---
title: "adidas beanie — Niche Verdict: Skip it (41/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/adidas-beanie"
last_updated: "2026-07-14T01:10:57.968Z"
locale: en
meta:
  description: "soft demand (-35.2% this quarter) — adidas beanie doesn't clear our bar today."
  "og:description": "soft demand (-35.2% this quarter) — adidas beanie doesn't clear our bar today."
  "og:title": "adidas beanie — Niche Verdict: Skip it (41/100) | Amazon United States - Flapen"
---

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# **adidas beanie**

**Skip it**

Soft demand (-35.2% this quarter) — this niche doesn't clear our bar today.

Market size 45Growth 7Conversion 25Competition 80Returns 55Price range 78Avg price 90Brand share 12Review moat 25Quality gap 25

**Avg price**

**Great****$21.16**

avg listing price — sweet spot $15–$100

**Competition**

**Great****35%**

top-5 click share — an open shelf

**Price range**

**Great****$9.01–$38.01**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Good****2.8%**

return rate — above 6% kills the launch gate

**Market size**

**Okay****$240K**

$240K/yr · 562K searches

**Conversion**

**Okay****2.0%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****4,521.5**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****95%**

top-5 brand share — brand-locked demand

**Growth**

**Bad****-35.2%**

90-day search growth — must beat 0% to launch

## **Competition**

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

**Brands**

**10 **▲rising

**Sellers**

**122**

**Top-5 brand share**

**95%**

**Open market**

**4%**

- Under Armour75% - adidas13% - Battle3% - New Balance2% - QINGLONGLIN2% - Spyder1% - Open — no brand owns it (4 brands, 4%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$10K8%$19K12%$29K16%$38K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 48 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Under Armour Mens Storm Velocity Beanie (001) Black/Black/Reflective One Size Fits Most](https://m.media-amazon.com/images/I/31n-qRkQHIL.jpg)**Under Armour Mens Storm Velocity Beanie (001) Black/Black/Reflective One Size Fits Most**Under Armour**$23.05**4.7★5,367 rev](https://www.amazon.com/dp/B0BGWH2FDM) [2![Under Armour Unisex Football Skull & Wave Cap Cooling Helmet & Hair Cap with 4-Way Stretch & Elastic Fabric OSFA Black](https://m.media-amazon.com/images/I/41PtJ90bN3L.jpg)**Under Armour Unisex Football Skull & Wave Cap Cooling Helmet & Hair Cap with 4-Way Stretch & Elastic Fabric OSFA Black**Under Armour**$17.78**4.3★1,416 rev](https://www.amazon.com/dp/B09XCV2FP4) [3![Football Skull Cap](https://m.media-amazon.com/images/I/313ReYRX-fL.jpg)**Football Skull Cap**adidas**$19.93**4.5★2,642 rev](https://www.amazon.com/dp/B0BFC4Q43L) [4![Under Armour Mens Storm Beanie Black (001)/Pitch Gray One Size Fits All](https://m.media-amazon.com/images/I/412gywjBMsL.jpg)**Under Armour Mens Storm Beanie Black (001)/Pitch Gray One Size Fits All**Under Armour**$21.84**4.7★5,367 rev](https://www.amazon.com/dp/B08LMD5MMF) [5![Under Armour Mens Storm Beanie (025) Castlerock / / Black One Size Fits Most](https://m.media-amazon.com/images/I/31J5XN80r8L.jpg)**Under Armour Mens Storm Beanie (025) Castlerock / / Black One Size Fits Most**Under Armour**$21.14**4.6★201 rev](https://www.amazon.com/dp/B0CJW8N659)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![QINGLONGLIN 3Pcs Cooling Skull Cap for Men Women-Lightweight Breathable Beanie Hat Thin Quick Dry Running Cap for Cycling](https://m.media-amazon.com/images/I/31Irluu9lmL.jpg)**QINGLONGLIN 3Pcs Cooling Skull Cap for Men Women-Lightweight Breathable Beanie Hat Thin Quick Dry Running Cap for Cycling**QINGLONGLIN**$15.09**166 rev5mo ago](https://www.amazon.com/dp/B0GHF67NGP) [![Spyder Mens Reversible Slouch Beanie Polar One Size](https://m.media-amazon.com/images/I/41HwJrE4iyL.jpg)**Spyder Mens Reversible Slouch Beanie Polar One Size**Spyder**$16.36**47 rev10mo ago](https://www.amazon.com/dp/B0FPPXG4P7) [![Battle Sports Pro Athletic Skull Cap Moisture-Wicking Ventilated Elastic Band (US Alpha One Size Black)](https://m.media-amazon.com/images/I/31YeI0wRQKL.jpg)**Battle Sports Pro Athletic Skull Cap Moisture-Wicking Ventilated Elastic Band (US Alpha One Size Black)**Battle**$17.69**353 rev1y ago](https://www.amazon.com/dp/B0F38LMYWN) [![Under Armour Mens Iso-Chill ArmourVent Stretch Fit Hat (004) Black / / Castlerock Large/X-Large](https://m.media-amazon.com/images/I/211aMMkrFUL.jpg)**Under Armour Mens Iso-Chill ArmourVent Stretch Fit Hat (004) Black / / Castlerock Large/X-Large**Under Armour**$26.93**2,132 rev1y ago](https://www.amazon.com/dp/B0F34YCHNH) [![Under Armour Mens Iso-Chill ArmourVent Adjustable Hat (002) Black / / Castlerock One Size Fits Most](https://m.media-amazon.com/images/I/21olEm4uVVL.jpg)**Under Armour Mens Iso-Chill ArmourVent Adjustable Hat (002) Black / / Castlerock One Size Fits Most**Under Armour**$25.56**2,106 rev1y ago](https://www.amazon.com/dp/B0F3547J42)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![QINGLONGLIN 3Pcs Cooling Skull Cap for Men Women-Lightweight Breathable Beanie Hat Thin Quick Dry Running Cap for Cycling](https://m.media-amazon.com/images/I/31Irluu9lmL.jpg)**QINGLONGLIN 3Pcs Cooling Skull Cap for Men Women-Lightweight Breathable Beanie Hat Thin Quick Dry Running Cap for Cycling**QINGLONGLIN**$15.09**4.6★**▲ 221%**](https://www.amazon.com/dp/B0GHF67NGP) [![Under Armour Mens Iso-Chill ArmourVent Stretch Fit Hat (004) Black / / Castlerock Large/X-Large](https://m.media-amazon.com/images/I/211aMMkrFUL.jpg)**Under Armour Mens Iso-Chill ArmourVent Stretch Fit Hat (004) Black / / Castlerock Large/X-Large**Under Armour**$26.93**4.6★**▲ 218%**](https://www.amazon.com/dp/B0F34YCHNH) [![Under Armour Mens Iso-Chill ArmourVent Stretch Fit Hat (027) Castlerock / / Black X-Large/XX-Large](https://m.media-amazon.com/images/I/3119YMhQBhL.jpg)**Under Armour Mens Iso-Chill ArmourVent Stretch Fit Hat (027) Castlerock / / Black X-Large/XX-Large**Under Armour**$25.62**4.6★**▲ 216%**](https://www.amazon.com/dp/B0F34W417J) [![Under Armour Mens Iso-Chill ArmourVent Stretch Fit Hat (027) Castlerock / / Black Small/Medium](https://m.media-amazon.com/images/I/3119YMhQBhL.jpg)**Under Armour Mens Iso-Chill ArmourVent Stretch Fit Hat (027) Castlerock / / Black Small/Medium**Under Armour**$25.24**4.6★**▲ 215%**](https://www.amazon.com/dp/B0F35B94XC) [![Under Armour Mens UA Blitzing 3.0 Cap M/L Black](https://m.media-amazon.com/images/I/51v7iifDoCL.jpg)**Under Armour Mens UA Blitzing 3.0 Cap M/L Black**Under Armour**$25.08**4.7★**▲ 211%**](https://www.amazon.com/dp/B0714CL1T3)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -35.2% search growth over the last 90 days.

