---
title: "abby cadabby costume — Niche Verdict: Skip it (37/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/abby-cadabby-costume"
last_updated: "2026-07-14T01:15:58.971Z"
locale: en
meta:
  description: "a small market ($25K/yr) — abby cadabby costume doesn't clear our bar today."
  "og:description": "a small market ($25K/yr) — abby cadabby costume doesn't clear our bar today."
  "og:title": "abby cadabby costume — Niche Verdict: Skip it (37/100) | Amazon United States - Flapen"
---

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# **abby cadabby costume**

**Skip it**

A small market ($25K/yr) — this niche doesn't clear our bar today.

Market size 6Growth 14Conversion 8Competition 85Returns 26Price range 84Avg price 95Brand share 29Review moat 72Quality gap 21

**Avg price**

**Incredible****$27.24**

avg listing price — sweet spot $15–$100

**Competition**

**Great****30%**

top-5 click share — an open shelf

**Price range**

**Great****$6.03–$74.08**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****616.51**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****87%**

top-5 brand share — brands hold most of the demand

**Returns**

**Okay****5.8%**

return rate — above 6% kills the launch gate

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-22.8%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****0.6%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$25K**

$25K/yr · 143K searches

## **Competition**

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

**Brands**

**14 **▲rising

**Sellers**

**32**

**Top-5 brand share**

**87%**

**Open market**

**8%**

- Sesame Street49% - Haysandy16% - INTIMO10% - Disguise8% - Fun Costumes5% - ABG Accessories5% - Open — no brand owns it (8 brands, 8%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$7386%$1K9%$2K12%$3K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 55 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Haysandy 4 Pcs Pink and Purple Costume Set for Girls Tutu Skirt Fairy Butterfly Wings with Pom Headband Bopper Pom Wand (10.6 Inches)](https://m.media-amazon.com/images/I/41DK5MqxugL.jpg)**Haysandy 4 Pcs Pink and Purple Costume Set for Girls Tutu Skirt Fairy Butterfly Wings with Pom Headband Bopper Pom Wand (10.6 Inches)**Haysandy**$28.50**4.5★70 rev](https://www.amazon.com/dp/B0CNXVMYZD) [2![Sesame Street Elmo Abby Cadabby Baby Girls Tennis Dress for Infant and Toddler Pink](https://m.media-amazon.com/images/I/31KHFhQwYLL.jpg)**Sesame Street Elmo Abby Cadabby Baby Girls Tennis Dress for Infant and Toddler Pink**Sesame Street**$20.26**4.8★36 rev](https://www.amazon.com/dp/B0FRN82HNH) [3![Sesame Street Boys Hat Elmo Abby Cadabby Adjustable For Toddler Ages 2-4T Purple/Pink](https://m.media-amazon.com/images/I/51JlVAULSGL.jpg)**Sesame Street Boys Hat Elmo Abby Cadabby Adjustable For Toddler Ages 2-4T Purple/Pink**ABG Accessories**$14.74**4.6★678 rev](https://www.amazon.com/dp/B09JQV4JVW) [4![Disguise Sesame Street Abby Deluxe Costume- Size: 3T-4T](https://m.media-amazon.com/images/I/41YRg81K9+L.jpg)**Disguise Sesame Street Abby Deluxe Costume- Size: 3T-4T**Disguise**$39.34**4.4★633 rev](https://www.amazon.com/dp/B001B62UXC) [5![Sesame Street Union Suit Womens Abby Cadabby 3D Hair And Wings Costume Hooded One Piece Pajama (Abby L/XL) Multicolored](https://m.media-amazon.com/images/I/41i0s6RuF0L.jpg)**Sesame Street Union Suit Womens Abby Cadabby 3D Hair And Wings Costume Hooded One Piece Pajama (Abby L/XL) Multicolored**INTIMO**$58.03**4.4★214 rev](https://www.amazon.com/dp/B0FNPS5GQQ)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Sesame Street Abby Cadabby Girls Short Sleeve T-Shirt and Shorts Set for Toddler](https://m.media-amazon.com/images/I/41iJ8ErPrXL.jpg)**Sesame Street Abby Cadabby Girls Short Sleeve T-Shirt and Shorts Set for Toddler**Sesame Street**$19.04**3 rev3mo ago](https://www.amazon.com/dp/B0GTMWW68P) [![Sesame Street Abby Cadabby Girls Short Sleeve T-Shirt and Shorts Set for Toddler](https://m.media-amazon.com/images/I/41iJ8ErPrXL.jpg)**Sesame Street Abby Cadabby Girls Short Sleeve T-Shirt and Shorts Set for Toddler**Sesame Street**$18.89**3 rev3mo ago](https://www.amazon.com/dp/B0GTMWD75X) [![Sesame Street Abby Cadabby Girls Short Sleeve T-Shirt and Shorts Set for Toddler](https://m.media-amazon.com/images/I/41tools8Q1L.jpg)**Sesame Street Abby Cadabby Girls Short Sleeve T-Shirt and Shorts Set for Toddler**Sesame Street**$19.35**4 rev3mo ago](https://www.amazon.com/dp/B0GSGV63CR) [![Sesame Street Abby Cadabby Girls Short Sleeve T-Shirt and Shorts Set for Toddler](https://m.media-amazon.com/images/I/41tools8Q1L.jpg)**Sesame Street Abby Cadabby Girls Short Sleeve T-Shirt and Shorts Set for Toddler**Sesame Street**$19.38**4 rev3mo ago](https://www.amazon.com/dp/B0GSGQK8SB) [![Sesame Street Abby Cadabby Girls Short Sleeve T-Shirt and Shorts Set for Toddler](https://m.media-amazon.com/images/I/41tools8Q1L.jpg)**Sesame Street Abby Cadabby Girls Short Sleeve T-Shirt and Shorts Set for Toddler**Sesame Street**$19.35**4 rev3mo ago](https://www.amazon.com/dp/B0GSGQNXQ7)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Sesame Street Abby Cadabby Girls Short Sleeve T-Shirt and Shorts Set for Toddler](https://m.media-amazon.com/images/I/41iJ8ErPrXL.jpg)**Sesame Street Abby Cadabby Girls Short Sleeve T-Shirt and Shorts Set for Toddler**Sesame Street**$18.89**5.0★**▲ 412%**](https://www.amazon.com/dp/B0GTMWD75X) [![Sesame Street Infant Baby Girls Tutu Tulle Dress Pink/Multicolor 18 Months](https://m.media-amazon.com/images/I/411UFeR5CJL.jpg)**Sesame Street Infant Baby Girls Tutu Tulle Dress Pink/Multicolor 18 Months**Sesame Street**$27.90**4.7★**▲ 411%**](https://www.amazon.com/dp/B0G4YHD6FS) [![Sesame Street Abby Cadabby Girls Short Sleeve T-Shirt and Shorts Set for Toddler](https://m.media-amazon.com/images/I/41iJ8ErPrXL.jpg)**Sesame Street Abby Cadabby Girls Short Sleeve T-Shirt and Shorts Set for Toddler**Sesame Street**$19.04**5.0★**▲ 407%**](https://www.amazon.com/dp/B0GTMWW68P) [![Sesame Street Abby Cadabby Girls Short Sleeve Shirt and Bike Shorts Set for Toddler](https://m.media-amazon.com/images/I/41w73TkPyHL.jpg)**Sesame Street Abby Cadabby Girls Short Sleeve Shirt and Bike Shorts Set for Toddler**Sesame Street**$18.96**5.0★**▲ 400%**](https://www.amazon.com/dp/B0GK2FXQSQ) [![Sesame Street Toddler Girls T-Shirt and French Terry Shorts Outfit Set Lavender Pink/Purple 2T](https://m.media-amazon.com/images/I/41N9BLbEFWL.jpg)**Sesame Street Toddler Girls T-Shirt and French Terry Shorts Outfit Set Lavender Pink/Purple 2T**Sesame Street**$19.51**4.8★**▲ 396%**](https://www.amazon.com/dp/B0FY8JLYY3)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 84 weeks — -22.8% search growth over the last 90 days.

