.com/dp/B07TLNG61G)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![adidas Mens Streetalk White/Black/Gold Metallic 9.5](https://m.media-amazon.com/images/I/21krxp+4LJL.jpg)**adidas Mens Streetalk White/Black/Gold Metallic 9.5**adidas**$60.20**661 rev1mo ago](https://www.amazon.com/dp/B0DJTZZHY3) [![adidas Mens Streetalk White/Black/Gold Metallic 10](https://m.media-amazon.com/images/I/21krxp+4LJL.jpg)**adidas Mens Streetalk White/Black/Gold Metallic 10**adidas**$60.27**661 rev1mo ago](https://www.amazon.com/dp/B0DJV3WLH7) [![adidas Mens Streetalk Black/White/Matte Gold 10](https://m.media-amazon.com/images/I/21Opay5InLL.jpg)**adidas Mens Streetalk Black/White/Matte Gold 10**adidas**$60.42**661 rev1mo ago](https://www.amazon.com/dp/B0DJTXC2DZ) [![adidas Unisex-Adult Daily 4.0 Black/White/Gum 6](https://m.media-amazon.com/images/I/31UYsIba2AL.jpg)**adidas Unisex-Adult Daily 4.0 Black/White/Gum 6**adidas**$44.50**7,015 rev1mo ago](https://www.amazon.com/dp/B0CMGBWVYJ) [![adidas Mens Streetalk Black/White/Matte Gold 7](https://m.media-amazon.com/images/I/21Opay5InLL.jpg)**adidas Mens Streetalk Black/White/Matte Gold 7**adidas**$60.78**661 rev1mo ago](https://www.amazon.com/dp/B0DJV2X627)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Marc Joseph New York Mens Fort Avenue Sneakers (Hands-Free Technology) Black 11 Wide](https://m.media-amazon.com/images/I/31Ic4h7-GZL.jpg)**Marc Joseph New York Mens Fort Avenue Sneakers (Hands-Free Technology) Black 11 Wide**Marc Joseph New York**$73.20**4.0★**▲ 85%**](https://www.amazon.com/dp/B0FD8DTG9K) [![adidas Mens Grand Court 3.0 Black 7.5](https://m.media-amazon.com/images/I/21c9ehFAvPL.jpg)**adidas Mens Grand Court 3.0 Black 7.5**adidas**$57.69**4.5★**▲ 85%**](https://www.amazon.com/dp/B0F2FC65X8) [![adidas Superstar Mens Shoes Size 8.5 Color: Black/Carbon/Midnight](https://m.media-amazon.com/images/I/31NXG5bspsL.jpg)**adidas Superstar Mens Shoes Size 8.5 Color: Black/Carbon/Midnight**adidas**$99.62**4.6★**▲ 85%**](https://www.amazon.com/dp/B0GHQX718G) [![Project Cloud Sneakers for Men - 100% Genuine Leather Mens Casual Shoes Memory Foam Insole Mens Sneakers - Non Slip Outsole Dress Sneakers Men (HISVERDY Olive 10.5)](https://m.media-amazon.com/images/I/51zkt5m-0UL.jpg)**Project Cloud Sneakers for Men - 100% Genuine Leather Mens Casual Shoes Memory Foam Insole Mens Sneakers - Non Slip Outsole Dress Sneakers Men (HISVERDY Olive 10.5)**Project Cloud**$45.36**4.3★**▲ 84%**](https://www.amazon.com/dp/B0FFWH6FXJ) [![adidas Mens Streetalk White/Bright Royal/Pure Ruby 11.5](https://m.media-amazon.com/images/I/21muSjkoXKL.jpg)**adidas Mens Streetalk White/Bright Royal/Pure Ruby 11.5**adidas**$48.21**4.7★**▲ 84%**](https://www.amazon.com/dp/B0F4W9TLN3)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 19 weeks — +7.8% search growth over the last 90 days.

23K18KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Comfort-Overall**29%

*“Cute and Comfy”*

**Size-Overall**18%

*“They fit well”*

**Quality-Overall**15%

*“Great High-quality shoes for a reasonable cost”*

**Value For Money**6%

*“Good value for the money”*

**Shape/Style**4%

*“chic”*

**Length**4%

*“Long enough but not too long”*

**Color**4%

*“This Adidas Superstar color, Adidas overall”*

**Design-Overall**4%

*“Love the platform look”*

**Leather Quality**3%

*“The mesh insets may even make them wear better than all leather”*

**Durability**2%

*“Durable”*

### **What buyers complain about **

**Size-Overall**39%

*“Weird fit”*

**Quality-Overall**6%

*“Poor quality”*

**Value For Money**5%

*“Very expensive”*

**Comfort-Overall**5%

*“Weirdly uncomfortable”*

**Durability**4%

*“But very quickly the inside began to fall apart”*

**Ease Of Cleaning**4%

*“It's hard to clean old and dirty shoelaces, so I decided to just replace them”*

**Wrinkles**4%

*“Creases”*

**Leather Quality**4%

*“These look like patten leather shoes”*

**Product Condition**4%

*“Received Worn Shoes”*

**Thickness**4%

*“Thick”*

### **Top return reasons **

**Size-Overall**28%

**Feet Fit**26%

**Length**16%

**Width**12%

**Comfort-Overall**3%

**Shape/Style**3%

**Color**2%

**Advertised Vs Actual Product**2%

**Material Quality**1%

**Heel Support**1%