---
title: "adidas barricade — Niche Verdict: Skip it (39/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/adidas-barricade"
last_updated: "2026-07-13T23:17:03.075Z"
locale: en
meta:
  description: "high returns (12.6%) — adidas barricade doesn't clear our bar today."
  "og:description": "high returns (12.6%) — adidas barricade doesn't clear our bar today."
  "og:title": "adidas barricade — Niche Verdict: Skip it (39/100) | Amazon United States - Flapen"
---

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# **adidas barricade**

**Skip it**

High returns (12.6%) — this niche doesn't clear our bar today.

Market size 5Growth 33Conversion 1Competition 95Returns 0Price range 52Avg price 78Brand share 20Review moat 73Quality gap 63

**Competition**

**Incredible****19%**

top-5 click share — an open shelf

**Avg price**

**Great****$91.25**

avg listing price — sweet spot $15–$100

**Review moat**

**Good****561.42**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****$24.58–$169.98**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+6.3%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****92%**

top-5 brand share — brand-locked demand

**Market size**

**Bad****$21K**

$21K/yr · 213K searches

**Conversion**

**Bad****0.1%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Bad****12.6%**

return rate — above 6% kills the launch gate

## **Competition**

Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.

**Brands**

**14 **▲rising

**Sellers**

**65**

**Top-5 brand share**

**92%**

**Open market**

**6%**

- adidas60% - WILSON23% - ASICS3% - WONDYCIA3% - SQAIRZ3% - TEOHRW2% - Open — no brand owns it (8 brands, 6%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$4274%$8546%$1K8%$2K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

All 106 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Adidas Mens Barricade 13 White/Black/Grey 8](https://m.media-amazon.com/images/I/41OX3Cf4E+L.jpg)**Adidas Mens Barricade 13 White/Black/Grey 8**adidas**$116.86**4.2★331 rev](https://www.amazon.com/dp/B0BZQG1YJW) [2![Adidas Mens Barricade 13 Tennis White/Gold Metallic/Collegiate Green 7](https://m.media-amazon.com/images/I/31yQbJk1KaL.jpg)**Adidas Mens Barricade 13 Tennis White/Gold Metallic/Collegiate Green 7**adidas**$78.21**4.2★331 rev](https://www.amazon.com/dp/B0D2S3MR9N) [3![Adidas Mens Barricade 13 Tennis White/Gold Metallic/Collegiate Green 8](https://m.media-amazon.com/images/I/31yQbJk1KaL.jpg)**Adidas Mens Barricade 13 Tennis White/Gold Metallic/Collegiate Green 8**adidas**$105.08**4.2★331 rev](https://www.amazon.com/dp/B0D2S3QDT5) [4![WILSON Rush Pro L Junior Tennis Shoe - White/Bosphorus Size 13 US](https://m.media-amazon.com/images/I/31oEPeHUpSL.jpg)**WILSON Rush Pro L Junior Tennis Shoe - White/Bosphorus Size 13 US**WILSON**$49.41**4.5★151 rev](https://www.amazon.com/dp/B0DKNPC9BW) [5![adidas Womens Barricade 1/4 Tennis White/Zero Metallic/White 9](https://m.media-amazon.com/images/I/21ySkHd7VIL.jpg)**adidas Womens Barricade 1/4 Tennis White/Zero Metallic/White 9**adidas**$103.74**4.4★27 rev](https://www.amazon.com/dp/B0F4X92TQ2)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![adidas Womens Barricade 1/4 Tennis White/Zero Metallic/White 9](https://m.media-amazon.com/images/I/21ySkHd7VIL.jpg)**adidas Womens Barricade 1/4 Tennis White/Zero Metallic/White 9**adidas**$103.74**27 rev1mo ago](https://www.amazon.com/dp/B0F4X92TQ2) [![Adidas Adult GameCourt 2 Tennis White/Core Black/White 10.5](https://m.media-amazon.com/images/I/2107EYE86VL.jpg)**Adidas Adult GameCourt 2 Tennis White/Core Black/White 10.5**adidas**$55.79**3,742 rev1mo ago](https://www.amazon.com/dp/B091M5DDQP) [![Adidas Womens Barricade 13 Tennis Silver Metallic/Silver Metallic/Dash Grey 9](https://m.media-amazon.com/images/I/31cbyBBxTAL.jpg)**Adidas Womens Barricade 13 Tennis Silver Metallic/Silver Metallic/Dash Grey 9**adidas**$107.03**112 rev1mo ago](https://www.amazon.com/dp/B0DK7S3LFZ) [![Adidas Mens CourtJam Control 3 Black/White/Grey 11.5](https://m.media-amazon.com/images/I/315dV6-48rL.jpg)**Adidas Mens CourtJam Control 3 Black/White/Grey 11.5**adidas**$70.72**406 rev1mo ago](https://www.amazon.com/dp/B0BZQFVDCS) [![adidas Womens Barricade 1/4 Tennis White/Zero Metallic/White 8](https://m.media-amazon.com/images/I/21ySkHd7VIL.jpg)**adidas Womens Barricade 1/4 Tennis White/Zero Metallic/White 8**adidas**$106.32**27 rev1mo ago](https://www.amazon.com/dp/B0F4XDK26Z)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![adidas Unisex-Kids Barreda Mary Jane J White/Halo Mint/Warm Vanilla 6](https://m.media-amazon.com/images/I/21jysYmJqML.jpg)**adidas Unisex-Kids Barreda Mary Jane J White/Halo Mint/Warm Vanilla 6**adidas**$42.27**4.5★**▲ 52%**](https://www.amazon.com/dp/B0F2GD5VZK) [![WILSON Rush Lite 5 Mens Tennis Shoe - Deja Vu Blue/White/Safety Yellow Size 8.5](https://m.media-amazon.com/images/I/31wpAvmlDTL.jpg)**WILSON Rush Lite 5 Mens Tennis Shoe - Deja Vu Blue/White/Safety Yellow Size 8.5**WILSON**$80.48**4.8★**▲ 52%**](https://www.amazon.com/dp/B0FJ6PYNRX) [![Adidas Womens Barreda Decode Sportswear White/Matte Silver/Grey 8](https://m.media-amazon.com/images/I/213ew388nVL.jpg)**Adidas Womens Barreda Decode Sportswear White/Matte Silver/Grey 8**adidas**$42.90**4.4★**▲ 50%**](https://www.amazon.com/dp/B0D22VJ8XD) [![adidas Unisexs Kids Barricade K Tennis Shoes (Little Kid/Big Kid) Flash Aqua/Black 3.5 Medium Big Kid](https://m.media-amazon.com/images/I/41clcFl4aRL.jpg)**adidas Unisexs Kids Barricade K Tennis Shoes (Little Kid/Big Kid) Flash Aqua/Black 3.5 Medium Big Kid**adidas**$70.93**4.2★**▲ 50%**](https://www.amazon.com/dp/B0F6R75XGL) [![WILSON Rush Lite 5 Mens Tennis Shoe - Black/White/Safety Yellow Size 12.5](https://m.media-amazon.com/images/I/31qT5ye8KDL.jpg)**WILSON Rush Lite 5 Mens Tennis Shoe - Black/White/Safety Yellow Size 12.5**WILSON**$88.14**4.8★**▲ 50%**](https://www.amazon.com/dp/B0FJ6NMXW8)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 8 weeks — +6.3% search growth over the last 90 days.

