---
title: "adams family customes — Niche Verdict: Skip it (41/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/adams-family-customes"
last_updated: "2026-07-13T23:27:31.879Z"
locale: en
meta:
  description: "high returns (15.5%) — adams family customes doesn't clear our bar today."
  "og:description": "high returns (15.5%) — adams family customes doesn't clear our bar today."
  "og:title": "adams family customes — Niche Verdict: Skip it (41/100) | Amazon United States - Flapen"
---

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# **adams family customes**

**Skip it**

High returns (15.5%) — this niche doesn't clear our bar today.

Market size 33Growth 13Conversion 24Competition 32Returns 0Price range 64Avg price 90Brand share 54Review moat 96Quality gap 89

**Review moat**

**Incredible****82.07**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Great****$58.44**

avg listing price — sweet spot $15–$100

**Quality gap**

**Great****4.1★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****$23.60–$143.00**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****73%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****$157K**

$157K/yr · 142K searches

**Competition**

**Okay****66%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Bad****1.9%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-24.3%**

90-day search growth — must beat 0% to launch

**Returns**

**Bad****15.5%**

return rate — above 6% kills the launch gate

## **Competition**

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**12 **—flat

**Sellers**

**14**

**Top-5 brand share**

**73%**

**Open market**

**21%**

- Fun Costumes32% - HPO15% - Clovilet9% - Studio Halloween9% - BC GOODS BY9% - Timlotti6%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$16K20%$31K30%$47K40%$63K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Adult Cousin Itt Costume with Hair Tunic Bowler Hat and Sunglasses for Halloween - Addams Family Character Outfit Standard](https://m.media-amazon.com/images/I/31bLiOV17SL.jpg)**Adult Cousin Itt Costume with Hair Tunic Bowler Hat and Sunglasses for Halloween - Addams Family Character Outfit Standard**Fun Costumes**$143.00**5.0★2 rev](https://www.amazon.com/dp/B0FV9237YK) [2![HPO Premium Adult Unisex Cousin Dapper Creature Wig & Costume Collection Multiple Color Options Perfect for your next Halloween or Cosplay (Brown)](https://m.media-amazon.com/images/I/314nD2AF+EL.jpg)**HPO Premium Adult Unisex Cousin Dapper Creature Wig & Costume Collection Multiple Color Options Perfect for your next Halloween or Cosplay (Brown)**HPO**$100.24**4.4★122 rev](https://www.amazon.com/dp/B0979QXGTQ) [3![Clovilet 2 Pcs Christmas Vacation Costume Cousin White V-Neck Sweater Black Dickey for Men Xmas Holiday Party Dress up (Medium)](https://m.media-amazon.com/images/I/41vBAmi5kdL.jpg)**Clovilet 2 Pcs Christmas Vacation Costume Cousin White V-Neck Sweater Black Dickey for Men Xmas Holiday Party Dress up (Medium)**Clovilet**$27.15**4.7★4 rev](https://www.amazon.com/dp/B0FL6GKSWX) [4![Studio Studs Its Adams Cousin Premium Full Length Wig With Hat and Glasses](https://m.media-amazon.com/images/I/317EyB3-Q1L.jpg)**Studio Studs Its Adams Cousin Premium Full Length Wig With Hat and Glasses**Studio Halloween**$70.43**5.0★1 rev](https://www.amazon.com/dp/B0FRD89N44) [5![Timlotti 3 Pcs Cousin Costume Kit Halloween Movie Character Costume with Wig Bowler Hat and Sunglasses for Halloween Carnival Party](https://m.media-amazon.com/images/I/4164r6ZoGZL.jpg)**Timlotti 3 Pcs Cousin Costume Kit Halloween Movie Character Costume with Wig Bowler Hat and Sunglasses for Halloween Carnival Party**Timlotti**$23.60**4.5★2 rev](https://www.amazon.com/dp/B0G4PRR9N9)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Timlotti 3 Pcs Cousin Costume Kit Halloween Movie Character Costume with Wig Bowler Hat and Sunglasses for Halloween Carnival Party](https://m.media-amazon.com/images/I/4164r6ZoGZL.jpg)**Timlotti 3 Pcs Cousin Costume Kit Halloween Movie Character Costume with Wig Bowler Hat and Sunglasses for Halloween Carnival Party**Timlotti**$23.60**2 rev5mo ago](https://www.amazon.com/dp/B0G4PRR9N9) [![Adult Cousin Itt Costume with Hair Tunic Bowler Hat and Sunglasses for Halloween - Addams Family Character Outfit Standard](https://m.media-amazon.com/images/I/31bLiOV17SL.jpg)**Adult Cousin Itt Costume with Hair Tunic Bowler Hat and Sunglasses for Halloween - Addams Family Character Outfit Standard**Fun Costumes**$143.00**2 rev9mo ago](https://www.amazon.com/dp/B0FV9237YK) [![Studio Studs Its Adams Cousin Premium Full Length Wig With Hat and Glasses](https://m.media-amazon.com/images/I/317EyB3-Q1L.jpg)**Studio Studs Its Adams Cousin Premium Full Length Wig With Hat and Glasses**Studio Halloween**$70.43**1 rev9mo ago](https://www.amazon.com/dp/B0FRD89N44) [![Clovilet 2 Pcs Christmas Vacation Costume Cousin White V-Neck Sweater Black Dickey for Men Xmas Holiday Party Dress up (Medium)](https://m.media-amazon.com/images/I/41vBAmi5kdL.jpg)**Clovilet 2 Pcs Christmas Vacation Costume Cousin White V-Neck Sweater Black Dickey for Men Xmas Holiday Party Dress up (Medium)**Clovilet**$27.15**4 rev11mo ago](https://www.amazon.com/dp/B0FL6GKSWX) [![KDAFJLKD Adult Halloween Costume Men Classic Movie Cartoon Character Costumes Set Brown Wig Green T-Shirt and Brown Pants (Medium)](https://m.media-amazon.com/images/I/41xXaGzjk6L.jpg)**KDAFJLKD Adult Halloween Costume Men Classic Movie Cartoon Character Costumes Set Brown Wig Green T-Shirt and Brown Pants (Medium)**KDAFJLKD**$28.36**24 rev1y ago](https://www.amazon.com/dp/B0F8VNP4W9)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![KDAFJLKD Adult Halloween Costume Men Classic Movie Cartoon Character Costumes Set Brown Wig Green T-Shirt and Brown Pants (Medium)](https://m.media-amazon.com/images/I/41xXaGzjk6L.jpg)**KDAFJLKD Adult Halloween Costume Men Classic Movie Cartoon Character Costumes Set Brown Wig Green T-Shirt and Brown Pants (Medium)**KDAFJLKD**$28.36**3.7★**▲ 1000%**](https://www.amazon.com/dp/B0F8VNP4W9) [![Danvato Cousin Eddie Costume Christmas Vacation Robe Belt with Trapper Hat Set Adult Halloween Cosplay Outfits (White XX-Large)](https://m.media-amazon.com/images/I/41HQu9qas5L.jpg)**Danvato Cousin Eddie Costume Christmas Vacation Robe Belt with Trapper Hat Set Adult Halloween Cosplay Outfits (White XX-Large)**Danvato**$40.49**4.3★**▲ 1000%**](https://www.amazon.com/dp/B0DMFKKG6T) [![Clovilet 2 Pcs Christmas Vacation Costume Cousin White V-Neck Sweater Black Dickey for Men Xmas Holiday Party Dress up (Medium)](https://m.media-amazon.com/images/I/41vBAmi5kdL.jpg)**Clovilet 2 Pcs Christmas Vacation Costume Cousin White V-Neck Sweater Black Dickey for Men Xmas Holiday Party Dress up (Medium)**Clovilet**$27.15**4.7★**▲ 1000%**](https://www.amazon.com/dp/B0FL6GKSWX) [![Timlotti 3 Pcs Cousin Costume Kit Halloween Movie Character Costume with Wig Bowler Hat and Sunglasses for Halloween Carnival Party](https://m.media-amazon.com/images/I/4164r6ZoGZL.jpg)**Timlotti 3 Pcs Cousin Costume Kit Halloween Movie Character Costume with Wig Bowler Hat and Sunglasses for Halloween Carnival Party**Timlotti**$23.60**4.5★**▲ 814%**](https://www.amazon.com/dp/B0G4PRR9N9) [![Studio Studs Its Adams Cousin Premium Full Length Wig With Hat and Glasses](https://m.media-amazon.com/images/I/317EyB3-Q1L.jpg)**Studio Studs Its Adams Cousin Premium Full Length Wig With Hat and Glasses**Studio Halloween**$70.43**5.0★**▲ 469%**](https://www.amazon.com/dp/B0FRD89N44)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -24.3% search growth over the last 90 days.