18K13KHoliday '24Spike '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 42.9×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**34%

*“Perfect fit”*

**Quality-Overall**16%

*“was also great quality for her 1st bday”*

**Color**10%

*“The color is great”*

**Material Quality**9%

*“Perfect material”*

**Durability**8%

*“Durable”*

**Comfort-Overall**5%

*“Comfortable, cute, and the size fits”*

**Advertised Vs Actual Product**3%

*“Well, ya got it almost right”*

**Ease Of Use**3%

*“I like how the wings have velcro on the back so its easy to put on”*

**Weight Light**2%

*“It's not too bulky”*

**Soft Feel**1%

*“Soft, cute”*

### **What buyers complain about **

**Size-Overall**38%

*“tight”*

**Durability**21%

*“The pom Pom fell off the hat”*

**Material Quality**7%

*“There wasn't any give to the material either”*

**Defective Material/Parts**6%

*“Came damaged”*

**Quality-Overall**5%

*“Kind of cheap”*

**Comfort-Overall**2%

*“Meh for a pajamas it should be more comfortable”*

**Product Condition**2%

*“What I didnt like was I got a used costume because the dress”*

**Allergies**2%

*“Ruffles on puffed sleeves leaves brush burn rash”*

**Stitch/Finish/Polish**1%

*“Poor quality and I cant figure out how to get it stitches back on to do myself”*

**Value For Money**1%

*“Definitely not worth the price if it falls apart right away”*

### **Top return reasons **

**Size-Overall**62%

**Length**7%

**Chest Fit**3%

**Waist Fit**3%

**Material Quality**2%

**Advertised Vs Actual Product**2%

**Sleeve Fit**2%

**Value For Money**2%

**Shoulder Fit**2%

**Arm Fit**2%