4K3KSpike '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**25%

*“They fit great”*

**Comfort-Overall**12%

*“So comfortable”*

**Quality-Overall**11%

*“Great product”*

**Exercise/Sports Suitability**10%

*“Using them for Volleyball, love them”*

**Grip**7%

*“The extra grippy fingers are a bonus”*

**Warmth**6%

*“warm”*

**Shape/Style**3%

*“fashionable,”*

**Cushion**2%

*“Great shoe for pickleball, sturdy base and flexible and cushioned sides for comfort”*

**Value For Money**2%

*“Great Value”*

**Grippers/Spikes/Cleats**2%

*“Im purchasing another pair for my teen daughter who needs shoes with a good grip for dance class”*

### **What buyers complain about **

**Durability**22%

*“Takes time to break in”*

**Size-Overall**16%

*“Too small”*

**Feet Fit**12%

*“Very narrow, hurt 4E feet”*

**Pain Relief-Overall**4%

*“my feet hurt so bad after playing that I walk with a limp for several hours afterwards”*

**Quality-Overall**3%

*“Poor Quality”*

**Width**3%

*“Non-wide shoe”*

**Comfort-Overall**3%

*“Not comfortable and overall poor quality”*

**Cushion**3%

*“BUT, these Gel-Dedicate 8 tennis shoes have ZERO cushioning”*

**Color**3%

*“Color not as advertised”*

**Heel Spurs/Plantar Fasciitis**3%

*“I've got plantar fasciitis”*

### **Top return reasons **

**Feet Fit**29%

**Size-Overall**27%

**Width**13%

**Length**12%

**Comfort-Overall**4%

**Advertised Vs Actual Product**2%

**Color**2%

**Shape/Style**1%

**Value For Money**1%

**Cushion**1%