25K15KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 13.9×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**27%

*“Fit perfect”*

**Quality-Overall**14%

*“Exceptional quality”*

**Comfort-Overall**8%

*“The hat is very comfortable”*

**Warmth**8%

*“Comfy and warm”*

**Value For Money**5%

*“Fair price”*

**Advertised Vs Actual Product**4%

*“its exactly as the picture”*

**Weight Light**4%

*“Its lightweight and breathable, so its good for everyday wear, workouts, or just being outside”*

**Breathability**3%

*“Lightweight and breathable”*

**Material Quality**3%

*“Good material”*

**Sweat Resistance**2%

*“Fits well and absorbs sweat”*

### **What buyers complain about **

**Size-Overall**40%

*“Too short”*

**Quality-Overall**10%

*“not what I was expecting in quality”*

**Thickness**4%

*“not super thick”*

**Shape/Style**4%

*“out of shape, hard, huge”*

**Value For Money**3%

*“A little more expensive than Nike”*

**Stretchability/Expandability/Elasticity**2%

*“Nice at first didn't last the summer before elastic was no good”*

**Comfort-Overall**2%

*“Very uncomfortable”*

**Stitch/Finish/Polish**2%

*“Poor quality as the stitching easily comes out around the seam”*

**Material Quality**2%

*“It is not the material you get wet”*

**Advertised Vs Actual Product**2%

*“This is deceiving”*

### **Top return reasons **

**Size-Overall**73%

**Advertised Vs Actual Product**4%

**Material Quality**4%

**Shape/Style**2%

**Thin**2%

**Length**2%

**Value For Money**1%

**Color**1%

**Neck Fit**1%

**Quality-Overall**1%