23K18KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 64.2×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**27%

*“Hair is great quality”*

**Value For Money**15%

*“Great for a costume on a budget”*

**Advertised Vs Actual Product**15%

*“just like the picture”*

**Comfort-Overall**13%

*“Very comfortable”*

**Strength**6%

*“The hat is very sturdy”*

**Design-Overall**3%

*“The accessories were a great bonus”*

**Weight Light**3%

*“They were lightweight”*

**Thickness**2%

*“Each strand felt thick”*

**Durability**2%

*“holds very well after initial use”*

### **What buyers complain about **

**Wig/Artificial Hair Quality**25%

*“The wig gets so matted after use that there is no way to comb it out do not purchase”*

**Ease Of Use**17%

*“Not usable”*

**Hair Related**8%

*“This wig only works if you stand still and do nothing”*

**Material Quality**8%

*“it's plastic grass”*

**Comfort-Overall**4%

*“my son couldn't tolerate them because they were hot, itchy, and uncomfortable”*

**Allergies**4%

*“my son couldn't tolerate them because they were hot, itchy, and uncomfortable”*

**Size-Overall**3%

*“Hat and glasses a little small”*

### **Top return reasons **

**Size-Overall**32%

**Wig/Artificial Hair Quality**18%

**Thin**10%

**Suitability Straight Hair**8%

**Advertised Vs Actual Product**8%

**Durability**5%

**Value For Money**5%

**Ease Of Use**5%

**Shrinkage Resistance**5%

**Shape/Style**3%